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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
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    Latest Episodes:
    How to Attract New Patients to a Healthcare Practice | Carl White | 460 Mar 28, 2022
    Show notes

    How to Attract New Patients to a Healthcare Practice

    Marketing a healthcare practice has become more competitive than ever. It used to be easy to attract clients as a doctor, dentist, or chiropractor. These days you need to be more strategic. On this episode of The Inside BS Show, Dave Lorenzo interview Carl White about this subject. They discuss organic growth and a healthcare practice. Join us.

    Chapters:
    00:00 Introduction to How to Attract New Patients to a Healthcare Practice
    01:15 Why Carl Chose to Work with Medical Practices
    03:20 Why Do Physicians Need to Focus on Marketing?
    05:00 Besides Vitals and Health Grades, What Other Platforms Should Docs Focus On?
    08:00 Should Medical Professionals Use Video?
    12:00 How Does Carl Work with Medical Practices?
    16:26 How Long Does It Take for Medical Practices to Attract New Clients?
    23:55 How Can Medical Practices Attract More Referrals?
    27:20 The Benefits of a Weekly Email Newsletter
    32:00 Select Topics for Marketing Based Upon Questions People Ask You
    34:10 What are the Things That Differentiate Carl’s Company From Everyone Else?

    Carl White
    Healthcare Marketing Expert
    (847) 802-8479
    whitec@marketvisorygroup.com
    www.marketvisorygroup.com

    About Carl White:
    Carl White, founder of MarketVisory Group, focuses on helping independent private practices in healthcare build sustainable growth. Carl has over 20 years of experience doing marketing in healthcare. For much of his career he worked at Baxter and Hollister. He started MarketVisory Group 5 years ago so he can broaden his reach and help a wider variety of doctors, clinicians, and patients. Carl is a Duct Tape Marketing Certified Consultant. He lives in Northbrook, IL.


    How to Pick The Ideal Franchise | Scott Majeski | 459 Mar 26, 2022
    Show notes

    How to Pick The Ideal Franchise

    If you have ever wanted to own a business, you've probably looked at buying a franchise. There are a number of different things you should look at before 1). Deciding to go into business for yourself 2). Deciding to buy a franchise instead of starting from scratch and 3). Deciding what franchise to buy. Dave Lorenzo covers all of those things during his conversation with Scott Majeski, a Franchise Consultant.

    Chapters
    00:00 Introduction to Picking the Ideal Franchise
    01:00 How Scott Majeski Became a Franchise Consultant
    03:00 How Does Scott Help People Pick The Right Franchise?
    05:00 What Role Does Investment Capability Play in Franchise Selection?
    08:30 What People Dream vs. The Reality of Starting a Franchise
    14:30 Do People Start with Multi Unite Franchises?
    17:00 How Has the Franchising Industry Changed in 2020, 2021 and 2022?
    23:00 What Franchise Concepts are Hot Today
    27:00 Here are the Benefits of Buying a Franchise
    29:30 The Process of Selecting a Franchise
    35:00 Who Give Scott His Best Referrals?
    37:20 Who Is a BAD Fit for Franchising?

    Scott Majeski
    Franchise Consultant
    (312) 806-9963
    smajeski@frannet.com

    About Scott Majeski
    Scott’s personal experience as a successful franchise owner gives him the perspective to help clients assess their real opportunities, risks and timing to make sound decisions. Having gone through the process of selecting and opening a PuroClean Restoration franchise 12 years ago, he understands the stress of making a career change, evaluating the multitude of franchise opportunities, going through the discovery process, understanding the financial commitment to open a business, and finally, making the exhilarating decision to open a business.
    Prior to joining FranNet, Scott bought his PuroClean franchise and built a thriving business helping homeowners recover from water, fire, and mold damage. Before becoming an entrepreneur, Scott was an institutional investment consultant building investment portfolios for Wall Street firms to use with their clients, helping them save for their retirement.
    Scott is the principal of FranNet of Chicago and NW Indiana. He is a recognized speaker, conducting over 60 seminars and webinars per year on business ownership. Many of these seminars and webinars have been conducted in cooperation with the Small Business Administration and SCORE.


    Chicago Real Estate Insider Shares Secrets | Steven Glick | 458 Mar 24, 2022
    Show notes

    Would you like to discover insider secrets to the Chicago Real Estate Market? How would you handle a tough negotiation? Is it better to work on the residential, commercial or developer team in real estate? The answers to these questions and much more are revealed in this episode of the Inside BS Show. Join Dave Lorenzo as he interviews Chicago Real Estate expert Steven Glick.

    Chapters
    00:00 Introduction to Chicago Real Estate Insider Secrets
    00:45 Steven Glick Shares his Vast Real Estate Background
    01:30 What Makes Steven Different
    02:00 What is the Most Fun and the Most Challenging Aspect of Working in Real Estate?
    03:00 Steven Glick Shares Insider Secrets to Making a Deal in Real Estate
    04:45 How Do You Get an Unrealistic Client to Come Back Down to Earth?
    06:09 How One One Home Sale Can Make a Market in Real Estate
    09:45 Is It Easier to Work in Commercial or Residential Real Estate?
    10:40 A Deal Steven Glick is Particularly Proud to Be a Part Of.
    11:35 What is Steven Glick Worried About in Today's Hot Real Estate Market?
    14:40 What Advice Does Steven Give to Young People Who Are New To Real Estate?
    19:00 A Great Deal that Steven Received From a Referral
    23:10 What is a Day in the Life of Steven Glick - Chicago Realtor?
    25:20 How to Bounce Back from a Set Back

    Steven Glick
    Real Estate Expert

    (773) 727-7879
    stevenglick@atproperties.com
    https://www.atproperties.com/site/ste...

    About Steven Glick
    Steven Glick is a seasoned veteran in the Chicago real estate market. Over the past 31 years, I have cultivated expertise in supporting clients buying and selling residential, investment, and commercial property, buying land for development, building new construction, or rehabbing existing buildings. In addition to my experience as an agent, I have personal experience as a developer, builder, rehabber, and investment property owner.


    Are You Working to Live or Living to Work? | Amy Gardner | 456 Mar 23, 2022
    Show notes

    Are you Working to Live or Living to Work?

    If you are a professional and you know you're not on the right career path, this is the show for you. If you are a professional and you work for other people and you want to be on your own, this is the show for you. If you don't know what you want to do, this is the show for you.

    Today Dave Lorenzo interviews Amy Gardner and she helps attorneys find their ideal career. She focuses on attorneys but this show is applicable for anyone in professional services.

    Chapters
    00:00 Your Career as a Profession: Are You Working to Live or Living to Work?
    01:20 How Did Amy Become a Career Development Guru for Lawyers?
    03:30 What Happens if You Realize You Invested So Much in Your Career and You Feel You Cannot Make a Change?
    05:40 If You Want Freedom, You Must Do This
    06:30 Even In-house Lawyers Need relationships
    08:00 What is the Value of Managing and Growing Relationships? Is It Ever Too Late to Start?
    09:45 A Tale of Two Lawyers
    12:14 What Does a Career Path Look Like For a Lawyer Today?
    20:40 Why Don't Law Firms focus on Leadership? What Can Be Done to Change This?
    23:00 Why is Promoting the Top Originator or Top Billing Attorney Often a Mistake?
    26:00 Should Lawyers Embrace Non-Lawyer Managers?
    27:45 What is the Future of Non-Lawyer Ownership of a Law Firm?
    29:30 Are The Ethical Concerns About Non-Lawyer Ownership Unfounded?

    Amy M. Gardner
    Co-Founder
    Apochromatik
    amy@apochromatik.com

    About Amy Gardner
    Amy M. Gardner is a Certified Career Development and Career Transitions Coach and Team Development and Leadership Consultant with Apochromatik. Amy's work draws on her unique experience as dean of students at the University of Chicago Law School and a successful career practicing law, first as a Big Law litigation associate, and later as an associate and then partner at a mid-size Chicago firm. She received her B.A. from Luther College, her J.D. from the University of Chicago Law School, and her M.A. in Public Policy and Administration from Northwestern University.

    Amy works with attorneys one-on-one and through small group Future in Focus attorney masterminds, while her work developing teams and leadership within teams spans all industries. Her career, team development, and goal achievement advice has been featured in media including Bustle, Corporette, Glassdoor, Health, Monster, NBC, and Women's Running magazine. You can email Amy at amy@apochromatik.com.https://youtu.be/8oEL_MAJ0O0


    How to Make Your Business and Your Life Epic | Justin Breen | 455 Mar 22, 2022
    Show notes

    How to Make Your Business and Your Life Epic

    There is a great deal of wisdom in this episode. If you've never met Justin Breen you are in for a real treat. He is a fun guy who shares his opinions directly and honestly. I loved speaking with him and I love his life philosophy. He puts family first and makes no excuses, ever.

    Watch this show and become EPIC!

    Chapters:
    00:00 Intro to How to Make Your Business and Your Life Epic
    01:30 Justin Talks about a Meeting That Went from Metaverse to LinkedIn To Zoom To Real Life
    02:30 Dave Simplifies Justin's Approach
    03:00 How Justin Gets New Business without Doing Outbound Sales
    05:50 The Definition of a Real Relationship
    07:12 Get to Get | Get to Give | Give to Get | Give to Give
    08:10 How Do We Sniff Out the People Who Really "Get It"
    09:20 "What do you Cost?" Means You Should Runn Away
    10:10 Dave Tells a Story About a Guy Who Gets It
    12:00 A Great Nick Saban Quote
    12:30 Investment vs. Cost
    14:30 Don't Overthink Things
    16:14 My Business is About What You Need
    17:20 Nobody Cares About What You Do. They Care About Who You Are
    19:40 Overthinkers are Under-doers
    24:40 Why You Need to Raise Your Rates to Attract Greatness
    29:20 Confidence Attracts Confidence
    29:50 Four Things Entrepreneurs Overcome: Bankruptcy, Depression, Anxiety, Traumatic Experience
    35:30 Put Family First

    Justin Breen
    Founder & CEO
    BrEppic
    (773) 910-2888
    justin@brepicllc.com
    https://www.brepicllc.com/

    About Justin Breen
    Justin Breen is CEO of the global PR firm BrEpic Communications and global connectivity platform BrEpic Network, and author of the No. 1 International Best-Selling Book, Epic Business. He is an extremely active member of Strategic Coach 10x, Abundance 360 and Entrepreneurs' Organization, and he has an incredible global network of visionaries and exceptional businesses. He is currently writing his second book, Epic Life, which will include a foreword from XPrize and Singularity University founder Peter Diamandis.


    Bankruptcy Master Class | Neville Reid | 457 Mar 21, 2022
    Show notes

    Today's show is a master class on bankruptcy. Dave Lorenzo interviews Neville Reid, a Chicago Bankruptcy Attorney and Trustee. Neville shares many insights while teaching our viewers and listeners all about Federal Bankruptcy Proceedings.

    If you are involved in the practice of law or in business transactions, you need to join us for today's show.

    00:00 Introduction Bankruptcy Master Class
    01:20 Why Neville Chose Bankruptcy as His Practice Area
    03:30 Dave and Neville Discuss the Fraternal Nature of the Bankruptcy Bar
    05:35 An Example of a Bankruptcy Case with Multiple Creditors
    09:00 Why Each Creditor In a Chapter 11 Needs to Have Their Own Lawyer
    10:00 Why Neville Chose to Be a Bankruptcy Trustee
    12:20 Neville Shares His Opinion About the Bankruptcy Stigma
    20:15 What a Business Owner Should Do If He/She is Getting Calls from Creditors
    26:50 The Superpower Bankruptcy Lawyers Have
    30:50 Who Gets Paid First in a Bankruptcy Proceeding?
    33:59 How Neville Gets New Cases
    38:15 How Neville Balances Working and Life

    Neville Reid
    Bankruptcy Attorney and Trustee
    (312) 375-1504
    nreid@foxswibel.com
    https://foxswibel.com/who-we-are/n-ne...

    About Neville Reid:
    Neville Reid is an attorney and a capital partner who co-chairs the Bankruptcy, Restructuring and Creditors’ Rights Group at the law firm of Fox, Swibel, Levin & Carroll LLP in Chicago. Prior to Fox Swibel, Neville was a partner in the bankruptcy group of Mayer Brown LLP, where he practiced law for 22 years. His principal expertise is advising companies, lenders, receivers, trustees, investors and other clients on a wide array of insolvency-related issues, including restructuring corporations and their relationships with creditors, advising lenders on restructuring loans with distressed borrowers, and structuring acquisitions of distressed assets for investors. Neville has over 30 years of experience in this area, including 28 years as a bankruptcy trustee who is frequently appointed by bankruptcy judges to investigate fraudulent transactions and liquidate assets in bankruptcy cases for the benefit of creditors. Neville has also served as a receiver appointed by the SEC in a Ponzi scheme case currently pending in Chicago.

    Neville has served on the Board of Directors of the National Association of Bankruptcy Trustees for the past 7 years and was its President in 2020-2021. In 2017, Neville received the Illinois Harvard Law Society’s Role Model Award. Neville has been rated AV Preeminent through the Martindale-Hubbell Peer Review Rating system, and since 2012 has been named to the list of Illinois Super Lawyers. In 2021, Neville was selected to be a Fellow in the prestigious American College of Bankruptcy (ACB), based on his professional accomplishments in the insolvency profession, ethics, and civic engagement. He will be formally inducted in the ACB in Spring of 2022.

    Neville and his wife, Reverend Adonna Reid, have five children and live in Chicago’s Beverly community. Neville received his B.A. from Harvard College, magna cum laude, in 1984, and his law degree from Harvard Law School in 1987.


    Business Ownership and Succession Strategy | Bruce Werner | 454 Mar 18, 2022
    Show notes

    Business Ownership and Succession Strategy

    Running a family-owned business is not easy. In fact, it may be the most difficult form of business entity to run, grow and manage. Bruce Werner has experience doing this and he also has experience working with public companies and private equity.

    On this episode of the inside BS Show, Dave Lorenzo Inter views Bruce Werner and picks his brain about succession planning, running a family business and working with private equity funds.

    Chapters:
    00:00 Introduction: Business Ownership and Succession Strategy
    02:00 Bruce Werner’s History with a Family Business
    03:00 Werner’s Three Rules for Family Business Success
    04:28 Bruce’s Recent Background
    05:20 What is the Value of an Outside Advisor to a Family-Owned Business
    07:50 What is a Family Constitution? Why is it Important?
    09:40 How Experience in a Family Business Prepared Bruce for Publicly Traded Companies
    13:40 Was there More Empathy in the Werner Business Because It Was a Family Business?
    21:15 Bruce Explains How Private Equity Worked for Him (He’s Been on Both Sides)
    23:00 How Bruce Helps the Business Owner
    26:30 How Does Bruce Get Paid?
    28:30 Bruce Explains “A Day in His Life.”
    30:00 Who Are Bruce’s Best referral Sources?
    32:30 The Wrong Person to Introduce to Bruce is…
    33:20 Bruce Wrote a Book Titled: “Your Ownership Journey” Link in Description

    Here is Bruce’s Book on Amazon:
    https://www.amazon.com/Your-Ownership...


    Bruce Werner
    Managing Director
    Kona Advisors
    (847) 910-2025
    Bruce@KonaAdvisors.com
    www.KonaAdvisors.com

    About Bruce Werner
    Bruce Werner is the Managing Director of Kona Advisors LLC, which provides governance and owner advisory services to middle market businesses. His range of assignments has included M&A, strategy, finance, workout, succession planning and all facets of family business consulting. Mr. Werner is an experienced outside director, having served on numerous boards during periods of growth, restructuring and crisis management.
    He writes and speaks on ownership and governance issues impacting the middle market.


    The Future of Law Offices | Grant Drager | 453 Mar 17, 2022
    Show notes

    The Future of Law Offices

    Do you want a glimpse into the future of law offices? Join us on this episode of The Inside BS Show as Dave Lorenzo speaks with Grant Drager, Vice President of Business Development at Amata Offices. This is a firm that focuses on providing office space and administrative services and their model is the future of how attorneys will work.

    Chapters
    00:00 Introduction: Turn Your Office into a Networking Opportunity
    01:30 Who is Grant Drager and Amata Law Office Suites and What Do They Do?
    03:00 Why Amata is Different and Why do Sole Practitioners Small Law Firms Love Amata?
    04:20 Three Services in One at Amata
    05:20 Where Did the Idea for this Offering Come From?
    06:15 If I Need an Office a Couple of Days Per Week, Is This For Me?
    08:37 How Many Attorneys are in this Network?
    10:00 What Do Clients Think About Shared Workspace?
    12:32 Grant Explains the Virtual Program and the Permanent Program
    17:15 How Amata and Grant help People with Some Challenges During the Pandemic
    20:00 What Makes Amata Different from Other Shared Workspaces
    21:42 What Are Some of the Challenges Attorneys are Facing Now?
    23:00 Why Do Larger Firms work With Amata?
    24:00 What Are the Lease Terms at Amata?
    24:50 What Are the Challenges Amata Faces?
    26:00 Are People Returning to an Office?
    28:00 What is the Number One Reason to Work with Amata?

    Grant Drager
    VP of Business Development
    Amata Law Office Suites
    grantd@amataoffices.com
    (312) 523-2030

    About Grant Drager
    As the Vice President of Business Development, Grant uses his knowledge of the office and real estate market in Chicago, his education from DePaul in Paralegal work, and his background is Sales to work with existing as well as prospective clients. Working primarily with Law Firms, and their members, Grant focuses on the Physical office space needs, Administrative and Paralegal support, and Phone Answering and system needs of clients to learn what their pain points are, what they need to achieve their short and long term goals, and how Amata can help them in achieving those goals.
    Grant has a personal background in Performing (BFA in Musical Theatre) as well as a retail background since childhood. Grant can be seen more regularly on stage as "Blanche Deveraux" in Hell in a Handbag Productions regularly returning new productions of "Golden Girls, the Lost Episodes" He also is an owner of OUTSKIRTS Vintage, a vintage clothing and alteration shop in the Ravenswood Neighborhood in Chicago.

    About Amata
    Amata is unlike any other business in our industry. That is why we are the largest privately owned and managed Office Suites provider in Chicago. With several state-of-the-art facilities located throughout the Chicago loop and Naperville, Amata provides full and part time office solutions to companies of all sizes. Whether you are a large company looking to strategically open a sales office or a small company trying to control your costs, Amata will customize a solution for you!


    B2B Branding and Lead Generation Secrets | Kait LeDonne | 452 Mar 16, 2022
    Show notes

    B2B Branding and Lead Generation Secrets

    If you like B2B leads (and who doesn’t) you’ve got to join us for today’s Inside BS Show. On this episode Dave Lorenzo interviews Kait LeDonne, a branding expert who has cracked the code on LinkedIn.

    Kait shares lots of secrets and helps us grasp the most important aspects of branding in a digital age.

    Chapters:
    00:00 Introduction
    01:45 How Kait Become an Expert in Branding Using New Media
    04:30 Is it Branding or Is It Lead Generation? Does It Matter?
    06:00 Why Dave Has It Backwards
    09:00 Kait and Dave Talk About the Perception and Why Kait’s Approach is So Effective
    11:00 Branding is Not About YOU!
    12:30 Why Do You Start a Business? Not Because You’re Good at Something. Because People Need It.
    15:00 How Does Kait Get Results Where Other People Fail?
    20:00 Should We Accept People We Don’t Know on LinkedIn?
    25:56 Why Kait Moved into “Done for You” Model
    29:00 How Kait’s Model Generates Buy-in
    30:20 What Does Kait’s Discovery Phase Look Like?
    34:00 What is a Real Business vs. Lead Generation?
    35:15 Facebook and Instagram: Only Use Them If Your Clients are Consumers or Gen X
    39:00 Should We Use Retargeting to Serve Ads to People Who Connect with Us?

    Kait LeDonne
    Personal Branding Expert
    kait@brandwisemedia.com
    https://www.brandwisemedia.com/

    About Kait LeDonne
    Kait LeDonne is the founder of Brandwise Media, a personal brand & social media agency based in NYC. Kait has authored the book "The Attraction Magnet: “The 7 Insider Secrets The World's Biggest Brands Use to Attract Customers Who Can't Wait to Buy From Them," and is regularly featured in national and international publications as a commentator on celebrity and corporate brands.
    Kait also developed one of the first online courses centered around LinkedIn, The Influence Academy, to teach executives how to position themselves as thought leaders in their respective spaces. To date, over 100 executives have completed the program.


    Make More Money and Have More Fun as a Lawyer | Steve Fretzin | 451 Mar 15, 2022
    Show notes

    Make More Money and Have More Fun as a Lawyer

    If you want to make more money and have more fun as a lawyer, you cannot miss this episode of The Inside BS Show.

    On today's show Dave Lorenzo and Steve Fretzin share some great ideas for growing a law firm and managing your practice. They also talk about the value in creating a lifestyle practice. If you want to get some great ideas and have a few laughs, you need to join us.

    Chapters
    00:00 Intro: Make More Money and Have More Fun as a Lawyer
    01:24 How a Plane Crash Inspired Steve to Do What He Does
    06:00 How Can a Lawyer Structure a Business to Live Life on His/Her Terms?
    09:00 The Myth of Working Hard vs. Working to Enable Your Lifestyle
    11:40 You Don’t Get Extra Points for Doing Things the Hard Way
    13:00 Steve Debunks the Myth that You Can “Just be a Good Lawyer” and the Clients Will Come
    17:00 The Story of How Someone Bought into the Myth of Having Lots of Employees
    19:00 The Danger of Winging It
    23:15 What is the Value in Learning from Your Peers?
    28:00 What is the Value of Looking at The Practice of Law with Fresh Eyes?
    31:24 Why Do Failed Lawyers Go Into The Practice of Law? Should You Trust Them?
    35:30 We Don’t Sell Professional Services Work. People Engage Us.
    38:30 Who is Steve’s Ideal Client?

    Steve Fretzin
    Author & Podcast Host
    Be That Lawyer
    steve@fretzin.com
    (847) 602-6911

    About Steve Fretzin
    Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
    Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
    In addition to writing four books on legal marketing and business development, Steve has a highly-rated podcast BE THAT LAWYER, and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.


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