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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
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    Latest Episodes:
    How to Create a Disruptive Business | Ron Bockstahler | 491 May 09, 2022
    Show notes

    Have you ever wondered how some business owners come up with a concept that disrupts the status quo? On this episode of The Inside BS Show, we have one of those business owners. On this show Dave Interviews Ron Bockstahler, the founder of Amata Offices.

    Chapters:
    00:00 How to Create a Disruptive Business
    01:20 How did Ron go to all 50 states and 9 Canadian provinces in his RV?
    04:06 Why Amata is a unique business model
    05:31 What services does Amata offer?
    06:31 How convenient is Amata for Lawyers?
    07:15 Is there an affiliate network for Amata?
    07:55 What is Amata's competitive advantage?
    10:42 What is the working atmosphere like attorneys at Amata?
    11:28 How did the pandemic impact Amata?
    13:06 What would Ron do differently as a startup if he had all of this business knowledge?
    17:25 Is it a good idea for a company to have an exit strategy?
    18:45 What is Ron's approach to managing his employees?
    20:16 Who works for Amata?
    21:16 How do paralegals handle the diversity at Amata?
    23:03 What is Amata’s business development philosophy?

    Ron Bockstahler
    Founder
    Amata Law Office Suites
    (312) 924-0204
    ronb@amataoffices.com


    About Rob Bockstahler:
    As an entrepreneur and dreamer of what can be, I am a trusted advisor to attorneys helping set up their law practice and assisting established firms increase their bottom line. I founded Amata Law Office Suites in 2002 as a vehicle for attorneys to utilize while they focus their energies on practicing law and less on the business of a law practice. We provide solo and small law firms the infrastructure of a large law firm, including Live phone reception & new client in-take, legal support services, access to practice mgmt software, scalable office options and remote work solutions.
    I am a hopeless optimist, Ironman competitor and father of 6 children who have traveled to all 50 states and 9 Canadian provinces/territories with my wife and I in our RV in an 8 year period.


    A Master Class in Immigration Law | Christina Coleman | 490 May 06, 2022
    Show notes

    A Master Class in Immigration Law

    On this episode of The Inside BS Show, Dave Lorenzo interviews Christina Coleman, an immigration lawyer based in Chicago. They discuss the entire immigration process.

    Join us for this fantastic episode of the Inside BS Show.

    00:00 A Master Class in Immigration Law
    01:20 Why Christina become an Immigration Attorney
    06:31 Immigration Process for Employment in the United States
    10:52 What is an H1B Visa?
    15:55 How does a student visa work in the United States?
    19:05 How can you become a naturalized US citizen?
    25:36 Why everyone should watch the US Citizenship Swearing in Ceremony
    28:23 What it takes to obtain a green card and permanent residency in the United States
    34:55 What should individuals do to prepare for citizenship questions?
    37:48 What Is the Difference Between Naturalization and Citizenship?
    39:53 Is it safe to gain US citizenship through a business marriage?
    43:19 What should an employer be worried about when employing someone legally in the United States?

    Christina Coleman
    Immigration Attorney
    RC Immigration
    (312) 933-9174
    ccoleman@rcimmigrationgroup.com
    www.rcimmigrationgroup.com

    About Christina Coleman:
    RC Immigration is a boutique law firm focusing exclusively on U.S. immigration issues. Christina Coleman, owner, has the requisite expertise in this niche field to develop comprehensive immigration strategies in a challenging landscape. Christina’s services are billed on a flat fee basis, providing you and your organization with predictability and transparency. As an immigrant herself, Christina understands the importance of delivering personalized and responsive counsel to every client.


    The Bankruptcy Attorney Who Helps Companies Have a Brighter Future | Garrick Hollander | 489 May 05, 2022
    Show notes

    On this episode of the Inside BS Show Dave Lorenzo interviews Garrick Hollander. Dave and Garrick discuss bankruptcy law and how Garrick helps companies thrive after bankruptcy.

    00:00 The Bankruptcy Attorney Who Helps Companies Have a Brighter Future
    01:16 What inspired Garrick to Pursue a Career in Bankruptcy Law?
    02:29 Why is Bankruptcy the best way to deal with business?
    03:51 Why are companies terrified of the word "Bankruptcy"?
    04:39 Why do people reach out to Garrick?
    06:55 What is a Personal Guarantee?
    09:18 How does Garrick use his leverage as a Bankruptcy Lawyer when it comes to negotiation?
    11:33 A case study of how Bankruptcy helped a customer achieve great success.
    13:31 How might the Automatic Stay benefit your business?
    19:18 What is the Reorganizational Process?
    20:51 How do Bankruptcy Lawyers Get Clients?
    22:21 What Makes Garrick different from other Bankruptcy Lawyers?

    Garrick Hollander
    Bankruptcy Attorney
    (949) 720-4150
    ghollander@wghlawyers.com

    About Garrick Hollander
    I am a partner in a bankruptcy boutique law firm in Newport Beach with lawyers in California and New York. I am a CPA and former turnaround consultant with experience in corporate finance. I have started, owned and operated, and purchased and sold businesses for decades.


    How to Use Video to Tell a Story | Melissa Costello | 488 May 04, 2022
    Show notes

    How to Use Video to Tell a Story

    This is a great episode of The Inside BS Show. Dave Lorenzo interviews Melissa Costello, producer, director and chief storyteller. Melissa shares her secrets to her success in developing video that moves people to action.

    00:00 How to Use Video to Tell a Story
    01:45 Why is it important to use video to make an emotional connection?
    05:49 Do you have to be charismatic to be good a video?
    07:23 How can someone's lowest point become an inspiration?
    08:36 What is Dave's motivation for making a video?
    13:17 What doesn't Melissa use a Story Arc?
    17:43 How Does Melissa assists her clients in creating a beautiful story out of dry material?
    21:52 What is the objective of a video interview?
    23:09 How to test your content to ensure that it will resonate with the proper audience
    31:50 How does Melissa get her clients to tell emotional and genuine stories?
    33:58 Describe power of testimonials to convey authenticity to your audience
    36:49 What is Melissa’s process when working with a client?
    40:03 What is the Value of Editing Process
    43:05 How can Melissa assist clients in understanding what is relatable to the audience?

    Melissa Costello
    Chief Storyteller
    (312) 305-7500
    m@melissacostello.com
    https://melissacostello.com


    About Melissa Costello:
    Melissa Costello is the Creative Director and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. Telling stories and building brands that impact people’s businesses and people’s lives is her passion. Her upbringing engaged her in a lively mix of both the fine arts and the marketing arts, joint passions shared by numerous members of the extended family. It’s in the blood as is a restless curiosity. Costello has been awarded both domestic and international honors for the videos and television commercials she has produced for more than 30 years through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod for clients such as President Barack Obama and Mayor Rahm Emanuel.


    How to Raise Money from Private Equity | Brett Hickey | 487 May 03, 2022
    Show notes

    How to Raise Money from Private Equity

    On this episode of the Inside BS Show, Dave Lorenzo speaks with Brett Hickey, the founder and CEO of Star Mountain Capital. In this wide ranging discussion, they cover everything an entrepreneur needs to know about raising money from a private equity firm.

    00:00 How to Raise Money from Private Equity
    01:05 Brett Hickey as an Olympic Speed Skater
    03:03 What is a Top Athlete's Training Regimen?
    06:35 How does Brett Apply his Athletic Training and knowledge to business?
    13:25 How has Brett's goal to be the best influenced his performance in business?
    19:27 What does Star Mountain Capital do?
    22:28 What inspired the formation of Star Mountain Capital?
    30:45 How do you identify companies that are a good fit for you?
    32:35 How does Brett evaluate risk?
    35:47 How can a business owner partner with a specialized asset management firm?

    Brett Hickey
    Founder & CEO
    Start Mountain Capital
    (212) 810-9044
    brett.hickey@starmountaincapital.com

    About Brett Hickey:

    Brett Hickey has been structuring, analyzing and managing private equity, mezzanine and U.S. Government sponsored investment funds for over a decade. Prior to launching Star Mountain Capital, Mr. Hickey was the Co-Founder and President of a multi-manager platform including 4 U.S. state sponsored small business investment funds. Mr. Hickey has extensive experience performing due diligence on, selecting and building small business fund managers and has helped structure over a dozen larger funds representing a few billion dollars in assets.

    Mr. Hickey formerly worked as an Investment Banker at Citigroup Global Markets in New York City (fka Salomon Smith Barney) where he covered global Asset Managers and Financial Institutions. In that role he worked on over $8 billion in completed debt and equity capital raising and restructuring transactions for leading financial institutions including BlackRock, Franklin Templeton, Neuberger-Berman, Nuveen Investments and Eaton Vance. He also served as Senior Analyst on the $16.1 billion public merger of the St. Paul Companies, Inc. and Travelers Property Casualty Corp.

    Mr. Hickey attended Mount Royal College in Calgary, Canada, where he studied business and entrepreneurship while training on the national speed skating team. He graduated with Distinction from McGill University in Montreal, Canada with a Bachelor of Commerce degree. He is an alumnus of Harvard Business School’s Owner, President / Manager CEO training and management program for distinguished business owners with a proven track record of successfully building and managing companies. Mr. Hickey is a former Canadian national gold medalist and North American medalist in speed skating. He has completed numerous other business programs including Building Your Business Through Transformational Leadership & Innovation at the Innovatrium on the University of Michigan’s campus in Ann Arbor, Michigan and is a frequent guest lecturer on industry panels and at academic institutions.


    How to Become a More Effective Leader | Peter A. James | 486 May 02, 2022
    Show notes

    How to Become a More Effective Leader

    On this episode of The Inside BS Show Dave Lorenzo speaks with executive coach Peter A. James about leadership. If you have a team and you want them to be more productive, this is the show for you.

    00:00 How to Become a More Effective Leader
    01:03 How Did Peter Become a Leadership Coach?
    02:43 How Did Peter's Military Experience Help Him Learn About Leadership?
    04:29 What People Should Avoid Doing in Order to Become Effective Leaders.
    06:47 What Role Does Institutional Knowledge and Training Play?
    08:53 What Should a Leader Consider While Onboarding a New Employee?
    10:36 How Can We Get Everyone Moving in the Same Direction?
    17:08 How Traditional Leaders Might Be Persuaded to Adopt a Coaching Model
    21:43 The Importance of Clarity of Purpose in Leadership
    24:06 What Should Individuals Look for in an Executive Coach?

    Peter A. James
    Leadership Coach
    (312) 291-1118
    pjames@hcgconsol.com
    https://www.hcgconsol.com/

    About Dr. Peter A. James:
    Dr. Peter A. James is a certified and credentialed executive and leadership coach who focuses on helping executives and businesses transform from high performing to excellence. Peter offers more than two decades of leadership-laden experience stretching from his service within the U.S. Army to his role as the Chair of the Business School within a major university and then as an entrepreneur. A quick review of his background and credentials will show that he has served as the catalyst for successful sales, corporate education and training, and process redesign initiatives, complemented by high-caliber leadership qualifications and a proven track record in delivering value to all of the organizations and customers in which he has served.


    Everything You Need to Know About Independent Monitoring | Vin DiCianni | 485 Apr 29, 2022
    Show notes

    Everything You Need to Know About Independent Monitoring

    Have you ever wondered who makes sure a company holds up their end of a court ordered agreement? On this episode of The Inside BS Show, Dave Lorenzo interviews Vin DiCianni, the Founder of Affiliated Monitors Inc. It is their job to oversee compliance in a variety of circumstances.

    Join us for this show to discover the value of independent monitoring and much more.

    00:00 Everything You Need to Know About Independent Monitoring
    01:49 Why did Vin start Affiliated Monitors?
    03:16 The Process of Settling with the Government as a Whistleblower
    06:13 What is a Private Monitoring?
    08:34 How can an Independent Monitor Help with a Licensing Agreement?
    11:08 How Do Independent Monitors Handle Advertising and Affiliation with The Legal Community?
    14:58 Is it a Good Idea to Bring in the Monitors as an Attorney representing a Firm that has no other choice than to close down?
    17:40 A Deep Understanding of a “Third Party Management” in an Independent Monitor Involving Transnational Issue.
    25:02 What is a Competitive Advantage in Marketing Strategy that is Verified by an Independent Monitor?
    27:40 When Management Changes During an Inquiry, how Monitors handle the Issue?
    31:05 A Case Scenario: What Would Happen if Monitors Intervened in a National Labor Relations Board?
    34:12 Who to Educate about The Advantages of Monitoring?

    Vin DiCianni
    President and Founder
    Affiliated Monitors
    (617) 519-3899
    vdicianni@affiliatedmonitors.com

    Vincent DiCianni is President and founder of Affiliated Monitors Inc. “AMI”, an independent monitoring and compliance and ethical culture assessment firm that evaluates businesses for compliance with law, regulations and best compliance practices.
    Before starting Affiliated Monitors in 2004, Mr. DiCianni served as an Assistant Attorney General for the Commonwealth of Massachusetts and in private practice representing businesses and professionals. In addition to overseeing Affiliated Monitors, and serving as an independent integrity monitor, Mr. DiCianni regularly conducts ethics and compliance assessments for clients in diverse fields, such as not-for profit entities, construction, antitrust, healthcare corrections, financial services, education, and government contracting.
    AMI works with clients to craft appropriate compliance measurement tools and to implement long-term strategies for supporting a culture of compliance within organizations. AMI provides independent integrity monitoring services for the United States Department of Justice, the United States Department of Defense, Health and Human Services, U.S.A.I.D., the U.S. Department of Transportation and many other federal agencies, state and municipal agencies. AMI also handles many Suspension and Debarment matters with U.S. Agencies such as the U.S. Navy, Air Force, Army and Environmental Protection Agency, as well as the World Bank. In addition to AMI’s monitoring and consulting engagements, AMI works with multi-national companies in designing, implementing, and strengthening their programs and ethical cultures.


    How to Stay Sane During a Divorce | Jillian Gross | 484 Apr 28, 2022
    Show notes

    How to Stay Sane During a Divorce

    On this episode of The Inside BS Show, Dave Lorenzo interviews Jillian Gross, a New York Matrimonial Attorney. Jillian helps us understand the emotional, psychological and financial factors involved in the divorce process.

    Jillian is the consummate professional and her advice is priceless. If you, or someone you care about is going through the divorce process, this is a must-watch episode of The Inside BS Show.

    00:00 How to Stay Sane During a Divorce
    01:56 The three ways a Family Law Attorney helps their client
    03:53 What are the Misconceptions About Divorce?
    06:14 Divorce: Battle vs. Negotiation: Which is Better?
    08:58 If your Divorce Lawyer Knows the Lawyers from the Other Side is it a Good Thing?
    11:53 What is "The Soprano’s Effect?"
    13:37 What Should Your Strategy Be When You Begin the Divorce Process?
    15:41 How lawyers neutralize the situation of psychological and emotional impact of a client?
    22:20 How does infidelity impact a divorce case?
    28:42 What do lawyers need from their clients?
    31:10 Is it Important who is at Fault in a New York Divorce?
    32:36 What is the step-by-step process for a divorce in New York?
    34:11 Is “Stay in the House advice” good advice?
    36:28 How do you get clients ready for mediation?
    38:49 What is a deposition like in a matrimonial case?
    40:28 How to select a good family law attorney?

    Jillian Gross
    Matrimonial Attorney
    (212) 678-8500
    gross@mssglaw.com
    www.mssglaw.com

    About Jillian Gross:

    Manhattan based Matrimonial attorney with focus on pre- and post-nuptial agreements, custody and access, divorce negotiation and litigation, equitable distribution, and spousal and child support issues.

    Jillian E. Gross, a founder and partner of the firm, has been practicing matrimonial law exclusively since October 2006.

    Jillian has considerable experience advising clients in all aspects of matrimonial and family law, including equitable distribution of assets, spousal and child support issues, custody and access, and pre- and post-nuptial agreements. Jillian represents clients with a broad range of backgrounds and varying net worths. She understands that there is no one-size-fits-all approach for the many issues that bring people to her office.

    Jillian appreciates that being a matrimonial lawyer is about much more than practicing law. Jillian makes a point to understand all aspects of her clients’ lives—from business and financial issues to parenting and family-related matters—in order to tailor her approach to achieve the best result in each case. That result might be achieved through litigation or settlement, or a combination of the two. For Jillian, no two clients are alike; nor is her approach for them.
    Jillian relates to her clients on a personal and professional level. She is attentive, responsive, and treats each client with respect and care. Jillian’s clients often reach out to her years after the conclusion of the case to thank her for supporting them through some of their most difficult times, and getting them to a new phase in their lives.

    Jillian has been named a “Rising Star” in family law by New York Super Lawyers, and also has been recognized by Top Attorneys, Attorneys of Distinction, Top Lawyers and Lawyer of the Year. Most recently, Jillian was ranked by Chambers and Partners.

    Jillian has lectured at various professional seminars, including to the New York State Bar Association, on the topic of Equitable Distribution and Maintenance. Jillian is in her second term as Treasurer of the Family Law Section of the New York City Bar Association.

    Jillian received her B.A. from Brandeis University, where she graduated cum laude. In 2003, she graduated from Brooklyn Law School, where she received the prestigious Academic Achievement Scholar award.


    How Employee Benefits Can Be a Competitive Advantage | Andrew Godfried | 483 Apr 27, 2022
    Show notes

    One of the toughest decisions a business owner or leader has to make is which benefits to provide his team and how much the company should contribute to the benefit cost.

    On today's Inside BS Show, Dave Lorenzo interviews Andrew Godfried, an employee benefits expert. They discuss all the tough decisions business leaders make related to benefits.

    If you want to make sure your benefits package is competitive, join us for this show.

    00:00 How Employee Benefits Can Be a Competitive Advantage
    01:05 Why are Employee Benefits So Important?
    02:35 What is "The Basics" in Employee Benefits?
    08:41 How Andrew Uses Data to Get the Best Rates for His Clients
    13:20 When Should We Start Looking for Employee Benefits?
    14:47 What is Open enrollment?
    15:50 How Did Andrew Get Started in this Industry?
    18:19 Why Should You Work with an Insurance Broker?
    19:59 How Does Andrew Match Up Benefit Providers with Companies?
    22:11 What Kind of Industry Analysis does Andrew Provide to His Clients?
    23:12 Does Andrew Advise His Clients on the Employer Contribution to Benefit Costs?

    Andrew Godfried
    VP of Business Development
    Risk Strategies
    (978) 317-9687
    agodfried@risk-strategies.com

    About Andrew Godfried:
    Employee Benefit insurance sales executive with a passion for providing guidance to businesses to gain control over their costs, with increased employee engagement, understanding and appreciation.


    How to Become a Great Mediator and Negotiate with Anyone | Amy Mariani | 482 Apr 26, 2022
    Show notes

    How to Become a Great Mediator and Negotiate with Anyone

    On today's Inside BS Show, Dave Lorenzo interviews Amy Mariani. Amy is a mediator in the Commonwealth of Massachusetts. She handles complex commercial cases and contract disputes.

    Amy shares her journey in becoming a mediator. She also shares her secrets to success in this role and she offers a guide to selecting a great mediator. If you negotiate or if you are involved in litigation, this is one of the most valuable Inside BS Shows for you.

    Chapters:
    00:00 How to Become a Great Mediator and Negotiate with Anyone
    01:04 How Amy Become a Mediator
    02:36 What was Amy’s First Mediation Case?
    04:09 How to Settle a Case as a first-time Mediator
    05:47 What are the Most Important Factors in a Successful Mediation?
    08:08 How Does Mediating Differ When You Have Friends on Both Sides?
    09:24 Do The Parties in a Mediation have an Obligation of Candor?
    11:12 What is a Mediation Agreement?
    12:41 What is the Process of Discovery in Litigation?
    15:36 The Difference between Mediation and Arbitration
    16:18 A Description of the Process of Mediating
    23:22 Amy’s advice to a Business Owner who has Dispute
    24:47 Is Business Development Easier as a Mediator than it is as a Lawyer?
    27:01 How Does a Mediator Get Court Appointed Work?
    30:22 Can a Mediator Speak Directly to the Parties Involved in a Case?
    31:28 What Should Lawyers look for In a Good Mediator?
    34:25 Amy Shares Her Best Negotiating Tip
    36:00 What is the Most Common Negotiating Mistake Business Leaders Make?

    Amy Mariani
    Mediator & Founder
    Mariani Mediation Services, LLC
    (617) 279-0540
    amariani@marianimediation.com
    www.marianimediation.com

    About Amy Mariani:
    Amy Cashore Mariani has been assisting individuals and companies in resolving conflict for over twenty years, first during her career as a trial attorney, and then as a trained mediator, arbitrator, conciliator, facilitator, and adjunct law school faculty member. Through dialogue and separate reflection, she assists parties in prioritizing interests and assessing potential resolutions. She tailors her approach to each case based on the parties’ unique needs and circumstances.


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