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Inside BS Show — Marketing
Inside BS Show

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.

Latest Episodes:

How to Legally Raise Capital and Go Public: Securities Law Explained for Business Owners | 781 Apr 18, 2025

Show notes

What You’ll Discover Today:

This episode of the Inside BS Show is your front-row seat to the world of securities law and going public. If you're thinking of raising capital, selling equity in your company, or even dreaming of an IPO, this conversation with attorney and former CEO Jim Dodrill is a must-listen. Jim shares war stories, legal landmines, and the straight truth about what it takes to raise capital the right way.

Key Topics Discussed:

What actually counts as a “security”—it’s way more than stock
Why you need to involve a securities attorney before raising any money (even from family)
The shocking true story of a company that issued more stock than it was legally authorized to sell
The difference between a private placement and an IPO—and which is right for you
What happens during SEC review (and how long it really takes)
Why business owners get in trouble with “finders fees” and unlicensed brokers
What role an ESOP can play in an IPO or exit
When raising money privately can go very wrong—and how to avoid fines, rescission rights, or even criminal charges
What it really takes to go public—including time, money, and emotional stamina
Why thinking about your exit strategy on Day One is the best insurance policy you can have

Quote of the Episode: “Time kills deals. And if you don’t get your legal foundation in place early, you might not just lose the deal—you could lose everything.”

Links and Resources:

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531
Contact Jim Dodrill: jim@jimdodrill.com | www.jimdodrill.com

Call to Action: Thinking of raising capital, selling your company, or launching a private offering? Don’t guess—get guidance. Reach out to Jim Dodrill before you make a move. And if you found this episode helpful, share it with a fellow business owner who might need it!

How I Dealt with Anxiety and Panic Attacks | 780 Apr 17, 2025

Show notes

“I discovered that If my body could create the panic, it could also stop it.” -Dave Lorenzo

This episode is deeply personal. Back in 2021, for the first time publicly, Dave Lorenzo shared his own experience with anxiety and panic attacks — what triggered them, how they affected him, and what he’s done to take back control.

If you’ve ever felt overwhelmed, frozen, or unable to breathe because of anxiety or panic, this episode is for you. Dave opens up about what it was like to experience these feelings in the aftermath of personal and professional trauma — and how a therapist helped him learn to manage and even overcome them without medication.

He’s joined by Karol Ward, a licensed therapist and performance coach, who provides practical, proven strategies to reduce anxiety, ground yourself, and build lasting self-esteem.

Key Topics Discussed:

Dave’s personal story: anxiety, shame, and trauma after a failed marriage and 9/11
The surprising power of trying to induce a panic attack to gain control over it
How your nervous system can become overloaded — and how to calm it
Grounding techniques that work instantly (even in high-stress environments)
The role of breathing, muscle relaxation, and awareness in managing panic
Why remembering past success helps you perform better under pressure
How to train your self-esteem to match your goals — and boost your earning potential
The difference between confidence-building and confidence-boosting actions
Why who you surround yourself with determines how far you can go

Links and Resources:

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If this conversation resonates with you — or you know someone who’s struggling — share it. You might help someone discover that they’re not broken. And there’s a way through it.

Legal Issues when Building a Business | 779 Apr 16, 2025

Show notes

"You're out of your freaking mind if you try to do this yourself." – Dave Lorenzo

What You’ll Discover Today:

Why raising capital without legal help could land you in serious trouble
The myth of the “finder’s fee” and how it could kill your deal—or worse
How regulatory violations can come back to haunt you, even years later
What smart lawyers look for when reviewing your capital raise
The legal and financial risks of unlicensed capital-raising activities

Key Topics Discussed:

The extreme risks involved in handling capital raises without experienced legal counsel
Why “finder’s fees” are illegal unless paid to a licensed broker-dealer
How improper fundraising methods can trigger criminal and civil penalties
Real-world examples of deals unraveling during M&A due diligence
The permanent nature of securities violations—and how they can resurface years later
How unlicensed intermediaries can endanger the company, the officers, and themselves
The role of attorneys in spotting and reporting securities violations
The time-costly process of correcting capital-raising mistakes—and how it can kill your exit

Links and Resources

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Thinking about raising capital for your business? Don’t make the mistake that could ruin your exit. Before you talk to investors, talk to your lawyer—and listen to this episode first.

How to Improve Cash Flow in Your Business | 778 Apr 15, 2025

Show notes

"If you don’t stay on top of your cash flow, you're not going to be in business very long."
— Harry Cendrowski

What You’ll Discover Today:

Why cash flow—not profit—is the lifeblood of your business
The most common cash flow mistakes and how to avoid them
Strategies for improving cash flow, even during economic downturns

Key Topics Discussed:

What Cash Flow Really Means: It’s not just about your profit—it’s about what comes in and what goes out on a daily basis.
The Danger of Not Enforcing Contracts: Letting clients pay late can cause a cascade of issues that erode profitability and trust.
Creative Cash Flow Solutions: From upfront deposits to progress payments, learn how to make your revenue stream more predictable.
Surviving Economic Uncertainty: Use tools like a 13-week rolling cash flow forecast to stay agile and ready.
Access to Capital: Set up credit lines before you need them—don’t wait for a downturn to start planning.
Service vs. Product-Based Businesses: Cash flow dynamics differ, and your strategy should too.
Handling Seasonality: Smart cash planning and inventory management can mean the difference between feast or famine.
Critical Metrics to Watch: Track your receivables, job count, and industry-specific KPIs to assess cash health.

Links and Resources:

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If you’re a business owner facing cash flow challenges—or just want to tighten up your financial discipline—reach out to Harry Cendrowski at (866) 717-1607. Don’t wait until the storm hits to build your financial shelter.

How to Get a Meeting with the CEO | 777 Apr 14, 2025

Show notes

“Don’t measure success—measure rejection. The more you’re willing to be told no, the closer you are to a yes.” - Angel Ribo

What You’ll Discover Today:

In this episode, Angel Ribo shares the mindset and practical tactics that have helped him consistently land meetings with high-level executives. If you've ever struggled to get in front of a decision-maker, this conversation will reset your approach and give you a human-first strategy that works.

Key Topics Discussed:

Why authenticity beats slick scripts when approaching CEOs
The power of being in the moment with gatekeepers
How Friday afternoons can be a secret weapon in cold outreach
Why CEOs respond better to connection than to pitching
The one metric you should use to measure your outreach success (hint: it’s not success)
How self-awareness, mindset, and even spirituality play into business relationships
Why referral-based trust is only the first step—CEOs still do their own due diligence
Why now is the best time to reconnect and offer an outside perspective

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Try this: Reach out to one CEO this week. Be yourself. Reference something specific and timely. Then, no matter the result, measure how many calls it takes to get rejected. Reframe your success—and you’ll start seeing better results.

Why Should Businesses Focus on Profit and Not Revenue? | Dave Answers Your Questions | 776 Apr 13, 2025

Show notes

“You’re either growing or you’re dying.” — Dave Lorenzo

What You’ll Discover Today:

In this Q&A episode, Dave Lorenzo answers five insightful questions from Inside BS subscribers. From why his company is called Exit Success Lab to how he works with family offices, Dave delivers strategic advice, real-world examples, and a clear roadmap for business growth and profitability.

Key Topics Discussed:

Why “Exit Success Lab” focuses on growth
- The name is about defining a destination—every business needs one.
- Growth is essential whether you sell or pass your business to the next generation.
Revenue vs. Profit: Which matters more?
- Buyers don’t pay for revenue—they pay for profit.
- Dave breaks down a real-world example to show how doubling profit can double exit value.
Three ways Exit Success Lab works with clients
1. Masters Program – For $5M+ revenue businesses to build value and accountability.
2. Exit Consulting – Preparing owners for a profitable business sale.
3. Advisor Certification – For professionals who want to serve high-value clients.
Why Dave focuses on family businesses
- Most small businesses are family-run.
- Even partnerships under $5M in revenue benefit from Exit Success Lab’s monthly seminars.
How and why Dave works with family offices
- They are the future of private equity.
- Family offices buy businesses and need expert support to manage post-exit wealth.

Links and Resources:

Subscribe via Email: GetInsideBS.com
Spotify: Inside BS Show on Spotify
Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Want Dave to answer your question on the show? Join the daily email at GetInsideBS.com and reply with your question. You just might hear it on a future episode.

Secrets of the Referral Multiplier | How to Get More Referrals Than Ever | 775 Apr 12, 2025

Show notes

"If you pass half-hearted referrals, you’ll get half-hearted referrals in return." - Dave Lorenzo

What You’ll Discover Today:

Why great work isn’t enough to earn referrals
How to condition your clients to expect referral requests
The secret scripts that make asking for referrals easy
Why follow-up is the magic multiplier for referrals
How to build a referral ecosystem that grows itself

Key Topics Discussed:

The 5 Reasons You’re Not Getting Referrals
- People don’t know you want them
- They don’t know who or how to refer
- They don’t know why they should
- And most importantly—they forget
Scripts That Work
- The “Thank You” script for all email footers
- “Can I ask you for a favor?”—the soft open that trains clients to refer
- The Gratitude Script: “You’re welcome. I know you’d do the same for me.” (And then… silence)
When to Ask
- At engagement
- At midpoint (especially when sharing good news)
- At close of the relationship
- During consistent follow-up
Referral Research
- Build an avatar of your best client
- Know where they go, who they know, and what they read
- Use memory joggers to uncover referral opportunities hidden in small talk
Give to Get
- Refer first. Show people how you make introductions.
- Always ask both parties before making a connection
- Teach others how to refer you by modeling thorough, thoughtful introductions
The Follow-Up Formula
- Thank them—every time
- Give a gift (not a bribe—a reinforcement)
- Add them to your ongoing communications
- Quarterly FaceTime with your top 10–20%

Links and Resources:

📧 Subscribe Via Email: GetInsideBS.com
🎧 Listen on Spotify: Inside BS Show on Spotify
🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
📞 Call Us: (305) 692-5531

Call to Action:

Start conditioning your clients to refer you today. Pick one client, use the "Can I ask you a favor?" script, and test it. Then build your memory jogger and start listening closely—referrals are hiding in every conversation.

Five Big Challenges Every Family Business Must Face | 774 Apr 11, 2025

Show notes

“You don’t want boardroom conflict becoming kitchen table drama.” – Dave Lorenzo

What You’ll Discover Today:

In today’s episode of The Inside BS Show, Dave Lorenzo breaks down the five biggest challenges facing family businesses. These insights come directly from his work with family business owners, family offices, and top Vistage Chairs across the country.

Key Topics Discussed:

Succession Planning: Why every function needs a clear line of succession—and how to build one without family friction.
Family Conflicts and Governance: How to separate emotional family dynamics from boardroom decisions.
Professionalizing the Business: The role of systems, SOPs, and consultants in making your business easier to run and more valuable.
Wealth Transition and Estate Planning: Why successful families should consider a family office to manage, protect, and transition wealth.
Balancing Legacy with Innovation: How to preserve your family’s name while bringing in outside talent and staying competitive.

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Want an invite to our next Family Business Zoom Session or our upcoming live conference? Sign up now at GetInsideBS.com to get on the list. That’s where the real breakthroughs happen.

How To Survive Adversity as an Entrepreneur | 773 Apr 10, 2025

Show notes

"It's not the punch in the gut that knocks you out. It's the belief that you can't recover from it." – Dave Lorenzo

What You’ll Discover Today:

Why resilience is the #1 entrepreneurial skill
How a tough baseball moment turned into a life lesson
What to do when criticism feels personal
The truth about rejection in business
How to recognize the beginning of a comeback

Key Topics Discussed:

A personal story about Dave’s son, baseball, and the sting of unfair criticism
The role of perspective in handling adversity
Why rejection isn’t always about you—and how to not take it personally
The mindset shift from “this is the end” to “this is my comeback”
How to deal with financial failure and the people who abandon you
Why the people who stick with you in tough times are your greatest asset
Cold calling confidence: reframing rejection into offering help
A powerful reminder: There’s always another game tomorrow

Links and Resources

Subscribe Via Email: GetInsideBS.com
(Daily updates + exclusive monthly invites to live events)
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action

If you're in a tough spot right now, know this: You're not alone. Dave’s been there—twice. Listen to this episode and remember that every entrepreneur gets knocked down. The real question is: Will you get back up? There’s another game tomorrow.

How Will AI Impact Sales and Marketing? | 772 Apr 09, 2025

Show notes

“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.” – Hema Dey

What You’ll Discover Today:

How AI influences the entire business development process—from SEO to sales
The role of content in surfacing your business through AI-powered search
Why understanding macroeconomic context matters when crafting content
The best types of content converting today: Long videos and blogs
How to break down content into snackable insights that lead to conversions
The importance of human capital and specialized skills when using AI in marketing
Why sales and marketing need to work as one team—no more finger-pointing
Key metrics to monitor in ad spend: CPC and ROAS

Key Topics Discussed:

AI as a guide for idea generation and problem discovery
Strategic content creation for industries like law and manufacturing
The impact of current events on trust-building with prospects
Using AI to stay agile with messaging and adapt in real-time
Eliminating wasteful marketing habits and misaligned roles
Optimizing advertising efforts to avoid budget drains
Sales-driven content creation informed by frontline experience

Links and Resources:

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.

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