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Inside BS Show — Marketing
Inside BS Show

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.

Latest Episodes:

What You Should Know Before You Donate | 801 May 08, 2025

Show notes

"If you're giving millions, treat it like an investment—because your legacy is on the line."

What You’ll Discover Today:

In this episode of The Inside BS Show, Dave Lorenzo sits down with Michael Cleavenger, a seasoned fundraising strategist and advisor to affluent donors, to pull back the curtain on how nonprofit organizations really work. They explore how high-net-worth individuals can contribute meaningfully and responsibly, and how to avoid common pitfalls when making large donations.

Key Topics Discussed:

How Michael Cleavenger raised over $260 million for the Illinois Institute of Technology and what he learned in the process
The biggest myth about nonprofit donations—and why tax benefits aren’t the main motivator
The truth about nonprofit operations: P&L statements, executive compensation, and board oversight
Why long-term donors value relationships more than transactions
What major donors should demand before giving: contracts, audits, and real oversight
The pyramid strategy of fundraising—from large gifts to grassroots donations
Red flags to look for in a nonprofit’s Form 990
The difference between mission-driven programs and revenue-chasing “mission creep”
How naming rights work—and why they’re rarely permanent
Why some donors choose to sunset their foundations and how that affects future giving

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

If you’re thinking about making a significant contribution to a nonprofit organization—or advising someone who is—listen to this episode first. Then, connect with Michael Cleavenger to ensure your legacy is protected and your impact is real.

Mom Was Right | Five Habits That Will Get You More Referrals | 800 May 07, 2025

Show notes

"Referrals are free money. Why wouldn’t you build habits that bring them to you every day?"

What You’ll Discover Today
In this episode, Dave Lorenzo shares five timeless habits—straight from your mother’s playbook—that will help you get more referrals in B2B sales. These principles aren’t complicated, but they are powerful and often overlooked. Apply them consistently and watch your referral pipeline grow.

Key Topics Discussed

Why referrals are the easiest form of business growth
Dan Sullivan’s three referability habits:
1. Show up on time
2. Say please and thank you
3. Do what you say you’re going to do
How avoiding gossip builds trust
Why seeking to understand others increases credibility and likeability
The importance of giving referrals before asking for them
Treating people with respect regardless of where they are in their career journey

Links and Resources

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Buying a Business? Here's What You Don't Know About Taxes (But Should) | 799 May 06, 2025

Show notes

“Tax planning is not about saving a few dollars. It’s about protecting your investment, your relationships, and your future returns.”

What You’ll Discover Today:
If you're acquiring a business, tax planning might not be your first concern—but it should be. In today’s episode of The Inside BS Show, Dave Lorenzo sits down with tax expert Harry Cendrowski to explore why the buyer in a business acquisition needs to be just as focused on the seller’s tax treatment as the seller is. You’ll hear insider advice on asset vs. stock sales, depreciation strategies, IRS pitfalls, and how to avoid acquiring more than just a business—like someone else’s tax mess.

Key Topics Discussed:

Why buyers should care about the seller’s tax situation
The difference between asset sales and stock sales from a tax standpoint
Depreciation recapture and how it can affect deal structure
State tax exposure and overlooked liabilities during acquisitions
Background checks and personal tax issues that bleed into business performance
Entity structure and how it affects future acquisitions
How bonus depreciation and tax strategy can drive ROI
Cross-border tax considerations and the need for country-specific advisors
When and how to engage your tax team to avoid costly mistakes

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531
Contact Harry Cendrowski: (866) 717-1607

Call to Action:
Before your next business acquisition, sit down with your tax advisor. The best deals are built with smart planning, not just good intentions. If you want expert guidance before—or after—you buy, give Harry a call. And if you want to make better decisions that grow your business and protect your wealth, keep tuning into The Inside BS Show.

The Most Difficult Aspect of Building a Family Business: Attracting Top Talent | 798 May 05, 2025

Show notes

"Nobody dreams of working for your family business. You have to show them why they should." — Dave Lorenzo

What You’ll Discover Today:

Attracting top talent is one of the biggest challenges family business CEOs face. In this episode, Dave Lorenzo explains how small and midsize family-owned companies can compete with big brands and elite firms for the best people. He shares the real reasons people join startups and family businesses and the two things every CEO must offer to win great talent.

Key Topics Discussed:

Why most top performers overlook family businesses
The two reasons people join a family-owned company
How to offer experiences employees can't get anywhere else
The value of equity and ESOPs in long-term retention
Why your vision is your biggest recruiting tool
How Exit Success Lab helps family businesses create a magnetic employment brand

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Are you a family business leader struggling to attract top talent? Call Dave at Exit Success Lab. Get a fresh perspective on how to position your business so the best people want to join and stay. Dial 305 692 5531 today.

Family Business Coach vs. Consultant: How to Choose the Right Advisor to Scale Your Legacy | 797 May 04, 2025

Show notes

“Do you need a coach, or do you need a consultant? Your answer could determine whether your family business grows or just survives.” - Dave Lorenzo

What You’ll Discover Today:
In today’s episode of The Inside BS Show, Dave Lorenzo explains the critical difference between a family business coach and a consultant—and how selecting the wrong one could stall your company’s growth. This episode gives you a roadmap for choosing the right advisor to help scale your family business from $5 million to $100 million and beyond.

Key Topics Discussed:

The real difference between a coach and a consultant
Why consultants bring systems, processes, and implementation teams
How to evaluate whether you need motivation or measurable results
The red flags to look for when interviewing coaches and consultants
Why you should talk to former clients—especially the ones where things didn’t work out
The power of putting skin in the game and why real consultants offer upside participation

Links and Resources:

Subscribe via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:
Thinking about hiring a coach or consultant for your family business? Don’t leave it to chance. Make an informed choice that sets up your business—and your legacy—for the next generation. Contact Dave Lorenzo today to find out what working with a true consulting team can do for you.

Family Business Governance: The Three Rules Every Business Family Must Follow | 796 May 03, 2025

Show notes

"The family dynamic can either destroy your business or make it a joy to run. Governance is what tips the scale." - Dave Lorenzo

Running a business with family members can be fulfilling—or a complete disaster. In this episode, Dave Lorenzo outlines the three foundational pillars of governance every family business needs to survive and thrive.

Key Topics Discussed:

Decision-Making Structure
- Why you need a family business charter
- How to assign decision-making authority based on dollar thresholds
- Voting rights vs. voice in board discussions
- Using the U.S. Constitution as a metaphor for governance
Defined Roles and Accountability
- Creating job descriptions for every role—including family members
- Avoiding entitlement and protecting your top non-family talent
- Minimum expectations and performance standards
Succession and Continuity Planning
- Building succession into every performance review
- The difference between permanent succession and temporary continuity
- Making sure someone is always ready to step in

Links and Resources:

Subscribe for Daily Business Growth Tips: GetInsideBS.com
Watch on YouTube: Inside BS Show on YouTube
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple
Call Us: (305) 692-5531

Call to Action:

Running a family business doesn’t have to mean drama and dysfunction. Implement these three rules of governance and build a company that lasts for generations.
Subscribe now and join Dave tomorrow at 6 a.m. for another episode of The Inside BS Show.

Family Business Exit Strategy: How is an ESOP Taxed? | 795 May 02, 2025

Show notes

Would You Sell Your Family Business If You Could Avoid Capital Gains Tax?” - Dave Lorenzo

What You’ll Discover Today:
Would you sell your family business if you could pay no capital gains tax, reward your employees, and preserve your legacy? In this episode of the Inside BS Show, Dave Lorenzo explores how an ESOP (Employee Stock Ownership Plan) might make that possible. It’s a compelling option for business owners with $10M+ in annual revenue and 50+ employees—and it might be the best exit you’ve never considered.

Key Topics Discussed:

What an ESOP is and how it works
How family business owners can exit with zero capital gains tax under Section 1042
Why ESOPs help preserve legacy and boost employee engagement
When an ESOP makes the most sense (and when it doesn’t)
The costs and complexities of setting up and managing an ESOP
How ESOPs offer flexibility for long-term transition planning
A real-world story of a business owner rethinking their exit after learning about ESOPs
Why ESOPs are especially valuable when there's no clear successor in the family
The importance of stability, cash flow, and operational independence in ESOP suitability
Dave’s call to action for family business owners to explore this underutilized exit strategy

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531
Recommended Expert: Andrew Nicolai – ESOP Specialist Interview

Call to Action:
If your family business is doing more than $10 million in annual revenue and you’re curious about exiting without giving a big chunk to the IRS, this episode is for you. Don’t wait for a buyer to knock on your door—build your own. Reach out to Dave Lorenzo or check out the interview with ESOP expert Andrew Nicolai to take the next step.

What is Family Business Succession Planning? | 794 May 01, 2025

Show notes

"You don’t choose a king to run your business. You choose someone who earned the throne." – Dave Lorenzo

What You’ll Discover Today:

If you're a family business CEO, this episode is essential listening. Dave Lorenzo breaks down the five critical things every family business leader must understand before creating a succession plan. From tax consequences to cultural leadership, this is not just about retirement—it’s about protecting your legacy.

Key Topics Discussed:

The Real Definition of Succession Planning
It’s not retirement planning—it’s contingency planning. Dave explains how to build depth in every leadership role to prepare for short-term absences or permanent transitions.
Why Family Ties Complicate Leadership Transitions
Being family isn’t enough. The next CEO must earn the position through merit, experience, and credibility. Dave outlines what that means in a real-world family business.
Culture Is a Leadership Legacy
Transferring leadership also means transferring responsibility for culture. The next leader must connect deeply with the team and lead from the front.
The Tax Angle You Cannot Ignore
Dave emphasizes the need to engage a tax expert and estate planning attorney early. Succession has significant tax implications for you, your company, and your successor.
Why Transparency Builds a Strong Bench
Communication with your team is the glue that holds succession planning together. From performance reviews to role readiness, your leadership team must always know who’s next.

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:

Subscribe to get new episodes delivered daily.
Visit GetInsideBS.com for your daily dose of business strategy and leadership insight.

How to Build a Law Firm Everyone Loves | 793 Apr 30, 2025

Show notes

“Empathy is the most important job as a business owner. Put yourself in that person's shoes and give them what they need.” – Sara Naheedy

What You’ll Discover Today:
How does a real estate lawyer become the most loved advisor in her region? Today on The Inside BS Show, hosts sit down with California real estate attorney and broker Sara Naheedy. From her early days handling massive litigation cases to her current focus on mediation and transaction work, Sara shares how empathy, personal branding, and relationship-based networking fueled her rapid growth. This conversation is packed with insights for attorneys, business owners, and real estate investors alike.

Key Topics Discussed:

The worst smells in professional life (and what they reveal about your past jobs)
Sara’s journey from litigation to mediation—and why she left trial work behind
The power of empathy in legal practice and business development
Building a law firm on values and relationships instead of traditional marketing
Why Sara got her real estate broker license—and how it gives her a competitive edge
The pros and cons of putting investment properties in LLCs
How to approach 1031 exchanges and real estate in business exit planning
Airbnb nightmares and the critical importance of permits
Using networking (especially ProVisors) to build a national referral engine
Why reviews and visibility matter—and how one review led to co-authoring a book
Behind the scenes of her book "Stack the Legal Odds in Your Favor"
What the future holds for the Nahidi Law Firm

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Follow Sara on LinkedIn: https://www.linkedin.com/in/saranaheedy/
Sara’s Website: https://saranaheedylaw.com
Follow Sara on Instagram: @saranaheedy

Call to Action:
If you're an attorney, a real estate investor, or a business owner who wants to build trust, credibility, and long-term client relationships, Sara's story is a blueprint worth studying. Share this episode with a friend or colleague who needs to hear how empathy and strategy can transform a law firm. And don't forget to subscribe at GetInsideBS.com for more practical business wisdom every single day.

Security Threw Me Out! | 792 Apr 29, 2025

Show notes

"I was probably the only salesperson to ever get physically thrown out of a meeting by security — and it was completely my fault." - Dave Lorenzo

What You’ll Discover Today:
Today on The Inside BS Show, Dave Lorenzo shares an unforgettable story about getting thrown out of a sales meeting — and how it taught him the three most important aspects of consultative sales. Learn the powerful lessons behind Message, Audience, and Delivery (MAD) so you never make the same mistake in your own sales approach.

Key Topics Discussed:

How Dave's over-reliance on a formal presentation cost him a major deal
Why understanding client urgency is critical in every sales meeting
The three critical aspects of consultative sales: Message, Audience, and Delivery
How to align your sales conversation with the client's pain and timing
Why storytelling is the secret weapon for consultative selling success
The "MAD" acronym that will transform the way you approach every client conversation

Links and Resources:

Subscribe Via Email: GetInsideBS.com
Listen on Spotify: Inside BS Show on Spotify
Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
Call Us: (305) 692-5531

Call to Action:
If you want to master consultative selling and never get thrown out of a meeting like Dave did, start by understanding your client's Message, Audience, and Delivery needs. And be sure to watch the next video on Identifying Your Ideal Client — it will make applying today's lessons even easier.

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