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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Start a Conversation at a Networking Event | 771 Apr 08, 2025
    Show notes

    “Even if you hate people, these will work for you.” – Dave Lorenzo

    What You’ll Discover Today:

    If networking feels draining or intimidating, this episode of The Inside BS Show is your secret weapon. Dave Lorenzo shares three foolproof techniques any introvert can use to start a conversation at a networking event—and build relationships that deliver business and personal growth.


    Key Topics Discussed:

    • 🧍‍♂️ The Buddy System: Bring a confident friend and use a strategic introduction to break the ice.
    • 🏷️ Name Tag Intel: Use the check-in table to discover who’s most interesting in the room—and why.
    • 💬 The Vulnerability Opener: Approach someone standing alone and share your discomfort to spark genuine connection.

    Dave also shares a personal story about flying to a 300-person networking event in Chicago where he knew no one—and how these same tactics helped him forge lifelong relationships.


    Links and Resources:

    • 🎧 Subscribe Via Email: GetInsideBS.com
    • 🔊 Listen on Spotify: Inside BS Show on Spotify
    • 🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • 📞 Call Us: (305) 692-5531

    Call to Action:


    If you’re an introvert prepping for your next networking event, these strategies are a must-try. Try just one, and you might find yourself making your next best friend—or your next best deal.


    Three Qualities of a Successful Leader | 770 Apr 07, 2025
    Show notes

    “People are dying to be told where to go, what to do, and how they can be more helpful, more effective, and live a better life. People just want guidance.” - Dave Lorenzo

    What You’ll Discover Today

    In this episode, Dave Lorenzo shares the three essential qualities that every effective and inspiring business leader must master—especially during uncertain times. Broadcasting from Las Vegas, Dave explains how clarity, calm confidence, and joy can shape your leadership and magnetically attract others to follow your vision.


    Key Topics Discussed

    • Clarity: Why it starts with knowing your personal goals and aligning daily actions with them.
    • Calm Confidence: How being a steady, reassuring presence makes you a natural leader—no solutions needed, just support.
    • Joy: Why bringing happiness and lightness into people's lives makes you irresistible as a leader—and how it boosts connection and followership.
    • Daily Execution: Dave’s three-step focus routine to maintain alignment with long-term objectives.
    • Broader Responsibility: How leaders influence clients, teams, strategic partners—and even the community.

    Links and Resources

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action

    Want to join Dave for live events and get early access to exclusive content?
    Go to GetInsideBS.com and opt-in to receive daily emails with insider invitations and valuable insights.


    How to Attract New Clients Online without G00gle | 769 Apr 06, 2025
    Show notes

    “You don’t need a new website. You need a strategy.”


    What You’ll Discover Today:


    If you’re tired of being dependent on Google to bring in new business, this episode will change how you think about marketing and client acquisition. Hema shares her “SEO to Sales” framework, explains why buyer intent is now more important than keyword stuffing, and reveals how empathy, AI, and strategy come together to help business owners attract their ideal clients without chasing vanity metrics.


    Key Topics Discussed:

    • Why traditional SEO doesn't work anymore
    • How AI and buyer intent are changing digital marketing
    • Why marketers should start with profit centers and target audience analysis
    • The power of empathy and strategic thinking in client acquisition
    • Generational shifts in buyer behavior and what that means for marketing today
    • The importance of answering phone calls and handling leads effectively

    Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Tune in now and learn how to shift from SEO tactics to client-magnet strategies.


    Three Mindsets of a Business Owner | 768 Apr 05, 2025
    Show notes

    “What’s good for a sale is good for the day-to-day operation of a business overall.” - Dave Lorenzo


    What You’ll Discover Today:

    On this episode of The Inside BS Show, Dave Lorenzo breaks down the three distinct mindsets that shape the trajectory of every business owner. Whether you're grinding solo, running a team, or building an empire, your mindset determines your growth ceiling — and your exit potential. This episode is a roadmap to help you shift from doing everything yourself to thinking like an investor.


    Key Topics Discussed:

    • The Job Mindset:
      Why solopreneurs and founder-driven businesses rarely break $1 million in revenue — and how to start shifting out of this trap.
    • The Ownership Mindset:
      The phase where you’ve hired key players, but you're still the hub. Learn how to structure for scale and prepare for a potential sale.
    • The Investor Mindset:
      The ultimate evolution of a business owner — building a company that runs without you and is positioned to sell at a premium. Discover how to hire aspirational talent that pushes your business well beyond its current capabilities.
    • Why Selling Should Always Be an Option:
      Even if you never plan to sell, building with a sale in mind increases value, efficiency, and freedom.
    • The Talent Multiplier:
      Why you should hire people who are bigger than your business — and how that investment pays off exponentially.

    Links and Resources:

    • Subscribe via Email for Daily Updates & Exclusive Events: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action:

    If you’re serious about scaling your business, it’s time to think like an investor. Subscribe at GetInsideBS.com and never miss a live show, event invite, or episode drop. Want help shifting your mindset or building a team that can take your company to the next level? Reach out. Let’s make your business work for you — not because of you.


    Business Development Follow Up System | 767 Apr 04, 2025
    Show notes

    “Your follow-up system is your competitive advantage—it tells people you’re thorough, thoughtful, and trustworthy.” - Dave Lorenzo


    Today, Dave Lorenzo shares a powerful five-step follow-up process that turns casual conversations into concrete business relationships. If you're wondering what to do after a business development meeting to stand out and win more deals, this is your blueprint. These steps show your attention to detail, differentiate you from the competition, and help you build long-term value through thoughtful relationship management.

    Missed yesterday’s episode on qualifying prospects? https://share.transistor.fm/s/26330ca0


    What You’ll Discover Today:

    • Why recording your meetings (with permission!) gives you an edge.
    • How to leverage AI tools to streamline follow-up.
    • The importance of handwritten notes in a digital world.
    • Why connecting your prospect with a referral source makes you unforgettable.
    • How great follow-up leads to win-win-win outcomes for everyone involved.

    Key Topics Discussed:

    • [01:00] Step 1: Record your meeting (and how to ask for permission)
    • [03:15] Step 2: Use AI to transcribe, summarize, and craft an action-item email
    • [05:00] Step 3: Send a handwritten note—why it matters
    • [06:45] Step 4: Connect them with someone who can do business with them
    • [08:10] Step 5: Follow up with both parties to close the loop
    • [10:00] A real-world story of how this follow-up process helped two businesses connect and thrive
    • [13:00] Why doing this—even when it leads to nothing—still pays off long-term

    🔗 Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    📣 Call to Action:

    If you’re serious about improving your follow-up game and want to close more deals while standing out from your competitors, start using this five-step process today.
    👉 Don’t forget to subscribe and share this episode with someone who needs a better follow-up system!

    Let me know if you’d like this adapted into a LinkedIn post or formatted for your podcast website too.


    How To Select Better Clients | 766 Apr 03, 2025
    Show notes

    "The worst clients you’ll ever have are the ones who should never have been clients in the first place." — Dave Lorenzo


    What You’ll Discover Today:

    If you’ve ever felt like you're wasting your time with prospects who just don’t get it—or worse, end up becoming frustrating clients—this episode is for you. Dave walks you through the exact system to qualify clients before they take up your time, your energy, and your sanity.


    Key Topics Discussed:


    The Two Disastrous Consequences of Speaking to the Wrong People

    • Time wasted on unqualified prospects
    • Emotional drain from the wrong clients who do sign on


    The 3-Step Qualification Process


    Do they have a problem you can solve?

    If not, refer them and move on quickly.

    Are they the decision maker?

    Ask three times, in three different ways, to uncover the full picture.

    Do they have money to afford your services?

    Ask about budget. Don’t dance around the topic.

    The Bonus 4th Element: Urgency

    • Why now? What happens if they don’t solve this?
    • Urgency is a key indicator of whether they’ll take action or stall.

    Follow-Up and Timing

    • When urgency is missing but fit is good, follow-up becomes critical.
    • Tune in to tomorrow’s episode for strategies on staying top-of-mind.

    Links and Resources:

    • Subscribe via Email for Daily Updates & Livestream Access: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action:


    Go to GetInsideBS.com right now and sign up for the daily email. That’s where we’ll announce livestreams and give you the inside scoop on everything Dave’s dropping next.


    Using LinkedIn Live for Business Development | 765 Apr 02, 2025
    Show notes

    “You have to innovate faster than people can copy you.” – Dave Lorenzo


    What You’ll Discover Today:

    In this historic episode of The Inside BS Show, Dave Lorenzo goes live on LinkedIn for the first time — and appropriately, the topic is innovation.


    After 764 episodes of polished, pre-recorded content, Dave pulls back the curtain and demonstrates the value of experimentation in real time.

    This episode is both a conversation and a case study in taking risks, trying something new, and showing your audience that you're willing to grow alongside them.


    Key Topics Discussed:

    • Why innovation is essential in every aspect of business
    • How to embrace discomfort as a driver of growth
    • The power of experimentation in marketing and branding
    • Why Dave chose LinkedIn Live as the next evolution of The Inside BS Show
    • A few laughs (and April Fool's nods) along the way

    Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action:

    What’s one thing you’ve been thinking about doing that feels a little risky?


    The Galvez Method for Business Development Success | 764 Apr 01, 2025
    Show notes

    “If I get to 3 o’clock and I haven’t talked to a client, a prospect, or a center of influence… I find someone to call. That’s how I stay connected.” - Mike Galvez

    What You’ll Discover Today:

    In this episode of the Inside BS Show, we sit down with a seasoned Business Development Manager who shares a practical, experience-based approach to making networking part of your daily routine. From leveraging ProVisors to balancing professional commitments with authentic relationships, this conversation offers a behind-the-scenes look at how powerful connections are built and maintained.


    Key Topics Discussed:

    • How to treat networking as a scheduled priority, not an afterthought
    • Why daily interactions with clients, prospects, and centers of influence are essential
    • The dual role of ProVisors as a referral source and social circle
    • How casual events like lunches and baseball games can drive meaningful business
    • The role of vulnerability and authenticity in building trust
    • Why a little “fear of missing out” can actually help you build stronger relationships

    Whether you're a business development pro or just beginning to build your network, this episode is packed with ideas you can use right away.


    Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    How to Maximize Referrals as a Business Development Manager | 763 Mar 31, 2025
    Show notes

    “If an evangelist gives you one referral, they can give you ten. Referrals are like roaches—there’s never just one.” - Dave Lorenzo


    What You’ll Discover Today:

    In this powerful session, Dave Lorenzo shares his step-by-step process for leveraging relationships with evangelists to drive a steady stream of referrals. Whether you're a lawyer, CPA, or professional service provider, you'll learn how to activate your referral network and build a business development engine.


    Key Topics Discussed:

    • Evangelists vs. Clients:
      Understand the difference and why evangelists (those who refer without having used your services) are critical to your growth.
    • The Six Pillars of the Referral Maximizer:
      1. Identifying and Engaging Evangelists
      2. Inside Referrals (Industry Peers)
      3. Maximizing Group Memberships
      4. Building a Referral Team
      5. Leveraging Vendors as Referral Sources
      6. Reinforcing Referral Behavior
    • How to Spot a Potential Evangelist:
      Learn what to listen for in conversations to identify someone who may become a strong referral source.
    • Training Your Evangelists:
      Discover how to give them the tools they need, like “listen-fors,” ideal client profiles, and mini case studies.
    • Creating Industry Referrals:
      Specialization, teaching, leadership roles, and legitimate certifications make you referable within your profession.
    • Avoiding Ego Traps:
      Not all awards and “recognitions” are created equal. Dave explains how to distinguish real status from vanity.
    • Referral Team Basics:
      From CPAs to community bankers, build a team of allies whose success is linked to yours.
    • Using Vendors as Secret Weapons:
      How to train and engage your vendors to bring you business—and why paying them on time is part of the strategy.
    • Referral Reinforcement:
      Show appreciation the right way. From handwritten notes to “of the month” gifts, Dave shares smart, scalable ways to say thanks.

    Links and Resources:

    • Subscribe Via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action:

    Are you maximizing your referrals? Start by identifying one evangelist and giving them the tools to refer you effectively. Then, follow Dave’s playbook to scale your efforts and watch your referral pipeline explode.


    Five Reasons to Target High End Clients | 762 Mar 30, 2025
    Show notes

    "You're here to do your best work—and high-end clients let you do that." - Dave Lorenzo


    What You’ll Discover Today:


    In this episode, Dave Lorenzo—the Godfather of Growth—breaks down a powerful strategy that can transform your business and your life: focusing on high-end clients. If you're tired of chasing small deals and ready to make a bigger impact, this episode is your blueprint.

    Dave reveals five compelling reasons why serving high-end clients elevates your income, reputation, daily work, and peace of mind—complete with real-world examples that show exactly how this shift plays out.


    Key Topics Discussed:

    • Higher Revenue per Engagement: Work less, earn more, and add deep value.
    • Greater Appreciation for Your Value: No more fee battles—just trust and respect.
    • Stronger Referrals and Better Networks: One high-end client opens elite-level doors.
    • More Strategic Work, Less Tactics: Step into the role of trusted advisor and architect of growth.
    • Fewer Headaches, More Professionalism: Get your time and sanity back.

    Whether you’re a consultant, attorney, fractional executive, or coach—this episode will help you reframe your client strategy for higher income and deeper impact.


    Links and Resources:

    • Subscribe via Email: GetInsideBS.com
    • Listen on Spotify: Inside BS Show on Spotify
    • Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
    • Call Us: (305) 692-5531

    Call to Action:


    If you're ready to attract higher-paying clients, reclaim your time, and elevate your business strategy.



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