Inside Aesthetics

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Latest Episodes:

Ep 294 What's Trending in Aesthetics? (Chapter 10) | Dr Jake Sloane & David Segal Mar 27, 2025

Show notes

Episode 294 showcases our hosts Dr Jake Sloane & David Segal

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In chapter 10 we discuss this weeks recent and highly controversial media scrutiny of the injectables industry in Australia. We explore the three main articles published this week entitled:

1) Gone in 52 seconds: Inside Australia's telehealth injectables goldrush

2) You're a pretty girl but - how the injectables industry preys on your insecurities

3) Brotox and slimming injections: Thousands of illegal ads spruik cosmetic injectables

(Read all three articles by joining our Patreon as a 'free member')

These investigative pieces highlighted serious alleged issues including:

rapid telehealth consultations
the legalities and ramifications of this model of patient care
how injectors are negatively impacting patient psychology & worsening body dysmorphia
a significant lack of compliance with advertising regulations

00:00 Introduction 00:32 Trending Topics in Aesthetics 01:09 Media Scrutiny and Industry Bias 03:47 Telehealth in Aesthetics 05:34 Complications and Safety Concerns 11:41 Nurse Autonomy and Telehealth 15:46 Public Perception and Media Influence 29:54 Patient Consent Challenges 30:13 Improving Patient Understanding 31:24 Industry Scrutiny and Sensationalism 32:41 Analyzing the Article's Context 37:36 Body Dysmorphia and Cosmetic Consultations 47:00 Advertising Violations in the Injectable Industry 56:21 Regulatory Changes and Industry Impact 58:53 Conclusion and Final Thoughts

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Ep 293 The Entrepreneurs (Chapter 2): Mastering the Game | Marilyn Capote Mar 20, 2025

Show notes

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner based in Arizona, USA)

In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners.

In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking.

The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures.

00:00 Introduction 01:42 Introducing Marilyn Capote 02:41 Marilyn's Journey in Aesthetics 04:22 Building and Growing a Clinic 06:17 Challenges and Resilience in Business 09:19 Business Mentorship and Leadership 12:44 Hiring and Team Building Strategies 24:24 Adapting to Cultural Differences in Aesthetics 40:08 Assessing the Impact on New and Established Businesses 41:01 Seasonal Trends and Strategies for New Businesses 41:47 Emerging Aesthetic Modalities in the U.S. 42:55 Social Media Strategies and Pitfalls 46:01 Branding and Authenticity in Social Media 57:02 Building a Resilient Business and Team 59:49 Personal Insights and Life Hacks for Success 01:06:09 Overcoming Business Challenges and Rebuilding 01:12:16 Advice for New Injectors and Business Owners 01:15:12 Final Thoughts and Staying Connected

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Ep 292 Mastering Your Mindset, Brand Identity & Resilience | Griz Fechner Mar 13, 2025

Show notes

Episode 292 hosts Grazina Fechner (Media & communications expert, keynote speaker based in Sydney, Australia)

Affectionately known as 'Griz', she's a regular on Channel 7 where she gives her quirky assessments on communication and interactions between people. She founded her compnay Front & Centre over 20 years ago where she and her team help develop leadership skills, teamwork, public speaking and mindset for people from all sorts of backgrounds.

In this episode we have an in-depth discussion with Griz covering a range of topics crucial for aesthetic businesses. We dive into Griz's unique career journey, including her challenges and triumphs with personal health battles. Key topics discussed include the vital role of mindset during stressful times, the importance of creating an authentic personal brand, and strategies to manage and overcome the obstacles currently faced by the aesthetics industry.

We explore the significance of feedback, effective communication in clinic settings, and the different pathways to success, whether as a business owner or a team member. This episode is filled with practical advice, inspiring stories, and actionable strategies for professionals in the medical aesthetics space.

00:00 Introduction 01:10 Introducing Special Guest: Griz 02:11 Griz's Background and Career Journey 05:33 Challenges in the Aesthetic Industry 12:01 Mindset and Personal Branding 28:44 Running Your Own Business as a Subcontractor 28:52 Overcoming Mental Hurdles in Adulthood 29:48 Pursuing Passion Over Practicality 31:41 The Five-Second Rule for Overcoming Procrastination 33:15 Facing Public Speaking Fears 36:35 Setting Clear Goals for Your Clinic 42:18 Building a Positive Clinic Culture 51:48 Adapting to Industry Changes 56:22 Creating a Strong Brand Presence 57:07 Understanding Your Personal Brand 57:25 The Importance of Authenticity 57:37 Defining Your Brand Identity 01:00:37 Creating Emotional Connections 01:02:14 Seeking Honest Feedback 01:06:45 Handling Difficult Clients 01:12:50 Reevaluating Your Career Path 01:14:23 Embracing Change and Moving Forward 01:22:09 Final Thoughts and Encouragement

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Ep 291 The Latest Evidence About Filler Longevity, Aesthetic Ultrasound, MRI Scans & Hyalase | Dr Mobin Master Mar 06, 2025

Show notes

Episode 291 hosts Dr Mobin Master (Radiologist & Cosmetic Physician based in Gold Coast, Australia)

We hosted Mobin way back in episode 93 where we first discussed the use of ultrasound in aesthetics. So we re-visit the topic, 4 years on to dicuss Mobin's research and experience in managing patients with filler complications. We discuss the evolution of ultrasound and the pros and cons of injectors trying to learn this technology. Mobin explains the relevance of facial MRI scans in his practice to identify chronic filler issues, including conditions like post-septal filler placement and malar edema. He emphasizes the importance of precision and low doses when using hyalase and discusses his approach to managing complications like vascular occlusions and delayed onset nodules. The conversation also touches upon the need for better training and patient management with complications, with practical advice for both novice and experienced injectors. We highlight the nuances in filler longevity and the realities of its impacts over time. 00:00 Introduction 01:56 Our Guest: Dr Mobin Master 06:13 Ultrasound in Practice 10:21 Challenges and Solutions in Aesthetic Procedures 18:51 Filler Longevity and Complications 28:51 Patient Management and Ethical Considerations 47:59 Effective Use of Hilas in Treatments 48:39 Advice for Practitioners Without Ultrasound 49:15 Pricing and Consultation Strategies 50:10 Challenges and Frustrations in the Field 50:34 Insurance and Legal Considerations 51:51 The Importance of MRIs and Ultrasound 57:08 Understanding Vascular Occlusions 01:01:47 Training and Upskilling for Injectors 01:03:52 Future of the Aesthetics Industry 01:05:13 Managing Complications and Patient Safety 01:07:48 Common Issues with Fillers and Nodules 01:11:09 Post-Hila Syndrome and Allergic Reactions 01:19:30 Learning and Practicing Ultrasound Techniques 01:24:51 Final Thoughts and Personal Insights

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Ep 290 Learnings from the USA & the Basics of Financial Literacy | Dr Jake Sloane & David Segal Feb 27, 2025

Show notes

Episode 290 showcases our hosts Dr Jake Sloane & David Segal.

In this weeks episode, Jake and David catch up after a two week break out of the podcast studio. Jake summarises the key legs of his trip to USA including filming for 'The Aesthetic Immersion', a huge webinar with Nicola Lowery & Allergan USA and finally the AMWC Americas conference.

David then shares what he's been doing with his consulting work for Hugel Aesthetics and Alma Lasers. He gives us a breakdown of the key financial literacy issues that he often encounters with injectors and clinic owners.

Finally our hosts reveal their possible trip to Canada later in the year and tease a big competition coming soon!

00:00 Introduction 00:31 Catching Up After a Break 01:04 Travel and Conferences 01:43 Workshop Insights and Financial Literacy 02:31 Trip to the States: LA and Miami 03:27 Consultation Techniques with Lori Robertson 15:00 Webinar with Nicola and New Botox Indications 32:09 Economic Trends and Business Advice 39:29 Consulting with Clients: Initial Steps 40:56 Setting Up Effective Accounting Systems 43:21 Understanding Financial Literacy 44:51 Importance of Regular Financial Reviews 47:13 Challenges in Pricing and Profitability 54:06 Conference Highlights and Industry Trends 01:06:01 Upcoming Events and Workshops 01:16:12 Final Thoughts and Announcements

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Ep 289 The Injector Diaries (Chapter 26) | Dr Dean Berman Feb 20, 2025

Show notes

Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers based in Vienna, Austria)

Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine.

00:00 Introduction 00:44 Meeting Dean Berman 02:25 Dean's Background and Journey into Aesthetics 04:17 Early Life and Family Influences 06:40 Transition from Oncology to Aesthetics 14:24 Challenges and Rewards in Aesthetic Medicine 19:10 Consultation Process and Patient Interaction 24:42 Dean's Career Path and Roles in Aesthetic Companies 31:39 The Role of a Medical Director 40:36 Mentorship and Continuous Learning 45:33 Medical Compliance and On-Label vs. Off-Label Use 49:39 Global Collaborations and Testing New Modalities 50:33 Balancing Roles: Injector and Medical Director 50:56 Challenges in Medical Product Evaluation 52:24 Improving Medical Education and Real-World Practices 54:31 Curiosity and Continuous Learning in Medicine 55:05 Common Mistakes by Junior Injectors 57:48 Expanding Aesthetic Medicine: Body Fillers 01:09:02 The Future of Hyaluronic Acid and Biostimulators 01:12:02 Integrating Wellness and Internal Health in Aesthetics 01:21:35 The Role of Long-Acting Toxins in Aesthetic Treatments 01:26:10 Emerging Technologies and Future Trends 01:29:42 Lessons from Mistakes and Finding Balance 01:37:12 Upcoming Events and Final Thoughts

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Ep 288 What's Trending in Aesthetics? (Chapter 9) | Dr Jake Sloane & David Segal Feb 13, 2025

Show notes

Episode 288 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift. 00:00 Introduction 00:44 Upcoming Topics and Trends 02:44 New Toxin: Relfydess by Galderma 04:09 Business Implications of Longer-Lasting Toxins 15:39 Conference Fatigue and Industry Trends 26:54 The Trade-Offs of Event Sponsorship 27:13 Exploring Alternative Educational Ideas 27:56 The Appeal of High-Profile Conferences 28:25 The Potential of Live Podcasts 29:22 The Role of Fact-Checkers 30:57 The Influence and Responsibility of Podcasts 33:59 Monetizing the Podcast Without Compromise 39:29 The Exodus of Nurses to Aesthetics 50:44 The Future of Aesthetic Practices 51:58 Conclusion and Future Topics

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Ep 287 An Introduction to Wealth Creation & Financial Freedom | Dr Felix Bertram Feb 06, 2025

Show notes

Episode 287 hosts Dr Felix Bertram (Dermatologist and serial entrepreneur based in Zurich, Switzerland)

In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency.

We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth.

00:00 Introduction 01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation

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Bonus Episode: Industry Update (Chapter 3) - AHPRA & Their Role in Regulating Australian Cosmetic Medicine | Jason McHeyzer Feb 04, 2025

Show notes

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts!

Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency).

With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA's role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners.

Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!)

00:00 Introduction 00:28 The Role of AHPRA in the Industry 01:06 Challenges in Communication and Regulation 02:31 Acknowledgements and Industry Updates 03:15 Introducing Jason 03:54 Jason Background and Role 04:42 Regulatory Challenges and Approaches 07:15 AHPRA's Structure and Recruitment 11:29 Complaints and Regulatory Actions 27:06 Cosmetic Industry Complaints and Data 32:08 Ethical Practices and Reporting 37:41 Anonymous Complaints and Vexatious Notifications 40:30 The Role of AI in Regulation 42:30 Advertising Guidelines and Compliance 45:58 Challenges with Before and After Photos 49:14 Laws vs Guidelines: Understanding the Differences 53:03 Proactive Regulation and Complaint Handling 56:18 Safety Concerns in Non-Surgical Procedures 01:03:40 Training and Competency in Cosmetic Medicine 01:12:15 Future of Nurse Prescribing and Scope of Practice 01:17:35 Concluding Thoughts and Future Guidelines

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Ep 286 Digital Marketing Strategies for Aesthetic Clinics in 2025 | Sam McEwin Jan 30, 2025

Show notes

Episode 286 hosts Sam McEwin (Director of BizWisdom based in Melbourne, Australia)

BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion

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