Inside Aesthetics

Copyright: © All content including audio, video and any related social media content is solely owned by Inside Aesthetics Pty Ltd (2024)

Latest Episodes:

Ep 27 The Basics of Digital Marketing | Drew Hankin Sep 26, 2019

Show notes

Episode 27 hosts Drew Hankin (Managing Director of Azuri Group from Brisbane, Australia)

Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, branding, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry.

In this episode we explore what digital marketing actually is, how this translates to the cosmetic industry, how Facebook and Instagram dominate and how these can be leveraged to increase both engagement and ultimately, improve bookings and sales.

0:00 Introduction 1:03 Meet Drew Hankin 3:19 How Azuri Entered the Cosmetic Industry 5:16 Why Digital Marketing Is Often Misunderstood 9:44 Rapid Changes in Social Media Platforms 11:56 Why Facebook and Instagram Dominate Marketing 14:01 Shift From Traditional to Digital Advertising 16:30 Targeting Audiences and Cost Per Thousand Explained 18:16 Tracking Marketing Performance and ROI 23:53 Understanding Indirect Conversions 27:02 First Steps for New Clinics in Marketing 30:22 Building a Marketing Funnel Strategy 33:44 Retargeting and Multi Step Campaigns 37:39 Why Every Business Needs a Website 41:39 Risks of Relying on One Marketing Channel 45:36 Creating a Balanced Marketing Ecosystem 48:05 What Search Engine Optimization Really Means 51:43 Google Ranking and Website Compliance 57:32 Common SEO Myths and Link Building Risks 1:01:04 Where New Businesses Should Start 1:03:30 Budget Expectations for Marketing and Websites 1:07:48 Understanding Cost Per Lead and Scaling Campaigns 1:12:19 Optimizing Ads and Audience Targeting 1:16:00 Authentic Content Versus Over Produced Content 1:19:56 Why Raw Video Performs Better on Social Media 1:22:22 Influencer Marketing and Changing Reach 1:25:07 Fake Followers and Audience Quality 1:27:43 Niche Audiences Versus Large Followings 1:30:37 Separating Follower Growth From Lead Generation 1:33:59 Key Marketing Foundations for Clinics 1:36:53 Choosing the Right Marketing Agency 1:39:25 Industry Experience Versus Fresh Perspective 1:42:10 Final Advice for Building a Marketing Strategy 1:44:30 How to Contact Azuri Group 1:48:40 Wrap Up and Closing Remarks

ALL LINKS & CONTACT INFORMATION

Ep 26 How to Become a Cosmetic Injector | Pene Timberlake Sep 19, 2019

Show notes

Episode 26 hosts Pene Timberlake (Registered Nurse from Sydney, Australia)

She has over 15 years' experience throughout Australia, New Zealand and the UK, working in several specialist roles including as a clinical trainer, a nurse injector and heading medical affairs.

In this episode we explore the various routes into cosmetic injectable training, what makes a skilled injector and consultation skills. From a consumers perspective, this episode also gives an insight into how to select an injector for your safety and for the best results.

0:00 Introduction 1:03 Meet Pene Timberlake 3:19 Why Many Nurses Want to Enter Cosmetic Injecting 5:16 Lack of a Clear Career Path in Aesthetic Nursing 9:44 Importance of Foundational Medical Experience 11:56 Training Gaps and Industry Regulation Lag 14:01 Why On-the-Job Experience Matters Most 16:30 Recommended First Step: Work in a Clinical Setting 18:16 Minimum Hospital Experience Before Injecting 23:53 Managing Emergencies and Patient Safety Skills 27:02 Understanding Vasovagal Episodes and Patient Monitoring 30:22 Industry Attraction: Glamour Versus Patient Care 33:44 Raising Consumer Awareness and Asking the Right Questions 37:39 Patients Versus Clients Mindset in Aesthetic Medicine 41:39 Medical Training Before Marketing and Branding 45:36 Recruitment Standards in Large Clinic Networks 48:05 Structured Training Programs and Ongoing Support 51:43 What Employers Look For in New Injectors 57:32 The Unicorn Injector: Balancing Clinical and People Skills 1:01:04 Starting in Skin and Laser Before Injecting 1:03:30 Alternative Entry Paths Into the Aesthetic Industry 1:07:48 Importance of Communication and Soft Skills 1:12:19 Developing Personal Brand and Professional Identity 1:16:00 Building an Effective Social Media Presence 1:19:56 Before and After Photos and Professional Messaging 1:22:22 Finding the Right Balance Between Promotion and Credibility 1:25:07 Consultation Skills and Patient Communication 1:27:43 Understanding Different Personality Types in Consultations 1:30:37 Using Structured Consultation Flow and Scripts 1:33:59 Explaining the Treatment Process to Reduce Anxiety 1:36:53 Establishing Trust Before Treatment Begins 1:39:25 Why Medical History Must Come First 1:42:10 Sales Skills Versus Ethical Patient Care 1:44:30 Building Rapport Through Communication Matching 1:48:40 Choosing the Right Injector as a Consumer 1:53:30 Risks of Jumping Between Providers 1:55:45 Questions Patients Should Ask Their Practitioner 2:00:30 Doctor Support and Safety Protocols Explained 2:03:05 Understanding FaceTime or Telehealth Prescribing 2:05:40 Role of Nurse Practitioners in Aesthetic Medicine 2:10:55 Importance of Mentorship and Continuous Learning 2:13:30 Final Advice for New Injectors 2:18:00 Episode Wrap Up and Next Part Preview

ALL LINKS & CONTACT INFORMATION

Ep 25 Oculoplastic Surgery & Surgery for the Upper Eyelid Surgery | Dr Angelo Tsirbas Sep 12, 2019

Show notes

Episode 25 hosts Dr Angelo Tsirbas (Oculoplastic Surgeon from Sydney, Australia)

Angelo specialises in eye lid (blepharoplasty) surgery, brow lifts and complex orbital reconstruction work.

In the first of three episodes with Angelo we'll explore what Oculoplastic Surgery is, cosmetic trends between the USA and Australia and the basics of upper eye lid surgery.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-6" data-testid= "conversation-turn-430" data-scroll-anchor="false" data-turn= "assistant">

0:00 Introduction 1:03 Meet Dr Angelo Tsirbas 3:19 What Oculoplastic Surgery Involves 5:16 Importance of Function Before Aesthetics in Eye Surgery 9:44 Daily Practice and Surgical Focus 11:56 Rise of Surgical Subspecialization in Aesthetic Medicine 14:01 What Is Blepharoplasty Explained 16:30 Training and Career Path in Oculoplastic Surgery 18:16 Experience Working in the United States 23:53 Differences in Aesthetic Trends Across Countries 27:02 Impact of Selfies and Social Media on Perception 30:22 Importance of Standardized Clinical Photography 33:44 Patient Expectations and Celebrity Influences 37:39 Assessing Eye Function and Tear Film Before Surgery 41:39 Why Eye Surgery Feels More Sensitive to Patients 45:36 Role of Facial Symmetry and Natural Variation 48:05 Consultation and Patient Selection Principles 51:43 Managing Expectations for Surgical Outcomes 57:32 Functional Versus Cosmetic Eye Surgery Decisions 1:01:04 Causes of Heavy Eyelids and Aging Changes 1:03:30 Relationship Between Eyelid Aging and Muscle Function 1:07:48 Role of Volume Loss and Skin Laxity 1:12:19 When Fillers May Be Appropriate for Younger Patients 1:16:00 Genetic and Environmental Factors in Eyelid Aging 1:19:56 Sun Exposure and Accelerated Aging Effects 1:22:22 Minimum Age and Indications for Surgery 1:25:07 Non Surgical Treatment Options for Younger Patients 1:27:43 Step By Step Upper Blepharoplasty Procedure 1:30:37 Surgery Duration and Recovery Timeline 1:33:59 Managing Swelling, Bruising and Downtime 1:36:53 Activity Restrictions After Surgery 1:39:25 Long Term Healing and Scar Maturation 1:42:10 Risk of Scarring and Incision Placement 1:44:30 Creating Natural Eyelid Creases and Movement 1:48:40 Understanding Asian Eyelid Surgery Variations 1:53:30 Functional Surgery Through Public Health System 1:55:45 Medicare and Referral Requirements 2:00:30 Non Surgical Devices Like Plasma Pen Explained 2:03:05 Safety Concerns With Energy Based Devices 2:05:40 Importance of Evidence Based Treatments 2:10:55 Risks of Inadequate Training and Regulation 2:13:30 Patient Safety and Managing Complications 2:18:00 Episode Wrap Up and Next Topic Preview

ALL LINKS & CONTACT INFORMATION

Ep 24 How to Train as a Beauty Therapist & Run a Successful Clinic | Cassandra Smith Sep 05, 2019

Show notes

Episode 24 hosts Cassandra Smith (Dermal Clinician from Canberra, Australia)

Cassanadra has over 14 years in the skin and beauty industry and co-owns and runs two busy laser, skin and injectable clinics in a very competitive market.

We expand on her first episode on Inside Aesthetics (Episode 5) to discuss how someone can train to become a beauty therapist, the skills they might need and the core principles of running a successful clinic.

0:00 Introduction 1:03 Meet Cassandra Smith 3:19 Avoiding Complications in Skin and Laser Treatments 5:16 Importance of Consultation and Patient Education 9:44 Building Trust and Honest Patient Communication 11:56 Managing Incomplete or Incorrect Patient Information 14:01 Importance of Repeating Safety Questions Every Visit 16:30 Role of Training and Consistent Clinic Protocols 18:16 Patient Responsibility for Pre and Post Care 23:53 Using Aftercare Instructions and Patient Compliance 27:02 Value of Preparation Before Advanced Treatments 30:22 When to Perform Test Patching 33:44 Knowing When to Delay or Decline Treatment 37:39 Handling Clients Who Ignore Advice 41:39 Importance of Detailed Clinical Notes 45:36 Managing Adverse Events With Empathy 48:05 Investigating Reactions and Treatment History 51:43 Working With Medical Support and Referral Pathways 57:32 Building Patient Trust After Complications 1:01:04 Risks of Seeking External Advice Without Context 1:03:30 Importance of Clear Communication During Complications 1:07:48 Understanding Variable Patient Responses 1:12:19 Assessing Complex Skin Types and Ethnicity 1:16:00 Using Fitzpatrick Scale for Treatment Planning 1:19:56 Identifying Medication Risks and Contraindications 1:22:22 When to Refer to Primary Healthcare Providers 1:25:07 Managing Difficult or High Conflict Patients 1:27:43 Turning Negative Situations Into Positive Outcomes 1:30:37 Handling Appointment Delays and Customer Expectations 1:33:59 Managing Clinic Flow and Scheduling Efficiency 1:36:53 Role of Front Desk in Patient Experience 1:39:25 Maximizing Time During Quiet Periods 1:42:10 Preventing Staff Burnout and Fatigue 1:44:30 Benefits of Four Day Work Rosters 1:48:40 Managing Appointment Duration and Treatment Planning 1:53:30 Communication Between Injectors and Clinic Teams 1:55:45 Building Injector Client Base and Referrals 2:00:30 Handling Staff Conflict and Team Dynamics 2:03:05 Managing Competition and Fair Patient Allocation 2:05:40 Supporting New Injectors and Skill Development 2:10:55 Importance of Owner Understanding Clinical Workflows 2:13:30 Building Strong Clinic Relationships and Culture 2:18:00 Equipment Maintenance and Preventing Downtime 2:20:15 Daily Cleaning and Handling of Laser Devices 2:23:40 Identifying Poor Technique and Muscle Memory Habits 2:26:30 Preventing Staff Injury and Improving Ergonomics 2:29:10 Using Video Review to Improve Technique 2:31:45 Episode Wrap Up and Contact Information

ALL LINKS & CONTACT INFORMATION

Ep 23 Universkin - A Personalised Skin Care Range | Harry Arampatzis Aug 29, 2019

Show notes

Episode 23 hosts Harry Arampatzis (Pharmacist from Paris, France)

Harry's PhD focussed on skin pharmacology and having worked for the some of the biggest names in the skincare world, he decided that the industry just wasn't delivering what it promised. In his words, 'we're over-creamed and under-treated!'⠀ ⠀ Listen to Harry's expertise in the skincare industry, the difference between cosmetics & therapeutics and learn how Universkin has made the future of skincare a reality.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-8" data-testid= "conversation-turn-434" data-scroll-anchor="false" data-turn= "assistant">

0:00 Introduction 1:03 Meet Harry Arampatzis 3:19 Conference Insights and Australian Aesthetic Market 5:16 Differences Between European and Australian Markets 9:44 Importance of Personalised Treatment Approaches 11:56 Multicultural Skin Types and Treatment Challenges 14:01 Background in Cutaneous Pharmacology 16:30 Interest in Skin Science and Skincare Development 18:16 Why Skincare Is a Confusing Market for Consumers 23:53 Marketing Influence in Skincare Industry 27:02 Sensory Experience and Product Compliance 30:22 Cosmetic vs Therapeutic vs Cosmeceutical Explained 33:44 Role of Marketing in Product Differentiation 37:39 Active Ingredients and Skin Physiology 41:39 Importance of Skin Barrier and Hydration 45:36 Bioavailability of Oral vs Topical Ingredients 48:05 Common Evidence Based Skincare Actives 51:43 Personalised Formulation Philosophy 57:32 Diagnosing Skin Before Choosing Products 1:01:04 Clinical Assessment and Patient History 1:03:30 Role of Photography in Tracking Results 1:07:48 Limitations of Visual Skin Changes 1:12:19 Developing New Skincare Products 1:16:00 Research and Clinical Testing Process 1:19:56 Doctor Patient Relationship in Skincare 1:22:22 Role of Doctors in Skincare Recommendations 1:25:07 Accessing UniverSkin Through Clinics 1:27:43 In Clinic Compounding and Customisation 1:30:37 Transparency and Patient Education 1:33:59 Anti Inflammatory Base Technology Explained 1:36:53 Inflammation and Skin Aging Theory 1:39:25 Functional Ingredients and Skin Health 1:42:10 Differences Between Face and Body Skin 1:44:30 Product Shelf Life and Stability 1:48:40 Benefits of Compounding Products On Site 1:53:30 Number of Possible Ingredient Combinations 1:55:45 Seasonal and Stepwise Treatment Planning 2:00:30 Clinical Evidence and Safety Testing 2:03:05 Role of Artificial Intelligence in Skin Diagnosis 2:05:40 Teledermatology and Remote Assessment 2:10:55 AI Questionnaires and Diagnostic Accuracy 2:13:30 Software Integration in Clinical Practice 2:18:00 Setup Requirements for Clinics 2:20:15 Pricing and Business Model Overview 2:23:40 Patient Compliance and Treatment Consistency 2:26:30 Importance of Sunscreen in Skin Treatment 2:29:10 Types of Sunscreen Formulations 2:31:45 Contact Information and Episode Wrap Up

ALL LINKS & CONTACT INFORMATION

Ep 22 Massive Weight Loss Surgery | Dr Jeremy Hunt Aug 21, 2019

Show notes

Episode 22 hosts Dr Jeremy Hunt (Plastic Surgeon based in Sydney, Australia)

Jeremy joins us again to discuss an increasingly common procedure - massive weight loss surgery. In very overweight patients who diet, exercise or have bariatric surgery, they can lose up to 100kg. But instead of looking and feeling great, they can be left with large amounts of excess skin and tissue hanging from their body.

It's a difficult situation and we explore the surgical options including butt & body lifts, abdominoplasties, brachioplasties and more.⠀

0:00 Introduction 1:03 Meet Dr Jeremy Hunt 3:19 Career Path Into Plastic Surgery 5:16 Training and Overseas Experience 9:44 Broad Scope of Plastic Surgery Practice 11:56 Why Choose Plastic Surgery Over General Surgery 14:01 Reconstructive Surgery Inspiration Story 16:30 Apprenticeship Model of Surgical Training 18:16 Growth of Cosmetic Surgery Industry 23:53 Global Differences in Beauty Standards 27:02 Australian vs International Surgical Styles 30:22 Role in Australian Society of Plastic Surgeons 33:44 Media Exposure and Public Education 37:39 What a Facelift Actually Is 41:39 Surgical vs Non Surgical Facial Rejuvenation 45:36 Customising Procedures to Patient Needs 48:05 Public Perception of Plastic Surgery 51:43 Natural Results vs Overdone Results 57:32 Mini Facelift vs Full Facelift Explained 1:01:04 What a Neck Lift Involves 1:03:30 Understanding the Aging Process 1:07:48 Volume Loss vs Tissue Descent 1:12:19 Lifestyle and Environmental Aging Factors 1:16:00 Stress and Sudden Aging Changes 1:19:56 Typical Age for Considering Surgery 1:22:22 Differences Between Male and Female Aging 1:25:07 Cultural and Ethnic Treatment Differences 1:27:43 When to Choose Surgery vs Injectables 1:30:37 Role of Fillers Before and After Surgery 1:33:59 Fat Grafting and Volume Restoration 1:36:53 Can Non Surgical Treatments Delay Surgery 1:39:25 Cost Considerations and Patient Decisions 1:42:10 Role of Laser and Skin Resurfacing 1:44:30 Anatomy of a Facelift Explained 1:48:40 Deep Plane vs Skin Only Techniques 1:53:30 Longevity of Facelift Results 1:55:45 Maintenance After Surgery 2:00:30 Views on Thread Lifts 2:03:05 How Excess Skin Is Removed 2:05:40 Causes of Overdone Surgical Results 2:10:55 Consultation Process and Patient Assessment 2:13:30 Managing Expectations and Communication 2:18:00 Risks and Complications of Surgery 2:20:15 Importance of Surgeon Qualifications 2:23:40 Smoking and Healing Risks 2:26:30 Recovery Timeline and Downtime 2:29:10 Swelling, Bruising and Pain Expectations 2:31:45 Sutures and Scar Management 2:34:20 Rhinoplasty vs Facelift Recovery Differences 2:37:10 Managing Patient Dissatisfaction 2:39:45 Typical Cost Range for Facelift Surgery 2:42:10 Role of PRP and Adjunct Treatments 2:44:30 Importance of Evidence Based Skincare 2:48:40 Future of Cosmetic Surgery and Stem Cells 2:53:30 Growth of Preventative Aesthetic Treatments 2:55:45 Body Dysmorphia and Patient Screening 3:00:30 Social Media Influence on Cosmetic Decisions 3:03:05 Contact Information and Episode Wrap Up

ALL LINKS & CONTACT INFORMATION

Ep 21 The Power of the Mind - An Introduction to Meditation | Gary Gorrow Aug 15, 2019

Show notes

Episode 21 hosts Gary Gorrow (Meditation expert from Byron Bay, Australia)

Gary has over 15 years experience in his field and is regarded as one of the world's leading meditation teachers. He runs workshops, retreats and training schools globally.

So far our episodes have focused on feeling good by looking good. But are we missing the point? What if we focused more our inner selves, to be more present and to fully accept who and what we are?

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-10" data-testid= "conversation-turn-438" data-scroll-anchor="false" data-turn= "assistant">

0:00 Introduction 1:03 Meet Gary Gorrow 3:19 Early Interest in Philosophy and Spirituality 5:16 Feeling Lost and Searching for Purpose 9:44 Discovering Meditation Through Family 11:56 Learning Meditation and First Transformational Experience 14:01 Decision to Pursue Meditation Professionally 16:30 What Meditation Actually Is 18:16 Common Misconceptions About Meditation 23:53 Meditation as a Fourth State of Consciousness 27:02 Feeling Rested and Recharged After Meditation 30:22 Why Meditation Feels Different Each Time 33:44 The Importance of Inner Awareness 37:39 Link Between Mental Health and External Success 41:39 Role of Stress in Aging and Health 45:36 Biological Effects of Stress on the Body 48:05 How Meditation Supports Healthy Aging 51:43 Spiritual vs Religious Perspectives on Meditation 57:32 Overcoming Resistance to Meditation 1:01:04 Why People Stop Meditating 1:03:30 Importance of Consistency and Routine 1:07:48 Different Types of Meditation Techniques 1:12:19 Vedic Meditation and Use of Mantras 1:16:00 Focus vs Transcending the Mind 1:19:56 Understanding the Concept of Spirituality 1:22:22 External Success vs Inner Fulfillment 1:25:07 Why Material Things Do Not Create Lasting Happiness 1:27:43 Raising Your Baseline State of Wellbeing 1:30:37 Emotional Reactions and Self Awareness 1:33:59 Understanding Triggers and Stress Responses 1:36:53 Living in the Present Moment 1:39:25 Social Media and Attention Distraction 1:42:10 Dopamine and Validation From Online Platforms 1:44:30 Scientific Evidence Supporting Meditation 1:48:40 Brainwave Changes During Meditation 1:53:30 Neuroplasticity and Brain Development 1:55:45 Fight or Flight Response and Chronic Stress 2:00:30 How Meditation Rewires the Brain 2:03:05 Higher States of Consciousness Explained 2:05:40 Stories of Advanced Meditation Capabilities 2:10:55 Monastic vs Householder Lifestyle 2:13:30 Cultural Differences in Spiritual Practices 2:18:00 How Beginners Can Start Meditating 2:20:15 Everyday Activities as Forms of Meditation

ALL LINKS & CONTACT INFORMATION

Ep 20 Advanced Platelet Rich Plasma (PRP) treatments: The O Shot, The P Shot & The Vampire Breast Lift | Dr Cat Stone Aug 08, 2019

Show notes

Episode 20 hosts Dr Cat Stone (Cosmetic Physician based in Auckland, New Zealand)

Dr Cat has a sub-expertise in Platelet-Rich Plasma (PRP) and is a globally-licensed trainer in the various PRP techniques. These include 'The Vampire Facial', 'The Vampire Facial Plus' & 'The Vampire Facelift'.

In our second PRP episode, we discuss the advanced and more novel uses to improve sexual function - namely 'The O (orgasm) Shot' for women & 'The P (priapus) shot' for men.

We then find out how the O shot can be used for some more medical issues including a leaky bladder, lichen sclerosis before moving onto 'The Vampire Breast Lift'.

0:00 Introduction 1:03 Meet Dr Cat Stone 3:19 Background in Surgery and Early Career 5:16 First Experience With Cosmetic Injectables 9:44 Transition to Full Time Aesthetic Practice 11:56 Opening The Face Place Clinic 14:01 Psychosocial Impact of Cosmetic Treatments 16:30 Confidence and Patient Outcomes 18:16 Clinic Philosophy and Treatment Selection 23:53 Recognizing Body Dysmorphic Disorder 27:02 Ethical Responsibility to Decline Treatment 30:22 Introduction to Platelet Rich Plasma (PRP) 33:44 What PRP Is and How It Works 37:39 Preparing and Processing PRP 41:39 Factors That Affect PRP Quality 45:36 Common Treatment Areas for PRP 48:05 Treating Crepey Skin and Hair Loss 51:43 Overview of Vampire Treatments 57:32 Training and Certification for PRP Techniques 1:01:04 PRP Injection Methods and Devices 1:03:30 Patient Experience During Treatment 1:07:48 Expected Recovery and Downtime 1:12:19 Treatment Frequency and Maintenance 1:16:00 Who Is a Good Candidate for PRP 1:19:56 Managing Expectations and Delayed Results 1:22:22 Combining PRP With Dermal Fillers 1:25:07 Cost of PRP Treatments 1:27:43 Preparing Patients Before Treatment 1:30:37 Potential Side Effects and Risks 1:33:59 Contraindications and Medical Considerations 1:36:53 PRP for Hair Loss Protocols 1:39:25 Measuring Treatment Success 1:42:10 Challenges in Documenting Results 1:44:30 PRP Compared With Stem Cell Therapy 1:48:40 Future of Regenerative Medicine 1:53:30 Combining PRP With Other Treatments 1:55:45 Role of Hyaluronic Acid as a Scaffold 2:00:30 Synergy Between PRP and Skin Treatments 2:03:05 Contact Details and Clinic Information 2:05:40 Episode Wrap Up

ALL LINKS & CONTACT INFORMATION

Ep 19 Platelet Rich Plasma (PRP) treatments | Dr Cat Stone Aug 01, 2019

Show notes

Episode 19 hosts Dr Cat Stone (Cosmetic physician from Auckland, New Zealand)

Dr Cat has a sub-expertise in using PRP (platelet-rich plasma) and is a globally-licensed trainer in the various PRP techniques. These include 'The Vampire Facial', 'The Vampire Facial Plus' & 'The Vampire Facelift'.

We discuss Dr Cat's background, PRP, what it is, how it's made and how these various treatments are performed.

ALL LINKS & CONTACT INFORMATION

Ep 18 The Art of Practice Management | Raleigh Allam Jul 18, 2019

Show notes

Episode 18 hosts Raleigh Allam (Registered nurse & Practice Manager from Sydney, Australia)

Raleigh runs the practice Dr Shahram Shahidi (from Episode 4), of one of the most successful rhinoplasty practices in Australia.

We explore how Raleigh went from completing a health science degree to doing nursing, the various alternative career paths that nurses have, the challenges of running and coordinating a surgical practice, handling tricky patients and everything in between.

0:00 Introduction 1:03 Meet Raleigh Allam 3:19 Early Career and Entry Into Cosmetic Practice 5:16 Developing Skills in Practice Management 9:44 Creating a Five Year Career Development Plan 11:56 Importance of Practice Management Training 14:01 Decision to Study Nursing and Expand Skills 16:30 Transferable Skills and Career Flexibility 18:16 Balancing Full Time Work and Nursing Study 23:53 Communication Skills in Patient Care 27:02 Overview of Nursing Training and Placements 30:22 Tailoring Clinical Experience to Surgical Practice 33:44 Value of Surgical and Post Operative Exposure 37:39 Applying Nursing Knowledge to Clinic Processes 41:39 Delegation and Trust Within the Practice Team 45:36 Expanding Responsibilities and Workflow Efficiency 48:05 Alternative Career Paths for Nurses in Aesthetics 51:43 Importance of Clinical Experience Before Injecting 57:32 Open Mindset in Career Development 1:01:04 Role and Responsibilities of a Practice Manager 1:03:30 Managing Staff, Scheduling and Operations 1:07:48 Building and Maintaining a Strong Team Culture 1:12:19 Screening Patients From First Contact 1:16:00 Identifying Psychological Red Flags 1:19:56 Collaboration With Psychologists for Patient Safety 1:22:22 Impact of Social Media on Patient Expectations 1:25:07 Risks of Edited Images and Unrealistic Outcomes 1:27:43 Managing Online Communication and Patient Enquiries 1:30:37 Challenges of Providing Advice Through Social Media 1:33:59 Importance of Clear and Professional Messaging 1:36:53 Misinterpretation of Written Communication 1:39:25 Setting Boundaries With Patient Expectations 1:42:10 Balancing Customer Service and Medical Safety 1:44:30 Recognizing When a Patient Is Not the Right Fit 1:48:40 Building Trust Before Surgery Decisions 1:53:30 Understanding the Patient Journey 1:55:45 Initial Consultation and Cost Transparency 2:00:30 Preoperative Planning and Patient Preparation 2:03:05 Postoperative Care and Emotional Support 2:05:40 Managing Recovery Expectations 2:10:55 Use of Practice Management Software and Automation 2:13:30 Scheduling, Workflow and Capacity Planning 2:18:00 Technology, Imaging and Treatment Planning 2:20:15 Final Thoughts and Practice Management Insights

ALL LINKS & CONTACT INFORMATION

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected