Inside Aesthetics

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Latest Episodes:

Ep 47 An Introduction to Cosmetic Tattooing | Nicole Prance & June Warry Feb 06, 2020

Show notes

Episode 47 hosts Nicole Prance & June Warry (Cosmetic tattooists from Queensland, Australia)

Nicole specialises specifically in 3-D nipple reconstruction after breast cancer surgery. June has been in the industry for over 16 years and has trained some of the biggest names in the industry.

Cosmetic tattooing is a rapidly growing industry including treatments like microblading and lip liner. We discuss how and why treatments are done in addition to addressing some of the myths and misconceptions.

0:00 Introduction 1:03 Meet Our Guests: Nicole Prance & June Warry 3:19 Medical vs Aesthetic Cosmetic Tattooing 5:16 Nipple Reconstruction After Breast Cancer 9:44 Career Paths Into Cosmetic Tattooing 11:56 Training Then vs Now 14:01 Role of Social Media in Business Growth 16:30 Using Instagram as a Portfolio 18:16 Marketing in Smaller vs Larger Cities 23:53 What Is Cosmetic Tattooing Explained 27:02 Cosmetic vs Traditional Tattoo Differences 30:22 Why Cosmetic Tattoos Fade Faster 33:44 Microblading Myths and Realities 37:39 Risks of Poor Technique and Skin Damage 41:39 Choosing the Right Skin Type for Microblading 45:36 Machine vs Microblading Methods 48:05 How Depth Affects Pigment Color 51:43 Understanding Skin and Pigment Selection 57:32 Designing Brows for Different Ages and Styles 1:01:04 Cultural and Ethnic Influences on Brow Design 1:03:30 Why Timeless Styles Beat Trends 1:07:48 Can Cosmetic Tattoos Be Removed 1:12:19 Saline Removal and Laser Options 1:16:00 Pain and Recovery From Tattoo Removal 1:19:56 Aftercare and Healing Process 1:22:22 Using LED Light Therapy to Improve Healing 1:25:07 Common Complications and Risks 1:27:43 Infection, Migration and Hyperpigmentation 1:30:37 Relationship Between Injectables and Tattooing 1:33:59 Choosing the Right Practitioner 1:36:53 Importance of Ongoing Education 1:39:25 Conference and Industry Training 1:42:10 How Clients Should Evaluate Artists 1:44:30 Checking Healed Results and Experience 1:48:40 Matching Artist Style to Client Needs 1:53:30 Conference Details and Registration 1:55:45 Promotional Offer and Closing Remarks

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Ep 46 An Introduction to Threads & Thread Lifts | Dr Gordon Ku Jan 30, 2020

Show notes

Episode 46 hosts Dr Gordon Ku (Cosmetic Physician from Melbourne, Australia)

Ku is a leading expert and international trainer in the art of threads and thread lifting.

In the first of two episodes on threads, we'll explore what they are, what they are used for, the various types and aim to break down some of the myths and mysteries surrounding threads.

0:00 Introduction and Podcast Update 1:03 Growth of the Podcast and Sponsorship Decision 3:19 Partnership With BTL Aesthetics 5:16 What Emsculpt Does Build Muscle and Burn Fat 9:44 Treatment Experience and No Downtime 11:56 Introducing Dr Gordon Ku Thread Lift Specialist 14:01 Background From Orthopedic Training to Aesthetics 16:30 Learning Through Conferences and Global Training 18:16 Why Cosmetic Medicine Is Constantly Evolving 23:53 What Is a Thread Lift Explained 27:02 Types of Threads Permanent vs Dissolvable 30:22 Surgical vs Non Surgical Threads 33:44 Barbed vs Coned Thread Designs 37:39 Lifting vs Collagen Stimulating Threads 41:39 Materials Used in Modern Threads 45:36 How Threads Create Lift and Stimulate Collagen 48:05 Choosing the Right Thread for the Patient 51:43 Ideal Candidates Mild to Moderate Skin Sagging 57:32 Combining Fillers and Threads for Best Results 1:01:04 Why Fillers Alone May Not Lift Sagging Tissue 1:03:30 Addressing Overfilled Look Concerns 1:07:48 Where Threads Fit Between Fillers and Facelift 1:12:19 Common Treatment Areas Mid and Lower Face 1:16:00 Longevity of Thread Lift Results 1:19:56 Timeline of Collagen Formation After Threads 1:22:22 What Happens to Threads Over Time 1:25:07 Safety of Combining Threads and Fillers 1:27:43 Infection Prevention and Sterile Technique 1:30:37 Can Threads Move or Migrate 1:33:59 Cost of Thread Treatments Explained 1:36:53 Using Threads to Delay Surgical Facelift 1:39:25 Episode Wrap Up and Contact Details

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Ep 45 The Birth of Laser Clinics Australia | Babak Moini & Alistair Champion Jan 23, 2020

Show notes

Episode 45 hosts Babak Moini and Alistair Champion (Founders of Laser Clinics Australia)

LCA changed the face of the Australian cosmetic industry in 2008, offering hugely discounted laser hair removal, skin and injectable treatments. They now have over 150 clinics across Australia & New Zealand.

We explore the story behind how the world's biggest provider of cosmetic treatments began and get a unique insight into the business minds of two extremely driven entrepreneurs.

0:00 Introduction 1:03 Meet Founders of Laser Clinics Australia 3:19 Early Business Model and Rapid Growth 5:16 Discount Pricing Strategy Explained 9:44 Creating Volume Through Lower Prices 11:56 Opening the First Clinic in Drummoyne 14:01 Expanding Services Beyond Laser Hair Removal 16:30 Adding Injectables to the Business Model 18:16 Challenges With Suppliers and Pricing Resistance 23:53 Recruiting Doctors and Nurses Early On 27:02 Scaling Clinics and Moving Into Shopping Centres 30:22 Retail Model and Walk In Treatment Concept 33:44 Designing Clinics for Privacy and Accessibility 37:39 Building Brand Recognition and Market Trust 41:39 Competitor Response and Market Disruption 45:36 Overcoming Skepticism About Low Prices 48:05 Growth of Injectables and Market Demand 51:43 Private Equity Interest and Early Discussions 57:32 Selling the First Stake in the Business 1:01:04 Benefits of Corporate Partnerships and Structure 1:03:30 Strengthening Systems and Governance 1:07:48 Managing Growth and Organizational Change 1:12:19 Expanding the Brand Across Australia 1:16:00 Selling Remaining Shares and Exiting the Business 1:19:56 Transitioning Out and Life After Exit 1:22:22 Lessons Learned From Rapid Growth 1:25:07 Advice for Entrepreneurs and Business Owners 1:27:43 Importance of Choosing the Right Industry 1:30:37 Turning Ideas Into Action 1:33:59 Finding Differentiation in Competitive Markets 1:36:53 Future Plans and Investment Focus 1:39:25 Final Thoughts and Wrap Up

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Ep 44 Balancing Injecting with Real Housewiving | Matty Samaei Jan 16, 2020

Show notes

Episode 44 hosts Matty Samaei (Cosmetic Nurse from Sydney, Australia)

With over 22 years experience, Matty was one of Australia's first injectors in the industry. Matty is also the beauty expert of Channel 7's 'The Morning Show' and starred in 'The Real Housewives of Sydney'.

We explore how and why she became an injector, how she started and runs her business, her thoughts on the current standards and regulatory issues for injectables in Australia & we get an insight into her TV career.

0:00 Introduction 1:03 Meet Matty Samaei 3:19 Early Career and Cultural Background 5:16 Entering the Aesthetic Industry 9:44 Industry Perception in Early Years 11:56 Choosing Nursing as a Career Path 14:01 Developing an Aesthetic Eye 16:30 Training and Early Clinic Experience 18:16 Importance of Technique and Safety 23:53 Learning From Years of Injecting 27:02 Teaching New Injectors and Industry Changes 30:22 Practicing Safely and Knowing Limits 33:44 Working With Doctors and Emergency Preparedness 37:39 Consultation and Managing Expectations 41:39 Saying No to Patients 45:36 Building a Safe Autonomous Practice 48:05 Importance of Documentation and Consent 51:43 Managing Complications and Patient Trust 57:32 Finding the Right Medical Support Network 1:01:04 Starting an Independent Practice 1:03:30 Lessons From Early Business Decisions 1:07:48 Finding Your Niche in Aesthetics 1:12:19 Treating Lips and Patient Selection 1:16:00 Male Aesthetics and Treatment Differences 1:19:56 Social Media Influence on Lip Trends 1:22:22 Managing Patient Expectations and Overfilling 1:25:07 Importance of Consultation and Photography 1:27:43 Considering Nurse Practitioner Pathways 1:30:37 Industry Regulation and Safety Standards 1:33:59 Risks of Unregulated Treatments 1:36:53 Importance of Professional Accreditation 1:39:25 Opening and Relocating Clinic Locations 1:42:10 Traits of a Successful Cosmetic Nurse 1:44:30 Treatments to Refer to Doctors 1:48:40 Working Within Professional Limits 1:53:30 Managing Complex Patient Histories 1:55:45 Cooling Off Periods and Patient Decisions 2:00:30 Real Housewives of Sydney Experience 2:03:05 Media Exposure and Business Impact 2:05:40 Developing the Forever Young Product Range 2:10:55 Advice for Nurses Entering Aesthetics 2:13:30 Training, Experience and Career Development 2:18:00 Less Is More Treatment Philosophy 2:20:15 Final Advice and Wrap Up

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Ep 43 How to Approach Some of the Trickier Aspects of Cosmetic Injectables | Pene Timberlake Jan 09, 2020

Show notes

Episode 43 hosts Pene Timberlake (Registered Nurse from Sydney, Australia)

Pene is one of Australia's most experienced cosmetic nurse specialists and education managers. She has over 15 years' experience throughout Australia, New Zealand and the UK, working in several specialist roles including as a clinical trainer, a nurse injector and heading medical affairs.

We explore some of the more awkward issues that cosmetic injectors face in their clinics every day: Patients who demand results that don't sit with the injectors taste, handling unrealistic expectations, saying no to treatments, the common complaints that patients have and more.

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Ep 42 Injectables in the USA | Dr David Mabrie Jan 02, 2020

Show notes

Episode 42 hosts Dr David Mabrie (Facial Plastic Surgeon from San Francisco, USA)

Having trained in otolaryngology (ENT surgery) and facial plastic surgery, David has re-invented his practice as an expert cosmetic injector.

We get an insight into how and why he left surgery, how he has structured his clinic and team, his methodology of 'Illuminate 360' & 'Fillers 101' and get some idea of how US-injectables differs from the Australian industry.

0:00 Introduction 1:03 Meet Dr David Mabrie 3:19 Background in Facial Plastic Surgery 5:16 Transition From Surgery to Injectables 9:44 Surgical Mindset in Non Surgical Practice 11:56 Finding the Artistry in Fillers 14:01 Evolution of Injectable Techniques 16:30 Growth of Anatomical Knowledge in Aesthetics 18:16 Overview of the US Injectables Market 23:53 Roles of Nurses and Physician Assistants 27:02 Structure of Dr Mabry's Clinic 30:22 Filler Focused Practice Model 33:44 Shift From Treating Areas to Treating the Whole Face 37:39 Moving to Facial Zones Approach 41:39 Staged Treatments and Patient Expectations 45:36 Importance of Follow Up Visits 48:05 Pricing Models and Treatment Packages 51:43 Consultation and Education Philosophy 57:32 Fillers 101 Patient Education Process 1:01:04 Demonstrating Filler and Dissolving Safety 1:03:30 Building Trust Through Education 1:07:48 Importance of Customer Experience 1:12:19 Treating Aesthetics as a Service Industry 1:16:00 Team Based Patient Experience 1:19:56 Creating a Premium Clinic Experience 1:22:22 Foundation and Refinement Treatment Model 1:25:07 Importance of Before and After Photography 1:27:43 Documentation and Treatment Records 1:30:37 Recording Injection Volumes and Areas 1:33:59 Follow Up Systems and Patient Satisfaction 1:36:53 Managing Online Reviews and Feedback 1:39:25 Customer Service Lessons From Reviews 1:42:10 Filler Versus Toxin Practice Differences 1:44:30 Artistic Approach to Facial Contouring 1:48:40 Natural Versus Overdone Aesthetic Trends 1:53:30 Lip Treatment Challenges and Overfilling 1:55:45 Managing Lip Dissolving Conversations 2:00:30 Understanding FDA Regulation 2:03:05 Product Approval and Off Label Use 2:05:40 Differences Between US and Global Filler Markets 2:10:55 Training and Continuous Education 2:13:30 Learning From Clinical Experience 2:18:00 Future of Fillers and Facial Rejuvenation 2:20:15 Contact Details and Wrap Up

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Ep 41 A Review of Our First Year & What's Coming on Inside Aesthetics in 2020 | Dr Jake & David Dec 24, 2019

Show notes

Episode 41 showcases our hosts Dr Jake & David.

In our Christmas special they review the first year of Inside Aesthetics. They also give us a sneak preview of just some of the topics to expect in 2020. Merry Christmas & Happy New Year!

0:00 Introduction 1:03 End of Year Clinic Rush 3:19 New Year Plans and Reflections 5:16 Holiday Travel and Family Time 9:44 Busy Year in Business and Clinics 11:56 Balancing Work Life and Responsibilities 14:01 Running Multiple Clinics Challenges 16:30 Bonsai Hobby and Personal Interests 18:16 Growth and Discipline in Hobbies 23:53 Podcast Milestone and First Year Review 27:02 Lessons Learned From Podcasting 30:22 Finding a Natural Conversation Style 33:44 Building Momentum and Guest Network 37:39 Podcast Listener Statistics and Downloads 41:39 Global Audience and Country Insights 45:36 Planning Changes for Podcast Release Schedule 48:05 Expanding to International Guests 51:43 Using Remote Recording Technology 57:32 Future Topics and Guest Planning 1:01:04 Stem Cells and Regenerative Medicine Interest 1:03:30 Artificial Intelligence in Aesthetics 1:07:48 Personalized Medicine and Skin Diagnostics 1:12:19 Medical Cannabis and Pain Management 1:16:00 Future of Aesthetic Treatments 1:19:56 New Filler Technologies Coming Soon 1:22:22 Thread Lifts and Non Surgical Options 1:25:07 Preventative Aesthetic Treatments 1:27:43 Legal Issues and Risk Management 1:30:37 Handling Patient Complaints and Outcomes 1:33:59 Advertising Rules and Compliance 1:36:53 Consumer Transparency in Treatments 1:39:25 Cosmetic Dentistry and Smile Treatments 1:42:10 Laser Technology and Investment Decisions 1:44:30 Dermatology and Advanced Laser Treatments 1:48:40 Business Growth Stories in Aesthetics 1:53:30 Industry Pioneers and Influencers 1:55:45 Importance of Sleep and Health 2:00:30 Anesthesia and Emergency Preparedness 2:03:05 Marketing and Digital Strategy Updates 2:05:40 Building Community and Listener Engagement 2:10:55 Sponsorship and Podcast Growth Plans 2:13:30 Value of Patient Education Through Podcasts 2:18:00 Final Reflections and Holiday Wishes 2:20:15 Wrap Up and New Year Message

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Ep 40 The Art of Cosmetic Surgery & Autologous Fat Transfer for Breast Augmentation | Dr Anoop Rastogi Dec 19, 2019

Show notes

Episode 40 hosts Dr Anoop Rastogi (Cosmetic Surgeon from Sydney, Australia)

Anoop has been in the field for nearly 20 years and originally learnt his craft from the inventor of liposuction. His work is revered for being able to create incredibly beautiful 'liposculptures' and he is a leading expert in autologous fat transfer for breast augmentation - the surgical technique of using a patients own fat to shape and size the breast.

0:00 Introduction 1:03 Meet Dr Anoop Rastogi 3:19 Surgical Background and Overseas Training 5:16 Early Cosmetic Surgery Landscape 9:44 Returning to Australia and Building Practice 11:56 Natural Aesthetic Philosophy 14:01 Trends in Breast Surgery and Patient Preferences 16:30 Industry Competition and Turf Wars 18:16 Managing Complications and Professional Ethics 23:53 Rising Patient Expectations 27:02 Importance of Managing Expectations 30:22 Patient Selection and Mental Health Screening 33:44 Red Flags and Psychological Assessment 37:39 Communication and Consultation Skills 41:39 Artistry in Cosmetic Surgery 45:36 Introduction to Fat Grafting 48:05 History and Safety Concerns 51:43 Modern Techniques and Outcomes 57:32 How Fat Grafting Works 1:01:04 Fat Survival and Measurement Methods 1:03:30 Imaging and Monitoring Results 1:07:48 Combining Implants With Fat Grafting 1:12:19 Treatment Planning and Volume Limits 1:16:00 Recovery and Aftercare 1:19:56 Suitable Candidates for Fat Transfer 1:22:22 Longevity and Natural Feel 1:25:07 Risks and Complications 1:27:43 Stem Cells and Regenerative Effects 1:30:37 Weight Changes and Long Term Results 1:33:59 Trends Away From Implants 1:36:53 Alternative Breast Enhancement Options 1:39:25 Procedure Costs and Value 1:42:10 Contact Details and Closing Remarks

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Ep 39 Surgical Treatments to Improve the Function & Appearance of the Female Genitalia | Dr Anh Nguyen Dec 09, 2019

Show notes

Episode 39 hosts Dr Anh Ngyuen (Plastic and Reconstructive Surgeon from Perth, Australia)

Anh specialises in intimate surgery for women and as a female surgeon, she better understands how insecurity with appearance can have a negative impact on a woman's self-esteem.

In the second of two episodes with Anh, we explore the surgical procedures available to improve the cosmetic appearance of the female genitalia.

0:00 Introduction 1:03 Meet Dr Anh Nguyen 3:19 Overview of Surgical Vaginal Rejuvenation 5:16 Why Women Seek Labiaplasty 9:44 Anatomy and Terminology Explained 11:56 Changes After Pregnancy and Menopause 14:01 Cosmetic vs Functional Concerns 16:30 Patient Expectations and Selection 18:16 Body Dysmorphia and Psychological Screening 23:53 When Surgeons Decline Treatment 27:02 High Risk Procedures and Specialist Referrals 30:22 Labiaplasty Techniques and Planning 33:44 Local vs General Anaesthesia Options 37:39 Recovery Time and Privacy Considerations 41:39 Combining Procedures With Other Surgeries 45:36 Labia Majora Reduction and Scarring 48:05 Longevity of Surgical Results 51:43 Common Complications and Healing 57:32 Infection and Post Operative Care 1:01:04 Use of Dermal Fillers for Labia Majora 1:03:30 Sensitivity and Sexual Function Outcomes 1:07:48 Clitoral Hood Reduction Considerations 1:12:19 Hormonal Causes of Tissue Changes 1:16:00 Female Genital Mutilation Reconstruction 1:19:56 Psychological Support and Counselling 1:22:22 Treatment Costs and Pricing Guide 1:25:07 Training and Certification for Providers 1:27:43 Combining Surgical and Non Surgical Treatments 1:30:37 Growth of Vaginal Rejuvenation Subspecialty 1:33:59 Patient Awareness and Social Media Influence 1:36:53 Contact Details and Closing Remarks

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Ep 38 The Basics of Digital Marketing in Aesthetics (Part 2) | Drew Hankin Dec 05, 2019

Show notes

Episode 38 hosts Drew Hankin (Founder and Managing Director of Azuri Group from Gold Coast, Australia)

Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry.

In our 2nd episode with Drew we take a deeper look at how Instagram and digital marketing can be utilised to improve your clinic's online presence, increase your bookings and ultimately, your profitability.

0:00 Introduction 1:03 Meet Drew Hankin 3:19 Using Instagram to Generate Leads 5:16 Posts vs Ads and Marketing Funnels 9:44 Facebook and Instagram Demographics 11:56 Organic Reach Changes and Paid Promotion 14:01 Adapting to Social Media Algorithm Updates 16:30 Building Followers vs Generating Revenue 18:16 Authentic Content and Audience Engagement 23:53 Humanizing Your Brand Online 27:02 Using Hashtags Effectively 30:22 Content Types and Posting Strategy 33:44 Testing Content Performance and Analytics 37:39 Personal Branding and Audience Connection 41:39 Conversion Rate Optimization Explained 45:36 Role of Memes and Engagement Content 48:05 Common Social Media Marketing Mistakes 51:43 Tracking ROI and Marketing Metrics 57:32 Future of Marketing Automation 1:01:04 Rising Advertising Costs and Competition 1:03:30 Understanding Google Ads and Lead Generation 1:07:48 Marketing Strategy for Surgical vs Non Surgical Clinics 1:12:19 Managing Online Reviews and Negative Comments 1:16:00 Handling Public Feedback and Reputation 1:19:56 Building Positive Reviews and Social Proof 1:22:22 Using Instagram Stories and Platform Algorithms 1:25:07 Managing Time and Content Scheduling 1:27:43 Tools for Social Media and Communication 1:30:37 Batch Creating Content for Efficiency 1:33:59 Outsourcing vs In House Content Creation 1:36:53 Contact Details and Wrap Up

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