Inside Aesthetics

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Latest Episodes:

Ep 137 Comma: The Social Media App for Aesthetic Practitioners | Dr Marcus Mehta, Dr Tristan Mehta & Dr Tapan Patel Sep 02, 2021

Show notes

Episode 137 hosts Dr Marcus Mehta, Dr Tristan Mehta, and Dr Tapan Patel (Cosmetic doctors and part of the team behind Comma, a new social media app for the aesthetics industry based in the UK)

Comma stands for 'Community for Medical Aesthetics' and allows professionals to share knowledge and discuss topics related to aesthetic medicine within a secure, private and dedicated community. Comma was developed with state-of-the-art technology to be a user-friendly and intuitive process.

00:00 Introduction 01:04 Meet the Founders Behind the Comma Platform: Dr Marcus Mehta, Dr Tristan Mehta & Dr Tapan Patel 04:55 Why Training and Community Gaps Exist in Aesthetics 10:59 From Education Programs to Building a Global Network 18:27 What Comma Is and How It Differs From Social Media 26:25 Creating a Safe Professional Space for Clinical Discussion 33:29 Key Features Including Topics, Events and Case Sharing 41:37 How the Platform Supports Education and Collaboration 48:53 Building an App and Lessons From the Development Process 52:09 Challenges of Launching a Digital Platform in Healthcare 61:45 Importance of Paid Education and Investing in Skills 68:49 Inside the Premium Learning Library and Training Content 76:38 Future Plans for Business, Devices and Clinical Education 80:09 Expanding the Global Community and Industry Standards 86:34 Final Thoughts on Collaboration and Professional Growth

https://www.joincomma.com/share/GS40Wxbbf8Ka-n1N

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Ep 136 Body Dysmorphic Disorder (BDD) - An Update | Professor David Veale Aug 26, 2021

Show notes

Episode 136 hosts Professor David Veale (Consultant Psychiatrist based in South London, UK)

He is an internationally-renowned thought leader and researcher in the field of body dysmorphic disorder (BDD). Professor Veale leads a highly specialised service for patients with severe anxiety disorders including Obsessive-Compulsive Disorder (OCD), emetophobia (the fear of vomiting), Post Traumatic Stress Disorder (PTSD) as well as BDD.

Having first explored BDD way back in episode 7, we re-visit the topic and discuss:

- how virtual working and the 'Zoom Boom' has affected our perception of ourselves

- What exactly BDD is and how this differs from patients who are just very picky or 'difficult'

- what can be done in the cosmetic consultation to explore the topic of BDD

- the patient perspective in suffering with BDD

- the treatment modalities commonly used

- novel approaches to treating the condition including nutritional psychiatry & psychedelic medications

00:00 Introduction 01:04 Meet Professor David Veale 04:55 Why Mental Health Matters in Cosmetic Practice 10:59 Impact of COVID and Virtual Consultations on Patients 18:27 Understanding Body Dysmorphic Disorder Explained 26:25 Common Triggers Including Bullying and Social Comparison 33:29 Role of Social Media and the Zoom Effect on Self Image 41:37 Key Red Flags During Aesthetic Consultations 48:53 How to Assess Patient Motivation and Expectations 52:09 When Cosmetic Treatment May Not Be in the Patient's Best Interest 61:45 Communicating Concerns and Referring Patients Safely 68:49 Difference Between Difficult Patients and True BDD 76:38 Treatment Options Including Therapy and Medication 80:09 Emerging Research Including Gut Health and Psychedelic Therapy 86:34 Final Advice on Ethics, Patient Safety and Professional Responsibility

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Ep 135 How to Cope During a Lockdown | Grazina Fechner Aug 19, 2021

Show notes

Episode 135 hosts GrazinaFechner (Communication expert based in Sydney, Australia)

Griz regularly features on 7 Network's 'The Morning Show' to explain human interaction and behaviour. (Previously on episodes 50 and 79)

In this episode we explore the psyche of those currently living through and coping with the lockdowns across Australia. We discuss how and why this lockdown is probably being perceived differently to last year and share some personal insights into how it's affected us personally.

00:00 Introduction 01:04 Catching Up During Lockdown 04:55 Emotional Impact of Ongoing Restrictions 10:59 Adapting Business Models and Moving Online 18:27 Personal Health Crisis and Major Surgery Recovery 26:25 Staying Positive During Uncertainty and Stress 33:29 Difference Between Positivity and Toxic Positivity 41:37 Finding Stability Through Routine and Daily Habits 48:53 The 52-17 Focus Rule for Productivity 52:09 Managing Negative Thoughts and Building Resilience 61:45 Why We Gravitate Toward Negative Thinking 68:49 Dealing With Information Overload and Uncertainty 76:38 Preparing for Unpredictability With a Growth Mindset 80:09 The Power of Gratitude and Small Daily Wins 86:34 Final Advice on Resilience, Mindset and Moving Forward

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Ep 134 How to Be the Clinic That Survives COVID-19| Richard Crawford-Small & Rick O'Neill Aug 12, 2021

Show notes

Episode 134 hosts Richard Crawford-Small & Rick O'Neill (Co-founders of 'Aesthetic Entrepreneurs' and are based in the UK)

Richard has been in the industry for over 15 years and specialises in sales and marketing. His main passion lies in fusing healthcare and technology together.

Rick's expertise is in digital marketing and has over 20 years experience in the field. He consults and advises on the digital marketing needs for numerous aesthetics businesses globally.

Richard and Rick combined their skill sets together to provide a full range of complete business support services for aesthetic practices and injectors - known as 'Aesthetic Entrepreneurs'.

00:00 Introduction 01:04 Catching Up on Lockdowns and Global Differences 04:55 Why Some Clinics Recovered Faster Than Expected 10:59 Mindset and Communication During Business Shutdowns 18:27 Digital Transformation and Online Growth Strategies 26:25 Common Mistakes New Clinic Owners Make 33:29 Overcoming Overwhelm and Building a Clear Plan 41:37 The Shift Toward Virtual Consults and E Commerce 48:53 Understanding the Patient Journey From First Contact to Retention 52:09 Why Patient Experience Now Matters More Than Treatment Alone 61:45 Building Community and Automating Follow Up Systems 68:49 Creating a Strong Personal Brand and Standing Out 76:38 Social Media Engagement Versus Follower Numbers 80:09 Authentic Marketing and the Decline of Influencer Hype 86:34 Final Advice on Growth, Differentiation and Long Term Success

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Ep 133 An Update on Medical Compliance & the Standards Expected of Australian Injectors | Dr John Holbrook & Dr John Delaney Aug 06, 2021

Show notes

Episode 133 hosts Dr John Holbrook and Dr John Delaney (Co-founders of 'Fresh Clinics' based in Sydney, Australia) Their app enables doctors to work in partnership with cosmetic nurses, supervising treatments and improve both the patient experience but also safety through a telemedicine solution.

In this episode we clarify some of the main issues that the Fresh Clinics app has helped solve for injectors.

00:00 Introduction 01:04 Meet the Fresh Clinics Founders: Dr John Holbrook & Dr John Delaney 05:59 How COVID and Lockdowns Impacted Clinics 10:56 What Fresh Clinics Does for Injectors 14:08 Supporting Nurses to Start Independent Businesses 22:00 Building Software for Compliance and Patient Safety 27:05 Growth of Nurse Led Clinics and Industry Trends 29:58 Challenges of Running a Clinic and Business Reality 31:53 Importance of Community and Ongoing Training 36:32 Telehealth Safety and Access to Specialist Support 40:01 Why Collaboration Improves Patient Outcomes 42:14 New Regulatory Changes and Responsible Provider Role 46:07 Risk Management and Compliance Responsibilities 52:39 Consultation Process and Medical Oversight Explained 59:04 Final Thoughts on Industry Standards and Patient Safety

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Ep 132 From Rock Bottom to Champion of the World - How to Transform Yourself | Hattie Boydle Jul 28, 2021

Show notes

Episode 132 hosts Hattie Boydle (WBFF World Champion, personal trainer, and body positivity advocate based in Sydney, Australia) We first explore where Hattie's story started, taking up gymnastics as a 4 year old to reach elite status and win national awards in her disciplines.

We then confront Hattie's battle with anorexia, learning how she went from rock bottom and being hospitalised to finding the motivation and mental strength to overcome her illness. In this very open discussion, we get insights into how eating disorders can manifest and what Hattie did to recognise and combat those unhealthy thoughts.

Using this new focus, Hattie became a personal trainer to help others before discovering pro fitness modelling. She learnt to channel all of her past adversities into this new challenge, transforming both her mentality and physical body to win the WBFF world title (fitness modelling world champion) in 2016.

We contrast her thought processes when she was ill to competing on a world stage as a body builder and the power of positive thinking. Hattie gives us insights into her current approach to food as a fuel for her training, her new business ventures and how she uses her experience to influence young women when it comes to body positivity.

00:00 Introduction 01:04 Meet Hattie Boydle and Her Fitness Background 05:59 Early Gymnastics Career and Discipline Lessons 10:56 Struggles With Anorexia and Control Mindset 18:27 Recovery Journey and Family Support 26:25 Building a Career in Fitness and Coaching 33:29 Transition Into Competitive Bodybuilding 41:37 Genetics, Training and Performance Mindset 48:53 Steroids, TRT and Risks in the Fitness Industry 52:09 Balancing Relationships and Competitive Lifestyle 61:45 Why Motivation Fails Without Consistency 68:49 Building Habits Through Small Sustainable Changes 76:38 Diet Trends, Nutrition Principles and Calorie Balance 80:09 Food Preparation, Health Priorities and Lifestyle Choices 86:34 Final Advice on Discipline, Self Worth and Long Term Health

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Ep 131 Understanding the COVID-19 Vaccines & their Safety | Professor Nigel Crawford Jul 22, 2021

Show notes

Episode 131 hosts Professor Nigel Crawford (Vaccine-specialist based in Melbourne, Australia)

Professor Crawford acts in a number of key positions for vaccine safety including: - Member of ATAGI (Australian Technical Advisory Group on Immunisation) & Chair of the COVID-19 Working Group

- Medical Head of Immunisation Services at The Royal Childrens Hospital, Melbourne

- Director of SAEFVIC (Surveillance of Adverse Events Following Vaccination in the Community)

- Director of the Melbourne Vaccine Education Centre

In this special episode we cover the entire spectrum of how and why COVID-19 vaccinations are being used in the fight against the ongoing pandemic.

We explore:

- which ones are available in Australia and how the mechanism of these differs?

- what exactly an mRNA vaccine is vs more traditional vaccinations and are these safe?

- what a spike protein is exactly and whether it's dangerous to deliberately make these within our cells?

- how multiple different vaccines were developed in several countries so quickly and whether there are any safety concerns to be worried about?

- the side effects with COVID-19 vaccines and also find out more about the rare risk of atypical unusual clots ('TTS') with the Astra Zenica vaccination

- why Australia has been slower to vaccinate, vaccine hesitancy and the 'anti-vax' perspective

- are the vaccinations are safe in pregnant women, can they cause infertility or even auto-immune disease?

- what the future holds for Australia and how we might end the current lock downs

00:00 Introduction 01:04 Meet Professor Nigel Crawford and Vaccine Leadership Role 05:59 What Vaccines Are and How They Work 10:56 Why Vaccine Hesitancy Exists and Public Concerns 18:27 How COVID Vaccines Were Developed So Quickly 26:25 Common Side Effects and Monitoring Vaccine Safety 33:29 Rare Complications and Understanding Risk Levels 41:37 mRNA Technology Explained and DNA Myths Addressed 48:53 Vaccine Dosing Intervals and Changing Guidelines 52:09 Variants Including Delta and Why They Spread Faster 61:45 Lockdowns, Public Health Decisions and Risk Balance 68:49 Vaccine Protection Levels and Path to Reopening 76:38 Booster Shots and Future Vaccine Strategies 80:09 Vaccination in Children and Pregnant Patients 86:34 Final Advice on Safety, Confidence and Moving Forward

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Ep 130 Providing Charitable & Urgent Plastic Surgery Across Asia Pacific | Cameron Glover Jul 15, 2021

Show notes

Episode 130 hosts Cameron Glover (CEO of Interplast Australia based in Melbourne, Australia)

Interplast is a charity that provides life-saving and changing surgery across 17 countries in the Asia Pacific region. Their teams of volunteer plastic surgeons, anaesthetists, nurses and allied health professionals also train and upskill the local medical services to provide longer term and improved care.

In partnership with local organisations including hospitals, universities and local NGOs, Interplast's mission is to 'repair bodies and rebuild lives' by providing surgical services for those who could not otherwise afford or access them. They also strengthen the capacity of the local medical systems through training and mentoring programs.

Cameron shares his journey throughout this transformative organisation, from the surgeries on offer and the biggest challenges for his teams working in developing countries, to their community education programs such as burns prevention and management.

With international travel now on hold, we also hear how COVID-19 has affected Interplast's mission and how telehealth has helped facilitate operations and training.

00:00 Introduction 01:04 Meet Cameron Gloverand the Mission of Interplast 05:59 Global Gap in Access to Safe Surgical Care 10:56 How Interplast Works Across the Asia Pacific 18:27 Types of Surgeries Including Cleft, Burns and Trauma 26:25 Training Local Surgeons and Building Sustainable Systems 33:29 Challenges Working in Low Resource Hospitals 41:37 Logistics, Equipment and Volunteer Support 48:53 Funding, Donations and Running a Medical Charity 52:09 Life Changing Patient Stories and Community Impact 61:45 Why Volunteer Surgeons Find the Work Transformational 68:49 Role of Telehealth and Virtual Training in Global Surgery 76:38 Future Technology Including Remote Surgery and VR Training 80:09 Long Term Vision to Expand Training and Patient Access 86:34 How Clinicians and the Public Can Support the Mission

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Ep 129 The Injector Mindset & How to Supercharge Your Aesthetics Business | Miranda Pearce Jul 08, 2021

Show notes

Episode 129 hosts Miranda Pearce (Aesthetic marketing, mindset and motivation expert based in Manchester, UK)

Miranda co-founded SkinViva, a leading cosmetic clinic with her husband Dr Tim Pearce and is self-taught in aesthetic marketing.

We open by discussing one of the most difficult conundrums that every injector encounters on their journey - how to price themselves within an incredibly saturated market? We'll drill down into what the value of a skilled injector is and how to feel confident charging appropriately for that.

We then explore how to improve communication and the value from our patients including reducing no shows, handling last-minute cancellations, increasing word of mouth referrals and improving patient loyalty.

Miranda shares her expertise on motivation and mindset when it comes to one of the most common barriers that injectors come up against- how to combat 'injecting anxiety', dealing with limiting beliefs and recovering their confidence after a complication.

00:00 Introduction 01:04 Meet Miranda Pearce 05:59 Navigating COVID and Business Resilience 10:56 Transition From Employee to Clinic Owner 18:27 Personal Development and Leadership Growth 26:25 Defining Marketing in Modern Aesthetic Practice 33:29 Pricing Strategies and Overcoming Money Mindset 41:37 Setting Boundaries With Deposits and Cancellations 48:53 Building Confidence as a New Injector 52:09 Creating Patient Loyalty Through Communication 61:45 The Role of Customer Experience in Clinic Success 68:49 Managing Complaints With Empathy and Structure 76:38 Marketing to Patients Instead of Other Clinicians 80:09 Small Daily Actions That Build Confidence and Growth 86:34 Final Advice on Mindset, Value and Long Term Success

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Ep 128 Britain's Best Known Aesthetic Journalist & Expert Patient | Alice Hart-Davis Jul 01, 2021

Show notes

Episode 128 hosts Alice Hart-Davis (Aesthetic journalist based in London, UK)

Alice is a leading aesthetic journalist, author and founder of 'The Tweakments Guide'. Her books and website under the same name act as information resources for patients and are a guide to the entire spectrum of treatments available on the market.

Alice has developed relationships with all of the leading cosmetic physicians across the UK - and has bravely trialed almost every cosmetic treatment there is! She gives us an insight into the complex world of aesthetics from her own unique perspective as both a journalist but also as an 'expert patient'.

We learn how the market has evolved over the last 20 years, why injectables are still a taboo and get more insight into the lack of regulation that clouds the UK cosmetic scene.

We also learn what treatments she's tried that didn't quite deliver and what makes a successful practitioner in the eyes of our patients.

00:00 Introduction 01:04 Meet Alice Hart-Davis 05:59 Early Media Perception of Botox and Cosmetic Treatments 10:56 Writing the Tweakments Guide and Educating Consumers 18:27 Why Patients Feel Confused About Treatments 26:25 Growth of Social Media and Before and After Marketing 33:29 Regulation Problems in the UK Aesthetics Industry 41:37 Risks of Unqualified Injectors and Patient Safety Issues 48:53 Why Aesthetic Treatments Still Feel Taboo 52:09 Common Myths About Aging and Cosmetic Procedures 61:45 Choosing the Right Practitioner Over Specific Treatments 68:49 Failed Trends and Treatments That Didn't Last 76:38 Personal Experiences Trying New Procedures as a Journalist 80:09 How Patients Decide When to Start Treatments 86:34 What Makes a Safe and Trustworthy Practitioner

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