Inside Aesthetics

Copyright: © All content including audio, video and any related social media content is solely owned by Inside Aesthetics Pty Ltd (2024)

Latest Episodes:

Ep 147 Plastic Surgery vs. Cosmetic Surgery – Exploring the Current Crisis in Australia | Dr Tim Brown & Dr Niro Sivathasan Nov 11, 2021

Show notes

Episode 147 hosts Dr Tim Brown (Plastic Surgeon based in Melbourne) and Dr Niro Sivathasan (Cosmetic Surgeon based in Sydney)

We invited these two surgeons from different backgrounds to discuss the current crisis in the Australian cosmetic surgery industry.

For some context to this podcast, it's currently legal for any doctor who holds a medical license to practice and perform cosmetic surgery - regardless of their medical expertise or experience. This unusual loophole can be exploited because there is no formal pathway for any doctor to train in cosmetic procedures.

For many years, there's been an uncomfortable and sometimes volatile relationship between plastic surgeons and other doctors who practice cosmetic surgery - who are collectively known under the umbrella term 'cosmetic surgeons'. This label covers a wide spectrum of doctors, all the way from first year graduates with no formal training through to highly respected and experienced cosmetic surgeons with 25+ years experience.

Just a fortnight ago, a national TV programme called 'Four Corners' re-ignited this debate with alleged unsafe and poor standards from a prominent and well known cosmetic surgeon. This is the crux of the issue that plastic surgeons and the public have increasingly voiced.

00:00 Introduction 01:04 Meet Our Guests: Dr Tim Brown & Dr Niro Sivathasan 05:42 Plastic vs Cosmetic Surgery Explained 11:31 Why Training Standards Are Being Debated 17:23 Lack of Regulation and Defined Competency 22:54 Media Coverage and Public Perception Risks 25:30 Examples of Clinic and Safety Concerns 29:56 Role of Regulators and Enforcement Challenges 33:11 Financial Incentives and Industry Tensions 36:56 How Patients Can Assess Surgeon Credentials 38:07 Social Media Marketing and Ethical Boundaries 39:55 Why Communication Failures Lead to Complaints 43:36 Importance of Consultation and Patient Selection 45:27 Saying No and Managing Expectations 47:24 Pathways Toward Better Standards and Collaboration 50:29 Final Reflections on Patient Safety and Industry Unity

ALL IA LINKS & CONTACT INFORMATION

Ep 146 The Injector Diaries (Chapter 2) | Dr Rosalia Luketina Nov 04, 2021

Show notes

Episode 146 hosts Dr Rosalia Luketina (Plastic Surgeon based in Zurich, Switzerland) Rosalia works at SkinMed clinic where she and a team of plastic surgeons and dermatologists work together to treat their patients holistically. Rosalia is one of a minority of plastic surgeons around the world who juggles her time equally between operating and injecting. Rosalia joins us in the 2nd Chapter of our mini-series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Meet Dr Rosalia Luketina 04:55 Early Exposure to Complications in Aesthetic Medicine 10:59 First Training Experiences and Learning to Inject 18:27 Challenges With Access to Structured Training 26:25 Differences in Regulations Across Countries 33:29 Combining Surgery and Injectables in Daily Practice 41:37 Managing Complications and Building Clinical Confidence 48:53 Importance of Patient Communication and Follow Up 52:09 Using Biostimulators and Expanding Treatment Options 61:45 Setting Realistic Expectations and Saying No to Patients 68:49 Building a Premium Clinic and Patient Experience 76:38 Marketing Through Reputation and Word of Mouth 80:09 Social Media Responsibility and Professionalism 86:34 Future of Training, Regulation and Patient Education

ALL IA LINKS & CONTACT INFORMATION

Ep 145 The Injector Diaries (Chapter 1) | Caitlin King Oct 28, 2021

Show notes

Episode 145 hosts Caitlin King (Registered Nurse based in Melbourne, Australia)

Caitlin has background in acute and perioperative nursing. She completed a Bachelor of Nursing, Post Graduate degree and is currently completing a Masters Degree in Nursing. She continues to works part-time in the operating theatre of one of Sydney's largest hospitals whilst also injecting part-time under the business name, 'Plump Me'.

Caitlin joins us in our 1st Chapter of a new mini-series called 'The Injector Diaries'. These episodes will feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Why the New Mini Series Was Created 04:55 Meet Caitlin King 10:59 Discovering Aesthetic Injecting Through Hospital Work 18:27 Transition From Hospital Nursing to Chain Clinic Role 26:25 What Working in a Chain Clinic Is Really Like 33:29 Benefits of High Volume Experience for New Injectors 41:37 Training Pathways and Ongoing Education Requirements 48:53 Importance of Mentorship and Learning From Conferences 52:09 Building a Personal Brand and Using Social Media 61:45 Consultation Skills and Understanding Patient Motivation 68:49 Managing Difficult Conversations and Saying No to Treatment 76:38 Dealing With Price Shopping and Building Patient Loyalty 80:09 Why Follow Up Reviews Improve Outcomes and Trust 86:34 Lessons for New Injectors Starting Their Careers

ALL IA LINKS & CONTACT INFORMATION

Ep 144 Skin Rejuvenation Using Fraxel: The Original Fractionated Laser | Dr Shobhan Manoharan Oct 21, 2021

Show notes

Episode 144 hosts Dr Shobhan Manoharan (Internationally-renowned cosmetic and laser dermatologist based in Brisbane, Australia) He specialises in the use of energy based devices for both medical and cosmetic dermatology. Dr. Manoharan is a key opinion leader for Solta Medical, a brand of Bausch health. Solta's impressive technology portfolio includes Fraxel, Thermage, Clear + Brilliant, Isolaz, liposonix and VASERlipo. After getting to know Dr Manohran we first define what we mean by skin quality and more interestingly, what our patients perceptions of their skin are. 00:00 Introduction 01:03 Meet Dr Shobhan Manoharan 04:55 Growth of Laser and Energy Based Dermatology 10:59 Understanding Skin Health and Aging Changes 18:27 Why Skin Quality Matters Beyond Injectables 26:25 Common Mistakes Patients Make With Skin Care 33:29 Introduction to Laser Technology and Categories 41:37 Difference Between Ablative and Fractionated Lasers 48:53 What Fraxel Is and How It Works 52:09 Indications Including Pigmentation, Aging and Scarring 61:45 Treatment Process, Downtime and Recovery Expectations 68:49 Combining Fraxel With Other Treatments and Injectables 76:38 When Injectors Should Refer Patients for Laser Therapy 80:09 Managing Patient Expectations and Treatment Planning 86:34 Pricing, Training and Key Takeaways for Practitioners

This episode was supported by Solta Medical, the company behind Fraxel: the original fractionated laser

ALL IA LINKS & CONTACT INFORMATION

Ep 143 Inside the Design & Launch of Sydney's Newest Aesthetic Clinic | Kian Moini Oct 14, 2021

Show notes

Episode 143 hosts Kian Moini (Owner and operator of a newly launched aesthetic clinic called 'Q-Tox' based in Sydney, Australia)

We discuss the ups, downs and in-betweens of conceptualising and creating a new aesthetic clinic in a very competitive market - covering everything from the design and fit-out, signature scents, financing and recruitment.

As a new entrepreneur in the space, Kian walks us through his journey from the initial concept to his imminent opening in October 2021 - creating an ultra-modern, injectables-only clinic that aims to stand out from the crowd.

00:00 Introduction 01:04 Launching a New Clinic After Lockdown 04:55 Identifying a Gap in the Mid Tier Market 10:59 Why Chain Clinics Are Losing Competitive Edge 18:27 Choosing the Right Location and Business Model 26:25 Customer Acquisition and Marketing Strategy 33:29 Designing a Premium Patient Experience 41:37 Importance of Branding, Environment and First Impressions 48:53 Building Systems, Processes and Technology Infrastructure 52:09 Recruiting the Right Injectors and Creating Partnerships 61:45 Pricing Strategy and Competing on Value Not Discounts 68:49 Step by Step Process of Planning and Building a Clinic 76:38 Common Challenges When Opening a New Practice 80:09 Retaining Staff and Creating Career Progression 86:34 Long Term Vision and Sustainable Business Growth

ALL IA LINKS & CONTACT INFORMATION

Ep 142 Exploring the Social Impact of Injectables from the Early 2000s | Dana Berkowitz Oct 07, 2021

Show notes

Episode 142 hosts Dr Dana Berkowitz (Associate Professor of sociology, women and gender studies at the University of Louisiana, USA)

In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon.

As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments.

00:00 Introduction 01:04 Meet Dana Berkowitz 04:55 Growing Up Around Cosmetic Surgery Culture 10:59 How Botox Became Popular in the Early 2000s 18:27 The Rise of Preventative Treatment Messaging 26:25 Why Beauty Is Expected to Look Effortless 33:29 Stigma Around Injectables Compared to Beauty Treatments 41:37 Medicalization of Aesthetics and Growth of Medical Spas 48:53 Accessibility, Cost and Social Inequality in Treatments 52:09 Social Media, Filters and Changing Beauty Standards 61:45 When Treatments Become Routine Consumer Habits 68:49 Addiction to the Look and Fear of Aging 76:38 Gender Differences and Growth of Male Aesthetic Treatments 80:09 Future Trends in Anti Aging and Longevity Medicine 86:34 Final Reflections on Society, Aging and Self Image

ALL IA LINKS & CONTACT INFORMATION

Ep 141 Summarising Our Lockdown Experiences & What Re-opening Might Look Like | Dr Jake Sloane & David Segal Sep 30, 2021

Show notes

Episode 141 showcases Dr Jake Sloane & David Segal

As half of Australia emerges from a 15 weeks severe lockdown, Dr Jake & David give a personal account of their own experiences, challenges and thoughts on what comes next.

2021 was the year that COVID truly hit Australia and it's been a difficult, concerning and stressful time for everyone. Whilst we've touched on this theme with all of our previous guests living through COVID, Dr Jake & David share their own challenges and inner feelings.

00:00 Introduction 01:03 Life During Extended COVID Lockdown 04:55 Impact on Clinics, Staff and Daily Routine 10:59 Managing Uncertainty and Moving Goalposts 18:27 Mental Health, Motivation and Work Life Balance 26:25 Patient Communication and Rebooking Challenges 33:29 Staffing Shortages and Industry Workforce Changes 41:37 Financial Pressure on Small Business and Rent Costs 48:53 Predictions for Patient Demand After Reopening 52:09 Why Aesthetic Treatments Remain High Priority 61:45 How Lockdown Affected Podcast Production and Content 68:49 Listener Feedback and Refining Podcast Direction 76:38 Plans for New Series and Injector Focused Topics 80:09 Future of Aesthetics, Wellness and Anti Aging Trends 86:34 Final Reflections and Preparing to Reopen Clinics

ALL IA LINKS & CONTACT INFORMATION

Ep 140 Human Resources & Recruitment In Aesthetics | Lizzy Boots Sep 23, 2021

Show notes

Episode 140 hosts Lizzy Boots (Founder of 'Boots & All Consulting' and a leader in recruitment and human resources (HR) based in Sydney, Australia)

Lizzy's company assists beauty, wellness, aesthetic and healthcare business owners with the full spectrum of human resource requirements, particularly when it comes to finding the right staff for the right role. During this episode we first define what HR encompasses and assess how the pandemic has affected the Australian aesthetic industry. We then delve into:

- What the 'new normal' is for the industry

- People leaving the industry for more stability and if there will be enough staff left to service the demand?

- How we might navigate the issue of mandatory vaccinations in-clinic from an HR perspective

- Finding the right staff and keeping them happy

- How to identify the best CV's/resumes

- Speaking to referees and references

- How to conduct a staff interview

- Establishing a probation period for new employees

- How long is 'normal' for staff to stay in a role

- How to action a termination of a staff member

00:00 Introduction 01:04 Meet Lizzy Boots 04:55 What HR Actually Means for Clinics 10:59 Recruiting Injectors and Finding the Right Fit 18:27 The Challenge of Hiring the Ideal Team Member 26:25 Trends in Nurse and Injector Career Pathways 33:29 COVID Impact on Staffing and Workforce Availability 41:37 Work Life Balance and Changing Employee Expectations 48:53 Vaccination Policies and Workplace Communication 52:09 Where Clinics Should Recruit Staff Today 61:45 Reviewing CVs and Screening Candidates Effectively 68:49 Interview Mistakes and Getting to Know the Real Person 76:38 Motivating Staff and Managing Career Expectations 80:09 Leadership Style and Building Positive Workplace Culture 86:34 Termination Conversations and Ending Employment Well

ALL IA LINKS & CONTACT INFORMATION

Ep 139 35 Years in the Business – Learning from One of Australia's Leading Aesthetic Entrepreneurs | Maria Enna-Cocciolone Sep 17, 2021

Show notes

Episode 139 hosts Maria Enna-Cocciolone (Founder of INSKIN COSMEDICS and one of Australia's most reputable beauty industry gurus based in Sydney, Australia)

Maria shares her inspiring journey with us and we get a glimpse into just how much the beauty & aesthetics industry has evolved over the past 35 years.

We begin by explaining why this weeks podcast was delayed before getting to know our guest. From humble beginnings, Maria has become one of Australia's most successful beauty entrepreneurs and is the founder of several brands including INSKIN COSMEDICS, O COSMEDICS & Ginger & Me.

This podcast takes the form of a free-flowing conversation to learn about Maria's approach to business. We get some incredible insights into how her personal touch and philosophies have made her so successful.

As we emerge from the lockdown and think of opening again, we learn how some of Maria's core principles can be adopted by injectors and other practitioners to stand out from the crowd.

00:00 Introduction 01:04 Personal Catch Up and Industry Challenges During COVID 04:55 Meet Maria Enna-Cocciolone 10:59 Discovering Passion for the Beauty Industry 18:27 Transition From Therapist to Business and Education Roles 26:25 Launching a Distribution Company From the Ground Up 33:29 Creating a Skincare Brand and Identifying Market Gaps 41:37 Importance of Product Quality, Trust and Professional Partnerships 48:53 Protecting Clinics From Online Discounting and Brand Dilution 52:09 Pivoting Business Models During COVID Lockdowns 61:45 Supply Chain Disruptions and Operational Challenges 68:49 Industry Recovery Expectations After Lockdown 76:38 Starting a Business and Defining Your Point of Difference 80:09 Building a Brand Through Values, Consistency and Relationships 86:34 Lessons From Mistakes and Long Term Business Mindset

ALL IA LINKS & CONTACT INFORMATION

EP 138 Living with COVID - What Should Injectable Clinics Be Doing When Australia Opens Up Again? | Dr Nik Davies & Dr Andreas Fox Sep 09, 2021

Show notes

Episode 138 hosts Dr Nik Davies (GP & Medical Advisor for SILK Laser Clinics) and Dr Andreas Fox (Plastic Surgeon & Medical Director for Artisan Aesthetic Clinics)

Since June of this year, the largest states of Australia (New South Wales & Victoria) have been in harsh lockdowns and no injectable treatments have been allowed. But as vaccination rates slowly rise, preparations are underway for re-opening - but what will that look like exactly?

Injectors, clinic owners and practitioners may well be faced with some difficult decisions that have both financial and reputational implications.

A minority of clinics have controversially decided to go it alone and open despite the lockdown restrictions whereas the majority are awaiting for clear guidance from the government.

00:00 Introduction 01:04 Meet Dr Nik Davies & Dr Andreas Fox 04:55 How COVID Changed Clinic Operations and Workflows 10:59 Managing Lockdowns Across Multiple States 18:27 Safety Protocols and Preparing Clinics to Reopen 26:25 Training and Education During Downtime 33:29 Patient Demand and The Expected Post Lockdown Surge 41:37 Vaccine Timing With Fillers and Treatment Planning 48:53 Managing Patient Expectations After Treatment Gaps 52:09 Staffing, Scheduling and Extended Clinic Hours 61:45 Communication Challenges With Uncertain Reopening Dates 68:49 Vaccination Policies for Staff and Patients 76:38 Rapid Antigen Testing and Future Clinic Safety Measures 80:09 Industry Growth, New Patient Demand and Recruitment Needs 86:34 Final Thoughts on Safety, Standards and Industry Recovery

ALL IA LINKS & CONTACT INFORMATION

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected