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    Business

    Industry Angel Business Podcast

    The Industry Angel Podcast is THE most diverse business podcast out there!
    Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru’s, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two!
    We share actionable advice from speakers that keeps you ahead of the pack.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    070 - Redefine Impossible Nov 14, 2017
    Show notes

    His first goal was to crawl 8 feet from the hospital bed to the bathroom. He went on to Redefine Impossible by climbing 29,035 feet to the top of Mt. Everest with one lung! From there he stood atop the highest point on all 7 continents, skied to the South and North Poles, and completed the Hawaii Ironman. Sean has been interviewed by Steve Harvey, CBS Evening News, Fox & Friends, The Today Show, Good Morning America, The Early Show, Huffington Post, Outside the Lines, Sports Center, Washington Post, USA Today, Sports Center, and countless others. His numerous articles with thought leaders such as Sir Richard Branson and Arch Bishop Desmond Tutu put him in a category by himself.

    The first cancer survivor to stand on the top of the world! With only one functioning lung, a prognosis of fourteen days to live, and being in a medically-induced coma for a year, Sean Swarner is the first cancer survivor to stand on top of the world… Mt. Everest. Sean has broken through defined human limitation in order to redefine the way the world views success.

    Sean was diagnosed with two deadly, different, and unrelated forms of cancer, once at the age of thirteen and again at the age of sixteen. After an incredibly poor prognosis, and being read his last rites, Sean astounded the medical community when he survived both these brutal diseases. He realized that after defeating cancer twice, no challenge would ever be too great, no peak too high.

    Sean proved his theory when he crested the peak of Mt. Everest. As the first cancer survivor to do so, Sean decided to continue climbing and has since topped the highest peaks in Africa, Europe, South America, Australia, Antarctica, and North America, thus completing the "7-Summits". Upon skiing to both the South and the North Poles, Sean completed the Explorer's Grand Slam.

    With the completion of the Ironman World Championship in Hawaii, Sean is the only person in history to accomplish these inhuman feats.

    As Sean continues to defy the odds, test his own endurance and inspire and motivate people around the world, he shares his message of healing, hope, and triumph with cancer patients worldwide. Sean also serves as a source of inspiration as the founder of the non-profit organization, The CancerClimber Association, as author of the book "Keep Climbing," and as a motivational speaker to corporations, universities, and other organizations around the globe.

    Ian and Sean discuss:
    • Suffering with cancer
    • Climbing Everest
    • Setting the goal to climb the seven summits
    • Kilimanjaro project
    • North & South Pole experience
    • Life is finite – one chance
    • What's next? Space flight?
    • Redefine your impossible

    https://www.truenorthdocfilm.com/ True North: The Sean Swarner Story is an unflinching documentary about one man's relentless quest to prove that nothing is stronger than the human spirit!

    Show Sponsors:-

    Far North Sales & Marketing

    Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.


    069 Reduce threat with an Innovation Culture Nov 04, 2017
    Show notes

    Martel provides custom printer solutions to equipment manufacturers and system integrators. They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne. VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.

    Ian and Keith discuss:
    • The need for innovation
    • What can happen if you stand still
    • Providing time & space for innovation to flourish
    • Creating a supportive culture
    • Collaborating with industry experts & external suppliers
    Show Sponsors:-

    Far North Sales & Marketing

    Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.


    068 Chatbot: Friend Or Foe Oct 26, 2017
    Show notes

    Episode 068 - Chatbot: Friend Or Foe

    Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online.

    Heather Ann currently is the Author of many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon)

    Heather Ann is now a nationally syndicated radio show host of 'The Win' where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving 'The Winners Edge', from "losing it all' and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals.

    Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

    Be You! Be REAL! Be the BOSS of your LIFE!

    Ian and Heather discuss:
    • Ups and downs of entrepreneurship
    • Facebook
    • Losing a business
    • Brands failing at social media
    • Messenger chat bots
    Show Sponsors:-

    Far North Sales & Marketing

    Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.


    067 - $10M Annual Sales Using Facebook Marketing Strategies Oct 16, 2017
    Show notes

    Suria was a former school teacher who quit her job to pursue her passion as an entrepreneur. She has lost over $580K in her business Ups and Downs, was a homeless single mum, who pulled through her depression to Soar like a Phoenix from the ashes.

    Now she is a Social Media Influencer Ranked #1 Facebook Public Figure in Singapore with over 100 Million Views. She made over $10M sales in a year using Simple Actionable Facebook Marketing Strategies.

    She has been invited to closed door events with Sir Richard Branson, featured Award winning speaker at the Harvard Business Expert Forum, Harvard University, published on The Wall Street Journal as World's Top 20 Game Changers.

    Widely known as a Celebrity Nutritionist, Business & Life Coach, United Nations & TEDx Speaker, 5X International Best Selling Author and Founder of iSUCCESS Academy, helping aspiring entrepreneurs earn Multiple Sources of Income using Social Media Facebook.

    Her Signature Program, FREE 5 days ONLINE Training : Passion Purpose Profits has reached over 100K people from around the world.

    Ian and Suria discuss:
    • Facebook Groups
    • Vlogging
    • Building & Growing a Tribe
    • Becoming a Speaker
    • Adding Value to Event Organisers
    • Messenger email
    Show Sponsors:-

    Far North Sales & Marketing

    Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.


    066 Inspiring entrepreneurs through a citywide festival Oct 07, 2017
    Show notes

    Paul Lancaster is an award-winning Inbound Marketing, Social Media & Business Development expert based in Newcastle upon Tyne in the North East of England. After helping other people start and grow their own business whilst working for Sage, Tech North (part of Tech City UK), Shell LiveWIRE, Project North East and Generator (plus a brief spell in the music industry as a house music DJ, producer and promoter), Paul finally started his own business, Plan Digital UK in April 2016. He's also the Founder & Event Producer of the 5-day 'Newcastle Startup Week' festival in May & the 1-day 'Newcastle Scaleup Summit' in November.

    Ian and Paul discuss:

    • Being a super connector
    • Tech North
    • Northern Powerhouse
    • Newcastle Startup Week
    • Newcastle Scaleup Summit

    Learn more about Newcastle Startup Week + Newcastle Scaleup Summit at http://newcastlestartupweek.com

    Enter promo code ZENITH at http://newcastlescaleupsummit.eventbrite.com to get a £20 discount on tickets for 'Newcastle Scaleup Summit' on 23rd November.

    Episode Sponsor

    Exclusive Business specialise in delivering effective, curated business networking opportunities. Led by Linda Hitman, the Exclusive Business team have all had experience across a variety of business sectors and understand the challenge of making quality connections outside your own network. https://www.exclusivebusiness.net/


    065 Go the extra mile, create that better life. Sep 26, 2017
    Show notes

    Shawn Anderson is a 6-time motivational author, an inspiring keynote speaker, and a results-producing people builder. His "go the extra mile" philosophy and ability to produce winning results have been praised by leaders and media outlets around the world. When it comes to living the life he loves, this #1 best-selling "Motivation" author walks the talk.

    He has built a million dollar company, pedaled a bike 4,000 miles across the U.S. (twice) and created adventures in 40+ countries including having walked across Spain, Portugal, England, Ireland, and 750 miles around Shikoku, Japan. A lifetime entrepreneur, Shawn is the creator of "Extra Mile Day" (declared by 560 cities on 11/1/16)....a day recognizing the power we each have to create positive change in our lives when we "go the extra mile." Shawn has inspired thousands of people around the world, and is passionate about sharing a simple message: "If you want to live a life you love...never stop never stop going the extra mile."

    Check out

    www.ShawnAnderson.com

    Ian and Shawn discuss:
    • You need time to sharpen your own axe
    • Travelling cross country
    • Cease the day, life isn't for ever
    • What is it that you want in life?
    • Needing content to be able to write a book
    • Empowering ourselves
    • Inspiring a million people
    • The more we see remarkable, the more remarkable our lives become
    • Go the extra mile
    • Recording your goals in a journal
    Show Sponsors:-

    Far North - Sales, Marketing, Technology

    Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream?

    Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.


    064 Mobile Home Park Investment Niche Sep 20, 2017
    Show notes

    Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns 17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks. Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the 'Real Money' television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.

    Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world's largest professional networking group focussed on MHPs (3,500+ members).

    Check out

    parkstreetpartners.com mobilehomeparkinvestors.com

    Ian and Jefferson discuss:
    • Mobile Home Park Investment
    • Mobile Home Park Management
    • Managing properties nationwide using the latest technology
    • Mobile home manufacturer Warren Buffett
    Show Sponsors:-

    Far North - Sales, Marketing, Technology

    Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream?

    Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.


    063 How To Deal With Email Unsubscribers Sep 14, 2017
    Show notes

    Transcript

    Hello, no guest interview this week so I'm going to have a quick chat around email unsubscribers. I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don't get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional. But this is something to be celebrated. Every marketing email you send you must give the person the ability to opt out of (or 'unsubscribe from') further emails. So lets look at the reasons people unsubscribe:- • People may be cleaning their in box but still following via you tube, your blog or social channels. • employee turnover • recipients could have forgotten about you • recipients could have gotten tired receiving your messages • might have had a change in direction

    SO if you are receiving a high level of unsubscribes you can try a few techniques and validations • Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don't want to lose touch with them • Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late. • Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don't abuse that.

    Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also. Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy.

    Your services and products can be relevant but they just want something for free. That's fair enough, but if they don't understand you aren't there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen. Actually don't let it go, celebrate the unsubscribes.

    • It can save you money if you have a big enough list to pay for each email sent. • It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don't open your emails. your open and click-through rates also go up … which is always a good thing!

    What you are left with is a really quality list of customers and prospects. You can now provide this target audience with quality emails, if they aren't your target audience or ideal customer avatar then great, let them self select their backsides off your list. Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints. unsubscribes are better than a spam report.

    Try not to wind people up with additional emails once they have subscribes such as :- "request" for an unsubscribe has been received and will be processed. Or another email telling them they have been unsubscribed The only metric that really matters is that your list should be growing over time. even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your're on the right path.

    So the next time you have an unsubscriber, remember it will save you time, money and energy smile, enter your email platform and erase their ass.

    Show Sponsors:-

    Far North - Sales, Marketing, Technology

    Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream?

    Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.


    062 Rise of the Silver Economy Billions Sep 08, 2017
    Show notes

    Ian and Irene discuss:

    • Launching a business at the end of your career
    • The rise of the silver economy which contributes $11.9 billion to Australian GDP
    • The traits of a Seniorpreneuer
    • Where to target on Social Media
    • Buying Personas
    • Laptop Lifestyle (etirement)
    Our Company

    CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden. CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room.

    Our Story – Ian & Irene

    Ian's mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old.

    His mum had a history of falls and we thought we would get her one of those medical alert necklaces, so that if she fell, when no one was around she would not be at risk of lying on the floor for days. We were young, busy with our own lives and young family and lived 1000 miles away. We had the best of intentions but realistically we were never going to make the effort to call her every day, even though we knew we should. This, however, was not the only issue we had… we didn't realize at the time, that she didn't always wear it that it was on her bedside table, or in kitchen instead of around her neck!!! One day she had a mini stroke in the bathroom, and did fall and even though she was not wearing the necklace, she would not have been able to push the button as she was "paralysed." She was there for about 40 hours before she was found. How bad did we feel??? How good would it have been if CareCallingNow had been around then!!! It was after that we realised she could no longer stay in her own home safely anymore. It broke our hearts when the day came that she left her home of close to 30 years. Ian said he felt like we were sending her to jail… you couldn't even say "without the bars" as her windows did actually have bars on them. The only difference was she was free to come and go and people "cared" about her. What choice did we have??? She couldn't really live with us!!! We didn't know "how to take care of her" even if she had wanted to come. Every so often you hear of those horror stories of people being found dead, in their home, years after they died because no one noticed. Of course, these are extremes and I am in no way suggesting that your relationship with your Mom is such that something like this would happen. However in talking to other people whose elderly loved one has died at home alone, after a fall or accident, 4 DAYS is not uncommon for them to wait…these falls do not all end in death but hospitalisation for severe dehydration is the very least that you can expect.

    Check out

    CareCallingNow

    Show Sponsors:-

    Far North - Sales, Marketing, Technology

    Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream?

    Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.


    061a BONUS: When Linda said NO to Jagger Aug 31, 2017
    Show notes

    Linda shares two bonus stories with us, including when she knocked back Mick Jagger at a party!

    Far North - Sales, Marketing, Technology

    Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream?

    Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.


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