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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    Latest Episodes:
    Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them Feb 05, 2020
    Show notes

    There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are. They've grown because of two mental models, and we break down how you can leverage them for your startup.


    INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt Jan 29, 2020
    Show notes

    Ashley Merrill, the founder of premium sleepwear brand Lunya, stops by and delivers a masterclass on how to build a brand in the DTC era. She talks about the earliest days, about what differentiation in a crowded space really looks like, about pricing and business model, brick and mortar, focus and prioritization, and self-doubt. If you're a startup founder interested in brand, or trying to start a DTC company, get a notebook ready. This is packed with insight.


    The Secret Formula to Hot Ones' Success Jan 22, 2020
    Show notes

    Hot Ones is a show on Youtube that you've probably heard of. A host interviews guests while they each eat 10 progressively hotter hot wings. The growth is preposterous - episodes routinely get over 10 million views. Hot Ones structure is brilliant - it creates and drives the growth - and it's something you can (and better) implement in your startup.


    INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth Jan 15, 2020
    Show notes

    Marc Merrill, founder of Riot Games, joins the podcast to talk about building League of Legends into a cultural phenomenon (with over $20bn in revenue).

    We discuss the early days - how he built a complex product for customers with high expectations, fundraising, managing people, growth, prioritization, and more. It's an amazing conversation with one of the sharpest and most thoughtful people I've met. Enjoy!


    You Should Start a Startup in 2020 Jan 08, 2020
    Show notes

    Fewer new businesses were started in 2019 than in 1970. That's terrible. We look at the two cognitive biases holding you back, and lay out a framework to help you overcome them and start your startup.


    Idea to Startup Season 2: Build Your Startup in 2020 Dec 16, 2019
    Show notes

    Fewer companies were started in 2019 than in 1970. That’s preposterous. This is the single best time in human history to start a company - so why aren’t more people doing it? Season Two of Idea to Startup digs into why. Brian speaks with successful founders about how they navigated the tricky early stages, and delivers solo episodes on tactics founders can implement to start something in 2020. This is the year to start your company, and this is the podcast to help you do it. See you January 8th.


    INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants. Aug 22, 2019
    Show notes

    Dave Idell is the founder of Croissant, a flexible coworking company beloved by freelancers and entrepreneurs around the world. We talk about the early days - how he tested the idea, how they grew with some counter-intuitive and aggressive decisions, and how he thinks about growth. We also talk through his thoughts on early stage founders and the stuff they should nail down early. Enjoy!


    INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets Aug 08, 2019
    Show notes

    Rich and Vicki Fulop built Brooklinen after realizing there wasn’t an easy way to find and buy high quality sheets. There were no strong brands, no transparency into manufacturing - nothing they valued in a product.

    This interview is about how two founders turned that core insight and little else (no textile background, no knowledge of the bedding industry, etc.) into a global brand and the sheets I happily sleep on every night (and would whether Rich came on the podcast or not). Hope you enjoy!


    How to Leverage Storytelling Archetypes for Your Startup Jul 31, 2019
    Show notes

    People probably won’t remember your startup, but they’ll remember a story. Today we lean on Pixar’s 22 Rules of Storytelling to help you tell a story that breaks through to your customer and changes behavior.


    INTERVIEW: Kim Kaupe on Building Superfan with No Funding Jul 03, 2019
    Show notes

    Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity for engagement. Superfan works with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney, Jimmy Buffett, and way more. Kim has built Superfan over the past eight years with $0 in funding. Additionally, she’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views, and has placed her on all sorts of 30 under 30 lists. She talks about where personal brand is important for founders, how to build a startup without funding, how to make tough decisions, team building, and more.


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