Idea to Startup

Latest Episodes:

How Will I Know? Nov 25, 2020

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Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.
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Do The Thing (Motion vs. Action) Nov 18, 2020

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It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

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Are You Good Enough? Nov 11, 2020

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Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?
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Tacklebox Self Serve

How to be Resilient (feat. IOUs) Nov 04, 2020

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Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

Tacklebox Self-Serve Program
Atlantic City - Bruce (🐐)

How to Differentiate Your Startup (feat. Crabs + Running Shoes) Oct 28, 2020

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Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

Start a Wine Company in 17 Minutes Oct 21, 2020

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Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

Whisper Ideas Oct 15, 2020

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If you ever find yourself whispering your startup idea at a coffee shop, this podcast is for you. We dig in on what a good startup idea actually looks like and how to find the right idea for you.

How to test a startup idea in 7 minutes Oct 08, 2020

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You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.

How to get a customer to choose you (and bagels)” Sep 30, 2020

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On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.

INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S. May 20, 2020

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