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    View Top 200 Chart
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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    Latest Episodes:
    How to lose $1.8 billion dollars in 10 days May 13, 2020
    Show notes
    • Quibi
    • Tacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com

    INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies. Apr 16, 2020
    Show notes
    • Startle

    INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business. Apr 08, 2020
    Show notes
    • League of Legends
    • Riot Games
    • Lunya
    • Lahgo
    • Antifragile: Things That Gain from Disorder

    INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship. Mar 25, 2020
    Show notes

    Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)


    Ladders and Lobsters Mar 18, 2020
    Show notes

    "Chaos isn't a pit, chaos is a ladder." Coronavirus is an inflection point that will change all sorts of behavior and create all sorts of opportunity for startups. This podcast looks at the opportunities that'll be created and how you should approach them within the startup world.


    INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted. Mar 11, 2020
    Show notes

    Agatha Kulaga - co-founder of Ovenly, an award-winning retail and wholesale bakery with a global footprint - stops by to talk through the early days. How do you turn your creative outlet into a business? How do you scale high quality? How do you build a distinct brand as a wholesaler? A great conversation with a very smart and talented founder.


    How to Evaluate a Startup Idea Mar 04, 2020
    Show notes

    What should it look like when you have a startup idea? What do you do first? How do you know if it's a good idea for you? We go through seven archetypes of innovation, then go through a framework to understand if you're uniquely positioned to pursue that idea. We then apply it all to a startup idea Brian has. This is the first of a few episodes testing out an idea Brian has in the food space.


    INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand. Feb 26, 2020
    Show notes

    Brian Linton, founder of outdoor apparel and accessory brand United By Blue, stops by to tell the story of how he built a purpose-driven brand that's removed over 2 million pounds of trash from the ocean. He talks through the earliest days - how driving up and down the east coast selling t-shirts gave him the foundation to build an omni-channel brand - and the tradeoffs necessary to build a profitable brand that also has a clear philanthropic North Star.


    The Selfish Score: How to build a great customer acquisition funnel Feb 19, 2020
    Show notes

    To build a great company, you need to build a healthy customer acquisition funnel. You need a consistent flow of customers coming in the top, tactics to keep them engaged as you build your brand and story, and urgency to get them to pull the trigger. The way to measure how effective your company can be at this is to measure how selfish you can be with your customers. How often can you contact them before they get pissed? The Selfish Score measures the potential for your company to have a solid growth flywheel. So let’s get into it.


    INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation. Feb 12, 2020
    Show notes

    Rob Petrozzo, co-founder of Rally Rd, stops by for an awesome interview that at it's core is about storytelling. Rally Rd is growing incredibly fast, but the early days were tougher to navigate. Rob talks through how building storytelling into the DNA of the product laid the groundwork for future growth, and how early stage founders can do the same. We touch on personas, customer segmentation, fundraising, growth, team building and composition, design, and more. Enjoy!


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