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    Business

    I Am Your Korean Mom

    I teach life coaches how to market joyfully, and with their full humanity intact.

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    Copyright: © 2023 Joyful Marketing

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    Latest Episodes:
    87. How to stop feeling like shit Jul 30, 2020
    Show notes

    Feel like shit often, building your business?
    Me too. And it's not a problem.
    It only becomes a problem that slows you down when you get stuck there.
    Here's how NOT to get stuck there.
    I will read you an excerpt from my Mastermind workbook, titled "How to stop feeling like shit."
    Guaranteed you'll feel better by the end of the episode, and have a better tool for how to get yourself out of feeling bad next time.
    ---
    Show notes:
    Apply for the 6 Months to Fully Booked Mastermind.


    86. How to market with anxiety with Vikki Louise Jul 24, 2020
    Show notes

    You've never had anxiety explained like THIS before.
    Vikki Louise is a life coach, anxiety expert, and host of the podcast F*ck Anxiety and Get Sh*t Done. She's my go-to resource when it comes to hacking your brain.
    Anxiety actually plays a huge part in preventing life coaches from marketing effectively. Even if you are a coach with rockstar skills, if you clam up every time you talk about your offer, you won't be able to reach many people!
    So I invited Vikki on the show so that we can all understand and manage our own brains better, so that more people can get the help they need from life coaches.
    We talk about:

    • How exactly anxiety can be your superpower
    • The BEST metaphor for dealing with anxiety that I’ve ever heard
    • Why you should expect anxiety, and create more of it on purpose in marketing…
    • … and how to get massive growth from it
    • How to respond like a pro when your anxiety flares up in public

    ... and so much more!
    If you have a human brain, this is truly a must-listen episode.
    ----
    Show notes: Check out Vikki's podcast F*ck Anxiety and Get Sh*t Done.


    85. How to create a "fully booked" mindset Jul 24, 2020
    Show notes

    I run an exclusive business training program for life coaches called the 6 Months to Fully Booked Mastermind.
    With my mastermind students, the very first thing we work on is how to step into who they want to become NOW -- in other words, how to be in "fully booked coach" energy right away.
    We do that before planning or strategizing on anything, because upgrading your own energy is the fastest way to get different results.
    When you are in that energy, you carry yourself differently. You end up writing stronger copy, making more confident offers, and attracting more ideal clients who clearly see the value of your offer.
    In this episode, I share the 3 most important cornerstones of the "fully booked" mindset, and share tips for how you, too, can get started creating it.
    ---
    Show notes:
    Apply to the 6 Months to Fully Booked Mastermind.


    84. How to make 14K in 4 weeks with Katy Arrington, Coach for Artists Jul 21, 2020
    Show notes

    This episode is a must-listen if you are a creative spirit AND a coach.
    Katy Arrington is an artist and a life coach for artists, and one of my most remarkable clients.
    In my mastermind, she created well over $14K in 4 weeks, from both her original art and coaching. It might seem like an instant success story, but behind those numbers, I know that there was so much hard work, unwavering commitment and willingness to grow through failure.
    I asked her on the show so that I could take my listeners behind the scenes on her journey.
    In this conversation, we talk about:

    • How to find your voice as an artist AND a coach (hint: it's the same process)
    • The ONE emotion that made Katy so much money
    • Why “worst case scenario” work can change everything
    • How to create marketing excellence even when you have little experience
    • How to build resilience AND enjoyment in the process of growth

    ... and so much more.
    Listen.
    --
    Show notes:
    Follow Katy on Instagram
    Apply for the 6 Months to Fully Booked Mastermind


    83. How to create a thriving business with ADHD Jul 18, 2020
    Show notes

    I've had a textbook ADHD diagnosis since I was a little girl.
    For a long time, I thought it was something 'wrong' with me. I thought I had to 'overcome' my ADHD in order to be successful in business, and felt a lot of shame about the way my brain works.
    Because I know that this is a common experience for so many gifted coaches with ADHD, I want to take this episode to talk about how it's possible to thrive with, not in spite of, ADHD.
    I truly believe that I could not have the business that I do today without ADHD.
    Yours, too, can be your superpower, co-creative partner, and source of your ingenuity. Listen to this episode for my ideas on how.
    --
    Say hello on Instagram!


    82. How to market when you have trauma with Karen C.L. Anderson Jul 14, 2020
    Show notes

    "Your trauma is not your fault, but the healing is your responsibility." - Karen C.L. Anderson

    If you ever felt confused, frozen or even dissociated in showing up to market and sell, this episode is a must-listen.
    I see this over and over: the impact of trauma often keeps great coaches from fully sharing their gifts with the world.
    Many live with the effect of big, obvious trauma. And so many more of us are impacted by more subtle traumas. They all "count", and they all deserve caring consideration in order to heal.
    I wanted to have a conversation with my colleague, author and master coach Karen C.L. Anderson, about how to recognize when this is happening, and what to do about it.
    Karen brings such a wise and compassionate perspective to help you understand what's going on in your nervous system.
    We discuss:

    • A new definition of trauma that will help to dissolve feelings of shame
    • How sometimes, it's not always thoughts, but your nervous system that creates feelings
    • What’s really happening when you show up to market and “freeze”
    • How being on social media can feel like an assault, and what to do about it
    • What to do when you dissociate mid-coaching, or mid-"showing up"
    • How to create more ‘mature’ nervous systems

    Listen.
    __
    Show notes:
    Karen C.L. Anderson's website
    Karen's "How to" video on the "Voo" practice
    Karen mentions Resmaa Menakem -- therapist, author, expert on conflict and violence
    Coaches that specialize in trauma, whom Simone recommends:
    Essence Turner
    Shyla Cash


    81. How to be a master of the "small sell" Jul 14, 2020
    Show notes

    Note: This episode is a continuation of this previous episode, Big sell vs. Small sell. Listen to that first.
    If you want people to say yes to your offer, you have to help them feel safe. That's the magic of the small sell -- creating safety in the "yes".
    And I've been running a "small sell challenge" in my Facebook group, which has been getting people amazing results.
    But the truth is that the magic isn't in my community, or my challenge, created by me.
    You can, and should, create your own small sell challenge at all times... so you can create clients at all times.
    In this episode, I teach you how to THINK so that you are constantly inspiring your people to say yes to themselves, and to your offer.
    Join my Facebook group, Fearless Marketing for Life Coaches.


    80. The most profitable "woo" thing I do Jul 09, 2020
    Show notes

    There are a lot of spiritual ideas that are implicit in the marketing principles I teach. With clients who are open, we explore some of them together.
    Here's one metaphysical idea that's made a huge difference for me and some of my clients: a successful CEO mindset is a lot easier to cultivate when you don't think you're doing it alone.
    **This episode is an excerpt from a Facebook live**


    79. How to NOT market like an amateur Jul 07, 2020
    Show notes

    Too many coaches market like amateurs and don't know it.
    It costs them clients, revenue AND impact. It keeps them in the same cycle of oblivion, frustration and NO results.
    When you know the exact difference between showing up like a professional and showing up like an amateur, you can change that.
    Listen to this episode for a good kick-in-the-butt... and pep talk.


    78. How to quit your day job with Jennie and Lisa Jun 29, 2020
    Show notes

    If you dream of leaving your day job to work on your coaching business full time, this episode is for you.
    Two of my clients, Jennie and Lisa, recently quit their high-powered, well-paying jobs.
    Before they did so, they had understandable fears around making such a big life change, and worried about whether they'd be able to replace their salary.
    But these coaches are both such amazing examples of what is possible when you make a powerful decision. Almost immediately upon quitting, they created huge successes in their businesses, and they are now happier than ever.
    And I want you to listen in on their brains.
    We talk about:

    • How to decide when you’re ready to quit
    • The coaching question that changed Lisa's fear around leaving her job... and how she ended up exceeding her yearly goal in just months
    • How Jennie “sold” her husband on her vision around quitting her job... immediately had a 5-figure month
    • What to do with the 'worst case scenario' so you can be unstoppable

    ... and so much more.
    Listen in, and decide what powerful vision for the future YOU want to create.
    ---
    Show notes:
    Follow Jennie Juechter on Instagram
    Find Lisa Drake on Instagram


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