Higher Ed Live

Latest Episodes:

Higher Ed Live: Special Edition - The Value of Earned Media Sep 24, 2016

Show notes

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing and advertising professionals have relied on concrete data to prove solid ROI around their efforts. The same can’t exactly be said for PR professionals, but now it’s time to follow suit. Join Kye Strance, PR industry expert and CEO of iQ media, as he demonstrates the full value of earned media, from the data you should be tracking, to the metrics that can deliver success and demonstrate ROI for your communications program in higher education. In this session, you will learn: ● How to assess your media footprint across all channels to obtain data from your earned media coverage ● How to adopt a new and consistent measurement approach to track consumer behavior ● What metrics will best prove earned media ROI ● Real-life use cases for higher ed communication professionals including brand management, crisis management, recruiting, fundraising, and the value of corporate brand sponsorships

Student Affairs Live - Debate to Dialogue: Facilitating Discussions Around Controversial Issues Sep 22, 2016

Show notes

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What are effective “ground rules” for dialogue that facilitate student learning about alternative narratives and perspectives? How do we find the balance between unrestricted free speech and hateful/hurtful speech? On this episode of Student Affairs Live, join host Tony Doody as he explores these questions and many more with Dr. Marcella Runell Hall, Vice President for Student Life at Mount Holyoke College, Dr. Kelly E. Maxwell, faculty member in and academic Co-Director of the Program on Intergroup Relations at the University of Michigan, and Dr. Demetri Morgan, Assistant Professor of Higher Education at the Loyola University Chicago School of Education.

Admissions Live - #NACAC16 101: What to Know Before You Go Sep 20, 2016

Show notes

The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a first-timer or a NACAC conference veteran, the size and scope of our field’s largest conference can be daunting. Kate Sigety, Kristen Dickerson, and Derek DuBose are here to help you navigate the robust schedule, pencil in can't miss events and networking opportunities, and have a blast exploring the best of the conference and Columbus.

Marketing Live - Building a Better (Campus) Map Sep 16, 2016

Show notes

Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping systems, and then we’ll use that data to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus.

Student Affairs Live - When We Mess Up: Critical Reflections & Strategies for Well-Intended White People in Student Affairs Sep 15, 2016

Show notes

Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be more effective in working against racism, how can we engage in critical reflections on our mistakes so to be better aspiring allies for racial justice? In this episode of Student Affairs Live, host Heather Shea Gasser connects with a panel of educators who identify as White to share their critical reflections on when they have messed up and the lessons learned. We will also engage in critical reflection of how we can remain in the conversation and participate in ongoing healing work as part of our shared liberation. During the episode, we will discuss: Our critical reflections on our own personal stories of messing up. How we respond and react when we unintentionally cause harm within conversations on diversity, inclusion, or social justice. How White people can stay engaged, hold each other accountable, and also accept their own imperfections with the underlying purpose of becoming effective social justice allies within racial justice movements.

Admissions Live - The First Six Weeks Sep 13, 2016

Show notes

Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student and parent communication and support in the first six weeks of the school year. During this important time of transition we'll discuss how admission offices can be a better partner in the communication hand-off and play a role as supportive members of the community to all of our campus constituents.

Marketing Live - HighEdWeb's Integrated Marketing Academy Sep 09, 2016

Show notes

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns Sep 07, 2016

Show notes

Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.

Admissions Live - FAFSA's Prior-Prior Year Meets Travel Season Aug 31, 2016

Show notes

Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, will talk strategies, counseling, and NACAC compliance for upcoming travel season and beyond.

Marketing Live - Selling Big Ideas Aug 26, 2016

Show notes

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. With a rapidly changing landscape there are big opportunities to leverage the power of digital marketing. Seth brings these insights to life and speaks about what it takes to innovate. Tune in to learn how to get leadership on board with your big ideas, secure budget when there’s no budget left, and grow your team (magically) without growing your team.

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