Higher Ed Live

Latest Episodes:

Higher Ed Live - Sizzler 2016: How to Use Encompass Like an iModules Designer Jul 27, 2016

Show notes

Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CSS classes, and using mobile-ready content blocks to create varied and interesting content layouts.

Advancement Live - Connecting Digital Engagement Initiatives to the Bottom Line Jul 27, 2016

Show notes

It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections between digital initiatives and the business goals at the core of institutional communications, alumni engagement, and fundraising efforts. In this episode, panelists will present case studies in each of these areas, discussing the strategies, metrics, and outcomes of recent digital campaigns that align with advancement's longstanding focus on mobilizing time, talent, and treasure on behalf of our institutions.

Higher Ed Live - Sizzler 2016: Digital Storytelling for Inspiration and Impact Jul 26, 2016

Show notes

Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.

Higher Ed Live - Sizzler 2016: Fred Weiss Opening Keynote Jul 26, 2016

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Student Affairs Live - Marketing: Telling Our Story Jul 21, 2016

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What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.

Advancement Live - Presidential Debates: History and Engagement Strategy Jul 19, 2016

Show notes

During every Presidential election cycle for the last thirty years, the Commission for Presidential Debates (CPD), a nonprofit, nonpartisan, 501(c)(3) corporation, has sponsored a sequence of Presidential and Vice Presidential Debates at universities around the United States. These debates are shining examples of citizenship and civility. They're also a great opportunity for universities to uniquely engage stakeholder groups and obtain international brand recognition and visibility. In this episode of Advancement Live, we'll explore some of the history around the Presidential Debates. We'll discuss why CPD hosts debates at universities and how universities selected as host sites are providing unique and exciting engagement opportunities for alumni, students and the community. Join host Ryan Catherwood from Longwood University, host of this year's Vice Presidential Debate, Karla Schuster from 2012 host site Hofstra University, and Moira Kelly, Associate Producer & Director of Education and Outreach from the Commission for Presidential Debates.

Admissions Live - Texting in Admissions, A Year Later Jul 18, 2016

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Marketing Live - Getting $#!% Done: Innovating in a Change Adverse Environment Jul 14, 2016

Show notes

They say that constraints breed innovation. And, lets be honest...most of those constraints come from the people you work with rather than a lack of budget or time. In this session, Karlyn Borysenko will walk you through how to navigate the human environment of your workplace and effectively manage change and office politics so that you can implement new ideas, regardless of your role or title.

Advancement Live - Giving Day Best Practices Jul 12, 2016

Show notes

Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil is in the details. Join host Andrew Gossen for a round table discussion on Giving Day best practices before you tackle your next event.

Higher Ed Live: Special Edition - Assessing and Managing Rapidly Emerging PR Issues Jun 30, 2016

Show notes

Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country – not just on your campus – what processes do you have in place? How as a communicator will you quickly address these rapidly evolving situations? Jim and Natalie will focus on two incidents in particular that instigated new methods and processes at UNC-Chapel Hill to enable the University to more quickly react. The first incident involved media mischaracterization of a freshman seminar as one that taught about 9-11 from the terrorists’ perspective. The second incident involved competing pro- and anti-abortion rallies on campus. The focus will be not so much on the specific incidents, but instead on the processes that evolved from them.

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