Higher Ed Live

Latest Episodes:

Higher Ed Live: Special Edition - Purpose Driven Social Media Nov 04, 2016

Show notes

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and communicate key objectives to stakeholders. Join us as she shares success stories about reaching a diverse global audience across a variety of platforms, leveraging engaging content that consistently reflects the values, traditions and excellence of U-M while also showcasing the dynamic and tenacious spirit of every Wolverine.

Student Affairs Live - When Politics and Student Affairs Collide Nov 03, 2016

Show notes

Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues. As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education. Much of the discussion on the national stage (from privacy and security, to sexual assault/consent, to policies around college costs) has direct implications for our work with students on college and university campuses. Join Student Affairs Live co-host Heather Shea Gasser on the Wednesday before Election Day (November 2, 1 p.m. ET) as she discusses the implications of the 2016 Election with Dr. Julie Payne-Kirchmeier, Dr. Vijay Pendakur, and Dr. Nancy Thomas.

Student Affairs Live - Emotional Intelligence in Leadership & Social Justice Oct 27, 2016

Show notes

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address? On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in leadership and social justice. Joining Keith are Marilee Bresciani Ludvik, Paige Haber-Curran, and Mamta Accapadi (please read their detailed bios below).

Advancement Live - Demonstrating Donor Impact Oct 26, 2016

Show notes

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their efforts to show new (and returning) donors just how meaningful their money is.

Admissions Live - Interpreting Enrollment Metrics Oct 17, 2016

Show notes

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing efficiency of recruiting decisions and processes to generate a 900% growth in the prospect funnel since January 2016.

Marketing Live - Fantastic Memes and How to Use Them Oct 13, 2016

Show notes

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach. Learn how to use memes accurately and appropriately on your social media channels.

Student Affairs Live - Student Affairs Partnership with Campus Police Oct 06, 2016

Show notes

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometowns, all influence students’ perception of campus police and their level of comfort with presence of law enforcement in their academic environment. On this episode of Student Affairs Live, host Heather Shea Gasser connects with four individuals who have effectively built partnerships on their campuses to learn about strategies. Joining Heather to discuss this topic are Kendal Washington White, Brian Seastone, Rachel Aho, and Florene McGlothian-Taylor (please read their detailed bios below).

Admissions Live - International Admission Trends Oct 04, 2016

Show notes

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country. Whether you are a seasoned international recruiter or just interested in learning more about the field, Marco Dinovelli and Bryce Loo will bring the world to your institution's front door.

Marketing Live - Marketing a New President Oct 01, 2016

Show notes

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.

Advancement Live - Enhancing the Online Giving Experience Sep 28, 2016

Show notes

Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates. In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors - making it both easy and appealing.

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