Higher Ed Live

Latest Episodes:

Marketing Live - Access Denied: Keeping Yourself Off of an Attacker's Radar Dec 09, 2016

Show notes

2016 HigherEdWeb Conference Best Presentation Award! Google's recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will examine blackbox scanning tools to discover what types of information your WordPress site might be leaking to attackers. Then we'll explore steps we can take to stop this information leakage — one key segment of a larger strategy to fortify WordPress sites.

Student Affairs Live - Post-Election: Safety, Dialogue & Student Engagement Dec 08, 2016

Show notes

The aftermath of the 2016 Presidential Election has been felt on our college campuses. Nearly a month after Election Day, campuses remain locations where dialogue, engagement, political action, and student activism are all in a pivotal moment. This election has brought about concerns about safety balanced against a need to engage in conversation across difference. In what ways are campuses providing space for reflection, self-care, and dialogue simultaneously? How does online/social media platforms affect student political learning and promote dialogue (or stifle debate)? On this episode of Student Affairs Live, host Heather Shea Gasser connects with panelists to discuss these questions and more related to the aftermath of the 2016 election. Joining Heather are Dr. Cassie Barnhardt, Dr. Adam Gismondi, Alex Lange, Dr. Sam Museus, and Dr. Julie Payne-Kirchmeier.

Admissions Live - Admission Careers: Breaking In, Bouncing Around, & Blossoming Dec 06, 2016

Show notes

So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving up. In this episode of Admissions Live, we speak with co-founders and members of #EMchat. Learn about this active online community of higher ed professionals. Hear the best ways to break into enrollment management, find your happy place, and prepare for career advancement.

Marketing Live - Designing the Search Engine Experience Dec 03, 2016

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Higher Ed Live: Special Edition - Texting and the Law Nov 29, 2016

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Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer melt.

Advancement Live - Social Video: Successes, Fails, and Recipe Disasters Nov 24, 2016

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We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along the way.

Marketing Live - Mythbusting Websites: What Prospects Value about Higher Ed Websites Nov 22, 2016

Show notes

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.

Student Affairs Live - Engaging the Digital Generation Nov 17, 2016

Show notes

On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collecting and measuring data to inform strategy; coping and choosing from the array of tools and solutions that technology affords; creating structured policies and guidelines for social media; and predicting what the future holds for digital engagement in Higher Education.

Marketing Live - Events in Stereo: How to Help your Campus Events and Campaigns Succeed Nov 11, 2016

Show notes

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. Learn how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.

Admissions Live - Next Level Admission Decisions Nov 08, 2016

Show notes

It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges - up 10 percent from 2008. It can be argued that this trend has disrupted the college admissions world in good ways – increasing college access – and not-so-good-ways – intense pressure to stand out among your peers both for prospective students and colleges and universities. In this episode of Admissions Live, we will explore how new platforms, like ZeeMee, and strategies can help Admission Offices make next level admission connections and, ultimately, decisions and give prospective college students the platform to stand out without stressing out.

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