Higher Ed Live

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Marketing Live - Workflows & The Design Process Mar 16, 2017

Show notes

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.

Admissions Live - Effective Accepted Student Yield Strategies Mar 07, 2017

Show notes

May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effective accepted student yield strategies has become a point of emphasis, and competitive differentiation, in admissions. In this episode of Admissions Live, we will sit down with Jennifer Fellinger, Vice President for Public Affairs and Marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.

Advancement Live - How To Promote Giving on Holidays (and Break Records) Mar 02, 2017

Show notes

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.

Student Affairs Live - Supporting & Engaging Graduate & Professional Students Mar 02, 2017

Show notes

Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast. In what ways should colleges and universities support, engage, and develop their graduate students? Which campus departments or divisions should primarily serve graduate students and address their unique needs? How should student affairs specifically think purposefully about their work in supporting students beyond their undergraduate years?

Marketing Live - Sparking Creative Ideas in your Marketing Team Feb 23, 2017

Show notes

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.

Admissions Live - Advancing Your Admissions Career Feb 21, 2017

Show notes

Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one's education? In this episode of Admissions Live, we'll break down some of the benefits and potential pitfalls of this educational timeline. We'll also speak to the pros and cons of pursuing a career at one college or university, and how to take full advantage of the networks at and beyond that institution to grow as a professional.

Higher Ed Live: Special Edition - Communications Gumbo: How Content, PR and Strategy Work Together Feb 18, 2017

Show notes

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results. This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes: Reviewing and adapting areas of strategic focus into "interesting" topics Tracking topics in popular media and identifying earned media opportunities Identifying and promoting faculty with area expertise (and ensuring coverage and support to faculty not directly associated with strategic topics) Producing content calendars aligned with strategic topics and marketing goals Identifying opportunities for sponsored updates and other "quick wins" Using various forms of content (social, multimedia, submitted) to make the most impact with limited resources Tracking results of communications campaigns

Marketing Live - Media Panel: Higher Ed & The News Feb 17, 2017

Show notes

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media.

Student Affairs Live - Leadership Lessons you won't Learn in a Book Feb 16, 2017

Show notes

There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, these pursuits often fail to capture the nuances and challenges of day-to-day leadership. Join our guests as they share practical lessons, strategies, and tips they've learned on the job. How do you stand out in the profession? What is the difference between managing and leading? How can you be a top-performer while maintaining work-life balance? How do you improve self-awareness? What is the key to transitioning from specialist to generalist to cross functional teams? How can you manage both down and up the organization? On this episode of Student Affairs Live, host Tony Doody speaks with Dr. Ann Marie Klotz, Dean for Campus Life on the Manhattan campus of the New York Institute of Technology, Dr. David E. Jones, Director of the Paul Robeson Cultural Center at Rutgers University, Dr. Cory Owen, Assistant Dean of International Advisement and Diversity Initiatives at the Juilliard School, and Dr. Matthew Brown, Assistant Vice President for Facilities and Contracts at Arizona State University.

Student Affairs Live - Dismantling Racism: Tools for Student Affairs Educators Feb 09, 2017

Show notes

On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more self-work and skill development around dismantling institutionalized racism. Many student affairs educators see potential in organizing and supporting self-work in order to be more active and effective change agents for racial justice on campus. Through engaging stories and concrete examples and tools, Dr. Kathy Obear shares her own personal struggles and the common challenges and obstacles many white people face as they work to create more equitable, inclusive organizations in her new book …But I’m Not Racist! Tools for Well-Meaning White People. On this episode of Student Affairs Live, host Heather Shea speaks with Dr. Obear about the critical need for whites to recognize how often they unintentionally react out of racist beliefs and learn to change their behaviors and attitudes. We will also explore how to develop approaches and tools to speak up with greater courage to interrupt racist dynamics, respond effectively when colleagues call you racist or criticize your efforts, and develop powerful partnerships to create meaningful change and racial justice on your campus.

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