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    Business

    Healers Get Vulnerable

    Healers are often drawn to this work because of their own histories and emotional pain. the only way to thrive and avoid burnout while we help others heal is to do our own healing.

    On this podcast, Annie Schuessler-Zam talks to all kinds of healers as they share vulnerable stories about pain, healing and growth.

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    Latest Episodes:
    What You're Known For With Sarah Argenal Sep 10, 2019
    Show notes

    Sarah Argenal is on a mission to eradicate the burnout epidemic that is crushing working parents. She offers programs to individuals and organizations to integrate mental and emotional support for parents in the workplace. She walks parents through a 4 step framework to craft a life.

    I see a theme here that I want you to pay close attention to. Sarah's 4 part framework is something that she has created and nurtured, and it's something she is becoming known for. Having a framework you can use to help you describe your work AND help people is a huge asset. It's your message AND it's your way of serving.

    Sarah didn't just stumble on this 4 part framework. She discovered and created it through observing herself and the thousands of parents she talked to. Now she's able to use that framework everywhere. She talks about it in podcast episodes. She talks about it in public speaking. She teaches it in workshops. She uses it in all of her content. She goes deep into one of the steps at times, and she sometimes gives an overview of all 4.

    This is an asset that she can build her business around.

    Listen to how Sarah is leveraging this asset.

    An asset like this can't be rushed. But time and energy you put into creating it is well invested.

    My business has doubled since I discovered and began to nurture my Rebel Therapistâ„¢ brand. It's what I'm becoming known for.

    When I think about the individual rebels I work with, I see that they hit that hockey stick on the growth chart when they get clear on their message and what they want to be known for.

    Sarah shares a lot of gems in this interview, but if you remember ONE thing, remember what she has to say about finding the work and message she wants to be known for.

    Topics Discussed In This Episode:

    • Why she focuses on helping working parents recover from burnout
    • Having 2 tracks to her business: private work with parents and work with organizations
    • How she customizes her 4-step framework for many different contexts
    • Deciding to be known for one thing
    • How she structures her online coaching program
    • Creating workbooks to use within her program
    • Using voxer as an extra support in her coaching
    • How Annie and Sarah both manage time around between session support
    • How she brings in private clients and how she brings in organizational clients
    • Creating several different free offers and a marketing ecosystem
    • Her advice for her former self
    • Just in time learning rather than just in case learning

    Show notes at http://rebeltherapist.me/podcast/107


    Pricing Your Genius With Jacquette Timmons Aug 27, 2019
    Show notes

    THIS WEEK:

    This week I'm featuring Jacquette Timmons, a financial behaviorist in New York City. We focused on two areas: how she prices her offerings and how she builds and nurtures her audience. If you're working on expanding your business beyond the therapy room, those are two areas you know require a lot of thought and attention. If you don't pay attention to them, your business can't thrive, even if your work is amazing.

    As we get into pricing, listen for how Jacquette combines trial and error with a careful process. She factors in everything including her expenses, what the outcomes are that she's providing, the value her clients place on that outcome, the time and energy the offer requires, and more. AND like I said, she allows for trial and error. You may think being methodical and using trial and error are mutually exclusive. Nope.

    Like Jacquette, I always leave room for experimentation. The first time I ran what is now Rebel Therapist, the cost was 1400, it happened over 8 sessions, and I had 3 amazing participants all who I'd worked with before. Now the program is in a different iteration. It's a 2-day workshop, 4 and a half hours each day, and the fee as of this recording is 1000. Different format, different price. And that price will likely go up.

    You'll also hear how Jacqette builds and nurtures her audience. She has remained steadfast in her message and her mission even when others weren't ready to hear it. As a therapist moving your work beyond the therapy room, she's talking right to you. As she talks about staying steadfast in her message, think about what the messages you want to share. Is there something edgy that you find not everyone is ready to hear? Listen to Jacquette's experience with this.

    Another thing that stands out about how Jacquette builds and nurtures her audience is that she's not afraid to go deep. Rather than doing what everyone else seems to be doing, she has gone for depth. Her free content isn't quick or superficial. It takes a minute, and that has paid off.

    As you listen, think about how that might work for you in the business you build beyond the therapy room. How can you create content that is truly valuable and engaging?

    Topics Discussed In This Episode:

    • Why managing money is really about managing choices
    • The combination fo services she offers, including private and corporate work
    • Hosting The Comfort Circleâ„¢ Diners
    • Why she doesn't believe in charging "what you're worth"
    • How she chooses her prices
    • How she builds her audience by showing up consistently
    • Staying steadfast with her message even when it was unpopular
    • Going deep with her free content
    • How she creates synergy with all of her content marketing
    • Starting her podcast, More Than Money
    • Two pieces of advice for her former self

    Show notes at http://rebeltherapist.me/podcast/106


    Location Freedom With Ali Psiuk Aug 13, 2019
    Show notes

    Show Notes:

    Ali Psiuk is a therapist and digital nomad. She runs her therapy practice from all over the world.

    This conversation might make you question your assumptions about what's possible in your business and life.

    As Ali talked about the freedom she's experiencing, and the awareness she has of her choices, I felt my own awareness expand.

    For a while now I've been planning a long travel adventure for the summer of 2020, and I kept saying "this is just a maybe. we'll see if it works out."

    Right after this interview, I told Ali: now I see that I've got to stop saying that. I've got to decide it's happening and then work out all the pieces. by waiting to see whether or not it will all fall into place I'm pretty much assuring that it won't happen. obstacles always come up. Ali agreed.

    Maybe you want to do more online work and you're not sure how to make it happen.

    Maybe there's another change you're getting ready to make. Maybe it's a travel adventure, launching a second business, radically shifting your hours, working in a different way, or moving. Listening to Ali's adventure story will help you see where the real limits exist and where you may be limiting yourself.

    Topics Discussed In This Episode:

    • leaving her office behind and embracing a nomadic life
    • working with a company that helps her coordinate all the details
    • managing client relationships through the transition
    • doing remote work ethically and legally
    • Ali's daily rituals
    • how she sets up her schedule and technology for remote therapy
    • working through glitches
    • how she draws clients into her practice
    • money and fees (real numbers of course)
    • writing and publishing her book, The Therapist Next Door

    Show notes at http://rebeltherapist.me/podcast/105


    Permission To Do It Differently With Heather Gray Jul 30, 2019
    Show notes

    This week I'm talking to Heather Gray, a mindset consultant who works with entrepreneurs all over the world. Listen to what Heather is doing in her business that's working for her. It's totally different from what most other therapists and coaches are doing. Listen to how she's using ONE form of marketing to make her business thrive. Listen also to how she's providing service to her clients on demand rather than in regularly scheduled sessions. Of course, you'll hear some of the mindset work she's moved through herself, which she now helps her clients move through.

    I left this conversation with new ideas for my own business and I think you will too!

    Topics Discussed In This Episode:

    • Permission to want more from your business
    • Maintaining a DAILY podcast
    • Giving up her therapy license
    • Leaning into vulnerability to make a bigger impact
    • Her life-changing time-management hack
    • the difference between a goal and a decision
    • Providing her coaching on demand through vox
    • Using podcasting as her ONE lead generator
    • Staying OFF of social media
    • Breaking the therapist rules

    Show notes at http://rebeltherapist.me/podcast/104


    Multi-faceted Expansion With Jamie Marich Jul 16, 2019
    Show notes

    This week I'm talking to Jamie Marich a therapist, author, speaker, and teacher who specializes in trauma. Listen as we talk about how she created a multi-faceted business, what her daily rituals look like, and how she's made decisions to protect her energy and her vision.

    Topics Discussed In This Episode:

    • How she gives energy to all of the various roles she's in: consulting, teaching, writing, clinical work and more.
    • Realizing that training clinicians and NOT teaching in academia is the right fit.
    • The best advice she ever got: when you take on something, give up something else.
    • How she takes care of herself energetically with an "iron-clad self-care plan."
    • Her first hire, and how she's grown her team.
    • Her company's extensive EMDR training component and how she makes it work.
    • Getting help with everything outside of her most important work.
    • Her writing practices: rituals and habits that have helped her write several books and articles.
    • What sets aside good writing in our field.
    • How she has chosen and hired the trainers in her company
    • What a typical day looks like for Jamie

    Show notes at http://rebeltherapist.me/podcast/103


    Smart Growth With Tara McMullin Jul 02, 2019
    Show notes

    This week I'm talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She's the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You'll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she's shifted away from advice-giving. You'll also hear what's been working extremely well for Tara in communicating on social media. It's all about storytelling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you're in for a treat as she shares some key parts of her own experiences in business.

    Topics Discussed In This Episode:

    • The very narrow nice she started with (Makers in PA)
    • How she built trust and credibility QUICKLY in that first niche
    • Shifting her focus and growing her audience exponentially without losing trust or quality
    • The importance of being transparent with your audience about the pivots in your business
    • Why small and specific stories are WAY more effective than general ones
    • How to use smaller stories in your social media and everywhere you share your message
    • Pivoting her role away from advice giver and towards community facilitator
    • The morning routine that helps her to be powerful in her business every day

    Show notes at http://rebeltherapist.me/podcast/102


    Why Branding Matters With Jenny Ambrose Jun 18, 2019
    Show notes

    I brought in the branding goddess who's helped me with Rebel Therapist, Jenny Ambrose of Puree Fantastico. She's here to tell you that branding is not what you think it is. Branding is a way to express who you are, what you do, and even what it FEELS like to work with you. Yep, good branding goes deep. Good branding integrates everything in your business. In this conversation, we talk about my experience working with Jenny and how my own ideas about branding evolved with her help. She also gives us ideas about how to get started with branding on your own and how to know whether it might be a good time to hire a pro.

    Topics Discussed In This Episode:

    • How good branding can level up your business
    • Sad mistakes people make with their branding
    • Branding is NOT just about logos, rather it is all over your business
    • How to start exploring branding on your own
    • Why you should look in your closet when you're working on branding
    • Who's ready to hire a branding pro and who isn't
    • How much good branding costs
    • Using archetypes to home in on your brand expression

    Show notes at http://rebeltherapist.me/podcast/101


    Lessons Learned In Leveling Up Jun 04, 2019
    Show notes

    This is episode 100! I wanted to do something special and different this week.

    The theme today is lessons learned in expanding your business.

    I've been focusing more and more on my own lessons learned as I'm sharing on social media and especially with my email list. I've been talking about how as entrepreneurs, we find ourselves learning in public. We can either acknowledge what we're learning, or we can try to seem as if we know everything. I'm much more interested in telling you what I'm learning and even acknowledging my mistakes. I think it's WAY more useful to you and it also allows me to be myself, which makes my life better.

    I've been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room.

    I invited some folks who are in the middle of that program to bravely share with you.

    I asked each of them to tell us one surprising thing they've learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far.

    Show notes at http://rebeltherapist.me/podcast/100


    Lessons Learned In Leveling Up Jun 04, 2019
    Show notes

    This is episode 100! I wanted to do something special and different this week.

    The theme today is lessons learned in expanding your business.

    I've been focusing more and more on my own lessons learned as I'm sharing on social media and especially with my email list. I've been talking about how as entrepreneurs, we find ourselves learning in public. We can either acknowledge what we're learning, or we can try to seem as if we know everything. I'm much more interested in telling you what I'm learning and even acknowledging my mistakes. I think it's WAY more useful to you and it also allows me to be myself, which makes my life better.

    I've been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room.

    I invited some folks who are in the middle of that program to bravely share with you.

    I asked each of them to tell us one surprising thing they've learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far.

    Show notes at http://rebeltherapist.me/podcast/100


    Creating A Podcast With Jessica Jones May 21, 2019
    Show notes

    This week I'm talking to Jessica Jones, a registered dietician and co-founder of the very popular podcast Food Heaven Made Easy. Listen as we talk about how Jessica and Wendy Lopez developed their podcast, exactly how they plan and create each episode, and how they maintain a healthy business partnership and close friendship. I'm really into bringing you amazing people like Jessica. It's helpful to hear from people in our field, but it's also SO helpful to hear from people in adjacent fields. Sometimes that's where I've gotten my best ideas and practices, and that's been true for the Rebels in my masterminds as well.

    Topics Discussed In This Episode:

    • Identifying their ideal audience member/target person, "Chrisette" and what they learn from her
    • Starting out on public access television in NYC and then expanding to Youtube
    • Creating their podcast, Food Heaven Made Easy in 2015 and then growing and monetizing it
    • The smartest move they made in their business: starting an email list early
    • Doubling their income year over year
    • Working through good times and challenging times with her business partner and close friend, Wendy Lopez
    • Identifying and leaning into their different strengths in the business
    • Annie (over?) shares about her marriage
    • Their podcast process (we get into some great hacks)
    • Transitioning all the content in their business to a Health At Every Size approach
    • Creating digital products
    • Jessica's take on online courses (and Annie's take too)

    Show notes at http://rebeltherapist.me/podcast/99


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