Growth Triggers: Content Marketing & AI

Latest Episodes:

Profit With Your Podcast During The Holidays [Steal These 3 Ideas] Nov 22, 2024

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Today we are talking about monetizing your podcast during the holiday season. I promised to share my notes on the three tactics that drive listener engagement and encourage fast action. So, here we go!

Tactic 1: Disappearing Episodes with a Flash Sale Inside

The idea is to create urgency by setting episodes to expire from your RSS feed after a specific time, encouraging listeners to act fast. Here are the steps to follow:

Publish as a “Bonus Episode” with an expiration date (e.g., 24 hours) such that the episode and offer disappear after the set time.
Set the episode to reach either only paid or non-paid subscribers, depending on your target audience.
Include a clear link at the top of the show notes directing listeners to the offer page.

For example, for Black Friday, offer a 10-hour, 50% discount on your Shopify store or suite of courses. Share the discount code within the episode, encouraging fast action before the episode disappears.

Also, clearly state the URL for easy access, and duplicate the page to track traffic from the podcast episode accurately.

Tactic 2: Price Increase Campaign

Use your podcast to announce upcoming price increases, motivating listeners to purchase before the price goes up. You may create the following:

CTAs: Dedicate call-to-actions (CTAs) at the beginning and middle of episodes, encouraging early engagement.
Program Updates: Discuss new features and upgrades in specific episodes, explaining the added value of the price increase.
Client Spotlights: Release mini-episodes or client interviews showcasing successful transformations and results.
Sales Team Collaboration: Have your sales reps share these episodes with prospects or previous leads to prompt action.
Exclusive Bonus: Offer an exclusive benefit for podcast listeners, such as a one-on-one onboarding call or special training, rewarding loyal listeners with added value.

Tactic 3: Listicle Episodes with Affiliate Links

Your goal is to generate revenue by sharing valuable product recommendations through affiliate links. Listicles are easy to consume and provide value, which encourages listeners to check out recommended products.

Here are some examples of effective listicles:

Top 7 Software AI To Add to Your Christmas List
5 Amazon Purchases That Instantly Enhance Your Podcast Studio
3 Supplements I’m Buying for My Aging Parents to Keep Them Healthy

Here is a bonus tip. Select products that resonate with your audience and include affiliate links in the show notes. Also, affiliate partnerships should be disclosed to maintain transparency with listeners.

Listen to the episode for more details on how to implement these tactics effectively in your podcast.

In This Episode:

00:00 Introduction

00:41 Tactic 1: Disappearing episodes for flash sales

04:26 Tactic 2: Price increase campaigns

11:04 Tactic 3: Listicle episodes with affiliate links

12:50 Episode wrap-up and call to action

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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Meet the man who designs podcast studios for shows like My First Million, Nathan Barry and Expresso Hour Nov 12, 2024

Show notes

Ready to build a high-ranking & profitable podcast? ➡️ https://top10podcasts.com/start

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Dream Studio Starter Kit: https://dreamstudio.co/starter-kit

I’m joined by Kevin Shen, the mastermind behind podcast studios for creators like Sam Parr, Shaan Puri, Dickie Bush, and Nathan Berry. Kevin walks us through his C-L-A-B method—Camera, Lighting, Audio, and Background—designed to help you build an efficient and professional podcast studio that saves time and money while delivering high-quality content.

We talk about how to design your studio for a seamless workflow and avoid common mistakes like bad lighting or poor camera angles.

Kevin also shares budgeting tips, including how much to invest in a “dream studio” and why lighting is often more important than people think. Don’t miss his advice on getting your background design just right to boost credibility and create impact.

So, whether you’re starting from scratch or upgrading your current setup, Kevin’s insights will set you up for lasting success. Plus, grab Kevin’s free gift to see 250+ studio setups for inspiration.

In This Episode:

00:00 Introduction

01:25 Kevin Shen's experience and clientele

02:59 Importance of workflow in studio design

06:35 How getting the studio right impacts productivity

11:30 Steps of setting up a podcast studio: The C-L-A-B method

14:46 Designing for camera vs. interior design

18:49 Common mistakes in podcast studio setup

22:16 Importance of podcast studio lighting setup

24:01 Dealing with natural light challenges

26:16 Budgeting for a podcast studio setup

29:55 Using Pinterest for studio design

32:12 Kevin’s favorite podcast studio equipment: Teleprompters

Get Kevin Shen’s Free Gift:

Dream Studio Starter Kit: https://dreamstudio.co/starter-kit

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Connect with Kevin Shen:

► Website: https://dreamstudio.co/

► Instagram: https://instagram.com/thekevinshen

► YouTube: https://youtube.com/thekevinshen

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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Get Celebrities, Stars and Hard to Reach Entrepreneurs on Your Podcast w/ Joe Fier Aug 09, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Joe Fier, a creative marketer and the host of the Hustle and Flowchart Podcast, joins me today to discuss the best strategies for podcast guest acquisition. Joe shares his proven techniques for landing high-profile guests like Russell Brunson and Guy Kawasaki, emphasizing confident self-presentation and the power of cold pitches.

We’ll talk about the critical role of networking, from attending seminars to leveraging virtual connections, and break down Joe's Dream 100 strategy. You'll also learn how to create a targeted list of desired guests and actively pursue introductions through your network.

Tune in for details on how Joe uses AI cloning tools like Delphi to expand content reach and discover how these technologies could revolutionize your podcast production and audience engagement strategies.

In This Episode:

00:00 Introduction and Joe’s top five notable guests

02:51 Strategies for securing big names on your show

05:38 The power of confidence when cold calling guests

07:17 Joe’s Dream 100 Strategy for connecting with people

11:43 Connecting with big names through a unique email signature

14:27 How to implement the Dream 100 Strategy

18:21 The power of networking and referrals through email

22:02 Joe’s contribution to podcasting and media expansion

23:03 Using AI cloning tools for podcast growth

Resources Mentioned in the Episode:

Dream 100 Strategy Training: https://hustleandflowchart.com/how-to-get-introduced-to-anyone-the-dream-100-strategy-joe-fier/

Download the “Dream 100” Template: https://hustleandflowchart.com/dream100

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Connect with Joe Fier:

Website:https://hustleandflowchart.com/

LinkedIn: https://www.linkedin.com/in/joefier

Instagram:https://www.instagram.com/joefier/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

Podcast Intro Strategy Famous Podcasters Use to Hook YOU Aug 02, 2024

Show notes

Podcast Monetization Course $9 (90% off) ➡️ https://go.top10podcasts.com/money

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Today, I'm breaking down the exact three-step formula that the top 1% of podcasters use to generate millions of views and hook their audiences for hours– whether it's an interview or a solo show. We're talking about the "BOC" technique, crafting irresistible loops, and so much more.

I'll walk you through real examples from heavy hitters like Diary of a CEO, Billion Dollar Creator, and Think Media Podcast, showing you how to apply these strategies to your podcast no matter your budget or setup.

I'll also share my podcast intro hook script to ensure you nail this technique in your next episode, so tune in and stick with me until the end.

In This Episode:

00:00 Introduction to the podcast intro strategy

02:38 Step 1: Bold or controversial (BOC) clip

03:31 Step 2: Providing context in an interesting way

04:06 Step 3: Opening a second loop

04:47 Step 4: Dropping the audience into the action

05:32 Diary of a CEO

12:00 Jay Clouse

18:05 Billion Dollar Creator

22:44 Think Media Podcast

26:56 Leila Hormozi

30:05 Justin Moore

34:16 Additional tips to improve your podcast’s performance

Case Studies Mentioned in the Episode:

The Diary of a CEO: The Fasting Expert: "The Truth About Ozempic," These 3 Foods Are Leading To Cancer! - Dr Mindy Pelz: https://www.youtube.com/watch?v=MrjIXLQ_OdA

Jay Clouse: Meet the Harvard Psychiatrist Getting YouTubers Millions of Views https://www.youtube.com/watch?v=s_yuCZ6R4h8

Billion Dollar Creator: We're Scaling Ali Abdaal’s Business to $10 Million (Here’s How): https://www.youtube.com/watch?v=_HIIdp7hLmg

Think Media Podcast: How Quickly Can You Make YouTube Your Job? https://www.youtube.com/watch?v=u1RdzUiSEBk

Leila Hormozi: How I brainwashed myself to be rich: https://www.youtube.com/watch?v=_sJw0Jgs2dM

Justin Moore: 7 Brands You'd Be CRAZY Not to Pitch in June: https://www.youtube.com/watch?v=Ns_AxLLrajU

Check My Intro Script

https://docs.google.com/document/d/1T4IcCgLdDUd6us3WZKb7TINb9AJpFmyOJNQ4P_qGepI/edit?usp=sharing

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💰 Want To Launch A Top 10 Ranked Podcast ..Guaranteed or Your Money Back ► https://www.top10podcasts.com/start

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💻 MORE VIDEOS 💻

3 Reasons to Start A Podcast In 2023

https://youtu.be/TlmzDji46N0

Make Your Podcast Stand Out Like THIS (Using These 3 Editing Tips)

https://youtu.be/d1JCsBoFhlM

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Contact ► luis@top10podcasts.com

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Brio 4k Camera ► https://amzn.to/3XhULgq

TRAVEL PODCAST EQUIPMENT

Go Wireless Pro 2 ► https://amzn.to/3XwjJIO

USB C to 3.5MM Headphone Jack Adapter ► https://amzn.to/3kbJXSq

TRS to TRRS converter for Go Wireless ► https://amzn.to/3Xw5bcc

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I Used This Overlooked Tactic To Generate 12,330 New Downloads. Here's Exactly What I Did Jul 26, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

Check out this Ad Script Sample for creating engaging and effective podcast ads! ➡️ https://bit.ly/PodcastAdSwapTemplate

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A few years ago, veteran podcaster and marketer Jordan Harbinger shared a powerful yet underutilized strategy that he used to grow his podcast. We have used this tactic to generate over 12,330 new downloads for our clients!

I’m talking about ad swaps, which involve exchanging ads with other podcasters to grow listener bases organically. Today I’ll break down the benefits of targeting podcast listeners, the importance of warm referrals, and the advances in tracking results with modern software.

I’ll also provide a detailed guide on setting up ad swaps, including finding the right partners, negotiating impression-based ads, writing compelling ad scripts, and using trackable pixels to measure success.

Tune in to learn how to execute this strategy step-by-step and leverage it to build a loyal and engaged podcast audience.

In This Episode:

00:00 Introduction to ad swaps

02:20 Three reasons why ad swaps work so well

05:56 Step-by-step guide to setting up ad swaps

07:46 How to explain and set up terms with partners

09:43 How to write ad scripts

11:32 The technical setup and tracking results

Resources Mentioned in the Episode:

Chartable App: https://chartable.com/

Tink Media : https://tinkmedia.co/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

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► https://www.top10podcasts.com/start

4 Podcast Content Ideas That Require Zero to Little Work Jul 12, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Watching other creators pump out content daily or multiple times a week with tons of creativity, cuts, edits, and detailed information is scary. Today, I will share four unique ways of creating content that require zero to little work.

The strategies involve repurposing existing materials, which will help you fill content gaps and save thousands of dollars because you’ve already done most of the work. The approach works for all creators, including agency owners, consultants, coaches, and course creators.

Tune in to learn how to leverage these techniques to continuously engage your audience with valuable content and grow your business without exhausting your resources.

In This Episode:

00:00 Intro

01:07 Feed drops and episode swaps

03:23 Repurposing your book or course content

04:44 Utilizing old presentations and client audits

07:06 Segments from coaching calls

08:15 Bonus Idea: Group coaching call highlights

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#podcastranking #podcast #top10

Grow Your Video Podcast With InFeed Ads with Aleric Heck Jun 14, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Aleric Heck is a YouTube ads wizard who has helped his clients generate over $300 million by targeting the perfect audiences. Today, Aleric breaks down how you can leverage in-feed ads to reach the right audience for your channel or podcast.

We cover the key differences between in-stream and in-feed ads, optimal budget levels, and advanced techniques to ensure your hard-earned ad dollars aren't wasted.

Aleric emphasizes how much of an impact click-grabbing titles and thumbnails can have on ad performance. He also explains the importance of linking your YouTube channel with Google Ads for better analytics.

So, if you're trying to grow your podcast audience and business through YouTube Ads, this episode is for you!

In This Episode:

00:00 Introduction

00:26 What are YouTube in-feed ads?

03:02 How to grow your channel with YouTube in-feed ads

05:27 Choosing the right video for ads

09:50 Do paid views and subscribers count in monetization?

11:08 How to optimize YouTube in-feed ads

13:37 Indicators that you are targeting the right audience

17:01 Do in-feed ads affect organic growth and channel stats?

21:07 Targeting strategies: Placements, keywords, and audience targeting

25:13 Advanced in-feed ads strategy: The YouTube rabbit hole

29:47 Testing titles and thumbnails for better engagement

34:21 Why connecting your YouTube channel with a Google ads account is crucial

And much more!

Resources Mentioned in this Episode:

Aleric’s Beginner's Guide to In-feed Ads: https://www.youtube.com/watch?v=9gQ-mA4kNnA

Download Aleric’s 19-page YouTube Ad Strategy PDF: http://link.adoutreach.com/A8FHll.

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Connect with Aleric Heck:

Website - https://adoutreach.com/

LinkedIn - https://www.linkedin.com/in/alericheck/#

YouTube - https://www.youtube.com/@AlericHeckYT/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#podcastranking #podcast #top10

Maintain Your Sanity While Trying to Grow Like This… (CTTT Formula) Jun 07, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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In this detailed tutorial, I introduce the 'CTTT' formula to help you focus on what you can control and avoid distractions from competitors.

I also share growth strategies from my over 8 years of experience working with podcasters, including optimizing your podcast for YouTube to leverage its high podcast consumption rates.

The specific tactics I discuss include 'delivering on the click,' improving interview techniques, and repurposing content into stand-alone clips. I also cover effective titling strategies to pique curiosity, selecting the right thumbnails, and the significance of timing in content releases.

Tune in to learn how you can implement these strategies to grow your podcast and much more!

In This Episode:

00:00 Introduction

01:04 The CTTT formula: Content, timing, thumbnails, titles

04:35 Three strategies to instantly improve content: Delivering on the click

05:52 Getting to the gold faster in interviews

08:10 Post standalone questions for more reach

13:00 How to craft effective titles

17:50 Creating thumbnails that evoke strong emotions

19:46 Importance of timing in content releases

21:07 Key metrics for podcast success

And much more!

Resources Mentioned in this Episode:

How to Make Better Thumbnails for Video Podcasts:

► https://www.youtube.com/watch?v=3xg5LFvR6GE&t=12s

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#podcastranking #podcast #top10

Small Podcasts: Use This Hybrid Sponsorship Approach To Monetize with Joey Vaillancourt May 31, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Hybrid sponsorships are the way to go for new or small-scale podcasters looking to attract those initial sponsors.

I sit down with Joey Vaillancourt, a seasoned expert in podcast sponsorships, to discuss hybrid sponsorships. He breaks down how these hybrid deals, with their perfect blend of flat-rate payment and commission, create a win-win for you and your partners.

Joey shares insights on why hybrid sponsorships are a major level-up from traditional models - think higher ROI for brands and sustainable revenue streams for your podcast. He's also sharing his insider tips on how to price and structure these deals, track their performance, and negotiate with sponsors to ensure long-term success.

Are you a podcaster struggling to land your first few sponsors? Then this episode is a must-listen!

In This Episode:

00:00 Introduction to Joey Vaillancourt

01:01 What are hybrid sponsorships?

02:51The benefits of hybrid sponsorships for brands and podcasters

06:23 Navigating the challenges and strategies of hybrid deals

11:20 Tracking and building trust in hybrid sponsorship deals

13:01 What is link attribution?

15:31 Optimizing sponsorship deals for long-term success

23:49 Practical steps for podcasters to secure sponsorships

And much more!

Resources Mentioned:

Previous Interview With Joey - https://www.youtube.com/watch?v=4pnAvtnYNMg

Partners Up Profits Podcast - https://podcasts.apple.com/us/podcast/partner-up-profits/id1707038390

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Connect with Joey Vaillancourt

Website - https://partnerupprofits.com/

Instagram - https://www.instagram.com/joeyvaillancourt/

Facebook - https://www.facebook.com/joey.vaillancourt.9

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are out there reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#podcastranking #podcast #top10

Gary Vee’s Best Podcasting Advice May 03, 2024

Show notes

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Today I'm breaking down some tips from Gary Vee on how to launch a successful podcast that provides real value to your audience - no matter what industry you're in. Gary is the co-founder of VaynerMedia, a digital marketing agency that serves Fortune 500 companies.

We'll unpack the importance of consistently creating valuable content, finding your niche, and trying innovative formats that are sure to captivate your listeners.

You'll also learn how to improve your interviewing skills to make episodes more intriguing and how to leverage guest appearances to multiply your content.

Plus, we'll discuss the patience and clarity needed to define podcast success, with methods to measure and enhance how your show influences business growth.

Tune in for this and more!

In This Episode:

00:00 Why Everyone Should Start a Podcast

00:46 Innovative Podcast Formats: From Cereal to Construction

00:59 Leveraging Unique Podcast Themes for Brand Collaboration

02:53 Creating a Niche Podcast for Business Development

07:12 Strategic Guest Booking and Content Production Tips

10:32 Defining Success in Podcasting

And much more!

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://www.top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters, and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are out there reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#podcastranking #podcast #top10

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