Growth Triggers: Content Marketing & AI

Latest Episodes:

This Method of Podcasting No Longer Works (Stop Doing This) Apr 18, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Still using outdated podcasting methods to get leads? It's time to stop. In this episode, I’m diving into why the traditional methods of podcasting no longer work and what you should be doing instead to drive real leads and build lasting authority.

Here's the deal: the days of giving away just a piece of the puzzle, with the promise of getting the rest if people sign up, are over. Thanks to tools like ChatGPT, people can now get the answers they need without jumping through hoops. So, stop the bait-and-switch. Instead, give your audience the whole kit and caboodle–all the details they need, and you’ll see the results.

Tune in to hear the full breakdown of why you should stop withholding info and start giving it all away to build stronger authority and attract the right customers.

In This Episode:

00:00 Introduction

00:11 The power of giving away everything

01:30 Stop the bait-and-switch and be the authority

01:54 Real-world example: Kasim Aslam’s approach

04:36 The importance of having a community

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34

► How To Optimize Your Business With Off-Shore Hiring w/ Kasim Aslam - https://www.youtube.com/watch?v=kjyO5rF8uAI

► Perry Belcher's Ignite Mastermind - https://ignitemastermind.org/

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📱 CONNECT with Kasim Aslam 📱

► https://paretotalent.com/

► https://www.youtube.com/@KasimAslam

► https://www.instagram.com/kasimaslam/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Don't USE GOOGLE TRENDS. Do this instead to find amazing content with Kasim Aslam Apr 16, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Tired of chasing outdated trends? In this episode, Kasim Aslam and I discuss why you should ditch Google Trends and how to use social listening tools to catch content before it blows up. Join us as we explore trending content and how you can intercept these trends to create relevant, high-impact content for your audience.

The key takeaway? Focus on content creation driven by real-time social insights, not just what’s popular in generic data streams. By doing this, you’ll find content ideas that hit before the trend becomes commoditized.

If you’re ready to create relevant, buzz-worthy content that actually connects with your audience, this episode is for you.

In This Episode:

00:00 Introduction

00:29 Why Google Trends isn’t the best tool for content creation

01:55 Using YouTube to find trending content

02:47 Instagram’s Explore page for real-time trends

03:16 LinkedIn as a goldmine for business content

03:51 vidIQ and 1of10.com for viral video ideas

04:10 How to add value to trending content

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📱 RESOURCES📱

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34

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📱 CONNECT with Kasim Aslam 📱

► https://paretotalent.com/

► https://www.youtube.com/@KasimAslam

► https://www.instagram.com/kasimaslam/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Best Call to Action to Drive Leads and Sales From a Podcast Apr 09, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Want to turn podcast listeners into paying clients? Here’s the thing: Most podcast listeners aren’t ready to purchase immediately. But there’s a small percentage (around 3%) who are ready to buy now.

In this episode, I dive into how to craft a CTA that serves both groups. I also share how Tamara Thompson does this with her Podcast Planner and how she uses multiple CTAs in her podcast appearances to connect with a wider audience.

We talk about using simple but effective tools to set up your CTA, giving people the chance to get value and take the next step when they’re ready.

Tune in for actionable tips on how to structure your CTA and turn listeners into clients.

In This Episode:

00:02 Best call to action to drive leads and sales

01:34 Designing the ideal CTA based on the listener type

05:06 Tamara’s Approach to multiple CTAs

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📱 RESOURCES📱

► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34

► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com/dp/1591842158

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📱 CONNECT with Tamara Thompson 📱

► https://www.instagram.com/tamarathompsonofficial/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Want an ROI From Being a Guest on Podcasts? Here’s What to Do Apr 02, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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You’ve been a podcast guest before, but have you seen the return on investment you were hoping for? In this short episode, we discuss how the most successful podcast guests maximize their appearances to bring in leads, grow their businesses, and open doors to new opportunities.

I sit down with Tamara Thompson to break down what her top clients are doing that sets them apart. Spoiler: It’s not just about showing up and talking about your business.

Plus, we review the key questions to ask before and after your podcast interview to create stronger connections and increase your chances of success. From resharing episodes to exploring future collaborations, these actionable tips will help you leverage your podcast guest spots for maximum ROI.

If you’re serious about using podcast guesting as a growth strategy for your business, this episode is a must-listen.

In This Episode:

00:28 What Tamara's clients are doing that drives better results

02:28 Key questions to ask podcast hosts

05:53 Building trust and opening doors for more opportunities

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📱 RESOURCES📱

► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34

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📱 CONNECT with Tamara Thompson 📱

► https://www.instagram.com/tamarathompsonofficial/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Manychat, Podcast Clips, and Instagram Ads: How to Use Them to Generate Consistent Leads Mar 27, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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If you’ve been trying to figure out how to turn your podcast clips, reels, and even entire episodes into a lead generation machine, this one’s for you.

In this short episode, I walk you through a real-world strategy for driving consistent leads to your business using Instagram posts, podcast clips, and automation tools like Manychat without spending hours in the DMs or hiring a full-blown sales team.

You’ll hear how Tamara Thompson uses simple but powerful content from her podcast–clips, behind-the-scenes shots, and studio vibes to catch attention and direct people to a Facebook form or Manychat sequence that does the heavy lifting for her. I'm breaking down (step-by-step) how you can do the same thing with a tool like Manychat.

Imagine this: someone comments “podcast” on your IG post, and boom! They instantly get the episode link, start a convo, or even go through a pre-qualifying flow. A total game-changer if you’re selling high-ticket offers or want to build deeper engagement.

Whether you’re just launching or looking to increase the ROI of your existing content, this episode will help you understand the connection between podcasting and profit.

If you dig it, try it. Let me know how it goes.

In This Episode:

00:19 How Tamara uses podcast clips to generate leads

01:23 Live example of an IG comment trigger flow using Manychat

02:27 Tools needed to set this up (Manychat, Instagram, post creation)

02:48 How to create a recap-style IG post with a call-to-action

03:23 Breakdown of setting up a Manychat automation

05:46 Final thoughts + Luis' team testing it out

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📱 RESOURCES📱

► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407

► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34

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📱 CONNECT with Tamara Thompson 📱

► https://www.instagram.com/tamarathompsonofficial/

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Launch a Podcast In 2025 (Launch, Equipment, Research, Planning, Growth & Monetization) Full Walk Through Mar 24, 2025

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Are you ready to launch your podcast in 2025? Whether you're just getting started or rethinking your approach, this episode provides a step-by-step guide to making it happen.

I'll break down everything, from planning and research to the gear you need, growth strategies, and monetization techniques.

This episode provides actionable insights and strategies for making your podcast successful in 2025. Whether you’re just starting out or looking to level up, it will give a clear, no-fluff guide that you can start using immediately.

To get a copy of the roadmap, which includes all the resources I mentioned, comment SCRIPT on YouTube. Link here: https://youtu.be/7cfWwUQxyu0

In This Episode:

04:35 Setting up your podcast

44:11 Research and episode planning

48:05 Choosing the right equipment

54:46 Launch strategy and promotion

59:40 Podcast development and growth

1:28:42 Monetization techniques

1:44:52 How to make your offer unique

1:46:03 Helpful resources

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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ZERO audience to 37 million impressions on LinkedIn with Maureen Clough Dec 27, 2024

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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If you think you need a massive audience to create impact, think again. Today’s guest, Maureen Clough, started with ZERO followers. No name recognition. No email list. Nothing.

Fast forward 18 months:

✅ 37 million impressions on LinkedIn

✅ 12K+ engaged followers

✅ Speaking deals with billion-dollar brands

How did she do it? Maureen shares her exact strategies for leveraging LinkedIn, networking through podcasting, and creating content that actually works.

Maureen’s journey proves you don’t need a large platform to achieve big results. You just need consistency, strategy, and a little bit of courage. Tune in and get ready to turn your content into serious growth.

In This Episode:

01:10 Why LinkedIn is still untapped gold for creators

03:34 Why Maureen decided to launch a podcast

05:05 How to get more eyeballs and subscribers

07:05 How Maureen repurposes podcast content to blow up her reach

10:00 Crafting a newsletter and getting people to subscribe

15:44 Turning podcast connections into PAID opportunities, even with a small show

30:50 How to get over the cringe of starting small and just do the work

31:50 Maureen's social media posting process

39:20 How Maureen's podcast opened an unexpected opportunity

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📱 CONNECT with Maureen Clough📱

► https://www.itgetslateearly.com/

► https://www.linkedin.com/in/maureenwclough/

► https://www.youtube.com/@itgetslateearly/featured

► https://podcasts.apple.com/us/podcast/id1676637848

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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The best type of content for client acquisition REVEALED! Strategic partnerships for crazy business growth with Ralph Burns Dec 13, 2024

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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What if you could strategically align your podcast with powerful partners to drive insane business growth? That’s exactly what Ralph Burns, co-host of the Perpetual Traffic podcast and founder of Tier 11, shares in this game-changing episode.

Ralph reveals how he used strategic partnerships to build one of the most successful digital marketing podcasts in the world and how you can do the same to create a revenue-generating podcast for your business.

He also spills the secrets of creating long-term, mutually beneficial partnerships that go beyond podcasting to transform your entire business model. So, are you ready to learn how to turn your podcast into a client-acquisition powerhouse? Let's dive in!

In This Episode:

00:00 Introduction

01:39 How to maximize the business value of your podcast

06:10 How to structure your partnership for maximum growth

10:50 The exact type of content that drives client acquisition (and why it works!)

23:10 Podcast content that didn't do as well as expected

26:56 Where Ralph gets his content ideas

32:55 Seasonal strategies that work

37:22 Effective podcast promotion strategies

39:57 Why full-length episodes outperform shorts

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📱 CONNECT with Ralph Burns📱

► https://www.tiereleven.com/apply

► https://www.linkedin.com/in/ralphburns/

► https://www.youtube.com/@perpetual_traffic

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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8 Podcast Studio Purchases You Won't Regret (Plus one you might!) Dec 06, 2024

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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Are you thinking about upgrading your podcast setup? Creating a top-tier podcast starts with having the right tools. In this episode, I discuss 8 podcast studio purchases that are total game-changers, but one might not be worth it for everyone.

Whether you're a beginner or a seasoned podcaster, these tools and tips will help you create a setup that’s efficient, effective, and tailored to your needs. You might also want to consider getting these items for the podcaster in your life.

In This Episode:

00:00 Introduction

01:08 Audio-Technica ATR 2100X Microphone - A budget-friendly, high-quality microphone

03:04 Spin Wheel - Perfect for client giveaways or interactive content ideas

04:41 LED Desk Lamp - Ideal for podcasters who wear glasses

06:01 Neewer Boom Arm - A must-have for seamless recording sessions

08:19 RGB Puck Lights - Adds a pop of color to your background

10:22 Blackout Curtains - A must for podcasters recording in spaces with natural light

11:59 Electric Standing Desk - Great for those long recording or editing sessions

14:06 PodMatch Subscription - Connects podcasters with the right guests and shows

15:34 The One Regret: TASCAM Mixcast 4 - My honest take on this one

Resources Mentioned in the Episode:

-Audio-Technica ATR 2100X Microphone ► https://amzn.to/3XhtlYj

-Spin Wheel ► https://www.amazon.com/Delizon-Activities-Classroom-Education-Sunflower/dp/B0CCJ88Y4C/

-LED Desk Lamp ► https://www.amazon.com/LitONES-3000k-6500k-Adjustable-Conference-Streaming/dp/B0BW46R9KF/

-Neewer Boom Arm ► https://www.amazon.com/Adjustable-Microphone-Suspension-Broadcasting-Voice-Over/dp/B00DY1F2CS/

-RGB Puck Lights ► https://www.amazon.com/Rechargeable-1600mAh-Battery-Magnetic-Classroom/dp/B0CDGQSVJ7/

-Nighton Blackout Curtains ► https://www.amazon.com/Portable-Blackout-Curtains-Adhesive-Permanent/dp/B0B5Z16FCY/

-Electric Standing Desk ► https://amzn.to/3WhGcbo

-PodMatch for Podcast Guests ► https://www.podmatch.com

-Kevin Shen Episode ► https://www.youtube.com/watch?v=qHg7X5TqL1c

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast?

► https://top10podcasts.com/start

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Small Tweaks That STRETCH Your Retention Time to the MAX Nov 29, 2024

Show notes

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start

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I’m sharing five quick tweaks to boost your YouTube retention and keep viewers hooked! From using chapter marks to let audiences jump to key points to laying out a roadmap right at the start, these tips make a huge impact on engagement.

We’ll also explore holding valuable “nuggets” until the end to keep people watching longer and how testing longer formats can improve retention. Plus, I’ll explain why aligning thumbnails and titles with your content is key to preventing drop-offs.

Stick around to the end for my go-to tool that helps me track metrics and plan winning content. These easy tweaks will take your YouTube engagement to the next level, so tune in now!

In This Episode:

00:00 Introduction

00:48 Tip #1: Use chapter marks

02:56 Tip #2: Lay out the roadmap at the beginning

03:58 Tip #3: Hold a nugget until the end

05:31 Tip #4: Test longer formats

06:52 Tip #5: Perfect thumbnail and title

08:33 Recommended analytics tool: Morningfame

Resources Mentioned in the Episode: