Growth Triggers: Content Marketing & AI

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**Growth Triggers: Content Marketing & AI**

Discover how to use your podcast to generate leads, sales, and influence in any market.

On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients.

Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.

Get in touch over on Instagram https://www.instagram.com/luisryandiaz/

Latest Episodes:

The One Tool You are Not Using To Launch and Grow Your Podcast Aug 05, 2019

Show notes

There are lots of tools out there but I BET you’ve overlooked this one ☝🏽

It’s a great easy and free tool to get exposure for your show, send traffic to your website, contest, music and more.

The website is producthunt.com.

Now, this website is normally used by the founders of tech companies and people who make apps and different online tools. However, podcasts are big along with these types of people so it lends itself to being a great tool for promotion.

“I would be remiss if we didn’t try this tactic and strategy and we didn’t use this website.” - Luis Diaz

Get all my best tools, templates, guides HERE - www.Luisryan.com/book

Connect with me here >> - www.luisryan.com/contact

JOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvip

Timestamps:

0:50 - What is changing in the Podcast Domination Show
1:32 - Why you should use producthunt.com
4:25 - Looking inside the website - what you should do if you’re launching a podcast

Resources Mentioned In This Episode:
producthunt.com

Connect with Luis:
Website
Instagram
Facebook Group
Facebook

Check out the top 5 episodes here:
Expert Secrets For Growing Your Podcast Audience with Yann Ilunga
Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal
What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin
Intent Based Podcasting
Insider Tips To Grow A Massive YouTube Channel with Mike Piet

Apple Podcast Category Update Aug 04, 2019

Show notes

Im sure you heard by now about the new Apple Podcast categories. On this episode, you are going to hear me speak about it. You will hear me talk about why they are important, where you need to go, how you need to position yourself and I will run through you the whole entire list.

But before you dive into that, press fast forward. I want to let you know this is important because one of the biggest things you can do to A. climb up the rankings and B. separate yourself and position yourself as an expert is to be in the right category.

Guess what, if your customers are looking for a podcast about football and you're in the wrong freaking category and you talk about only football then there's a problem. They are not going to find you.

This is important. Pay attention. Get in the right genre. Enjoy.

One thing we help our clients with is figuring out the unique podcasting angle. What is the specific thing that makes your show better, different? The number one in this is category. That is super important in today's competitive market. It will only get more competitive so I suggest you figure out what category you want to dominate and double down on that. - Luis Diaz

Get all my best tools, templates, guides HERE - www.Luisryan.com/book

Connect with me here >> - www.luisryan.com/contact

JOIN THE FACEBOOK GROUP! - https://www.facebook.com/groups/pdvip

Timestamps:

0:57 Overview of old Apple Podcast Categories

1:58 Does Apple Podcast category matter

2:33 What are the Apple Podcast categories and its new sub-categories

Connect with Luis:
Website
Instagram
Facebook Group
Facebook

Key Tips For Podcasters Launching in 2019 Jul 25, 2019

Show notes

This episode of the Podcast Domination Show is a short one, but extremely valuable. Luis shares key tips from his listeners for launching and growing a podcast. Listen in as Luis shares these snippets of advice.

“You need to be different in today’s world and in podcasting… or you’re just not going to grow.” - Luis Diaz

Get all my best tools, templates, guides HERE - www.Luisryan.com/book

Connect with me here
www.luisryan.com/contact

JOIN THE INNER CIRCLE AND BE FIRST IN LINE
https://www.facebook.com/groups/pdvip

Timestamps:
1:42 - Know who you’re trying to reach and don’t be afraid to start saying or hearing the word “No.”
2:34 - Don’t be afraid to be yourself and be different.
4:08 - If you can’t afford an editor, use auphonic.com

Resources Mentioned in this Episode
Auphonic

Connect with Luis:
Website
Instagram
Facebook Group
Facebook

Check out the top 5 episodes here
Expert Secrets For Growing Your Podcast Audience with Yann Ilunga
Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal
What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin
Intent Based Podcasting
Insider Tips To Grow A Massive YouTube Channel with Mike Piet

How Mike and Rick Built a 20k a Month Recurring Monthly Revenue Engine with their MoveMint System Jul 24, 2019

Show notes

In this episode of The Podcast Domination Show, Luis speaks with Mike and Rick Tealsman, digital marketing geniuses. Listen in as Mike, Rick, and Luis discuss tips, tricks, and strategies to leverage your following and grow a passionate tribe-like mentality. Hear how you can use proven marketing methods to transform your sphere of influence and dominate.

“You want your followers’ lifestyle to be as closely tied to you as possible.” - Rick Tielemans

Get all my best tools, templates, guides HERE - www.Luisryan.com/book

Connect with me here
www.luisryan.com/contact

JOIN THE INNER CIRCLE AND BE FIRST IN LINE
https://www.facebook.com/groups/pdvip

Timestamps:
4:28 - Mike and Rick explain how they began their careers in marketing and indoctrinating audiences.
9:17 - The Tielemans brothers describe how they developed their system.
13:02 - Mike and Rick tell Luis what causes the change from a following to a tribe.
21:21 - How you can imprint your beliefs on the brains of your followers (it’s easier than you think)
25:01 - Common mistakes that the Tielemans brothers see frequently.
29:07 - Mike and Rick explain how to utilize rituals so you can grow your following into a tribe.
40:33 - So what is the Tribe method? The Tielemans brothers describe and explain it.
45:16 - Mike and Rick tell what they do to dominate in their podcasting.

Resources Mentioned in this Episode:
Meraki Move Mint offer PDS listeners only!

Connect with Mike and Rick:
Website
Meraki Marketing’s Facebook
Rick’s Facebook
Mike’s Facebook

Connect with Luis:
Website
Instagram
Facebook Group
Facebook

How to Land Amazing Podcast Interviews the Right Way with Jose Perez Jul 23, 2019

Show notes

In this episode of The Podcast Domination Show, Luis speaks with Jose Perez, an expert networker and seasoned podcaster. Listen in as Jose and Luis discuss tips, tricks, and strategies to leverage your status to make huge leaps forward.

No matter how many people you reach, there’s always room for improvement. Hear how you can use proven marketing and psychological methods to grow your sphere of influence and continue to dominate.

“You have to become the highest and best version of yourself; nobody is going to come knight you.” - Jose Perez

Get all my best tools, templates, guides HERE - www.Luisryan.com/book

Connect with me here
www.luisryan.com/contact

JOIN THE INNNER CIRCLE AND BE FIRST IN LINE
https://www.facebook.com/groups/pdvip

Timestamps:
0:55 - Jose retells his transition from the rat race of corporate America into the world of podcasting.
9:31 - Jose speaks about his first mentor and his move into entrepreneurship.
12:07 - Jose explains how you can reach a massive audience and invest in a new type of currency (no, not that kind of currency)
19:17 - Jose shares how you can get a free production team by leveraging what you’ve got.
23:23 - Strategic and purposeful marketing to reach those people you never thought possible.
38:28 - Getting through the Gatekeepers, however many there may be.
52:17 - Imposter syndrome and how you can overcome it.
59:45 - The follow-up sequence, continuing to influence and leverage your successes.
1:07:38 - Jose gives you one more trick to seal the deal.

Connect with Jose Perez:
Website - https://www.thefitceo.com/home
Facebook - https://www.facebook.com/thejosealonsoperez
Twitter - https://twitter.com/the_fit_ceo?lang=en
Instagram - https://www.instagram.com/josefitceo/?hl=en

Connect with Luis:
Website - http://www.luisryan.com
Instagram - https://www.instagram.com/luisryandiaz/?hl=en
Facebook Group - https://www.facebook.com/pg/podcastdomination/posts/
Facebook - https://www.facebook.com/luisryan4

Want a copy of my book??? (Free just pay to ship) - link: https://podcastdomination.co/freebook

Check out the top 5 episodes here

Expert Secrets For Growing Your Podcast Audience with Yann Ilunga - http://luisryan.com/post/expert-secrets-for-growing-your-podcast-audience-with-yann-ilunga
Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal - http://luisryan.com/post/unheard-ways-to-market-your-podcast-and-grow-your-audience-with-ravi-jayagopal
What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin - http://luisryan.com/post/what-wwe-wrestling-can-teach-you-about-storytelling-in-podcasting-with-celeste-bonin
Intent Based Podcasting - http://luisryan.com/post/intent-based-podcasting
Insider Tips To Grow A Massive YouTube Channel with Mike Piet - http://luisryan.com/post/insider-tips-to-grow-a-massive-youtube-channel-with-mike-piet

Biggest Mistakes Podcasters Make [Hint: It is not what you think] Jun 20, 2019

Show notes

In this episode, Luis talked to Yann Ilunga, and they discuss common pitfalls, managing interviews, and the visual aspects of podcasting. Whether you have dozens or thousands of listeners, Yann will give you advice that can help increase interactions ensure that your podcast reaches your audience across all platforms. Unlock the secret to growing and maintaining your podcast community!

“As a podcaster, everybody should focus on building a community.” - Yann Ilunga

*Get all my best tools, templates, guides HERE* - www.Luisryan.com/book

*Want to work with me* - www.luisryan.com/contact

*JOIN THE FACEBOOK GROUP!* https://www.facebook.com/groups/pdvip

Timestamps:

5:04 - Yann explains some of the biggest podcast mistakes.

9:31 - How do you sell without being all about sales?

15:44 - Yann explains the importance of the use of visuals.

21:58 - Distribution: am I on the right platforms and directories?

27:30 - Yann weighs in on Anchor.

34:16 - How to find and maneuver podcast guests and interviews.

51:20 - Yann gives advice on building your podcast community.

Connect with Yann Ilunga:

Connect with Luis:

*Check out the top 5 episodes here*

Expert Secrets For Growing Your Podcast Audience with Yann Ilunga

Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal

What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin

Intent Based Podcasting

Insider Tips To Grow A Massive YouTube Channel with Mike Piet

Why Do You Hate Money? With Joey Percia Jun 13, 2019

Show notes

In this episode, Luis talks with Joey Percia about storytelling and copy and how those can be utilized to motivate, inspire, or otherwise call an audience to action. Joey’s insights include relevance, titles, balance, and much more. Listen in to hear how you can use Joey’s book and insights to get your audience to purchase and participate!

“The story you’re telling has to be relevant to the person reading it.” - Joey Percia

*Get all my best tools, templates, guides HERE*

- www.Luisryan.com/book

*Want to work with me* - www.luisryan.com/contact

*JOIN THE FACEBOOK GROUP!*

https://www.facebook.com/groups/pdvip

Timestamps:

5:14 - Joey explains his background and his inspiration for the title of his book.

9:41 - Joey walks through the importance of storytelling and its use in motivating others.

15:23 - Luis asks Joey his process of helping others in their businesses.

17:41 - Joey explains his offer pyramid.

23:25 - Common mistakes Joey sees in storytelling on sales pages and how he fixes them.

29:45 - Joey walks through his interview process.

32:31 - Go-to frameworks Joey uses for titles.

38:08 - Joey talks through his book writing process and what he learned through that process.

41:13 - Joey explains his qualifying quota.

46:51 - Joey hits a few final key points that could be helpful to make the difference in your audience.

Resources Mentioned in this Episode:

Joey’s Book on Amazon

Connect with Joey Percia:

Connect with Luis:

Check out the top 5 episodes here:

Expert Secrets For Growing Your Podcast Audience with Yann Ilunga

Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal

What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin

Intent Based Podcasting

Insider Tips To Grow A Massive YouTube Channel with Mike Piet

Trademark and Copyright Law with Kailey Jacomet Jun 07, 2019

Show notes

In this episode, Luis speaks with Kailey Jacomet, a trademark, and copyright lawyer. If you would like to hear about intellectual property, trademarkability, and trade secrets, this is the episode for you! Listen in and learn how to create legal trademarks, copyrights, and contracts!

“That’s what sets you apart from someone who ‘s providing a similar service… what really sets you apart is you.” - Kailey Jacomet

*Get all my best tools, templates, guides HERE*

- www.Luisryan.com/book

*Want to work with me* - www.luisryan.com/contact

*JOIN THE FACEBOOK GROUP!*

https://www.facebook.com/groups/pdvip

Timestamps:

4:07 - How Kailey got her start in trademark and copyright law.

8:24 - Luis and Kailey address why trademark and copyright are important to online entrepreneurs.

11:42 - How to grow your business through intellectual property.

15:29 - Kailey answers questions about selling non-trademarkable assets.

17:37 - Luis and Kailey recap what makes a trademarkable name.

25:12 - Luis and Kailey delve into copyright law within the realm of podcasts.

28:07 - Giving credit to the source: does it impact copyright law?

30:48 - Slander vs. opinion and their legality.

32:46 - Kailey addresses the differences between trade secrets and copyright law

34:54 - Kailey speaks about the importance of contracts and how they are drafted

*Resources Mentioned in this Episode*

Kailey’s Book on Amazon

Contractista - Coming soon!

Connect with Kailey Jacomet:

Connect with Luis:

Check out the top 5 episodes here:

5 Tips for Recording Your First Audio Book Jun 02, 2019

Show notes

Making your Audible book seems easy in theory, and if you are trained, it’s easy. But if you’re not, it is tough.

So I hope you learn from my past mistakes that I’ve had committed over the past week as I have my team members coach me through this haha.

Podcasting and recording an Audible book are two very, very different things.

So please don’t think this is just a long podcast episode ( like I did lol)

Breathing and pacing, tonality, levels, and the finer details in post-production are much more important here.

More question about this, reach out. Happy to provide resources.

*Get all my best tools, templates, guides HERE*

**Want to work with me**

***JOIN THE FACEBOOK GROUP!***

The Domination Method - Distribution Hubs May 29, 2019

Show notes

Hey, its Luis!

For the month of May, I’m NOT doing show notes and testing something out.

So I hope you:

Enjoy this episode
TAKE ACTION!
Email me luis@podcastdomination.co if you are curious about how I can help you.

P.S. Whenever you’re ready... here are 4 ways I can help you grow or launch your podcast….

Join the Podcast VIP Inner Circle and connect with other podcasters who are growing too.

It’s our new Facebook community where smart dominators come to get more listeners, get interviews and building their personal brand. — Click Here

Get on the 100k Downloads in 100 Days Podcast Club - The Bentley of Email Newsletters :)

I'm not screwing around...you’ll probably need only one or two emails a week, actionable stuff to grow your podcast, past the 100k DL mark FAST— Click here for details

Want to do a Domination Audit - I give one or two away for FREE a month

APPLY for June Here

Join the Domination Alliance:

Were taking new partners in late June. If you’d like to have a done for you full podcast service plus me in your ring helping you grow and connect with others.

Email: Vanessa@podcastdomination.co

If you’d like to work directly with me and my team to help you launch or grow your podcast or just want someone to look over your shoulder:

Work with me and my team privately

Connect with Luis:

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