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    Health

    Growing Steady | Intentional Creative Business Podcast

    Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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    Latest Episodes:
    205 - How video went, what content goes where, scrapping our goals May 23, 2024
    Show notes

    The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).


    There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!


    Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we’re happy about that.


    Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business.


    🔗 Links we mentioned:


    AI Song tool: suno.com

    ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

    CapCut (modern video editor): https://capcut.com

    YouTube Diary of our second week: https://youtu.be/wNCJKxzCOdM

    Teachery’s YouTube channel: https://www.youtube.com/@teacheryco



    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    204 - How we’re thinking about Teachery VIDEO content May 16, 2024
    Show notes

    Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery.


    If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month).


    We set a goal of creating 10 short-form videos last week and we ended up with… 6! We’re actually happy with that result because we’re very new to short-form video creation and have been on a 3-year break from any short-form content creation 🥶. There were a ton of lessons learned, mistakes made, and a hilarious “first pancake” moment 🥞.


    For this next week, we’re shifting our focus to long-form (10-15 minute) YouTube videos for Teachery. We talk through our plans live as we recorded this since it was a last-minute shift from working on articles.


    Links we mentioned:


    ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

    CapCut (modern video editor): https://capcut.com

    YouTube Diary of our first week: https://youtu.be/llGuDm8gO1Y



    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts) May 09, 2024
    Show notes

    Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey!


    If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10 pieces of 60-second video content to be shared on Teachery’s TikTok, YouTube, and IG account.

    What does creating social content initially feel like? Who is doing what? What content keywords and strategies are we focusing on? All of that is tackled in this episode.


    Important note: We are NOT posting this content just yet. We want to create a nice little backlog of content to have ready to post in a month-ish. We also want to get a feel for what the creation process is like and what formats/formulas of content work best for our skillsets.


    Next week, we’ll update you with how this week went and then we’ll move on to the next content bucket.


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    202 - Getting back on social media (steal our content plan) May 02, 2024
    Show notes

    Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!


    This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience?


    Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.


    We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??


    Hope you enjoy it!


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    201 - We fell short of our launch goals. What did we learn? Apr 25, 2024
    Show notes

    We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.


    Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).


    We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    200 - Untold stories! Apr 18, 2024
    Show notes

    Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!


    In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much 💖💖.


    ⭐️ If you were thinking of getting us flowers, chocolates, or a delicious batch of cinnamon rolls to celebrate this milestone, we’d gladly accept a rating and review on whatever podcast player you use!


    Here’s to 200 more eps 👩🏻‍🦰👨🏻‍🦲👋.


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    199 - The truth about working with your spouse Apr 11, 2024
    Show notes

    We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week.


    In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you have a partner or work with freelancers (or just on your own!)


    We’re going to talk about the importance of having more discussions that you think you need, how to navigate perfectionism (over and over again), communicating during rough patches, and recommitting to your values.


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    198 - How to choose when you have lots of ideas Apr 04, 2024
    Show notes

    What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them?


    Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being a 2-person operation, we’re still finding it hard to carve out time for every idea.


    So what do we do? Well, that’s what we discuss in this ep! We’ll cover our signature “Big Ass List™” and then go through the steps to get your ideas out of your head and planned on your calendar to get done in a methodical way.


    🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    197 - 7 *magical* tools that've changed our biz in the past year Mar 28, 2024
    Show notes

    We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too.


    If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to make it fun! Here’s a recap of the tools and the MarioKart items… because… why not?? 😅


    1. Chat-GPT (👻)

    2. Midjourney (🐢)

    3. Castmagic (🔴)

    4. ScreenStudio (🍄)

    5. Tally (🔴🔴🔴)

    6. Whimsical (🍌🍌🍌)

    7. Framer (⭐️)
    8. Bonus: Arc Search (🔵)


    Hope you learned about a few new tools and found this episode interesting! Let us know if you’d like to hear us share more episodes like this one in the future?


    🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!


    ***


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter


    196 - On the verge of burnout? Reassess these 6 things... Mar 21, 2024
    Show notes

    Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years.


    How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness.


    To avoid burnout, we’ve put together a list of six things to reassess and take stock of. There are times to push yourself and your limits, and there are definitely times to take a strong look at your schedule and make important decisions to save future you!


    Let’s talk about avoiding burnout before it happens in this week’s ep. Also, learn more about setting non-negotiables here: https://wanderingaimfully.com/calm-non-negotiables/


    🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!


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