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    Health

    Growing Steady | Intentional Creative Business Podcast

    Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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    Latest Episodes:
    175 - Our worst day of filming videos ever (OOF!) Sep 07, 2023
    Show notes

    We’ve created 200+ email newsletters, 175 podcast episodes, and 47 3-hour video coaching sessions, and NONE of those things cause us grief when collaborating. But the 15 scripted educational YouTube videos we’ve created together have ALWAYS been a problem for us. This week was no different 😩.

    Two days before recording this podcast ep, we were getting ready to record the first videos for our 26-day content blitz. Caroline had painstakingly taken time to write the initial video scripts and we sat down to punch them up together (read: add “un-boring” moments). That started a cascade of discussions, which led to 5 hours of trying to figure out why we have so much friction while recording YouTube videos. Needless to say, ZERO videos were recorded.

    In this episode, we’ll share what went wrong, how we worked through the “mud,” what our solution was, and what we learned throughout this process that we hope might help you in your biz! Maybe?? 😂😂

    Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/175

    🔗 Calm Business Confidential links mentioned in the episode:

    Jason’s pick: Paul Jarvis and Jack Ellis of Fathom Analytics [aff link] (simple, privacy-focused analytics)

    Carol’s pick: Paloma Cordova of Paloma the Peach (artist and illustrator)

    If you have a calm business you think we should talk about, send us an email and share it!

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    174 - Avoiding burnout during big projects Aug 31, 2023
    Show notes

    This week, we talk about everything we’re doing to steer clear of our old friend burnout. Our 26 new articles and accompanying YouTube videos are a daunting task and we’re FULLY in the thick of the project at this point.

    One of the most helpful things we do during a big project like this is to focus on “good enough.” Now, that’s not easy, because we’re both recovering perfectionists (who haven’t fully recovered - LOL). However, we are implementing a few guardrails to help with this go-round.

    Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/174

    🔗 Calm Business Confidential links mentioned in the episode:

    Jason’s pick: Adam Pietrasiak [@pie6k] of Screen Studio (screen recording app, aff link)

    Carol’s pick: Jen Wagner of Jen Wagner Co (type designer) - Here’s the podcast interview we mentioned.

    If you have a calm business you think we should talk about, send us an email and share it!

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    173 - Why we love 30-day challenges and our next one Aug 24, 2023
    Show notes

    One of the best ways you can get over imposter syndrome, build a skill quickly, or drum up marketing attention is through a 30-day content creation challenge.

    In this episode, we’ll share why we think 30-day challenges are great for growing your biz and we’ll share the reality of how much work they can take. And yes, our content challenge is 26 days, not 30, but it’s cool if we round up, right??

    We’ve done different 30-day challenges over the years but it’s been quite a while since we’ve focused on recording consistent YouTube videos and writing helpful business articles. And that’s exactly what we’re going to do for the next 4 weeks as a lead-up to our Fall Enrollment for WAIM Unlimited.

    Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/173

    🔗 Calm Business Confidential links mentioned in the episode:

    Carol’s pick: Tim Koa’s sticker company Turtle Tags + YouTube Channel (Etsy/Shopify shop)

    Jason’s pick: Marie Martens + Filip Minev SaaS Tally.so (form builder software)

    If you have a calm business you think we should talk about, send us an email and share it!

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    172 - The next big move with our software product (and NEW segment!) Aug 17, 2023
    Show notes

    This week, we go through a big move we’re making with our software product Teachery. For the first time, we have a pretty big change in our new user signup process! We’ve created 7 pre-designed course themes to get someone up and running much faster with their online course. We’re also moving our marketing site to Webflow so we have more control over marketing content, landing pages, etc. We’ll keep you posted on the progress!

    We also introduced a new segment called Calm Business Confidential where each of us brings an interesting calm business to the podcast without telling the other person about it before recording (hence, the confidential part 😘). Hope you enjoy the new segment and learning about calm businesses that aren’t billion dollar companies trying to change the world.

    Last but not least, we update you on our summer in Portugal, including spending 3 weeks with Caroline’s Mom, road-tripping to the Douro Valley wine region, and an update on our residency card status.

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/172

    🔗 Calm Business Confidential links mentioned in the episode:

    Jason’s pick: Chenell Basilio’s GrowthInReverse.com (newsletter + blog with in-depth business breakdowns)

    Carol’s pick: Liz Sharma’s TalkTheStreets.com (YouTube channel + learn a new language program)

    If you have a calm business you think we should talk about, send us an email and share it!

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    171 - Dinosaur Park, AI Thoughts, A Cool Tool, and Summer of SaaS Jun 08, 2023
    Show notes

    We ventured to the Dinosaur Park (basically an outdoor museum) in our local town and boy-oh-boy was it just great! Portugal continues to win over our hearts, especially in our small town of Lourinhã!

    In this episode, we go over how and why we take sabbaticals from content creation (we’ll be back in August 👋), we chat just a little bit about AI and some thoughts we’ve been having on it, we share our favorite new video editing tool (linked below), and we go over what we’re doing this summer while on a break.

    Hope you enjoy this more random-style podcast from us and we’ll be back in August!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/171

    🔗 Links mentioned in the episode:

    The video AI tool that can help turn long-form video into short-form (or just help edit quicker for social): vidyo.ai

    An app that uses ChatGPT to pull in all of your content and create your own custom AI chat on your website: myaskai.com

    The screen-recording video editor we LOVE (for Mac) called Screen Studio: https://bit.ly/jasonscreenstudio (aff link)

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    170 - Pros and cons of an "invisible" business Jun 01, 2023
    Show notes

    This week, we wanted to chat about the current state of our Wandering Aimfully (and Teachery, for that matter) business. We’ve come to realize to most people we meet or that find us, our business is kind of “invisible.” We aren’t creating much new discoverable content besides this podcast and even that exists in a bit of a vacuum. Yet, our business has never been healthier from a growth and profit standpoint!

    So… what are the pros and cons of being “invisible” in a very noisy and loud online biz world? How do we manage our egos when nothing really looks that impressive from the outside looking in? And, could you start an “invisible” business tomorrow and reach your enough revenue goals?

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/170

    🎙️ Other podcast episodes mentioned in this ep:

    #086 - The art of making it hard (LOL)

    #157 - How we built a $500,000+ affiliate program in 3 years

    #140 - Are we ever going back on social media?

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    169 - Jason interviews Caroline! (Part 2 of 2) May 25, 2023
    Show notes

    We hope you enjoyed hearing us ask each other questions we didn’t know about the other person OR just wanted to go a bit deeper on. Even after 13 years together, we’re constantly learning new things about one another.

    Did you enjoy us interviewing ourselves? Would you like to see us do this again in the future? Any questions you want us to answer?

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/169

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    168 - Carol interviews Jason! (Part 1 of 2) May 18, 2023
    Show notes

    If you’ve been listening to our podcast for a while, you know we don’t ever have guests. However, we thought it would be fun to pretend we were a guest on our own podcast and interview one another.

    This week Caroline is interviewing Jason (Part 1). Next week, Jason grabs the interview microphone and will ask Caroline a bunch of questions (Part 2).

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/168

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    167 - 10 IMPACTFUL money decisions we made May 11, 2023
    Show notes

    This week, we’re talking MONEY. Specifically, we want to share some impactful choices we made around money and how they changed our lives and businesses.

    If you don’t know, we were $124,000 in debt in 2013 with no plan, zero consistent income, and a lot of stress and overwhelm. How did we turn our mental state around AND pay off 100% of our debt in less than 3 years? You’ll have to tune in to find out!

    Money is a tricky topic, but after watching Ramit Sethi’s new Netflix show, we were inspired to be more transparent and share more conversations moving forward about money.

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/167

    🔗 Links mentioned in this ep:

    Watch Ramit Sethi’s “How To Get Rich” Netflix show: https://www.netflix.com/title/81410436

    Read our 8-Step Debt Payoff Plan article (with income flow): https://wanderingaimfully.com/debt-free/

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    166 - Spring launch recap: All the juicy details! Apr 27, 2023
    Show notes

    We’re going to share our entire launch strategy, the exact emails we write, our core launch focuses, and the additional investment we made into our affiliate program (which paid off!)

    We don’t use social media and we don’t pay for advertising with WAIM Unlimited. We use our trusty weekly email newsletter and this podcast as our main marketing vehicles. You’ll hear us chat about why these simple strategies continue to generate 6-figure launches for us.

    Hope you enjoy hearing ALLLLLL the details and that this episode gives you a few helpful nuggets and tips for your next launch.

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/166

    🔗 Links mentioned in this ep:

    Read our full journey from starting WAIM with $0 to hitting our Enough Number ($33k MRR): wanderingaimfully.com/330

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


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