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    Health

    Growing Steady | Intentional Creative Business Podcast

    Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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    • Google Play
    • Spotify

    Latest Episodes:
    165 - On getting older Apr 20, 2023
    Show notes

    This might be a bit of a curveball episode, but, as the name of our podcast suggests we’re always trying to think bigger picture and to question the norms of society (both people named “Norm” and the “standard ideals” we all get brainwashed into from time to time).

    We’re not immune to the effects AND negative thoughts around getting older. Our age might just be a number and a construct of human existence (WHAT EVEN IS TIME??), but there are some realities to aging and gaining years on Earth.

    Maybe this episode will help you reframe how you think about aging? Maybe it won’t? We just wanted to share a conversation we’ve been having a lot more this year that seemed interesting!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/165

    🔗 Links mentioned in this ep:

    Harvard professor debunks biggest exercise myths - https://youtu.be/n6AwsVGJDOY

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    164 - Instagram's invisible noise of comparison Apr 13, 2023
    Show notes

    After being off IG for over a year with our business account (@wanderingaimfully), we hopped back on to create and share a “9-grid.” Essentially, it’s a way to show what we’re up to, in an interesting visual way for anyone who comes to our account.

    Because we’re still not using Instagram, we wanted all the traffic that might be finding us there to know what we’re up to… without having to always be creating content talking about what we’re up to. Hence… the 9-grid!

    In this episode, we meandered through some of our recent thoughts on social media and how much comparison reared its ugly head in just the 2 days we were using Instagram again to create the 9-grid (and then immediately sign off again).

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/164

    🔗 Links mentioned in this ep:

    Are we ever going back on social media? (ep 140): wanderingaimfully.com/140

    Embracing YOU in social media (ep 119): https://waim.simplecast.com/episodes/119-embracing-you-social-media-and-more-lisbon-stories

    Do we NEED social media? (ep 052): https://waim.simplecast.com/episodes/do-we-need-social-media

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    163 - The “Satisfied Striving” paradox Apr 06, 2023
    Show notes

    Life is all about seasons, and the season we’re currently in is filled with more hours spent working than we’ve had in years. In fact, we’ve been spending so much time working that we’re beginning to feel a tinge of guilt about it (like we’re cheating on the idea of enoughness 😂).

    This week, we discuss the concept of “satisfied striving.” Can we lean towards growth, while still being rooted in satisfaction and gratitude? We think so, but let’s discuss!

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/163

    ***

    🔗 Links mentioned in this ep:

    Spotify listeners - Do you see a poll?? 😅

    Our “Journey to Enough” post - wanderingaimfully.com/330

    Our “What brings you purpose” episode (#055) - https://waim.simplecast.com/episodes/055-what-brings-you-purpose-every-day

    Shout out to Esther Perel’s quote: ”Think of this as a paradox to manage, not a problem to solve”

    ***

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    162 - Our "PRAM" framework to transition to digital products Mar 30, 2023
    Show notes

    We share our simple “PRAM” framework to help client-based biz owners move to selling online courses, ebooks, templates, or any digital product your little heart desires.

    Making the shift to digital products does NOT happen overnight, but having a scalable profit model that gives you more freedom and flexibility IS POSSIBLE! Hopefully, the steps we share in this ep give you some motivation and actionable tips on what to do in the coming months.

    And hey, if nothing else, we hope you enjoy the Zelda: Breath of the Wild metaphor around the 58:20 timestamp.

    🔗 Get the episode show notes and full transcript at wanderingaimfully.com/162


    161 - 27 tips to get you from clients to digital products Mar 23, 2023
    Show notes

    We surveyed our audience and got some incredibly helpful advice from other biz owners who have made the transition from working with clients to selling digital products.

    From the ~200 responses, we found 6 common categories of advice. Within those categories, we plucked out the best 27 tips (along with a bonus tip or two from us sprinkled throughout!)

    If you’re currently working with clients but want to move to selling digital products, we hope this episode gives you tons of actionable tasks and mindset strategies to make the transition more realistic and achievable.

    🔗 Get the full episode show notes with 27 tips written out for you and a full transcript at wanderingaimfully.com/161

    **

    Links mentioned in the episode:

    Teachery Digital Product Ideas Hub: https://ideas.teachery.co


    160 - How to keep going when you can’t see results Mar 16, 2023
    Show notes

    It’s so easy to caught up in all the online biz success stories. You see faces and businesses that look and sound similar to yours, only they’ve had some astronomical success in a short period of time (which you’ve never experienced). The more we read/see/hear these OUTLIER success stories, the harder it becomes to understand that consistency and sticking with something through the quiet beginning stage is so crucially important to reaching your goals.

    In this episode, we want you to walk away feeling like a 6-month, no-results plan of action is OKAY. We hope you’ll commit to the input, the processes, the journey, and you’ll let the results come and measure them at the END of that timeframe. Now, there are of course caveats with all of that and we share them throughout this ep.

    The next time you’re about to embark on a new biz journey, we hope this conversation can motivate but also reassure you that results take time and consistent quality is one of the most important things to focus on.

    🔗 Get the full episode show notes and transcript at wanderingaimfully.com/160

    **

    Links mentioned in the episode:

    James Clear’s Atomic Habits: https://amzn.to/3F45YKN


    159 - All the things we're working on right now Mar 09, 2023
    Show notes

    Do you ever wonder exactly what someone is working on in their business? We do too! That’s what we recorded for this week’s episode, sharing all the stuff we’re currently juggling between Wandering Aimfully (our un-boring coaching program) and Teachery (our online course software).

    This is one of those episodes we wished more people would record. What are all the things currently on the to-do list? How do we manage multiple projects? Who is working on what behind the scenes??

    We break down everything we have going on with WAIM and Teachery in Q1 of 2023. We hope hearing some of the stuff we’re working on motivates and inspires you to work on something in your biz! If it does, make sure to send us an email and let us know you want more of these types of episodes. 😘

    🔗 Get the full episode show notes and transcript at wanderingaimfully.com/159

    **

    Links mentioned in the episode:

    Client Off-Ramp Starter Kit: wanderingaimfully.com

    Our plan with Social Media: wanderingaimfully.com/140

    HelloAudio (aff link) for private podcasting: bit.ly/jasonhelloaudio


    158 - Learning the same lessons over and over (is okay!) Mar 02, 2023
    Show notes

    This week, we share how our Behind The Build LIVE project went. In that project we ran into a familiar friend: Being too ambitious and not being able to achieve what we’d set out to do. Now, normally our over-ambition just leads to a project taking longer to complete, but with only ONE day to complete our live project, it spurred some additional thoughts about a lesson we continue to learn over and over again.

    We’re certain there’s a lesson in life or business that you continually run into. We hope in this episode, we share a few nuggets to help you EMBRACE learning the same lesson over and over and lessening the negative shameful thoughts that can come with it!

    🌘✨ Also, do you agree, the phrase should be: Shoot for the stars and end up on the moon? C’mon, space engineers, let us know!

    🔗 Get the full episode show notes and transcript at wanderingaimfully.com/158

    **

    Links mentioned in the episode:

    Noah Surf House: https://www.noahsurfhouseportugal.com/en

    **

    More goodies from us:

    💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

    🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

    ⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully


    157 - How we built a $500,000+ affiliate program in 3 years Feb 23, 2023
    Show notes

    This week we are breaking down our affiliate program for our main offer (WAIM Unlimited). Just a few years ago we weren’t interested in “affiliate marketing” at all. We share those initial misconceptions and how our mindset shifted in a different direction, with the help of our paying customers who were asking if they could promote WAIM to their friends and subscribers.

    Nearly 70% of our new WAIM customers in the past 3 years are from our existing customers (affiliates) and we love this for multiple reasons: Not only because it keeps us from having to spend money on marketing and advertising, but because we know our members are only going to attract people who share our similar values.

    Some business owners might hear that we’ve paid our affiliates $166,000 and think that’s money that could’ve gone into our pockets, but we see it as a great way to re-invest in our members and thank them for their efforts!

    We hope this chat about affiliate marketing can give you some concrete ideas on if setting up affiliates is right for your business.

    🔗 Get the full episode show notes and transcript at wanderingaimfully.com/157

    **

    Links mentioned in the episode:

    Restrict Content Pro (WP membership plugin): https://bit.ly/jasonrcp

    AffiliateWP (WP affiliate plugin): https://bit.ly/jasonaffiliatewp

    **

    More goodies from us:

    💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

    🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

    ⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully


    156 - Setting your "good enough" standard Feb 16, 2023
    Show notes

    How do you know when your work is “good enough?” How do you know when to stop working on a project and decide you’ve done a “good enough” job to accomplish your goals? Let’s dive into this topic, folks!

    If you’re anything like us it can feel like a project is never quite done. There’s always SOMETHING you can continue to tweak, design, edit, etc. But, we all know not finishing a project and moving on is a form of procrastination and perfectionism (we’re very guilty of this!) So, what the heck do you do and how do you embrace a “good enough” mindset in your standard of work?


    We believe we’ve found three ways to help you define what “good enough” can look like in your work. We’re using those three ways for our own work and moving projects forward so they don’t drag on forever! Hopefully, what we share in this episode can help you if you’re like us and can get stuck in the weeds with your business.

    🔗 Get the full episode show notes and transcript at wanderingaimfully.com/156

    **

    More goodies from us:

    💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

    🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

    ⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

    🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully


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