Grow My Salon Business Podcast

Latest Episodes:

217 Make Impeccable Service A Priority with Antony Whitaker Nov 07, 2023

Show notes

The role of a hairdresser isn’t just to do great hair; it’s also to serve our clients in a way that makes them feel seen, heard, and valued. And that’s not just because it’s a good thing to do; it’s also because it’s good for your business!

Across industries, there has been a steady decline in customer service over the years. As a salon owner in the current climate, you have the opportunity to make your business really stand out by prioritising impeccable service!

On today's podcast, I talk about the value of going the extra mile.

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/217/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

216 How to Pull Off a Successful Salon Relocation with Daniel Di Iorio Oct 31, 2023

Show notes

Daniel Di Iorio had been in business for 11 years when he decided to relocate his salon, Diior10. In two prior episodes (episode 179 and episode 194), Daniel and I discussed the process he was going through to transition from one salon location to another.

Well, you’ll be happy to know that after many trials and tribulations, he has finally made it into his new space. And, as you’ll hear today, it was well worth pushing through all the challenges!

In today’s podcast, the final in this series with Daniel, we discuss:

● Some of the unexpected surprises that came with the relocation

● What he loves about his new salon space

● What he wishes he had done differently

And lots more!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/216/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

215 The Joys and Challenges of Being a Salon Owner and Stylist with Ashley Renee Oct 24, 2023

Show notes

One of the things I enjoy most about hosting this podcast is connecting with salon owners who are still active behind the chair, dealing with the multitude of challenges and opportunities that come their way as they balance their roles as owners and stylists.

My guest today is Ashley Renee, a hairstylist and the owner of The Salon Venice in Venice Beach, California. Ashley has a small team, she works behind the chair, has a young son and a partner, and is representative of most of the people who listen to this podcast, no matter where in the world you are!

So, it’s great to have this opportunity to share our conversation with you today.

In today’s podcast, we will discuss:

- The challenges being faced by small business owners everywhere

- Creating a salon culture

- Dealing with changing expectations of team members

- Finding work-life balance as an owner

And lots more!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/215/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

214 How to Increase Productivity and Retain A Loyal Client Base in Your Salon with Antony Whitaker Oct 17, 2023

Show notes

You may have heard the expression, “Where the rubber meets the road.”

I think that it’s used as a metaphor to say, “This is the moment of truth!”

In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.

That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.

That result is both an immediate financial impact and the opportunity to have turned someone into a long-term loyal client who continuously adds value to the salon or into someone you never see again.

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/214/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

213 Life Lessons from a Career in Hairdressing with Alex Ioannou Oct 10, 2023

Show notes

Being a business owner is a great education because it forces you to learn a range of new skills, from people management to financial management and marketing.

All these elements will push you out of your comfort zone, and as a result, you will grow both professionally and personally. I’ve spent a lot of time talking about the former, but in today’s episode, we focus on the latter: the invaluable life skills and aspects of humanity that being a business owner exposes you to.

My guest today is Alex Ioannou, a former Londoner who, for the last 30-plus years, has been a native of Chicago. He’s a hairdresser, former salon owner, coach, educator and one of the nicest and most genuine people you’ll ever meet.

Listen in today to hear about some of the most impactful life lessons Alex’s journey as a hairdresser has taught him!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/213/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

212 Hairdressing and Surviving Breast Cancer with Nicky Elkington Oct 03, 2023

Show notes

Most of us, myself included, will have someone in our lives who has been directly impacted by breast cancer.

Because October is Breast Cancer Awareness Month, I have devoted this episode to talking about the disease that one in seven women develop during the course of their lives.

The salon industry is predominantly female-led, and due to the nature of the work, hairdressers are often given access to the most personal details of their clients' lives.

Today’s guest is Nicky Elkington, who is both a hairdresser and a survivor of breast cancer. Today, she is here to talk about her experience of surviving breast cancer.

In today’s podcast, we will discuss:

- How Nicky dealt with the initial impact of finding out she had breast cancer

- The treatments she underwent

- Dealing with hair loss…

And lots more!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/212/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

211 Boosting Salon Productivity: The Power of Focussing on Input Sep 26, 2023

Show notes

In a salon, your productivity is measured by your ‘output’, things like your total sales, total number of new clients, and total pre-booking percentages.

Your output is determined by your input, things like your total number of follow-up calls, number of social media posts, and number of training events hosted.

In this week’s short episode, I talk about how if you want to change the output, start by focusing on the input!

In this Episode:

[01:09] Factors that need to be taken into consideration during a colour consultation.

[02:19] The importance of knowing your numbers as a salon owner.

[03:36] Examples of output numbers.

[03:57] Examples of input numbers.

[05:16] How to improve your salon’s output numbers.

[06:10] The approach I adopted to measure and enhance productivity in my salons.

[07:06] Why it is essential to set expectations for your team.

[08:08] My challenge to you for this week.

[09:08] Courses that will help you take your business to the next level.

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

Links and Resources:

Grow My Salon Business

210 Hairdressing Live and the Future of Online Education with Paul Davey Sep 19, 2023

Show notes

Online education has grown exponentially over the last few years, and online education in the hairdressing space is no exception.

This is one episode in a series of podcasts that will focus on the various forms of online education in the world of hairdressing.

My guest on today's podcast is Dublin-based Paul Davey, a hairdresser, salon owner, and the founder of Hairdressing Live, one of the first online education platforms to make a real impact in the space.

In today’s podcast, we will discuss:

- What exactly Hairdressing Live is

- What makes it different from other online platforms

- What Paul sees as the future of education…

And lots more!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/210/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

209 The Key to Longevity in the Hair and Beauty Industry with Sam Brocato Sep 12, 2023

Show notes

Hairdressing is often seen as a young person’s industry; my guess would be that the average person working in the industry is probably in their late 20s.

Although on the one hand, that’s a negative thing because it’s reflective of the high turnover rates of staff who choose to move into other industries, it also means that those who stay in the industry are constantly being exposed to new ideas, new ways of thinking, and new ways of looking at the world.

The secret to a successful long-term career in the hairdressing industry is having the ambition, foresight, and courage to continually evolve and reinvent oneself and one’s business.

My guest on today’s podcast is a person who epitomises these characteristics: Sam Brocato from the New York-based salon bearing his name.

In today’s podcast, we will discuss:

● The pros and cons of being in the salon industry today

● How technology has impacted Sam’s ever-evolving business

● The changes in salon business models and product distribution…

And lots more!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/209/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

208 Getting Clarity and Control of the Numbers in Your Salon with Antony Whitaker Sep 05, 2023

Show notes

Across the world, financial management is typically the single biggest area that salon owners struggle with.

When asked financial questions about their business, in many cases, their answer is a mixture of “I get my accountant or bookkeeper to look after that stuff,” or, “I get my wife or husband or partner to manage all that.”

And that's where the problem starts. The game of business is primarily a numbers game, and you can’t play the game if you don’t understand what the numbers are telling you! If you own a business, it’s your responsibility to get control of the numbers so that you can run it effectively. It’s not the responsibility of your accountant, bookkeeper, or anyone else to do that for you.

This episode was inspired by a question that was asked in the Grow My Salon Business Money Course, and it demonstrates how the depth of a seemingly simple financial concept can only be discovered when you know the right questions to ask!

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/208/

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast!

And finally, don’t forget to subscribe to the show to get automatic updates.

Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

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