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Latest Episodes:

Your Personal Branding Guide Mar 23, 2020

Show notes

How many times have you heard of someone being fired or getting in trouble over something they posted on social media. In this episode, Chris tells his story of how he got put on blast by his coaches after a few pictures he posted on Facebook.

How important is social media to your personal brand? In today's world, social media is extremely important. If you are on social media just to bash people and talk trash, it will come back to haunt you.

Learn how to use social media to benefit you and to help others and you will see that it's a great way to network and make new friends.

New New Year Mar 16, 2020

Show notes

With so much change going on due to the corona virus, Chris and Ryan break down different ways to make sure you stay on track and hit your goals.

If you have fallen off lately, use to steps to get back on schedule, get some new goals on paper and use this time of uncertainty to get better.

Chris and Ryan call it the New New Year, it's a time to reflect back on what your new year's resolution or goals may be and figure out why they failed and use this knowledge to win this second time around.

Bring on the competition Mar 09, 2020

Show notes

Most people are scared of competition. In this episode, Chris talks about how he would check everyday to see if any competitors were entering the market.

Your competitive natural see's it as a threat, but competition is healthy and will force you to get better. If you are the best at what you do, then it shouldn't be a threat to you, if you are not the best, then it's time to step your game up.

Competitors that come into the market will help build the category for you and if you are truly better than them, a lot of customers will come your way instead of theirs.

Embrace competition, learn from it and always continue to get better.

Crushing Your Fears Mar 02, 2020

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Most people are scared of the unknown. In this episode Chris and Ryan break down how to overcome these fears.

By being prepared through learning more and studying you will notice that the only thing you were really scared of was the unknown. The more you know about something and understand it, the more comfortable you get with it.

This podcast breaks down some great tips to overcoming your worst fears.

Be Relevant To Win Feb 24, 2020

Show notes

In this episode, Chris and Ryan break down why you must be relevant in everything you do.

Some great examples Chris talks about, if you are talking about something that no one knows you for, then they won't listen. If Chris is talking about football or business then people will listen, if he is talking about magic tricks, it is so irrelevant to what he represents that people will tune out.

Business is the same way and you must learn to focus on your brand and message and stay in that path. In this episode, Ryan and Chris talk about why they had struggles selling an Ice Shaker with hunting camo on it. It's not relevant and does not represent the Ice Shaker brand of health and fitness.

Get Your Team Right (& Gronk Beach Recap) Feb 17, 2020

Show notes

To start this episode, Chris breaks down his experience at the first ever Gronk Beach super bowl party and how great it was to see Coach Belichick there.

Chris and Ryan then get down to business. After talking to many successful business minds, Chris breaks down why he thinks it's so important to build your team out with the right people in the right places.

As an entrepreneur, it is hard at time to delegate responsibilities, but the ones that can do it are the ones that win. You can only take on so much responsibility and at the end of the day you will not grow if you do everything on your own. You must build a team and teach them how to be great.

Take Nothing For Granted Feb 10, 2020

Show notes

With the shocking death of Kobe Bryant, Chris and Ryan break down why you should never take anything for granted and to always be thankful for everything you have.

They also break down legacy and what you want to be remembered for when your time on earth is over. Everyday you should work towards that goal.

Loyalty, Networking & Influencer Marketing The Cardillo Way ( With Steve Cardillo, CEO Cardillo Belts) Feb 03, 2020

Show notes

In this episode, Chris sits down with the CEO of Cardillo weight belts, Steve Cardillo.

Steve has been dominating the custom weight belt category for over 30 years and breakdowns his extremely unique ways of marketing before and after social media.

Chris comes to the conclusion that Steve was the first person to ever use influencer marketing well before social media was every around.

This is a must listen to episode if you love marketing and thinking outside of the box.

5 Ways To Set Your Business Apart Jan 27, 2020

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In this episode, Chris and Ryan break down 5 of the things that they think will set your business apart from not just your competition but from all businesses in general.

The most powerful marketing is word of mouth. The goal is to give customers such an amazing experience that they tell a family member, a co-worker or a friend.

Stand out from being amazing and you will be remembered and you will win!

To Amazon or not to Amazon Jan 20, 2020

Show notes

Amazon has become such a huge marketplace that it is hard to ignore. In this episode, Chris and Ryan break down the reasons you should and reasons you shouldn't use Amazon.

At different points in your business, Amazon may be the right or wrong play. If you know how to use Amazon the right way, you can greatly benefit from their vast customer base. But you can't fall into the trap of solely relying on them and they will control your business if you do.

In this episode, Ryan and Chris talk about how Ice Shaker balances the use of Amazon to benefit them but not hurt them.

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