Good Medicine On The Go

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**Good Medicine On The Go**

Join us as we embark on a real-time series following long-time business partners—functional medicine doctor Nathan Morris, MD, and Kara Ware, NBCHWC—learn with them as they explore relevant topics for every functional medicine practitioner such as integrating genetics into your practice, marketing to your ideal patient and how to integrate a health coach to increase efficiency for a more dynamic practice.

Latest Episodes:

Nutrigenomics and the Big Picture #2 Jun 18, 2021

Show notes

A 56-year old woman who is dealing with significant weight gain, binge eating when stressed, and persistent knee pain?

Top objectives:

Weight
Stress
Injuries

SNPs (genetic variants) mentioned in this minisode:

Weight-Management category:

APOA2 (rs5082) (Response to saturated fats)
FTO (rs9939609) (Protein Intake)
PPARG (rs1801282) (Monosaturated fat response)

Exercise & Fitness category:

COL1A1 (rs1800012) (Tendon and ligament injury)
COL5A1 (rs12722) (Tendon and ligament injury)
MMP3 (rs679620) (Achilles tendon injury)

Immune Health category:

IL-6 (rs1800795) (IL-6 activation)

Resources:

Email me for a summary of our Good Medicine On the Go (GMOTG) May case study event! You can read how these events can assist you with the interpretation and application of patients' genetic profiles to steer your clinical decision-making.

Nutrigenomics and the Big Picture Jun 11, 2021

Show notes

A 32-year old female living with PCOS for the past 12-years. Asthma is in her health history. PCOS began when the patient went to college. Up until then, she was extremely motivated, hard-working, and accepted into an Ivy League school.

Top objectives

PCOS
Weight gain
Fatigue

SNPs (genetic variants) mentioned in this minisode:

Immune category: Il-6 (rs1800795), TNF-alpha (rs1800629)

Vit/Min/Omega 3 category:

SLC30A8 (rs11558471)

Glucose Metabolism category:

TCF7L2 (rs7903146)

Resources:

S3 Ep7 Creating the Raving Fan: The Goal of the Marketing Journey May 21, 2021

Show notes

In the marketing campaign we described this season, we’ve harnessed the power of simplicity to turn prospects into patients. But with these new patients in our practice, how do we continue to build upon our relationship and transform these new patients into raving fans?

Season 3 Landing Page
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris have started, however, register at any time and receive past recordings and resources.
The Kalish Institute Telehealth Business Essentials Bootcamp
The 1-page Marketing Plan by Allan Dib
Tell us what you want to hear on GMOTG

S3 Ep6 - A fresh take on an old service: why emails are our “new” favorite thing! May 07, 2021

Show notes

Like in any good relationship, communication is king. Learn from experts on how to structure a communication campaign for your prospective patient, and how to make this process simple and streamlined.

For resource mentioned in this episode, visit karawarecoaching.com
The Kalish Institute Telehealth Business Essentials Bootcamp
Get GMOTG episodes, blog posts, resources right to your inbox
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris
Tell us what you would like to hear on GMOTG

S3 Ep5 - How to be seen as an expert and authority by your avatar Apr 30, 2021

Show notes

When your prospective patient says ‘yes’ and engages with your ad, where do they land after that? We’re going to explore how to continue their customized experience and why it is important to hold back on pushing the sale...for now.

For resource mentioned in this episode, visit karawarecoaching.com
The Kalish Institute Telehealth Business Essentials Bootcamp
Get GMOTG episodes, blog posts, resources right to your inbox
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris
Tell us what you would like to hear on GMOTG

S3 Ep4 - Choosing the right medium for your ad (best bang for your buck!) Apr 23, 2021

Show notes

In order to make our marketing efficient, we need to meet our prospective avatars where they are: mentally, and physically. This episode dives into the importance of true market research, the role social media can play in your practice, and offers some tips and tricks to make this step easy and effective.

Resources

For the resources mentioned in this episode, visit karawarecoaching.com
Kalish Institute Telehealth Business Essentials Bootcamp
Get GMOTG episodes, blog posts, resources right to your inbox
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris
Tell us what you would like to hear on GMOTG

S3 Ep3 - Breaking the inertia by grabbing their attention with an effective ad! Apr 16, 2021

Show notes

This season breaks down the myths of marketing and equips you with powerful tools to build better relationships with prospective patients

An object at rest will want to stay at rest, that is why the first step of the marketing yes ladder is breaking inertia. Learn how to encourage your prospect to say yes to small steps, rather than asking them to take a huge (and expensive) leap of faith into your practice.

For resources mentioned in this episode visit karawarecoaching.com
Get GMOTG episodes, blog posts, resources right to your inbox
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris
Tell us what you would like to hear on GMOTG

S3 Ep2 - Why Most Advertising is Totally Useless and What to do Instead Apr 09, 2021

Show notes

This season breaks down the myths of marketing and equips you with powerful tools to change your practice for the better.

In episode two, we identify two common marketing mistakes and hear renowned marketing expert Allan Dib, explain the importance of defining an avatar and joining the conversation that is in their mind for our marketing materials.

Resources:

For resources mentioned in this episode, visit karawarecoaching.com

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Tell us what you want to hear on GMOTG

S3 Ep1 - Marketing to Everyone is a Sure-Fire Way to Appeal to No One Apr 02, 2021

Show notes

Welcome to Season 3 of Good Medicine On the Go!

This season breaks down the myths of marketing and equips you with powerful tools to change your practice for the better.

In episode one, we hear renowned marketing expert Allan Dib, explain the importance of a niche, and how to choose one for your next marketing campaign.

Resources:

For resources mentioned in this episode, visit karawarecoaching.com
Get GMOTG episodes, blog posts, resources right to your inbox
The 2 Major Types of Marketing-And Which One is Better for Functional Medicine Providers?
GMOTG Nutrigenomics Case Study Virtual Events with Dr. Nathan Morris
Tell us what you want to hear on GMOTG

Season 3 Trailer - Reimagining Marketing: Simple Steps to Build Relationships and Strengthen Your Practice Mar 05, 2021

Show notes

We are excited to be back with you for Season 3, where we will be discussing marketing for your functional medicine practice. You are a great doctor, but maybe you’ve seen a low conversion rate or a dip in new patients since the pandemic forced many practices to go virtual. Marketing is the key to getting you back where you want to be, helping patients, and providing care. We know marketing can be intimidating, so this season, we will be breaking down what exactly marketing is, how to navigate it regardless of your business structure, and why it is applicable to every medical practice on the market – both new and old. Our goal is to show you how easy marketing can be, so you can get back to treating patients and not worry about your business.

Get GMOTG episodes, blog posts, resources right to your inbox

1-page Marketing Plan by Allan Dib

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