Fullerton Unfiltered

Latest Episodes:

796. Growth Without Losing Our Roots w/ Brian & Liz Fullerton Apr 04, 2025

Show notes

In this special episode, Brian and Liz pull back the curtain on the rebrand of their lawn care company and share the heart behind the fresh new look. It's a tell-all conversation about how the business has evolved, what's fueling their next chapter, and why—no matter how much changes—the values, vision, and passion that built it all are here to stay. If you've followed the journey from day one or are just joining the ride, this one's for you.

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Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

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Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

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795. Spring Fever: Chaos, Crashes & Fresh Equipment Apr 02, 2025

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The spring rush is here—and it's wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let's talk strategy, stress, and the sweet smell of fresh-cut grass on today's show.

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LMN Mastermind Sessions (Use code Brian).

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Brian's Lawn Maintenance On YouTube

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www.CycleCPA.com mention code: Brian to save $200.

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Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

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www.EquipmentDefender.com (Brians10 Save 10%)

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794. 10 Pro Secrets To Make Your Lawn Business Look More Professional In 2025 & Beyond! Mar 31, 2025

Show notes

Ready to stop looking like a "Chuck in a Truck" and start showing up like a legit lawn and landscaping pro? In this podcast, featuring the audio from a recent video on the Brian's Lawn Maintenance YouTube channel, Brian sharess 10 easy (but game-changing) ways to instantly boost your company's professional image.

We're talking everything from ditching that sketchy @gmail email to tightening up your voicemail, truck branding, and even your website. These quick wins will help you stand out from the competition, attract better clients, and make your business look like a million bucks — even if you're just getting started.

Whether you're mowing your first lawn or scaling past six figures, these timeless tips will have you looking clean, sharp, and hireable as heck. Let's level up!

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

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793. Invest to Grow: Why Postcard Marketing Is Your 2025 Power Move Mar 28, 2025

Show notes

In this powerful episode, Brian sits down with Samantha Heald, VP of Corporate Sales at PostcardMania, to unpack why "investing in direct mail marketing"—especially postcards—could be your smartest growth strategy in 2025.

As the economy continues to shift, lawn care and landscaping companies that double down on smart, targeted marketing are the ones pulling ahead. This episode explores how postcard campaigns aren't just an expense—they're a "scalable investment" that builds brand awareness, fills your route density, and brings in high-quality leads consistently.

Tune in to learn how real businesses are turning postcard marketing into ROI machines—and how you can, too.

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Get Brian's Free Newsletter

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

www.EarthWay.com (Brians10 Save 10%)

www.RhinoHitch.com (Brians10 Save 10%)

www.SureCanUSA.com (Brians10 Save 10%)

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792. All In This Spring: Big Investments, Bigger Anxiety, and Betting on the Future Mar 26, 2025

Show notes

This spring, we're going all in. In today's episode, I open up about the major investments we're making in our business—new equipment, team expansion, marketing pushes—and the very real anxiety that comes with it. We talk through the fears, the risks, and the weight of hoping these big moves actually pay off. If you're betting on growth this season and feeling that pressure in your gut, you're not alone. This one's for every entrepreneur who's taking the leap and trusting the process!

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Get Brian's Free Newsletter

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

www.EarthWay.com (Brians10 Save 10%)

www.RhinoHitch.com (Brians10 Save 10%)

www.SureCanUSA.com (Brians10 Save 10%)

www.ComfortTrim.com (Brians10 Save 10%)

791. Renewal Strategies That Work: How We're Locking in Commercial & Residential Clients for 2025! Mar 24, 2025

Show notes

In this episode, we're breaking down exactly what we're doing to renew both commercial and residential clients for the 2025 season. From follow-up strategies and timing to the scripts and tools we use, you'll get a behind-the-scenes look at how we lock in repeat business and keep our schedule full. Whether you're a solo operator or running a full crew, these tips will help you secure your client base before the season even begins.

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Get Brian's Free Newsletter

https://www.lawntrepreneuracademy.com/

LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

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www.SureCanUSA.com (Brians10 Save 10%)

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790. Scaling Smart: Mark Bradley on Growth Through Acquisitions Mar 21, 2025

Show notes

Today, we're sharing an exclusive clip from Wednesday night's LINK Membership call with Mark Bradley, where he breaks down the power of acquisitions to grow your business. Buying accounts, merging with other companies, and strategically expanding can be a game-changer—but it's got to be done right. Mark shares key insights on what to look for, how to make smart moves, and when acquisitions make sense for your business. If growth is on your radar, you won't want to miss this one. Enjoy!

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Get Brian's Free Newsletter

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

www.EarthWay.com (Brians10 Save 10%)

www.RhinoHitch.com (Brians10 Save 10%)

www.SureCanUSA.com (Brians10 Save 10%)

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789. The Route Density Playbook: Boost Profits & Efficiency w/ Brian Fullerton Mar 19, 2025

Show notes

Today, we're diving into the powerful concept of route density and how it became the biggest factor in our lawn care company's profitability and success. Over the years, we've had to refine, trim, and strategically build our routes to create a thriving business. It wasn't always perfect, but after a decade of fine-tuning, we've optimized our route density to maximize efficiency and profits. Now, we're sharing what we've learned so you can do the same. Enjoy!

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Get Brian's Free Newsletter

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

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www.RhinoHitch.com (Brians10 Save 10%)

www.SureCanUSA.com (Brians10 Save 10%)

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788. The Leanscaper Way: Eliminating Waste & Unlocking More Profit in Your Business Mar 17, 2025

Show notes

In this episode, we dive into The Leanscaper Way—a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today!

LINK Membership

Get Brian's Free Newsletter

https://www.lawntrepreneuracademy.com/

LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)

www.DarwinsGrip.com (Brians10 Save 10%)

www.Plow-Right.com (Brians10 Save 10%)

www.Ballard-Inc.com (Brians10 Save 10%)

www.EarthWay.com (Brians10 Save 10%)

www.RhinoHitch.com (Brians10 Save 10%)

www.SureCanUSA.com (Brians10 Save 10%)

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787. Winning Commercial Bids: Start Simple, Upsell Smart! Mar 14, 2025

Show notes

In this episode, we're breaking down a winning strategy for bidding on commercial jobs and getting your foot in the door—even if you're not the lowest bid! Learn how to start with a 'core essentials' package, then upsell additional services to maximize profits. If you're ready to grow your commercial accounts, this episode is packed with must-know tips!

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Get Brian's Free Newsletter

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LMN Mastermind Sessions (Use code Brian).

LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

Brian's Lawn Maintenance On YouTube

Brian's Lawn Maintenance On Instagram

www.brandedbullinc.com

www.CycleCPA.com mention code: Brian to save $200.

www.PostcardMania.com/Brian

Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

Brian's Lawn Maintenance "MERCH"

Our Affiliate Partners:

www.EquipmentDefender.com (Brians10 Save 10%)

www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

www.ProvenLocks.com (Brians10 Save 10%)