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    Business

    Fullerton Unfiltered

    A podcast show dedicated to those who are determined to take their business and their life to the next level!

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    Latest Episodes:
    806. Etch Outdoor's Big Move: Growth, Grit, and Going Bigger! Apr 28, 2025
    Show notes

    Today we're joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what's next for Etch as they level up in a major way!

    Connect with Sam: https://www.instagram.com/etchoutdoor/

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    805. Raising the Bar on Leadership w/ Sam Gembel Apr 25, 2025
    Show notes

    Today we're bringing you an exclusive excerpt from last week's LINK Membership call with none other than Sam Gembel, owner of Atlas Outdoors. Sam's built a powerhouse team and thriving company, and in this conversation we dive into what it really takes to be a strong, intentional leader in your business. Whether you've got one crew or ten, this is a must-listen for anyone looking to grow their team the right way!

    Connect with Sam: https://www.instagram.com/atlasoutdoor_official/

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    804. 3 Smart Strategies to Hire, Keep, and Motivate Great People! Apr 23, 2025
    Show notes

    Tired of saying, "I just can't find good workers anymore"? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    803. Spring Kick Off: 7-Figure West Michigan Grounds Services Is Taking Over! Apr 21, 2025
    Show notes

    We're kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    802. Friday Fun Recap With Brian & Liz from Leanscaper Miami Apr 18, 2025
    Show notes

    Join Brian & Liz for a lighthearted Friday recap from the Leanscaper event in Miami! We're breaking down highlights, behind-the-scenes moments, and sharing some laughs from an unforgettable week of networking, growth, and sunshine. Tune in for the fun!

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    801. Run What You've Got: You Don't Need Fancy to Win Apr 16, 2025
    Show notes

    You don't need the flashiest setup or brand-new gear to run a successful lawn care business. In this episode, Brian breaks down how "good enough" can still get the job done—and get you paid. Let's kill the myth of perfection, ditch the rig envy, and focus on what really moves the needle: showing up and doing the work.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    800. Same Mission, New Look: The Story Behind Our Brand Refresh Apr 14, 2025
    Show notes

    In this episode, Brian shares the behind-the-scenes journey of rebranding Brian's Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    799. Scaling Chaos: When Little Problems Turn into Big Ones Apr 11, 2025
    Show notes

    In this episode of Fullerton Unfiltered, we're digging into how small mistakes and overlooked details can snowball into major setbacks when scaling your lawn care or landscaping business. Whether it's sloppy systems, poor hiring, or pricing missteps—these tiny cracks can break your business if you're not careful. Learn how to spot the warning signs early and build a solid foundation for smart, sustainable growth in the green industry.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    798. Maximize Profits in 2025: 6 Proven Ways to Build Route Density in Your Lawn Care Business Apr 09, 2025
    Show notes

    In this episode, I'm sharing 6 powerful ways to boost your lawn care profits by tightening your routes and building better route density in 2025. Less drive time, more mow time — let's turn your schedule into a money-making machine.

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


    797. Our Brand New Bobcat L28 Loader Just Arrived! Apr 07, 2025
    Show notes

    We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn't be more excited!

    LINK Membership

    Get Brian's Free Newsletter

    https://www.lawntrepreneuracademy.com/

    LMN Mastermind Sessions (Use code Brian).

    LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible).

    Brian's Lawn Maintenance On YouTube

    Brian's Lawn Maintenance On Instagram

    www.brandedbullinc.com

    www.CycleCPA.com mention code: Brian to save $200.

    www.PostcardMania.com/Brian

    Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company

    Brian's Lawn Maintenance "MERCH"

    Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025

    EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)

    Our Affiliate Partners:

    www.EquipmentDefender.com (Brians10 Save 10%)

    www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!)

    www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4

    www.ProvenLocks.com (Brians10 Save 10%)

    www.DarwinsGrip.com (Brians10 Save 10%)

    www.Plow-Right.com (Brians10 Save 10%)

    www.Ballard-Inc.com (Brians10 Save 10%)

    www.EarthWay.com (Brians10 Save 10%)

    www.RhinoHitch.com (Brians10 Save 10%)

    www.SureCanUSA.com (Brians10 Save 10%)

    www.ComfortTrim.com (Brians10 Save 10%)


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