Full-Time Influencer Podcast

Latest Episodes:

My Best & Worst Year Yet: 2021 Year End Recap | S1 E17 Dec 29, 2021

Show notes

2021 was by far the best year in my career but also the worst year for me mentally. In this episode, I'll be going over what happened to my business in 2021 and also providing some personal life updates. I'll discuss the goals I set for myself at the start of 2021, and how many of those I managed to achieve. This also is the LAST episode of Season 1 of the Full-Time Influencer podcast, and we'll be coming to you in Jan 2022 with a brand new season!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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Timestamps:

(4:25) - Review of 2021 goals and resolutions, including Dream Day.

(11:13) - Breakdown of 2021 achievements, lessons, and feelings.

(21:50) - Creation of full-time influencer podcast & clothing line,

(29:32) - Best but hardest year mentally, experienced burnout.

(33:03) - Cannot lose skills gained, despite others' actions.

(36:49) - Achieved most goals, but not specific numbers or YouTube channel.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How YouTube Helped Her Create & Live Her Dream Life (Ft. Cup of TJ) | S1 E16 Oct 11, 2021

Show notes

YouTube has always been one of the best platforms for curating an engaged audience who really connect with you as a creator, and today we’re speaking to someone with years of experience creating long form videos. TJ from Cup of TJ shares her expert knowledge on growing your channel through searchable content and YouTube Shorts.

In the past 5 years, TJ from Cup of TJ has been a nomadic travel vlogger exploring Asia, an at-home cook bringing fun into the kitchen, a coach helping hundreds of creators grow their channels, AND a television actress, all thanks to the power of YouTube, and today she’s sharing with us her top tips for success on the platform.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-16

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Download the FREE Ultimate IG Monetization Guide HERE

If you want to make influencing a successful side hustle or profitable career then you need this guide! We cover the 11 ways that you can make money from Instagram right now (even if you don't have a ton of followers!)

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Timestamps:

(1:28) - Taiwanese nomadic journey: quitting job, building audience

(6:46) - Starting YouTube and Instagram during first year of nomadism

(7:46) - Choosing YouTube over other platforms, passion for being on screen

(12:45) - Key viral video that changed the game

(28:26) - Food space profitability, message of sending the right information

(32:06) - Passion for coaching, creating videos, and acting

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How to Network & Score Brand Deals as an Influencer (Ft. Christine Tran) | S1 E15 Oct 04, 2021

Show notes

The best thing about being an influencer is getting paid to do what you love - yet not many people understand how to monetize their accounts.

If you’ve ever wanted to learn how you can establish your value on Instagram, then you’ll love today’s post and podcast. We’re talking to Christine Tran from @tourdelust about how she managed to turn her passion into a full-time career. Christine isn’t just one of the most business-savvy influencers I know - but a master networker. Tune in to get her tips for getting paid whether you’re starting a side hustle on Instagram or want to increase your earnings.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-15

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Timestamps:

(6:51) - Time to reach 100k followers and go full-time.

(7:51) - Success and monetization opportunities led to quitting job.

(11:43) - Learning to monetize gifted trips and collaborations.

(26:18) - Pivoting to lifestyle and fashion content.

(38:38) - Reels and first viral reel.

(46:58) - Future of brand, pivoting to lifestyle, and starting a family.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How He Grew from 20k to 150k Followers on Instagram Using Reels (Ft. Jerome Poirier) | S1 E14 Sep 20, 2021

Show notes

In today’s highly digitized world, it’s more important than ever to incorporate short-form videos into your content strategy, and when done right, they can result in virality and propel you to success. If you’re new to social media content - or creating videos in general, you might be at a loss for where to begin. Fortunately, we’ll be tapping the expertise of Jerome from (@jerometraveller) to help you get started today!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-14

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Timestamps:

(2:40) - Starting Instagram & his your original goal

(3:06) - Taking photography seriously & start of his growth

(6:22) - Talent vs learning and continuous practice and hard work

(26:38) - Jerome’s thoughts when reels first came out

(39:46) - Opportunities he’s gotten since starting Instagram?

(41:53) - Pursuing content creation full-time

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How He Grew 700k+ Followers in ONE MONTH with Reels! (Ft. @yk) | S1 E13 Sep 13, 2021

Show notes

Have you heard about the creator who grew 700K followers in just one month using Reels? YK became interested in photography at the age of 17, when he would go for walks and take photos in his free time, but didn’t recognize it as his passion until a few years later when he realized how big his casual hobby had become. Today, thanks to the power of short-form video, his hobby has gained him a collective following of 2.8 million followers across Instagram and Tiktok, and he’s sharing with us his top tips for social media growth through videos.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-13

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Timestamps:

(1:26) - Started photography and Instagram; grew to 300,000 followers.

(4:52) - Early adopter of TikTok; grew account to large following.

(6:58) - Transitioned from photography to short-form videos; experimentation is key.

(11:30) - Rapid traction on TikTok and audience translation to Instagram.

(13:53) - Find successful ideas and make them your own.

(29:51) - Rapid growth on both platforms; changes to future career plans?

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How to Calculate Your Rates as an Influencer | S1 E12 Sep 06, 2021

Show notes

Struggling to calculate your rates as an influencer? There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-12

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Timestamps:

(1:52) - Encouragement to price yourself properly and charge what you're worth.

(5:11) - The standard rate on Instagram is 1% of your following.

(10:51) - Using the 1% method to calculate rates has drawbacks.

(17:17) - Understanding reach and CPM is important.

(21:49) - Trust built with audience is what makes influencer marketing so powerful.

(27:35) - A reasonable range for influencer rates is $20 to $50.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How Influencers Make 6-7 Figures & Beyond | S1 E11 Aug 30, 2021

Show notes

Have you ever seen content creators sharing their amazing lives online, and wondered, “How can they afford to do all this”? In today’s day and age, you can actually make a living just by posting on social media! Sound too good to be true? What if I told you influencers are actually making multiple 6 or even 7 figures? Today we’re diving deep into the ways that influencers can make money (brand deals, affiliate income, and more) and how you too can also do what you love for a living.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-11

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Timestamps:

(4:24) - Primary influencer income: brand deals.

(13:00) - Other sources: affiliate income.

(18:43) - Ad revenue, another common income stream for influencers.

(25:18) - Physical products as another income stream.

(35:25) - Coaching/memberships: another full-time income option.

(41:37) - Host/speaker income: another option for influencers.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Answering Your Questions: How Much I Make, How I Deal with Hate, and More! | S1 E10 Aug 23, 2021

Show notes

If you had the opportunity to ask an influencer with 500K+ followers any question, what would it be? Keep that question in mind- today we’re answering 21 questions from followers, covering topics like what to post when you’re starting out, how to land brand collaborations, and even an influencer’s salary! Whether you’re just curious about the lifestyle or a full-fledged influencer already, the info shared today will definitely be valuable.

(Correction: the amount of money YouTubers take home is RPM, not CPR!)

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-10

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Timestamps:

(2:25) - Are you an influencer, a content creator, or...

(7:19) - What do you think you should start posting to establish yourself?

(10:15) - How long it took Tina to get to her first 100K followers

(12:16) - Do you specifically have a budget set for travels?

(24:05) - Worst nightmare as an influencer

(25:14) - The most difficult part of your job?

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

The Dangers of Being an Influencer - What You Need to Know & How to Stay Safe | S1 E9 Aug 16, 2021

Show notes

As both a true crime junkie and an influencer in the public eye, personal safety is something I think about every day. Influencer’s lives include many aspects of physical safety that you wouldn't have to worry about if you didn’t have a following, including public solo shoots, meeting up with photographers, and posting your daily life, but online safety can’t be forgotten either: account security, social media scams, and the legal security of your content. Today we’re doing a deep dive into everything you should be aware of to stay safe as a content creator.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-9

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Download the FREE Ultimate IG Monetization Guide HERE

👉🏻 CLICK HERE TO GET THE ULTIMATE IG MONETIZATION GUIDE👈🏻

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Timestamps:

(1:02) - Story about Oregon trip from a few years ago

(7:49) - Be prepared when traveling to areas without signal

(9:18) - Safety tips for creating content and traveling alone

(20:43) - Safety measures when meeting new people online

(22:54) - Privacy concerns and internet safety

(41:16) - Legal and intellectual property safety: be aware and educated

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

How She Does It All: Instagram, Blogging, & Running a Successful Small Business (Ft. Lindsay Silberman) | S1 E8 Aug 12, 2021

Show notes

Everyone has to multitask, but influencers do it more than most, and Lindsay Silberman might do it most of all. Balancing a personal brand on Instagram, an extensive lifestyle blog, and a small business that grows every day could easily lead to burnout, but Lindsay is surviving and thriving, and she’ll be sharing her top tips for balance with you.

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-8

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Timestamps:

(4:15) - Lindsay's move to Miami and what sparked it.

(5:24) - How journalism background helped transition to content creation.

(13:50) - Value of adding blog posts to campaigns for influencers and brands.

(23:36) - Transition from travel to beauty and skincare.

(29:41) - Journey of creating and selling hotel lobby candles

(45:49) - Breakdown of income streams: brand sponsorships, hotel lobby candle, affiliate income.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube