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    Business

    Full-Time Influencer Podcast

    At the Full-Time Influencer podcast, we discuss all things influencer and social media with your host Tina Lee. Tina is a full-time influencer, content creator and online educator who started with just 300 followers on Instagram 6 years ago and grew her personal brand into a successful business that now reaches over 700k+ people. Do you feel stuck in the 9 to 5 grind and KNOW that you’re meant for more? If so, tune in each week as we share tips that help aspiring creators like you become a full-time influencer so you can also do what you love for a living!

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    Copyright: © 2021 Full-Time Influencer Podcast

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    Latest Episodes:
    5 Stages Every Influencer Goes Through (& How YOU Can Get to the Next Level) | S2 E10 Mar 21, 2022
    Show notes

    When looking back at my own social media journey, it occurred to me that there are generally 5 different stages every influencer or creator tends to go through. From posting privately to becoming a full-blown multi-figure business owner, it is important to evaluate where you currently stand. In this episode, I break down the 5 different stages, as well as the mindset shifts one should enact to visualize the next step and level up!

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-10

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    👉 FREE NEW TRAINING: https://successfulinfluencer.comSave your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

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    Timestamps:

    (2:28) - Private party: sharing with friends, no public content.

    (7:11) - Transition time: testing as a content creator.

    (10:57) - Grow and network: improve content and streamline creation.

    (18:30) - Full-fledged content creator: making a full-time income.

    (26:04) - Time management: learn to manage time for business success.

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    Gen Z vs Millennial: Hear from the Generation Shaping the Future of Social Media (Ft. Lucy Q) | S2 E9 Mar 15, 2022
    Show notes

    The Instagram 2022 trend report highlighted Gen-Z as the tastemakers for the future of content creation, and today we're sitting down with the token Gen-Z of the Full-Time Influencer team: Lucy!

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-8

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    Timestamps:

    (1:47) - Criteria of a person born as Gen Z

    (6:28) - Platform of choice and fashion differences

    (10:41) - Differences in TikTok and Instagram communities

    (15:26) - Paid gigs, rate differences

    (23:46) - Gen Z prefers video to photos

    (26:40) - How authenticity makes Gen Z’s follow you

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    Influencer Therapy: Anxiety, Cyber Bullying, Loneliness & More | S2 E8 Mar 07, 2022
    Show notes

    Have you ever wished you had a therapist that was rehearsed in the ins and outs of the influencer industry? We often resort to friends and family to seek out advice but it can be hard when they do not understand the full scope of what being an influencer in this day and age means. Enter the new mini-series on the Full-Time Influencer Podcast: The Influencer Therapy Sessions, where I answer all your social media qualms to be the support system that is missing from this highly demanding industry.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    Interested in submitting your frustrations and issues as a creator? DM us on Instagram! @fulltimeinfluencer.co

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    Timestamps:

    (2:55) - Overcome self-doubt as a new content creator

    (5:18) - Anxiety about showing face; cyberbullying

    (9:02) - Privacy concerns, especially as a young female

    (11:46) - Dealing with friends noticing influencer transition

    (15:43) - Feeling lonely due to lack of interest from friends

    (18:20) - Need for social media detox after a few months

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    How to Navigate Global Crises & Social Activism on Social Media | S2 E7 Mar 01, 2022
    Show notes

    As an influencer, how are we held responsible when it comes to dealing with international turbulence? Does our audience expect us to speak up? Do we take a pause in our regular content posting schedule? No matter what you stand for and where you come from, you will inevitably encounter conflicts that may need addressing. In this episode of the Full-Time Influencer podcast, I discuss my thoughts on how to navigate social activism on social media in the most authentic way possible.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-7

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    👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels.Join now to skyrocket your following on ReelsRocketShip.com

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    Timestamps:

    (3:26) - Prioritize mental health over channel consistency and growth.

    (4:06) - Understand core audience's stances and be respectful.

    (7:12) - Educate yourself before sharing news, graphs, and fundraisers.

    (9:17) - Staying silent is a personal choice, and that's okay.

    (12:12) - Influencers have the power to bring about change.

    (13:52) - Be authentic and avoid performative activism when reposting.

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    Why Your Engagement is Dropping & What To Do About It | S2 E6 Feb 21, 2022
    Show notes

    Have you been agonizing over your engagement recently? Here’s why you shouldn’t be so quick to panic. Across the board, many accounts are experiencing the same exact thing. With continuous platform updates and changes in follower behavior, a dip is only natural. But it can be amended by implementing the right knowledge and mindset. In this episode of the Full Time Influencer podcast, I walk you through why your engagement sucks and the steps you can take to get it back on the right track for linear growth.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-6

    Sources mentioned:

    FTI post mentioned: Should you delete your account and start over?!

    Account mentioned: @ariel.land

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    Timestamps:

    (1:33) - Creator worth is not based on numbers

    (4:39) - Instagram changes affecting feed and platform

    (8:48) - Platform changes and increased competition decrease reach

    (12:03) - Large break from social media leads to engagement dip

    (20:01) - Lack of reels is main reason for engagement dip

    (25:10) - Mindset important, don't let numbers determine self-worth

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    Using Pinterest to Increase Traffic & Income (Ft. Kate Ahl) | S2 E5 Feb 16, 2022
    Show notes

    As a digital content creator who is more heavily reliant on social media platforms such as Instagram, you might have thought about expanding your content to Pinterest, only to quickly abandon the idea because it seemed impossible to comprehend and decipher. Kate Ahl, the grandmaster of all things Pinterest, would be the first to tell you that this is a huge mistake and you are quite literally leaving money on the table! Tune into this episode of the Full Time Influencer Podcast to learn how you can take advantage of Pinterest and increase your traffic and income.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-5

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    Download the FREE Ultimate IG Monetization Guide HERE

    If you want to make influencing a successful side hustle or profitable career then you need this guide! We cover the 11 ways that you can make money from Instagram right now (even if you don't have a ton of followers!)

    👉🏻 CLICK HERE TO GET THE ULTIMATE IG MONETIZATION GUIDE👈🏻

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    Timestamps:

    (2:38) - Pinterest journey and growing passion for the platform

    (6:58) - Pinterest is a search and discovery platform

    (9:18) - Creators for traffic, suitable demographics and popular topics

    (12:48) - Best ways to approach Pinterest for various niches

    (18:03) - Pinterest's adaptation to video content in 2022

    (39:51) - The importance of follower count and expected growth

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    How to Juggle Multiple Platforms as a Creator (Ft. Katie Steckly) | S2 E4 Feb 07, 2022
    Show notes

    Katie Steckly is a jack of all trades when it comes to social media. Just name a platform and you can bet she is on it! She is active on everything from YouTube to Instagram, while also juggling a weekly podcast, as well as managing a creative service business. Needless to say, she wears a lot of hats, which is why I wanted to sit down and discuss all things social strategy with her in this episode of the Full-Time Influencer Podcast.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-3

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    Timestamps:

    (2:01) - YouTube creator & digital entrepreneur, and how she started

    (12:59) - Turning point for growth and monetization on Instagram and YouTube.

    (17:23) - Branching out into podcasting after YouTube and Instagram.

    (27:07) - Experienced burnout from juggling multiple platforms and unnecessary pressure.

    (39:25) - Separating podcast from YouTube, reasoning behind it.

    (45:56) - Helping other creators repurpose their content on all platforms

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    How She Grew 3.5M Followers Across IG, TikTok, & YouTube with Short-Form Video Content (Ft. Miki Rai) | S2 E3 Jan 31, 2022
    Show notes

    Now, more than ever, is the best time to become a creator thanks to short-form content, enthusiastic viewers, and the reach of multiple different platforms.

    In this episode, Miki, discusses how she utilized her niche in the health field to jumpstart her social media following. Now, she has over 2.3m followers on TikTok, 700k subscribers on YouTube, and 490k followers on Instagram! In this episode, Miki reminisces on how her niche has helped her to reach virality on the ultimate trifecta of social media platforms, as well as some of the insider tips and tricks she gained throughout the past few years.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-4

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    👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

    -----------

    Timestamps:

    (1:56) - Background and platforms used

    (6:15) - Turning point when taking content creation seriously

    (8:44) - Repurposing content across platforms

    (12:55) - Impact of YouTube shorts on growth

    (16:33) - Content creation as a full-time job

    (33:03) - Future plans beyond YouTube, TikTok, and Instagram

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    How She Grew 100K+ in ONE DAY! (Ft. Karen X Cheng) | S2 E2 Jan 17, 2022
    Show notes

    In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app.

    We sit down with my friend, Karen Cheng from (@karenxcheng), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. This is an episode you do not want to miss, especially if you are still learning how to utilize the power of Reels to grow your own account.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-2-

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    Timestamps:

    (2:14) - First video made after leaving Microsoft & her virality

    (6:55) - Break down what goes into virality and her process

    (14:27) - Emotions she looks to invoke in people watching videos

    (25:28) - Reels helped propel more growth afterwards

    (36:55) - Growth with reels and success on TikTok and YouTube Shorts

    (43:42) - Changes in approach to creative work as an influencer & future plans

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


    5 Instagram Changes & Predictions for 2022 | S2 E1 Jan 10, 2022
    Show notes

    New year, new me- and new Instagram?

    Last year, Instagram made some very big changes, and they’re planning to make a few more this year as well. In this episode, we’ll be discussing the 5 biggest changes coming to Instagram this year, as well as a few predictions for the app’s future.

    Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

    CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-1

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    Timestamps:

    (2:28) - Emphasis on video, particularly reels.

    (9:58) - Possible phase-out of regular video, introduction of 3-minute reels.

    (11:55) - Introduction of more editing tools and fun effects for reels.

    (12:29) - Concern that aesthetic reels may become too saturated.

    (15:45) - Increased user control over the interface.

    (26:51) - Focus on supporting creators for full-time careers.

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    Don't forget to follow the Full-Time Influencer on: Instagram | YouTube


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