Field and Garden with Lisa Mason Ziegler

Latest Episodes:

#50: Flower Farming Mythbusters Oct 04, 2021

Show notes

What is holding you back from pursuing your flower farming dreams? Is it because you don't think you have enough land, or a tractor, or even a greenhouse? I am living proof that to get in and start a flower farming business you do not have to have this long laundry list of what we think are "must-haves"! Plus, in this episode, I am busting other common myths. Friends, there has never been a better time to become a flower farmer or to hit the reset button on an existing business. I'd love to walk with you! Lisa's Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, And More!

#48: Meet Course Students That Joined Our Team! Oct 02, 2021

Show notes

Friends, I am so pleased to introduce two ladies to you that I came to know as students of our courses. Both have gone on to become valuable team members here at TheGardenerWorkshop.com. Please welcome Anne Phythyon of Franklin Flower Farm and Jessi Graven of Blue River Blooms. I asked them to share some insights into our course communities and lessons, and how the courses have affected their businesses. I am so grateful to have them on board! Learn more about Lisa's course and the other TGW flower-based business courses here.

#49: Florist Buying Local: Flower Co-ops with Ellen Frost Sep 30, 2021

Show notes

In this replay of The Florist Buying Local Show, Ellen Frost is sharing about some of the flower co-ops she does business with. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

#46: Surviving Flower Farming Sep 28, 2021

Show notes

Revisiting and reconnecting with why we are cut-flower grower business owners or aspiring to be. There is only one person in a business that can change the way business goes -- the person at the top, us. Burnout and overwhelm are most often self-induced problems, and we allow it. It doesn't have to be this way. Hope this gives you ideas and hope. ---Lisa

#47: The Flower Farmer Show: Forcing Amaryllis & Paperwhite Bulbs with Val Schirmer Sep 25, 2021

Show notes

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, I am talking with Val Schirmer about forcing amaryllis & paperwhite bulbs and her online course. Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com Val's course: Forcing Glorious Blooms for the Holidays and Beyond! Connect with Val on Instagram: Three Toads Farm

#44: Florist Buying Local: Selling Weddings by Color and Style with Ellen Frost Sep 23, 2021

Show notes

I believe this topic is the one piece of going with locally grown flowers that holds conventional florists and designers back from taking the local plunge. But as Ellen reveals in this episode, that with a different approach to selling weddings locally grown flowers actually opens the door to new markets and allows the creative juices to really start flowing. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

#45: Revealing the Flagship Course of Flower Farming School Online Sep 21, 2021

Show notes

I haven't done this before. Running you through our flagship course, class-by-class, session-by-session Flower Farming School Online- The Basics, Annual Crops, Marketing, & More! I'm sharing the lessons, topics, what I was thinking, and why I felt like it is important. Plus, I'm answering those questions I hear the most and sharing what some of my students are saying about the course. I loved reviewing my course again to record this episode-- it lights me on fire to be reminded of all the pieces and parts that I've gathered to help you find your treasure in the flower farming business. Friends, I hope this helps you to see what could be just around the corner for you. Get on my waitlist! Enrollment for my course only opens once a year for 5 days in October. Once on my waitlist, we will send you reminders when enrollment opens, PLUS I will send you my very best resources! Learn more about Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

#42: Introducing: Course-by-Course, Session-by-Session Sep 19, 2021

Show notes

Folks this is the first time I've offered something like this. In this series of six episodes, I am going to walk with you through our flower-based business courses, course-by-course, session-by-session along with the respective instructors. We will be answering all those questions we hear over and over like: Who is this instructor to teach this course? Who should take these courses? What exactly does this course teach? How long does it take to go through the school course? What kind of results should a student expect after taking this course? Can't wait to share these episodes in the coming weeks! Want to learn more about our courses? Visit TheGardenersWorkshop.com and sign up for the waitlists!

#43: Florist Buying Local: Sourcing for 6 Big Weddings in a Weekend with Ellen Frost Sep 16, 2021

Show notes

Florist Buying Local is a movement. It is the effort of Ellen Frost, the owner of the Local Color Flowers that is leading the way for florists and designers to learn that it is possible and profitable to source locally grown flowers. In this episode, Ellen shares the process she follows sourcing thousands of stems of locally grown flowers for this 6 wedding weekend that also has other events. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

#41: The Exciting Shift From Flower Farm to Virtual Learning Center Sep 14, 2021

Show notes

Well, folks after 23 years of intense flower farming (and lots of other stuff) we are transitioning my urban flower farm into a Virtual Learning Center. The only real change is we are no longer selling flowers---we are still growing a huge garden as in the past but with a different purpose: for teaching. This will allow us to focus our efforts on helping others grow! This is an exciting shift and also a bit hard for me--- but I'll push through my fear! Learn more about all that we are doing at TheGardenersWorkshop.com. Fondly, Lisa

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