Field and Garden with Lisa Mason Ziegler

Latest Episodes:

The Cool-Season Flower Chronicles: Week 3 Aug 19, 2021

Show notes

This week learn how to provide the growing conditions that help Cool Flowers thrive in cold weather. Watch the videos and request the resources: The Cool-Season Flower Chronicles series Links mentioned: Biodegradable mulch film Bio360 Silage Tarp Garden Hoe Row Cover Kit Link to cool-season seeds by category:Category – Plant seeds directly in the garden Category – Start seeds indoors Category – All cool season flower seeds Get the online course Cool Flowers, Beyond the Book for Flower Farming Why I love Poppies:Iceland Poppies Giant Poppy Pods

The Cool-Season Flower Chronicles: Week 2 Aug 18, 2021

Show notes

This week learn when and what to plant based on your winter hardiness zone and first and last frost dates. KUDOS to all that did their homework!!! Remember: The greatest Cool Flowers fail is to not plant them at ALL!!!!! Watch the videos and request the resources: The Cool-Season Flower Chronicles series The Cool-Season Flower Chronicles videos and resources HERE. Blog: Store Seeds Longer Why I love Rudbeckia— so many, long cut, pollinators, bright, easyPrairie Sun Indian Summer Goldilocks Triloba Double Daisy

The Cool-Season Flower Chronicles: Week 1 Aug 17, 2021

Show notes

This week talking about the life of the cool-season hardy annual and so much more. Everyone can plant this group---it's just that we may all plant at different times depending on where we are gardening.

Watch the videos and request the resources: The Cool-Season Flower Chronicles series

Find me over on TheGardenersWorkshop.com!

#32: The Pricing Game Aug 10, 2021

Show notes

Such a frustrating subject, how to price your flowers? Warning this episode is not going to tell you how much to sell a flower for. My suggestion is to stop asking how much? but to ask how do I figure out how much I need to sell my flowers for? Professional education is the ticket. If this question had a simple answer, it won't be in the top 5 questions I get weekly. Here is the thing-- pricing is unique to your business. You need to compare the fair market price (learn where to find reliable information), you have to know what you need to charge to make a profit. This process is very personal and unique to each business. There are no correct blanket pricing answers. The answer is found as a conclusion based on researching your region, the types of markets selling in, the market, and other variables. Pricing structure should be one of the early steps in starting your business. Having the flowers in a bucket harvested and not knowing is stressful and avoidable. Being a member of the Association of Specialty Cut Flower Growers is the beginning of that journey.

#31: Trust the Garden Aug 03, 2021

Show notes

My struggle since day one as a flower farmer? Thinking I needed more and more growing space. I expanded and expanded as I could being a city dweller and it worked. I successfully commercially farmed, made money, provided employment to my family and friends, and flowered southeastern Virginia for over 2 decades. Now, I’m in a full-circle moment. I am excited to take all my experiences and to focus my intentions on “growing intensively” on a smaller space as never before. Mentions: The Flower Farmer Show on Clubhouse (Audio Social App) Wednesdays at 1pm ET The Flower Farmer Show Facebook Group Connect with Lisa Live page Lisa's Blog: Hertzler Farm Going Down

#30: Running Out Of Fuel? Jul 28, 2021

Show notes

Oh boy, are you as exhausted, hot, overwhelmed, and as behind as I am? Sometimes just hearing others are suffering too helps—I know just recording this helped me! I hope one of my fixes will help you. Here are the two links I mentioned: Webinar request: Sunflowers for the WIn! Connect with me!

#28: Farmer-Florist with Jennie Love Jul 20, 2021

Show notes

Friends, are you considering doing events? Wondering how to make more from the flowers you grow? This episode can answer some of your questions and plant the seeds of opportunity. Jennie shares from her experiences that it is a reality to generate a 6-figure net income as a professional farmer-florist. I hope this episode gets you thinking outside of your current business box. Jennie's Online Courses: Making Workshops Work for You, on-demand and available year-round. Farmer-Florist School: The Wedding Process, enrolls October 15-19, 2021, and school stats November 3. Enjoy! Lisa

#27: More on Lisianthus Jul 13, 2021

Show notes

Well, friends more on growing Lisianthus. When I posted on social media about the way I handle growing them in the field of my little urban farm--it really sparked questions and conversation. So this episode touches on more and recaps some of those posts and the video I previously shared on social media. You will find links to all here on my post: Answering Lisianthus Questions. I hope this is helpful and encourages you to grow these beauties. Lisa www.TheGardenersWorkshop.com

#26: The Flower Farmer Show Jul 06, 2021

Show notes

I am so pleased to share our latest project: The Flower Farmer Show. Currently, it is a talk show that I host over on the Clubhouse social media app on Wednesdays at 1pm ET. But expect more coming down the pike friends! The Clubhouse app is available to iPhone and Android users. It is a social media platform that works through your cell phone number. You can't just join, but have to have an invite. So, if you want to listen in, download the app and ask around on other social media platforms if anyone has invites to share-- you'll get one :). At this time Clubhouse does not offer recordings for replays, listen live. Request to join the closed Facebook Group: The Flower Farmer Show Clubhouse

#25: They Said It Couldn't Be Done! Jun 29, 2021

Show notes

Friends I want to encourage you to keep after your dream! Even if you are a new gardener, live in the middle of the city, don't have much land, and/or can't have a greenhouse---you can become a flower farmer, I did! Focus on what you can do, not on what you can't do with what you have. Mentions: The Flower Farmer book By Lynn Byczynski Our flower-based business online courses.