Field and Garden with Lisa Mason Ziegler

Latest Episodes:

#68: Meet Dani Winters of Winters Farm Florals Nov 20, 2021

Show notes

I love stories of people returning home to the family business. Even though, in this case, it may be a new twist on the business. Doing it with family is just the best. I enjoyed chatting with Dani WInters of Winters Farm Florals to learn about her family's farm on the Eastern Shore of Maryland and how she has taken a little piece of it to start her cut-flower growing business. Dani grows on 1 acre and sells to florists and designers. She shares how the course Growing Cut Flower Crops in Hoop and Greenhouses is helping her to grow. Connect with Dani: Instagram Website Learn more about Steve and Gretel Adams course: Growing Cut-Flower Crops in Hoop and Greenhouses – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!

#54: Go Inside Growing Cut Flowers Crops in Hoop and Greenhouses Nov 18, 2021

Show notes

In this episode, we go inside the syllabus/outline of Gretel & Steve Adams course: Growing Cut Flowers in Hoop and Greenhouses. If you have questions on what is included in this course, this deep dive with Gretel and Steve should answer them. The once-a-year enrollment opens in mid-November and school starts in January and runs for 6 weeks. Learn more about the course and get on their waitlist: Growing Cut Flowers in Hoop and Greenhouses Connect with Steve and Gretel: Sunny Meadows Flower Farm website Instagram Facebook – Lisa Ziegler The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!

#67: The Blow That Almost Derailed the Book Cool Flowers Nov 16, 2021

Show notes

This episode is about the struggle I was up against while I was writing Cool Flowers. When I first saw the surveyors next door it paralyzed me. I wasn't sure how I would focus to write a book, but I did it and came through with a fresh perspective. I hope that sharing this may help others that are facing this type of loss. Read the blog This Side of the Fence. Doug Tallemy's book Bringing Nature Home – Lisa Ziegler Founder of The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!

#55: Farming Update with Steve & Gretel Adams of Sunny Meadows Flower Farm Nov 11, 2021

Show notes

I loved talking to Steve and Gretel about all that's happening on their farm. Boy, they just keep moving forward in the flower farming industry! I highly recommend following them on social media because the posts and videos are inspiring. Sunny Meadows Flower Farm Website Instagram Facebook Learn more about Steve & Gretel's course plus get on their waitlist: Growing Cut-Flowers in Hoop and Greenhouse

#66: Florist Buying Local: Flower Subscriptions Nov 09, 2021

Show notes

In this episode, Ellen Frost of Local Color Flowers, a design studio in Baltimore, Maryland, explains how flower subscriptions were one of the first pieces of starting her business over a decade ago. She shares the styles of flowers she offers using locally sourced flowers. She shares marketing tips and how subscriptions evolved to a new model during the pandemic. Ellen answers lots of great questions from farmers and others. Good info!

Connect with Ellen: Local Color Flowers Instagram

Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing

Florist Buying Local: Instagram Facebook

The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online. Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!

#64: Florist Buying Local: The Florist & the Farmer, Ellen Frost & Laura Resnick Nov 04, 2021

Show notes

In this episode, Ellen (the florist) is chatting with Laura Beth Resnick (the farmer) of Butterbee Farm. Laura Beth is one of Elen's main suppliers for her Baltimore Maryland design studio. Laura Beth is answering questions along with Ellen and Laura Beth shares her journey of building her customer base. Connect with: Florist Buying Local on Instagram, Clubhouse, Facebook Laura Beth Resnick on Instagram, Facebook Ellen Frost on Instagram, Facebook Learn more about Ellen's course: Florist School Online: Growing Your Business With Local Flower Sourcing

#63: Meet Becca Muller of LocaFlora Nov 02, 2021

Show notes

What an inspiring conversation! I loved learning about Becca Muller and her flower shop LocaFlora. Her shop is located in Gettysburg, PA, and sources all of the flowers, plants, and gifts locally year-round. Such an inspiring business model and journey. Becca shares her experience as a student of Ellen Frost and her course Growing Your Business With Local Flower Sourcing. Be sure to check out this VIDEO and ARTICLE about LocaFlora. Connect with Becca: www.locafloradesigh.com Instagram Facebook Get on Ellen's course WAITLIST

#62: Go Inside: Growing Your Business With Local Flower Sourcing Oct 28, 2021

Show notes

I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as a perfect match for my cut-flower growing business. I literally thought, if only my commercial customers could learn from her how local is really a benefit for designers, florist shops, and really anyone in the cut-flower chain. Join me as Ellen and I walk through all the sessions in her course and hear from her what they are all about. I can say wholeheartedly that this course will benefit anyone in the cut-flower industry. It is targeted at florists, farmer-florist, and event designers, but if these people are your customers, it can help your business too. Mentions: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost. Syllabus from Ellen's Course Book: Flower Confidential by Amy Stewart Connect with Ellen: Florist Buying Local Instagram Local Color Flowers Instagram

#61: The Secret Power of Local Flowers, meet Ellen Frost Oct 26, 2021

Show notes

I loved this conversation with Ellen of Local Color Flowers. I feel like I am even more equipped to talk about why local flowers are better all the way around. It's another important piece of the pie of building our respective businesses. Enjoy! Mentions: Request Ellen's replay webinar: Dried Wreath Making Tips Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost. Syllabus from Ellen's Course Connect with Ellen: Florist Buying Local Instagram Local Color Flowers Instagram

Sunny Meadows Flower Farm: Meet Steve and Gretel Oct 23, 2021

Show notes

I met Steve and Gretel Adams years ago at an Association of Specialty Cut Flower Growers conference where we were both speakers. Before I really got a taste of their teaching style, I was struck by how connected they are to each other. I recognized immediately that this type of relationship can lead to great things in a business and that is exactly what these two have created with Sunny Meadows Flower Farm located in Columbus, Ohio.

This episode is a replay of a Facebook Live we did with Steve and Gretel in 2020. It will introduce you to them and what they are doing plus they answer questions submitted during the live event.

Steve and Gretel are innovative, smart, and hardworking--- the recipe for amazing success.

I am so pleased to be able to bring you their teachings and vast experience and knowledge in a course. Links below to connect with them and to learn more about their course in the Flower Farming School Series.

Flower Farming School Online: Growing Cut-Flowers in Hoop and Greenhouses with Steve and Gretel Adams

Get instantly Steve & Gretel's PDF: Favorite Ranunculus & Sources.

Learn more about Sunny Meadows Flower Farm

Our TOPPODCAST Picks

Follow Us

Stay Connected

Field and Garden with Lisa Mason Ziegler

Related Podcasts

Links

Stay Connected