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    Home & Garden

    Field and Garden with Lisa Mason Ziegler

    Join Lisa Mason Ziegler of The Gardener’s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

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    Copyright: © Lisa Mason Ziegler

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    Latest Episodes:
    #59: Florist Buying Local: Teaching Customers About Seasonality and Local Sourcing Oct 21, 2021
    Show notes

    Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost, she is sharing how to educate customers about seasonality and locally grown flowers. Ellen discusses this and so much more plus answering your questions. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

    #58: Farmer-Florist School Student Experience: Heather's Flower Farm Oct 19, 2021
    Show notes

    My chat with Heather of Heather's Flower Farm about her business and the nuggets she took away from the Farmer-Florist School Online brought several great points to light. Hope you enjoy it as much as I did! Connect with Heather's Flower Farm on Instagram. Learn more about the course Farmer-Florist School Online: The Wedding Process. Visit TheGardenersWorkshop.com for more farming and business online courses.

    #57: Farmer-Florist School Online, The Wedding Process Chat with Students Oct 19, 2021
    Show notes

    This episode is a replay of a live Clubhouse chat with Jessi Graven of Blue River Blooms and Anne Phythyon of Franklin Farm. They are sharing their takeaways from Jennie Love's course Farmer-Florist School Online: The Wedding Process. Interestingly enough, neither of these flower farmers do weddings- yet...feel like anyone selling flowers will benefit from this business packed course. Learn more about Farmer-Florist School Online: The Wedding Process with Jennie Love. Join us on the Clubhouse every Wednesday at 1:00 PM ET for a live chat and ask your questions. Download the phone app, join Clubhouse and then join our club: Flower Farming. Learn more about our farming and business schools: TheGardenersWorkshop.com

    #55: Farmer-Florist School, What's Included? with Jennie Love Oct 16, 2021
    Show notes

    Just as promised, we are going through another of our School course lessons with the instructor! Jennie Love's course: Farmer-Florist School Online: The Wedding Process is all about the business side of doing weddings--BUT here's the thing the lessons in this course can be applied to any flower-related business. From finding clients, marketing, managing bride customers, crop planning, top crops to grow, contracts, pricing and so much more! Join Jennie and me as we walk through the syllabus. Learn more about Farmer-Florist School Online: The Wedding Process Jennie also has an on-demand course Making Workshops Work for You that includes all the steps to offer, host, sell, and manage workshops.

    #56: Flower Business Opportunities, a Roundtable Discussion with the Pros Oct 15, 2021
    Show notes

    This episode is packed with information from cut-flower industry leaders that have firsthand experience of where we are and what the future holds for flower-based businesses. Join me along with Dave Dowling, Jennie Love, Ellen Frost, and Steve & Gretel Adams for an inspiring and informative talk. Guests online course pages for more information on each: Farmer-Florist School: The Wedding Process, 2021 Enrollment October 15-19, School starts November 3 Florist School School: Growing Your Business With Local Flower Sourcing, 2021 Enrollment November 5-9, School Starts January 3 Flower Farming School: Growing Cut-Flowers in Hoop & Greenhouses, 2021 Enrollment November 19-23, School Starts January 5 Flower Farming School: Bulbs, Perennials, Woodies, & More! 2022 Enrollment June 14-18 2022, School Starts July 8 Flower Farming School: The Basics, Annual Crops. Marketing, & More! 2022 Enrollment October 1-5, School Starts November 1, 2022

    #54: Florist Buying Local: 2022 Forecast & What Florist and Growers Should Do To Prepare Oct 14, 2021
    Show notes

    Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost she is sharing what we can expect from the 2022 wedding market. Plus, how florist sourcing local flowers and growers can best prepare for the coming season. Ellen discusses this and so much more plus answering your questions and we even hear from one of the Growers that Ellen buys from each week and actually multiple times a week enjoy. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

    #43: The Flower Farmer Show: Answering Your Questions Oct 12, 2021
    Show notes

    The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, I am answering some questions submitted on The Flower Farmer Show Facebook Group, join us there! Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com

    #53: Florist Buying Local: Winter Sourcing Altering your Designs Oct 11, 2021
    Show notes

    Ellen Frost, a designer in Baltimore, MD, continues sharing some of her strategies of how she continues to source from local cut-flower growers during winter: altering her designs. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

    #52: Florists Buying Local: Winter Sourcing Oct 11, 2021
    Show notes

    Ellen Frost, a designer in Baltimore, MD, shares in this episode how she continues to source from local cut-flower growers during winter. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

    #51: That Reason Might Just Be Fear... Oct 05, 2021
    Show notes

    I know from firsthand experience how fear can derail us. I was so afraid of taking my flowers to that first florist I almost didn't do it! I'm sharing my experience of how I overcame that fear. Learn more about me and my course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

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