Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
On today’s episode we’re learning from Jules Miller. She’s the Founder of The Nue Co and - she’s so awesome. I really love this episode. We talk about her path to starting this business with her grandpa, a chemist slash formulator slash professor at Cambridge. We chat about learnings that come from raising circa 36m dollars, and her approach to launching this business. It’s a real cracker. You’re going to love it.
The Nue Co is an Interhealth Brand. They believe in interconnecting all aspects of our health. By treating our physical, mental, social and environmental well-being as one ecosystem, we can positively impact the health of humankind. Founded by Jules Miller in 2017, The Nue Co creates health supplements, made from clean and sustainable ingredients created to deliver proven results. Each tincture, powder, capsule, and spray delivers evidence-based solutions for improving energy, focus, mood, skin, sleep, and digestion. All of The Nue Co.'s products are responsibly sourced from around the world. 95% of the packaging materials are infinitely recyclable and supported by the brand’s in-house recycling program.
LINKS WE MENTION:
The Nue Co's Instagram
Jules' Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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On today’s episode we’re learning from Allison Ellsworth, the founder of Poppi.
There’s some seriously cool insights in this episode... We talk through her approach to raising money in the early days and why you shouldn’t take stupid money. Her recent moment of partnering with jlo. Mind blowing stuff. And her explosive growth after going on shark tank plus everything in between. This is an episode that shows you the power of having a truly great product. I’ve come off this episode feeling so inspired and charged for my own journey. This is the kind of thing that really lights me on fire so I hope you love it too!
If you haven’t heard of it before Poppi it’s the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide in retail and quickly became an Amazon best-seller.
Allison Ellsworth is Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide at retail and quickly became an Amazon best-seller.
LINKS WE MENTION:
Allison's Instagram
Poppi's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me is Jing Gao, the founder of Fly by Jing.
Where highly charged flavors meet 100% real ingredients. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen.
We’re chatting about her successful kickstarter campaign that lead to over 3000 customers at launch, the key moments of growth that have lead to an 8 figure revenue business in 2 years and key learnings that women-in-progress can keep in their back pocket.
LINKS WE MENTION:
Fly by Jing's Instagram
Jing's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today on the show we’re chatting to Cara Oppenheimer about her new venture, goodbuy. And this episode is a little different to our usual ecomm founder stories. I came across a post on LinkedIn by Cara announcing her new brand and realised straight away that we have a lot of synergies in the missions that we have between goodbuy and Female Startup Club. We both strive to empower small business owners in ecommerce to create successful businesses; make money and be happy and fulfilled in life. And the way she’s doing that is through a ridiculously simple chrome extension.
It’s the easy button for conscious shopping!
The way it works is that once you add it to your browser it automatically intercepts all your online shopping searches (think mega-retailers like amazon and target), and diverts you to the same products from over 183,000 small businesses.
The database has over 19 million products to ensure you get exactly what you need, the moment you need it, and shows you these products from a values-aligned small businesess like AAPI-owned, American made, Black-owned, certified ethical, sustainable, women owned and so many others
They’re all about shopping small, shopping easily, and shopping what matters to you! How cool is that?
I loved this episode so much! It’s the first time I’ve spoken to someone who’s built a chrome extension and it’s fascinating to hear. We talk through what it actually takes to build something like this in tech as a non technical founder, why it matters and a few other gems. I hope you enjoy it too.
LINKS WE MENTION:
goodbuy's Instagram
goodbuy's Facebook
goodbuy's Pinterest
goodbuy's Twitter
goodbuy's TikTok
goodbuy's YouTube
goodbuy's LinkedIn
Cara's LinkedIn
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today we’re learning from Michelle Ranavat, she’s the founder of RANAVAT, a skincare line inspired by Indian beauty rituals.
With a background in science, 4 years of work at a prestigious finance firm on Wall Street and after 6 years of pharmaceutical sourcing, Michelle fused her expertise with a love and appreciation for artisanal Indian tradition.
Since the launch in 2017, RAVAVAT is now sold in department stores such as Neiman Marcus, Credo Beauty and specialty boutiques worldwide.
This episode is really cool, I got a lot out of the 6 questions at the end and I bet you’re going to as well. And if you do please do shout about it to someone who benefit from listening or share a cute post on social media tagging us so we can highlight you on our channels.
LINKS WE MENTION:
RANAVAT's Website
RANVAT's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today I’m joined by a very special friend of mine today, Lana Hopkins. Another Aussie! Lana has spent the last 10 years building consumer facing brands that blend tech and products.
She started her first venture, Mon Purse, in 2014 when we were just getting used to this new and exciting world of social media platforms like Facebook, after exiting in 2018 she’s now launching her latest venture, Some Place as the world starts moving into the metaverse.
some·place gives individuals the ability to collect, curate and flex their
NFT collections; in a social, 3D space and in real-life, via exciting augmented reality interactions. Now I have to say - I’m not entirely versed on all things NFT’s and crypto so I’m trying my best in this episode and I learn a lot from Lana. I hope you you do too!
LINKS WE MENTION:
Lana's Instagram
some·place's Instagram
Lana's Twitter
some·place's Twitter
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today we’re learning from Rachael Tyers, one of the women behind Aussie brand tbh Skincare.
Tbh is an Australian skincare range built specifically for the acne prone customer. The brand launched in March 2020 by Rachael and her mum with a novel treatment for acne, developed with a patented formula that targets biofilm in the skin. It’s pretty remarkable stuff that’s gaining crazy momentum because of how effective it is. And the proof is in the pudding - in the first 18 months of operating, they’ve hit more than 1m in sales and created a brand that’s impacting thousands of folks struggling with acne issues.
We talk about all the good stuff like how much she’s invested to get to these kind of numbers, how much she pays per influencer collab, what happened to their marketing plan when the iOS changes came in and how they currently acquire customers. It’s a really insightful chat and it opened my eyes to licensing formulas from other companies and the success you can have when you can pour fuel on the fire to accelerate growth.
LINKS WE MENTION:
Rachael's Instagram
TBH's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with, overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today on the show we are learning from Ariel Kaye, the founder of PARACHUTE.
PARACHUTE is a modern lifestyle brand committed to making you feel at home. Founded in 2014, it began as an online-only, direct-to-consumer brand with a curated assortment of impeccable bedding products. They've since expanded their product offerings into many areas of the home - including bath essentials, baby, rugs, even a mattress.
Today they have 9 brick-and-mortar retail around the US and plans to expand into more than 30 by the end of next year. In this ep we’re chatting through those first few years of building this business, an early mistake she made on getting started and the channels you might not have considered that are working well today.
LINKS WE MENTION:
Ariel's Instagram
PARACHUTE's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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