Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.
Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patches. And here’s a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.
That’s pretty Mighty I have to say, right? But what’s even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that’s not wildly inspiring I don’t know what is.
I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there’s one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.
Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you’ve gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.
Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn’t pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach’ which means they were always really resourceful. Which in turn makes them more attractive as a business to investors.
And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that’s what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you’ve proven traction and figured out the foundations. You might then find you don’t need to raise.
In this episode, we’re covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.
Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patches. And here’s a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.
That’s pretty Mighty I have to say, right? But what’s even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that’s not wildly inspiring I don’t know what is.
I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there’s one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.
Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you’ve gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.
Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn’t pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach’ which means they were always really resourceful. Which in turn makes them more attractive as a business to investors.
And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that’s what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you’ve proven traction and figured out the foundations. You might then find you don’t need to raise.
In this episode, we’re covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favorite woman. Truly. How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life, and everything in between.
It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcaster, best-selling author, diy guru, hilarious Instagrammer as well as an entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory.
For Lil it's nice to be working on the business every day, chipping away at it, working intentionally, because it does make the biggest difference. I love Lil's approach to the financial part of the puzzle. She's always - are the numbers reflecting our efforts? Are the numbers reflecting our decisions? If not, they're not doing it properly. Initially, she thought this was a really stringent and restrictive way to run the business. How can you be your full creative self if you have to think about numbers? But now, she loves seeing really clear boundaries and restrictions. Within that perimeter, you can make the best creative decisions. Knowing what you have, what you don’t have, what you need, what you don’t need.
Let's get straight into it.
LINKS WE MENTION:
Lil Ahenkan's Instagram
Flex Factory's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favorite woman. Truly. How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life, and everything in between.
It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcaster, best-selling author, diy guru, hilarious Instagrammer as well as an entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory.
For Lil it's nice to be working on the business every day, chipping away at it, working intentionally, because it does make the biggest difference. I love Lil's approach to the financial part of the puzzle. She's always - are the numbers reflecting our efforts? Are the numbers reflecting our decisions? If not, they're not doing it properly. Initially, she thought this was a really stringent and restrictive way to run the business. How can you be your full creative self if you have to think about numbers? But now, she loves seeing really clear boundaries and restrictions. Within that perimeter, you can make the best creative decisions. Knowing what you have, what you don’t have, what you need, what you don’t need.
Let's get straight into it.
LINKS WE MENTION:
Lil Ahenkan's Instagram
Flex Factory's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
We cover so much in this incredible chat - she’s a real force to be reckoned with. Now a killing entrepreneur, Lezlie also bravely opens up about what it means to fail a business. How to fail, make the cut, and move on. We learn a lot from others’ successes, but there’s undoubtedly, even more, to learn about failures. They’re just a little bit trickier to talk about.
Lezlie had no trouble pinpointing the exact reason her beloved luxury fashion brand, Hector, failed. And in this conversation, she’s ready to pass on her lessons. Number one derives from becoming a consumer of your own product, as is now the case with Mid-Day Squares. Number two is all about having those around you being able to support your product. Clothing line Hector was within the 1% price point. We’re talking high-end fashion. This meant Lezlie’s community couldn’t afford to support her. When launching Mid-Day Squares it became easy for people to buy her product. Easy for people to support. This all helps create virality. Number three is all around not putting herself out there enough. She was always behind the scenes. What is more engaging than seeing a 23-year-old running around NYC in heels trying to get into stores? If that’s not inspiring, I don’t know what is. But she didn’t show that. She didn’t know how to. How to tell her story. How to put herself out there. How to market herself.
At one point you need to know how to shut something down. A good Founder knows how to throw in the towel. So, she did. After 3 years. Took some time off and realized what to do differently in the next venture. Learning about Mid-Day squares you see how all of these learnings have really come into play to her approach this time around, and just goes to show how valuable it is to learn from your mistakes. Let's get stuck in!
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
We cover so much in this incredible chat - she’s a real force to be reckoned with. Now a killing entrepreneur, Lezlie also bravely opens up about what it means to fail a business. How to fail, make the cut, and move on. We learn a lot from others’ successes, but there’s undoubtedly, even more, to learn about failures. They’re just a little bit trickier to talk about.
Lezlie had no trouble pinpointing the exact reason her beloved luxury fashion brand, Hector, failed. And in this conversation, she’s ready to pass on her lessons. Number one derives from becoming a consumer of your own product, as is now the case with Mid-Day Squares. Number two is all about having those around you being able to support your product. Clothing line Hector was within the 1% price point. We’re talking high-end fashion. This meant Lezlie’s community couldn’t afford to support her. When launching Mid-Day Squares it became easy for people to buy her product. Easy for people to support. This all helps create virality. Number three is all around not putting herself out there enough. She was always behind the scenes. What is more engaging than seeing a 23-year-old running around NYC in heels trying to get into stores? If that’s not inspiring, I don’t know what is. But she didn’t show that. She didn’t know how to. How to tell her story. How to put herself out there. How to market herself.
At one point you need to know how to shut something down. A good Founder knows how to throw in the towel. So, she did. After 3 years. Took some time off and realized what to do differently in the next venture. Learning about Mid-Day squares you see how all of these learnings have really come into play to her approach this time around, and just goes to show how valuable it is to learn from your mistakes. Let's get stuck in!
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today on the show we’re learning from Nicole Centeno, the founder of Splendid Spoon.
The spark for Splendid Spoon came to Nicole in 2012. Working at Condé Nast and pregnant with her first son Grover, she came to realize how unattainable it was to achieve a healthy lifestyle alongside a demanding career and the day-to-day realities of being a working parent. What she wanted was to find a way to make nutritious, and, importantly, delicious plant-based food accessible to everyday Americans.
While working full time, Nicole began attending culinary school, dabbling in catering (by delivering soups on her lunch break that she’d cooked earlier that morning!), hosting pop-ups, and teaching cooking/nutrition courses at Columbia University. These experiences — coupled with her studies in diet therapies, a penchant for entrepreneurship, and a conviction that there must be a better way to eat well — convinced Nicole to take the leap and leave her corporate career to pursue food full-time.
What I love about this story, is that Nicole talks about having none of the business language, but all of the instincts when she was first starting out. She knew how to ask for things, she knew where she needed to get to but just didn’t have the language or the model to explain these things. This is so often the case for first-time founders. We know where we're going, and we have a plan, but we don’t speak the business jargon. In the end, the magic lay in being very passionate about what she believed in. That was the most powerful part of it. People had the conviction that she would keep trying. Had that tenacity, She had a story. With the key pieces to convince someone that she could make this bigger, she could get stuck in.
We’re covering her journey of side-hustle to 8-figure biz, the challenges that the food industry faces, and how to do a friends and family round. So much good stuff in here I know you’re going to love it!
And remember that if you want a signed copy of my book, this week and next I’m sending them out to anyone who creates a TikTok video about Female Startup Club. All you need to do is post the video and slide into my inbox at hello@femalestartupclub.com.
Have the best day and enjoy the episode, this is Nicole for Female Startup Club
LINKS WE MENTION:
Splendid's Website
Book: The Hard Thing About Hard Things
Book: The Artist's Way
Book; Soup Cleanse Cookbook
Blog: First Round Capital
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today on the show we’re learning from Nicole Centeno, the founder of Splendid Spoon.
The spark for Splendid Spoon came to Nicole in 2012. Working at Condé Nast and pregnant with her first son Grover, she came to realize how unattainable it was to achieve a healthy lifestyle alongside a demanding career and the day-to-day realities of being a working parent. What she wanted was to find a way to make nutritious, and, importantly, delicious plant-based food accessible to everyday Americans.
While working full time, Nicole began attending culinary school, dabbling in catering (by delivering soups on her lunch break that she’d cooked earlier that morning!), hosting pop-ups, and teaching cooking/nutrition courses at Columbia University. These experiences — coupled with her studies in diet therapies, a penchant for entrepreneurship, and a conviction that there must be a better way to eat well — convinced Nicole to take the leap and leave her corporate career to pursue food full-time.
What I love about this story, is that Nicole talks about having none of the business language, but all of the instincts when she was first starting out. She knew how to ask for things, she knew where she needed to get to but just didn’t have the language or the model to explain these things. This is so often the case for first-time founders. We know where we're going, and we have a plan, but we don’t speak the business jargon. In the end, the magic lay in being very passionate about what she believed in. That was the most powerful part of it. People had the conviction that she would keep trying. Had that tenacity, She had a story. With the key pieces to convince someone that she could make this bigger, she could get stuck in.
We’re covering her journey of side-hustle to 8-figure biz, the challenges that the food industry faces, and how to do a friends and family round. So much good stuff in here I know you’re going to love it!
And remember that if you want a signed copy of my book, this week and next I’m sending them out to anyone who creates a TikTok video about Female Startup Club. All you need to do is post the video and slide into my inbox at hello@femalestartupclub.com.
Have the best day and enjoy the episode, this is Nicole for Female Startup Club
LINKS WE MENTION:
Splendid's Website
Book: The Hard Thing About Hard Things
Book: The Artist's Way
Book; Soup Cleanse Cookbook
Blog: First Round Capital
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
Today is all about diving into the learnings of some of the highest rev-generating business founders that we’ve had on the show, those producing around the 9-figure mark. For those counting numbers in their heads right now, that’s revenue of 100 mil and above. Don’t worry, it took me a quick google search myself. This is an impressive and particularly interesting milestone for a business because of many reasons. It’s often said that in order to be considered as a potential investment by VCs, you should tell a convincing story which could catapult your startup to forecasts in the $100M annual rev mark. In other words, should a $100M revenue look realistic some point in your future, you’ll be catching some serious VC eyeballs. The funny thing is that when we look at the numbers, only 0.04% of companies ever reach that mark. And I can imagine that when we look at women-founded companies we can look to add another load of zero’s in front of that number. These are pretty slim chances of success, giving all the more praise to the female founders we’ve had on the show that are actively breaking through this glass ceiling.
On that note, I’m a bit hesitant to call these founders the most successful founders we’ve had on the show. Success in business isn’t just down to the level of revenue you’re creating. Whilst it’s important to audit what success looks like to you, there def isn’t a one size fits all approach here. You can aim for growth. You can aim for building an amazing community. You can aim for fame. You can aim for a sense of fulfillment. You can aim for happiness.
So, let’s get listening to the key learnings from the highest revenue generating business owners we’ve had on the show. Keep a pen and notepad at the ready, there is a LOT of food for thought here. Thank you so much for listening in. These are five women and conversations that have resonated with me enormously over the life-time of Female Startup Club, and I hope you’re able to get as much out of their journeys as I have. I’ll link each of their episodes in the show-notes if you want to dive deeper into each of their journeys.
And as always if you’re on your phone listening to this episode take a quick screenshot of the podcast and share it to your Instagram stories or leave us a review in your podcast app to help other ears find us. And of course… You’re always welcome to slide into DMs or my inbox bc you know how much I love to chat. Feel free to ask me any questions or share what you’re thinking. You can reach me directly at @dooneroisin in all the usual places.
So let’s get into it, here’s how to build a 9-figure empire.
Rowena Bird’s Instagram
LUSH’s Website
Amanda Klane’s Instagram
Yasso’s Website
Ju Rhyu’s Instagram
Hero Cosmetics’ Website
Elyce Arons’ Instagram
Frances Valentine’s Website
Leila Hormozi’s Instagram
Tara Bosch’s Instagram
SmartSweets Website
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today we’re learning from Samantha Brett who is the founder of Naked Sundays.
Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.
This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.
I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.
Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.
And while I’ve got you here! One quick thing. I’m giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way.
Let’s get straight into this episode! This is Samantha for Female Startup Club
**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
LINKS WE MENTION:
Naked Sundays' Instagram
Samantha's Instagram
Female Startup Club's Instagram
The BOGO App Website
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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