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    Business

    Imagine If, with Doone Roisin | Conversations on Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

    Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © 2022 Female Startup Club

    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    6 quick questions with Karen Danudjaja, Founder of Blume (part 2) Aug 11, 2022
    Show notes

    Today we’re learning from Karen Danudjaja, the founder of Blume.


    Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.


    We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.


    Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.


    The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.


    And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.


    Let’s get into this episode, this is Karen for Female Startup Club.


    LINKS WE MENTION:


    Karen's Instagram


    Blume's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to bootstrap a brand to $10M in sales, with Blume’s founder Karen Danudjaja (part 1) Aug 10, 2022
    Show notes

    Today we’re learning from Karen Danudjaja, the founder of Blume.


    Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.


    We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.


    Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.


    The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.


    And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.


    Let’s get into this episode, this is Karen for Female Startup Club.


    LINKS WE MENTION:


    Karen's Instagram


    Blume's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    Aspire website


    How I Built This Podcast


    Good to Great Book


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    6 quick questions with Claire Xue, Founder of Moodelier (part 2) Aug 09, 2022
    Show notes

    Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators, and entrepreneurs like you and me.


    In this episode, we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans, and her top pieces of advice.


    Claire addresses the issue that having the longevity to run a sustainable business is hard, but exploring the option of different streams of revenue helps enormously. It's important not to have all your eggs in one basket when it comes to the success of your business. The same counts for your marketing strategy. Constant evolution is necessary.


    Especially with the social media changes we're seeing at the moment, it's almost like everything you've been doing for the last 10 years is no longer working and serving. Figuring out a process for several platforms, and new platforms like TikTok. Trying out reels and video content, but also going to more in-person events, all comes together to give you a cushion when things undoubtedly change again.


    And if you want to get a free month-long trial of Norby just head over to the show notes where you can find the link!


    Let’s get straight into this episode, this is Claire for Female Startup Club


    LINKS WE MENTION:


    Moodelier's Instagram


    Claire's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    Hype Girl Hotline


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Norby Presents: Instagram’s coolest creator, Claire Xue, shares her bootstrapped journey building Moodelier (part 1) Aug 08, 2022
    Show notes

    Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators, and entrepreneurs like you and me.


    In this episode, we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans, and her top pieces of advice.


    Claire addresses the issue that having the longevity to run a sustainable business is hard, but exploring the option of different streams of revenue helps enormously. It's important not to have all your eggs in one basket when it comes to the success of your business. The same counts for your marketing strategy. Constant evolution is necessary.


    Especially with the social media changes we're seeing at the moment, it's almost like everything you've been doing for the last 10 years is no longer working and serving. Figuring out a process for several platforms, and new platforms like TikTok. Trying out reels and video content, but also going to more in-person events, all comes together to give you a cushion when things undoubtedly change again.


    And if you want to get a free month-long trial of Norby just head over to the show notes where you can find the link!


    Let’s get straight into this episode, this is Claire for Female Startup Club


    LINKS WE MENTION:


    Moodelier's Instagram


    Claire's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    Hype Girl Hotline


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    6 quick questions with Zoe Marshall, Founder of The Deep Podcast on Fire (part 2) Aug 04, 2022
    Show notes

    Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.


    From terminal parents to sex workers, extremists, and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.


    Cracked wide open by her past trauma, grief, and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetize something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.


    What I love so much about this episode is that Zoe is a real advocate for not doing it for the money. We've all heard it before. Follow your heart, not your head. Satisfy your passion, not your bank account. It can be frustrating to hear when the bills need to be paid, but there's some real truth to it. And that's not something we chat about enough on the show.


    Zoe's biz model with The Deep is essentially to provide great value to people. If more people followed this ideal, I think we, the planet, and our economy would all be a lot happier. If people see value in what you do, the money will follow naturally. Focus on your business and exceeding expectations, not how many figures you're bringing in. In the words of Zoe, don't be a slave to the dollars, and you'll be just fine. Come in clear with who you are, and what service you're giving the world and a lot of amazing things will come your way.


    If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.


    LINKS WE MENTION:


    Zoe's Instagram


    What's The Deep Instagram


    Zoe's Facebook


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Getting sued; the path to monetisation & killer advice for creating in a taboo space with The Deep’s host Zoe Marshall (Part 1) Aug 03, 2022
    Show notes

    Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.


    From terminal parents to sex workers, extremists, and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.


    Cracked wide open by her past trauma, grief, and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetize something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.


    What I love so much about this episode is that Zoe is a real advocate for not doing it for the money. We've all heard it before. Follow your heart, not your head. Satisfy your passion, not your bank account. It can be frustrating to hear when the bills need to be paid, but there's some real truth to it. And that's not something we chat about enough on the show.


    Zoe's biz model with The Deep is essentially to provide great value to people. If more people followed this ideal, I think we, the planet, and our economy would all be a lot happier. If people see value in what you do, the money will follow naturally. Focus on your business and exceeding expectations, not how many figures you're bringing in. In the words of Zoe, don't be a slave to the dollars, and you'll be just fine. Come in clear with who you are, and what service you're giving the world and a lot of amazing things will come your way.


    If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.


    LINKS WE MENTION:


    Zoe's Instagram


    What's The Deep Instagram


    Zoe's Facebook


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    6 Quick Questions with Lucy Goff, Founder of LYMA (part 2) Aug 02, 2022
    Show notes

    Today on the show we’re learning from Lucy Goff, the founder of LYMA. If you haven’t heard of LYMA before, it was started in 2018 as a powerful supplement specifically created to change people's lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category.


    Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they’ve been able to create, how she garnered a 5,000-person waitlist before launch, creating a product so good that it’s organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high-ticket items.


    When it comes to the marketing piece, Lucy really opened my eyes to something I hadn't thought of before. Marketing historically was relatively simple. Now it’s much more complicated. Awareness is the key to having success long-term. If no one knows about your brand, no one knows about your product. It’s a really crowded space because it all goes through the same social channels to the same audience. That’s why you need to do something different. Understanding what doesn’t work and making those mistakes helps you understand what will work ultimately.


    One definitive point of difference is to be the first brand to disrupt and move the supplement category along, as LYMA is. A story such as this one is something that works brilliantly for scoring those first PR pieces. Lucy made sure to make LYMA an all-around PR-focused product ahead of the launch. Knowing that a point of difference would naturally lead to interest, they kept their pre-launch effort pretty innocuous and vague to really hone in on that FOMO effect. It is this strategy that guaranteed a mighty 5000 people waitlist before launch and their first 1000 customers.


    If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that.


    Let’s get into this episode, this is Lucy for Female Startup Club.


    LINKS WE MENTION:


    LYMA's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Selling a $2,500 beauty product organically endorsed by Kim Kardashian with LYMA founder Lucy Goff (part 1) Aug 01, 2022
    Show notes

    Today on the show we’re learning from Lucy Goff, the founder of LYMA. If you haven’t heard of LYMA before, it was started in 2018 as a powerful supplement specifically created to change people's lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category.


    Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they’ve been able to create, how she garnered a 5,000-person waitlist before launch, creating a product so good that it’s organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high-ticket items.


    When it comes to the marketing piece, Lucy really opened my eyes to something I hadn't thought of before. Marketing historically was relatively simple. Now it’s much more complicated. Awareness is the key to having success long-term. If no one knows about your brand, no one knows about your product. It’s a really crowded space because it all goes through the same social channels to the same audience. That’s why you need to do something different. Understanding what doesn’t work and making those mistakes helps you understand what will work ultimately.


    One definitive point of difference is to be the first brand to disrupt and move the supplement category along, as LYMA is. A story such as this one is something that works brilliantly for scoring those first PR pieces. Lucy made sure to make LYMA an all-around PR-focused product ahead of the launch. Knowing that a point of difference would naturally lead to interest, they kept their pre-launch effort pretty innocuous and vague to really hone in on that FOMO effect. It is this strategy that guaranteed a mighty 5000 people waitlist before launch and their first 1000 customers.


    If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that.


    Let’s get into this episode, this is Lucy for Female Startup Club.


    LINKS WE MENTION:


    LYMA's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Fave Hits: 6 Quick Questions with Stephanie Lee, Founder of SELFMADE (part 2) Jul 30, 2022
    Show notes

    This episode is with Stephanie Lee from SELFMADE.


    SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics to the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.


    So much about our wellness has to do with our ability to self-trust, and turn into our self-worth, rather than look outside of ourselves. But our whole world and society tell us to look outside of ourselves. How do you gain that self-gain and trust? Beauty is something where women are already spending so much money, so much time. Women are already taking care of themselves. So why not use that to inject credible mental health? How do you fall down, be vulnerable, ask for what you need, and try again? It’s micro-moments. It’s not one moment, it’s a series of moments and conversations that helped Stephanie come to a point where she might have an answer to this.


    We chat a lot about the pitfalls of perfectionism in this episode, something close to my heart that we chat about often on the podcast. How as a woman, if you’re planning to be an entrepreneur, perfectionism is hugely common. We need to employ the idea that we can just put something out there and iterate along the way. So much of our paralysis comes from spinning in circles around certain things and running circles, whilst part of it is just putting it out, seeing how people react, and then changing it. Psychologically, perfectionism stops you from having to face failure. But it actually keeps you from moving forward. You should do this for youself and everyone who needs this. Not to be perfect.


    If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like-minded women in the ecommerce / cpg space and experts.


    LINKS WE MENTION:


    SELFMADE's Instagram


    Stephanie's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    Podcast: NPR's Hidden Brain


    Book: Daring Greatly by Brené Brown


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP


    Try Zapier for free today at zapier.com/STARTUP


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Fave Hits: Whitehouse staffer turned Beauty Entrepreneur, Stephanie Lee on creating the intersection between wellness & beauty with SELFMADE (part 1) Jul 29, 2022
    Show notes

    This episode is with Stephanie Lee from SELFMADE.


    SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics to the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.


    So much about our wellness has to do with our ability to self-trust, and turn into our self-worth, rather than look outside of ourselves. But our whole world and society tell us to look outside of ourselves. How do you gain that self-gain and trust? Beauty is something where women are already spending so much money, so much time. Women are already taking care of themselves. So why not use that to inject credible mental health? How do you fall down, be vulnerable, ask for what you need, and try again? It’s micro-moments. It’s not one moment, it’s a series of moments and conversations that helped Stephanie come to a point where she might have an answer to this.


    We chat a lot about the pitfalls of perfectionism in this episode, something close to my heart that we chat about often on the podcast. How as a woman, if you’re planning to be an entrepreneur, perfectionism is hugely common. We need to employ the idea that we can just put something out there and iterate along the way. So much of our paralysis comes from spinning in circles around certain things and running circles, whilst part of it is just putting it out, seeing how people react, and then changing it. Psychologically, perfectionism stops you from having to face failure. But it actually keeps you from moving forward. You should do this for youself and everyone who needs this. Not to be perfect.


    If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like-minded women in the ecommerce / cpg space and experts.


    LINKS WE MENTION:


    SELFMADE's Instagram


    Stephanie's Instagram


    Female Startup Club's Instagram


    Doone's Instagram


    Doone's TikTok


    Podcast: NPR's Hidden Brain


    Book: Daring Greatly by Brené Brown


    To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/


    Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP


    Try Zapier for free today at zapier.com/STARTUP


    Learn more about Dymo at Dymo.com


    In partnership with Klaviyo, the best email marketing tool for eCommerce businesses


    Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group


    Say hello to Doone: hello@femalestartupclub.com


    Female Startup Club + Clearco: Clear.co/partner/female-star

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


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