Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
This is Kristel de Groot for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - you probably know how hard it can be to generate revenue - it's bloody tough! you might have just started and made a few sales… you might have made a few thousand dollars in sales or maybe even a few hundred thousand - hell maybe you’ve made multi 7 figures in sales! Now imagine scaling your business to hitting $200 million in revenue. Imagine what that would look like from a supply chain point of view, a product development pov, the investment point of view.
That’s what Kristel de Groote did - all while she was in her 20’s. I know. Wild. Today’s episode is a reminder that when you stick it out for the long run, when you have a real purpose and drive to change the world - magical things can happen. Kristel built her company, Your Super, alongside her partner Michael in their early 20s after Michael battled cancer. They built it to $200m in revenue and then sold it to the Healing Company in 2022 for an undisclosed amount. This story starts with humble beginnings and it ends with so many brilliant learnings, I hope you love it as much as I do!
I particularly love the part of this episode where we talk about the bottleneck in your business. Your flailing SEO strategy? The manufacturer that just won’t get back to you in time? Problems with shipping delays? Practical complications can cause a headache, but when we get to the crux of it it’s you as a founder who determines the real cap. You are the bottleneck of your business. Some of the greatest growth that you will see happen in your company comes at times when you work on your personal growth. And by personal growth, I don’t mean having all the answers. It’s knowing that not knowing is your superpower. It’s knowing that you don’t need to know step 100 when you’re at step 1. It’s wholeheartedly finding peace with yourself when you are: on a seat at the table that you have built yourself.
And before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our recent episodes! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.
Let’s get into today’s episode, this is Kristel for Female Startup Club.
LINKS WE MENTION:
Your Super's Instagram
Kristel and Michael's Instagram
How I Built This Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Ami Bateman for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet fellow Aussie, Ami Bateman. Ami is the co-founder of Australia’s first just-add-water non toxic cleaning company Pleasant State. And this is the first in a mini series where we take you through Ami’s journey in starting Pleasant State right through to their just launched equity crowdfunding campaign. And it is SO interesting! We’re talking about the challenges that we still face as women entering the fundraising scene and what she’s learned trying to access more capital to scale their booming business. If you’ve ever thought about an equity crowdfunding campaign for your business - this is worth grabbing your notepad.
And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. A few weeks ago I shared something completely left of field to my usual content online - very personal - kind of gross - and it has just exploded online! I’m talking millions of views, thousands of followers, hundreds of new subscribers - press and syndication on other platforms - and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It’s free to use. It’s just a time investment. And it’s worth it. So go check out the video and then DM me if you want to learn more about TikTok! I’m thinking about putting together some TikTok assets to help kickstart your journey.
Alrighty let’s do this! This is Ami for Female Startup Club.
Check the video out here: https://www.tiktok.com/@dooneroisin
LINKS WE MENTION:
Pleasant State's Instagram
Ami's LinkedIn
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Ami Bateman for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet fellow Aussie, Ami Bateman. Ami is the co-founder of Australia’s first just-add-water non toxic cleaning company Pleasant State. And this is the first in a mini series where we take you through Ami’s journey in starting Pleasant State right through to their just launched equity crowdfunding campaign. And it is SO interesting! We’re talking about the challenges that we still face as women entering the fundraising scene and what she’s learned trying to access more capital to scale their booming business. If you’ve ever thought about an equity crowdfunding campaign for your business - this is worth grabbing your notepad.
And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. A few weeks ago I shared something completely left of field to my usual content online - very personal - kind of gross - and it has just exploded online! I’m talking millions of views, thousands of followers, hundreds of new subscribers - press and syndication on other platforms - and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It’s free to use. It’s just a time investment. And it’s worth it. So go check out the video and then DM me if you want to learn more about TikTok! I’m thinking about putting together some TikTok assets to help kickstart your journey.
Alrighty let’s do this! This is Ami for Female Startup Club.
Check the video out here: https://www.tiktok.com/@dooneroisin
LINKS WE MENTION:
Pleasant State's Instagram
Ami's LinkedIn
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Ju Rhyu for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! I’m coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet someone very very special. Ju Rhyu. She’s the founder of a company called Hero Cosmetics.
Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn’t hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it’s well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we’re digging into something VERY different and exciting and crazy. It’s her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it’s rare that we get to learn from someone who’s actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we’re in for a real treat today.
And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I’m talking millions of views, thousands of followers, hundreds of new subscribers, and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It’s free to use. It’s just a time investment. And it’s worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I’m thinking about doing some solo episodes where I break down some key strategies and answer some questions.
Alrighty let’s do this! This is Ju for Female Startup Club.
Check the video out here: https://www.tiktok.com/@dooneroisin
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Ju Rhyu for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! I’m coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet someone very very special. Ju Rhyu. She’s the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn’t hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it’s well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we’re digging into something VERY different and exciting and crazy. It’s her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it’s rare that we get to learn from someone who’s actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we’re in for a real treat today.
And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I’m talking millions of views, thousands of followers, hundreds of new subscribers and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It’s free to use. It’s just a time investment. And it’s worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I’m thinking about doing some solo episodes where I break down some key strategies and answers some questions.
Alrighty let’s do this! This is Ju for Female Startup Club.
Check the video out here: https://www.tiktok.com/@dooneroisin
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Jess Hatzis-Walker for Female Startup Club
Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Jess Hatzis-Walker. One of the co-founders behind the iconic skincare brand, Frank Bod. Frank Bod started a decade ago back in 2013 and through their strong original branding and an innovative approach to marketing grew it from $0-$100m+ business.
In this episode, we chat through what shifted the needle in scaling this brand, how early-stage founders should think about brand and Marketing in today’s world, and what Jess would do if she was starting it all again tomorrow.
I love the part of this episode where we dive into just how easy it is to get stuck in old habits, even when that's the total opposite of what you should be focusing on. It’s easy over time to get set in your ways and rinse and repeat things. But as founders, we have got to remember: the only thing scarier than a new idea is an old one. It's this idea that guides a lot of Frank Body's decision-making. When it comes down to it, a lot of money makes people lazy and stupid. Your best campaigns will be done on a shoestring budget. Have fun with it!
And if you haven’t downloaded our Grants doc yet - there are so many good ones ready to apply to this month! Like the Cartier Women’s Initiative where you can access up to $100,000 and the Fearless Fund x Tory Burch Grant where you can access up to $20,000. To download the list of every current grant you can apply to around the world right now, go to femalestartupclub.com/grants
Let's jump in, this is Jess for Female Startup Club.
LINKS WE MENTION:
Willow & Blake's Instagram
Frank Body's Instagram
Jessica's Instagram
My Millenial Money Podcast
She's on the Money Podcast
My Millenial Investor Podcast
To Be Magnetic Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Jess Hatzis-Walker for Female Startup Club
Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Jess Hatzis-Walker. One of the co-founders behind the iconic skincare brand, Frank Bod. Frank Bod started a decade ago back in 2013 and through their strong original branding and an innovative approach to marketing grew it from $0-$100m+ business.
In this episode, we chat through what shifted the needle in scaling this brand, how early-stage founders should think about brand and Marketing in today’s world, and what Jess would do if she was starting it all again tomorrow.
I love the part of this episode where we dive into just how easy it is to get stuck in old habits, even when that's the total opposite of what you should be focusing on. It’s easy over time to get set in your ways and rinse and repeat things. But as founders, we have got to remember: the only thing scarier than a new idea is an old one. It's this idea that guides a lot of Frank Body's decision-making. When it comes down to it, a lot of money makes people lazy and stupid. Your best campaigns will be done on a shoestring budget. Have fun with it!
And if you haven’t downloaded our Grants doc yet - there are so many good ones ready to apply to this month! Like the Cartier Women’s Initiative where you can access up to $100,000 and the Fearless Fund x Tory Burch Grant where you can access up to $20,000. To download the list of every current grant you can apply to around the world right now, go to femalestartupclub.com/grants
Let's jump in, this is Jess for Female Startup Club.
LINKS WE MENTION:
Willow & Blake's Instagram
Frank Body's Instagram
Jessica's Instagram
My Millenial Money Podcast
She's on the Money Podcast
My Millenial Investor Podcast
To Be Magnetic Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Emily Hamilton for Female Startup Club
Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Emily Hamilton, the founder behind one of the best-recognized brands in the market right now; Coco & Eve. Born and raised in Australia, Emily had a passion for beauty from a young age and always dreamed of creating her own line of products that would help women feel confident and beautiful. Today we’re digging into the Coco & Eve playoff to understand what made this brand garner a 47,000-person waitlist for their Shampoo & Conditioner and 10s of millions of reach before launch, what a proof of concept actually means and Emily’s thoughts on capital as a totally bootstrapped founder still with 100% of her company.
And if you haven’t downloaded our Grants doc yet - there are so many good ones ready to apply to this month! Like the Cartier Women’s Initiative where you can access up to $100,000 and the Fearless Fund in partnership with Tory Burch Grant where you can access up to $20,000. To download the list of every current grant you can apply to around the world right now, go to femalestartupclub.com/grants
Let's jump in, this is Emily for Female Startup Club.
LINKS WE MENTION:
Coco & Eve Instagram
Coco & Eve TikTok
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Emily Hamilton for Female Startup Club
Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Emily Hamilton, the founder behind one of the best-recognized brands in the market right now; Coco & Eve. Born and raised in Australia, Emily had a passion for beauty from a young age and always dreamed of creating her own line of products that would help women feel confident and beautiful. Today we’re digging into the Coco & Eve playoff to understand what made this brand garner a 47,000-person waitlist for their Shampoo & Conditioner and 10s of millions of reach before launch, what a proof of concept actually means and Emily’s thoughts on capital as a totally bootstrapped founder still with 100% of her company.
And if you haven’t downloaded our Grants doc yet - there are so many good ones ready to apply to this month! Like the Cartier Women’s Initiative where you can access up to $100,000 and the Fearless Fund in partnership with Tory Burch Grant where you can access up to $20,000. To download the list of every current grant you can apply to around the world right now, go to femalestartupclub.com/grants
Let's jump in, this is Emily for Female Startup Club.
LINKS WE MENTION:
Coco & Eve Instagram
Coco & Eve TikTok
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This is Monica Grohne for Female Startup Club.
Hi! It’s Doone here, your host and hype girl popping into your ears on from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their business to 7,8 and 9 figures in annual recurring revenue; we talk about what’s working now and what’s not working. And we love to dig into the money piece and the challenges that come from going through those hard times.
Today on the podcast, we’re learning from Monica Grohne. Monica is the Founder & CEO of Marea - a menstrual wellness company supporting you with the foundational nutrition needed for healthier, happier cycles. Monica spent 17 years struggling with PMDD before discovering the life changing benefits that nutrition could have on helping her live without the cyclical roller coaster. And I LOVE this episode. Monica has built the business to $50k monthly revenue without spending a cent on paid ads and this is a really important conversation around building your business and proving the concept before you start to invest in paid growth. She also shares some great marketing tactics she’s been using recently!
And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants. The Cartier women initiative is open at the moment and it’s one of my faves!
Let’s get into this episode, this is Monica for Female Startup Club.
LINKS WE MENTION:
Monica's Instagram
Marea's Instagram
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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