Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard) Sep 01, 2020

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Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) What you’ll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SEO Without Link Building (Chase Reiner with Jason Barnard) Aug 25, 2020

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Chase Reiner with Jason Barnard at Kalicube Tuesdays Chase Reiner talks to Jason Barnard about his SEO strategy (without link building). There is so much said and written about PageRank and the importance of inbound links to any SEO strategy. What Chase talks about is whether link building is necessary for an effective for SEO. He then goes onto explains how he manages to build successful SEO strategies without doing any link building. Chase has amassed a following 37.4k subscribers on YouTube which leads to the discussion of how suggestion based algorithms on YouTube, Facebook and Google are becoming more important to the user experience. Creating content worth looking at and how to retain an audience once a brand grows is vital to any brands success. Kalicube Tuesdays: SEO Without Link Building. With Chase Reiner. What you’ll learn 00:20 Introducing Chase Reiner 01:48 Getting a place in Google's Knowledge Graph 03:41 SEO without link building – are links still important? 05:10 Suggestion based algorithms on YouTube, Facebook and Google 06:40 The significance of being an entity in the Knowledge Graph 10:15 White hat Vs. black hat techniques on user signals 12:00 What influenced Chase to find his platform for SEO? 21:40 Is Chase now satisfied with his position? 24:14 Owning your own Brand SERP 26:16 Building relationships with content and engaging the audience 28:30 How can you maintain engagement with larger audiences? 35:40 Creating content that truly engages your audience 36:50 Taking control of your content 37:43 Remaining consistent Special offer from SEMrush : 2 weeks free Guru account this way >> Special offer from Wordlift : 10% lifetime discount this way >> Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 26th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Google Discover and Other Push Features (Jes Scholz with Jason Barnard) Aug 18, 2020

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Jes Scholz with Jason Barnard at Kalicube Tuesdays Jes Scholz talks to Jason Barnard about Google Discover and other pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz. What you’ll learn 00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph 03:15 What is Google Discover?05:15 How does Google Discover work? Clue: it's a push technology06:24 Google Discover uses the Knowledge Graph and the Topic Layer07:07 The clarification of what the Topic Layer is08:19 An example of how Google Discover markets to you09:14 The precision of Google Discover10:32 How many steps ahead are Google Discover11:43 Google invading your privacy 12:37 A dig into Google's graveyard13:26 Google Discover as a social media14:50 How do you post directly to your Brand SERP?16:30 Google People Card17:30 The challenge of getting into the Knowledge Graph19:30 How Google Discover relates to the Knowledge Graph22:34 Are there other push features beyond Discover?24:08 Every entity needs a home25:40 Why organisation is key for your content27:53 The importance of being in control of your database29:20 The flaw of defining your company as only the product you provide Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 18th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Consumer Behaviour and Attention Manageament (David Amerland with Jason Barnard) Aug 11, 2020

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David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. What you’ll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David’s Personal Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone’s attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect? Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 11th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard) Aug 04, 2020

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Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians ... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control. Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more ! 53 stunningly interesting minutes and an incredibly insightful conversation. Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin. What you’ll learn 00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending’ indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing Subscribe to the podcast Subscribe here >> This episode was recorded live on video August 5th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >> Special offers... 10% off the schema plugin for Wordpress. This is tool I have been using for the Entity Based Content Model I keep mentioning in the series. Absolutely stunning results in ranking, visibility, traffic and knowledge graph presence... and it is the easiest tool from adding Schema.org markup on the market to use (even without schema markup skills). Plus they have an awesome client support and really get into helping you get the most out of it. 100% recommended. If you have been thinking about getting great schema markup on your site, and now want to take the plunge, get 10% discount on Wordlift here >> (this offer includes a rather generous and confident 14 day, no questions asked money back guarantee) 2 weeks Guru account free. This way for 2 weeks free Guru with SEMrush - the best bang for your buck in the SEO tool space right now :)

Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard) Jul 28, 2020

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Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you’ll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship 09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being nice Helpful Resources About Gaining Return on Relationship Whilst Being Good to People Digital Marketing in 2022… Just Because You CanBusinesses No Longer Have the Luxury of Compartmentalizing Customer ExperienceVoyageRaleigh Magazine | Raleigh’s Most Inspiring Stories: Meet Ted Rubin Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Vetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard) Jul 21, 2020

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Matthew Tenney with Jason Barnard at Kalicube Tuesdays Matthew Tenney talks to Jason Barnard about researching people. The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual. The single most important takeaway is that you'll do well to evaluate an expert through Google’s eyes. Matthew and Jason discuss in detail that, when researching, you should think more in terms of entities than authors, or people... and look at those entities from the perspective of how Google perceives their Expertise Authority and Trust (E-A-T). During the podcast Matthew goes on to point out the fundamental importance of using structured data and the sameAs property to indicate connections in a way that Google understands. They move onto using Google Trends as a way to evaluate a person's popularity... but also that it can be a limited since most people's names do not generate enough search volume for Google Trends to pick up on them. Then onto Google's Knowledge Graph – something Jason is especially keen to talk about - specifically how to influence it. To conclude, Matthew talks about the methods and tools he uses in his vetting procedure to find out as much as possible about an author or entity online. The perfect conclusion to a great conversation! Kalicube Tuesdays: Vetting Experts Through the Eyes of Google. With Matthew Tenney. What you'll learn 00:25 Introducing Matthew Tenney00:55 Why vetting on Google doesn't always work01:46 Creating a knowledge panel03:10 How to vet in the eyes of Google through an entity 04:25 Do you trust Google's results on a person?04:32 If you want a great Brand SERP that emphasises your E-A-T, you need Google to recognise you as an entity05:48 Looking at Google's Knowledge Graph06:05 Is Google moving away from Wikipedia/Wikidata to new trusted sources for information such as Crunchbase?07:36 Building an entity using structured data 09:42 Show to check author/entity authoritativeness through Google’s eyes10:10 Using Google trends to vet people12:45 Why Google trends does not always work for entities 14:34 Is it even worth vetting someone anywhere else besides Google?14:50 Why offline trust and authority signals also count15:47 Taking the offline and moving it online effectively16:54 Why using Kalicube.pro to measure the quality and control of your own Brand SERP is a good idea19:38 Influencing and educating Google to suit you (as an entity)20:30 How to leverage tools such as Google autocomplete and Google autosuggest 21:08 Why Facebook, YouTube and LinkedIn and Bing are also important22:23 Bing’s Knowledge Graph22:40 Matthew's very own (rather good) vetting procedure Learn more about nailing your place in the Knowledge Graph (without a Wikipedia page) Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 21st 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Your Business Means Nothing if People Can’t Find You (Ryan Foland with Jason Barnard) Jul 14, 2020

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Ryan Foland with Jason Barnard at Kalicube Tuesdays Ryan Foland talks to Jason Barnard about business and marketing. Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :) Ryan talks about his concept of the invisible like - a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I then pull in SEO - how all this could apply to Google and more specifically E-A-T. Ryan beautifully circles back from authority and trust to his 'invisible like'. And we end with the delightful approach that you should 'treat people as people' for your business to thrive. Brilliant;, and well worth listening to. What you will learn 00:50 - Introducing Ryan Foland03:40 - The definition of a personal brand (and how to get yours right)06:00 - You don't exist if people cannot find you08:00 - The invisible like - what it is and how to use it11:00 - Using inbound marketing to help people find your business11:50 - Why brands need to rely more on their employees' online reach14:55 - Why empowering your employees is a boon and not a risk16:00 - How the relationship between brands and their employees boosts E-A-T for SEO17:40 - Why all of this is the new link building18:50 - Do you get hired for your expertise or your experience?21:00 - Definitions of Expertise, Authority and Trust…21:30 - Why Authority is actually Validation (and how to leverage it)22:40 - Get ahead by sharing what didn't go right for you25:00 - How to motivate yourself in the face of content that doesn't appear to perform26:50 - Where and how to better invest in your employees Helpful Resources About Your Business Means Nothing if People Can’t Find You How Your Story Will Get You Hired (Even During a Pandemic)From Biotech To Media Disruptor: How Iman Oubou Used Her Story To Build A Women's Publishing Brand #1 Ranked Female Finance Influencer Winnie Sun Reveals Secret To Her Massive Success3 Actions To Help People Get To Know, Like, and Trust You Kalicube Tuesdays: Your Business Means Nothing if People Can’t Find You. With Ryan Foland. Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 15th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Standing Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard) Jul 07, 2020

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Patrick M Powers with Jason Barnard at Kalicube Tuesdays Patrick M Powers talks to Jason (M) Barnard about personal branding. In what turns out to be a wonderful conversation mostly about making the most of what you have. You don't need anything spectacularly special to stand out from the crowd. Small differences make all the difference when it comes to both personal and commercial relationships. Much of it is keeping people engaged, whether on or offline…. but most of all, embracing what makes you different and expressing it intellignetly. Amazing stuff. Makes 100% sense. I'm all on board. What you'll learn 02:00 Why a middle initial can be a great idea for online communication04:45 How to reactivate audience attention06:50 Using Quick Cut in video editing08:30 Why a three word title is perfect10:00 Using titles and subtitles to draw people in12:00 Stand out by being just a little bit different12:40 Why transactional questions are key14:00 Standing out in networking situations15:20 What is Quickfluence (and why that one word is so powerful)16:45 How you can use standard industry practices to help you stand out25:00 How to leverage the smallest tweaks to make the biggest difference Kalicube Tuesdays: Standing Out From the Crowd Without Doing Anything Exceptional. With Patrick M Powers. Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 7th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Golden Age of Influence Has Started Where is it Heading? (Neal Schaffer with Jason Barnard) Jun 30, 2020

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Neal Schaffer with Jason Barnard at Kalicube Tuesdays Neal Schaffer talks to Jason Barnard about influencer marketing. There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome ! We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result. Next, social media marketing. Social media is all about being personal, relatable and emotional. Remember, social media was made for people and brands are trespassing - a brand that uses social as a way to advertise themselves. Which is a mistake. One very interesting fact about social media that stands out for me is that 90% of people on social are lurkers, 9% are commenters and 1% are content creators. In short there are billions of people just waiting to consume and interact with great content. So, to become an influencer on social all you need to do is create quality content that is truly relevant to your audience, push it out to them and then collaborate with them. Simple. What you will learn 3:20 that older content sticks to top spot on the SERPs 5:40 the sources the trigger knowledge panels for authors 7:40 why people outperform brands on social 8:30 how small brands can outperform the big players on social 10:20 why branded search is so very important 12:00 why we have been miseducated about influencer marketing 15:10 what are the 6 pillars of digital marketing 17:40 who are the influencers you should work with 24:50 how rare content creators are 26:30 that social media is all about collaboration Helpful Resources About The Golden Age of Influence and Where it is Heading The Age of InfluenceThe Age of Influence: What is Influencer Marketing and the Future of Influence?What is Influencer Marketing Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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