Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard) Nov 10, 2020

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Nir Bashan with Jason Barnard at Kalicube Tuesdays. Nir Bashan talks with Jason Barnard about business strategies. Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do. Helpful Resources About Creativity as The Missing Ingredient in Most Businesses Today Coffee Break with Paul Reilly, Author of Selling Through Tough TimesPrioritising the Digital Detox Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 10th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard) Nov 03, 2020

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Melanie Deziel with Jason Barnard at Kalicube Tuesdays Melanie Deziel talks with Jason Barnard about content creation. In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large. So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :) Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 4th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Finding the Right Agency for your Brand (Joe Koufman with Jason Barnard) Oct 27, 2020

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Joe Koufman with Jason Barnard at Kalicube Tuesdays. Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies. Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability. Agencies are either generalist or specialist, and brands need to be sure to choose the right type of agency for their needs. Joe digs into the details of both types and what they might be able to bring to the table for a brand. Now, how to choose the right agency. Firstly identify if your problem is capacity or capability, then identify what you need the agency to do for you, and choose a specialist agency if your need is specific, or a generalist agency if you have a more generalised need. Then research the agencies, check they are recognised for the services you need (for example, by looking at their Brand SERP or checking guides such as Clutch.co ). Check costs match with your expectations and capacity, create a shortlist of agencies that can satisfy your needs... then choose the agency according to how you feel about the people you will be working with. Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 28th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Pratfall Effect (Geraldine DeRuiter with Jason Barnard) Oct 20, 2020

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Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. What you’ll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason’s story with the dictionary and the word ‘Zeugma’ 26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 21 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Nail Product Positioning (April Dunford with Jason Barnard) Oct 13, 2020

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April Dunford with Jason Barnard at Kalicube Tuesdays April Dunford talks with Jason Barnard about how to nail product positioning. In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business. What you’ll learn 00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element 02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offers for?08:12 The evolution of a brand's positioning09:45 How often should you reassess your positioning?11:02 What are the components of positioning?13:30 Thinking about the competitive alternatives15:12 What is the value of a product and why does it matter to the customer?15:37 What is ‘Market category’ in the components of positioning?16:28 The relationship between the components on customer-centric positioning18:00 Positioning of Kalicube’s Brand SERP course20:26 Brand SERP rankings22:22 Controlling your digital footprint23:15 What are the styles on positioning in a market?25:37 Smart glasses as an example of head to head style positioning28:00 The problems inherent in creating a new market Helpful Resources About How to Nail Product Positioning A Quickstart Guide to Positioning Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 14th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard) Oct 06, 2020

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Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you’ll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Winning the Digital Marketing Game (Duane Forrester with Jason Barnard) Sep 29, 2020

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Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! What you’ll learn 00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 30th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard) Sep 22, 2020

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Dennis Yu with Jason Barnard at Kalicube Tuesdays Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding. Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured. With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google. What you’ll learn 00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 Seizing opportunities08:30 Sometimes the experts do not know best09:04 Dennis Yu's experience as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful personal brand?19:40 Redefining personal branding20:28 Using WordLift to push entities into the Knowledge Graph20:58 Facebook ads and Dennis Yu24:12 Ranking in search and driving sales29:06 Google Vs. Yahoo: Why did Google win?32:57 How do you bring personal branding and high authority SEO together? Relevant Content: Personal Branding: How Does High Authority SEO Help You? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Updating Content as an SEO Strategy (Danny Goodwin With Jason Barnard) Sep 15, 2020

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Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO (Search Engine Optimisation) strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? What you’ll learn 00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal’s glorious Brand SERP05:41 Search Engine Journal’s SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Strategies to Grow Your YouTube Channel (Tim Schmoyer With Jason Barnard) Sep 08, 2020

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Tim Schmoyer with Jason Barnard at Kalicube Tuesdays Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube. For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly important to use YouTube analytics and the information as heard in this podcast to reach your intended audience. Tim’s channel ‘Video Creators’ offers insight for all small and prospective creators into what will help grow their channel. Using examples from his own experience as a YouTube guru he also goes onto explain how important different calls to action are and how to optimise your end screens can offer (and I went and did what he suggests.... and it works !) What you’ll learn 00:14 Introducing Tim Schmoyer00:50 Tim’s Knowledge Panel and why he should claim it02:15 Who does the Knowledge Graph associated with Tim?04:30 What does the Video Creators channel aim to do?05:30 Video Creators target audience06:40 What is a 'good' percentage of active subscribers08:32 How your call to action defines whether a video is successful11:00 Keeping subscribers engaged14:13 Is the goal always to get subscribers?15:30 A quick explanation of YouTube's algorithm17:40 How do you assess how satisfied a YouTube user is?19:10 Personalised experience on YouTube20:19 How to gain subscribers without asking for people to subscribe?22:03 Click-through rate (CTR) onto another video23:09 Adding an end screen call to action for a video that is not made yet24:05 How useful are end screens on your channel?26:00 The trick of linking out on YouTube28:05 How the algorithm deals with internal linking 29:44 An example of how Video Creators helped a channel have explosive growth32:20 What you can learn from digging into YouTube analytics33:18 How to plug something in the middle of the video without losing viewers?34:15 What are ‘lean back’ and ‘lean in’ viewing experiences? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 8th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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