Show notes
In this episode of the Etsy Seller Success, Dylan is joined by marketing strategist Jacinta Gandy to dive into the essentials of marketing for product-based businesses on Etsy.
Jacinta draws from her extensive experience in digital marketing to share insights on leveraging social media, crafting effective advertising strategies, and understanding the importance of storytelling in brand building. Jacinta also discusses the importance of engagement on social media, balancing sales tactics, and the advantages of having a well-thought-out marketing budget. Tune in for actionable advice on scaling your Etsy shop and tips for reaching your target audience.
In this episode, we discuss:
[01:22] Jacinta's Journey in Digital Marketing
[02:20] Challenges and Rewards of Starting a Business
[05:06] Marketing Strategies for Etsy Sellers
[06:59] Essentials for Product-Based Businesses
[09:26] Leveraging Social Media for Marketing
[11:25] Effective Advertising Tactics
[17:35] TikTok vs. Instagram: Where to Focus
[19:49] Balancing Sales and Subtlety in Marketing
Connect with Jacinta:
Website: https://socialcircleinc.com
Instagram: https://www.instagram.com/jacinta_gandy/
About Jacinta Gandy:
Jacinta Gandy is the owner and founder of Social Circle. She started her business with a clear vision: to empower small business owners, drawing from over 13 years of experience in design, digital marketing, and technology for iconic brands like Disney and Nike. In the last 4.5 years, she has worked with over 150 entrepreneurs, fueling their growth and contributing to their success. This journey has been deeply fulfilling for Jacinta, knowing that her work supports other individuals in building their businesses, supporting their families, and achieving their dreams.
Jacinta's unique background allows her to wear a variety of hats for the entrepreneurs she works with, whether it’s in branding, design, websites, SEO, social media, sales funnels, product refinement, service offerings, pricing strategies, or developing pitch decks. Having managed all these aspects throughout her career, she offers the necessary guidance, resources, and direction.
In a world where too many are caught up in quick fixes and flashy marketing, she has stayed true to what she believes in: real, honest support that helps other entrepreneurs grow and succeed.
Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different.
That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.
A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.
📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast
📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist
🏆 Student Results dylanjahrausreviews.com
📷 Instagram https://www.instagram.com/dylanjahraus/
👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.
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