Show notes
In this episode of the Etsy Seller Success podcast, host Dylan chats with PR pro and product-based business expert Nora Wolf, founder of Wolf PR and Wolf Craft, to demystify public relations for Etsy sellers.
Nora shares how small handmade brands can get featured in major media outlets, the truth about PR in today’s digital world, and why affiliate marketing plays a huge role in editorial success. She breaks down what makes a product “press-worthy,” how to pitch with purpose, and why media exposure is more about visibility than instant sales.
Whether you're looking to land your first feature or level up your brand presence, this episode is full of practical, real-world PR advice tailored for makers.
In this episode, we cover:
[00:01] Nora’s Journey into PR
[01:59] What Wolf PR & Wolf Craft Offer
[03:24] What PR Really Means for Small Businesses
[04:08] How Products Get Discovered by Editors
[05:08] The Shift to Digital Media & Affiliate Links
[07:57] Understanding Strategic Pitching
[09:23] Choosing the Right Products for PR
[11:09] What Makes a Product “Pitch-Worthy”
[12:42] Pay-to-Play vs. Earned PR
[15:06] Nora’s Favorite Media Wins
Connect with Nora:
📸 Follow Nora on Instagram: @go.wolf.craft
🌐 Visit: wolf-craft.com
About Nora:
Nora Wolf is a publicist and educator who helps small product-based businesses get the media attention they deserve—without big budgets or celebrity agents. Through her companies, Wolf PR and Wolf Craft, she empowers makers with the tools, templates, and strategy to pitch confidently and land meaningful press.
Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different.
That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.
A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.
📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast
📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist
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👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.
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