Show notes
In this episode, I’m joined by Dr. Nicole Arnett Sanders, a Ph.D. in marketing, consumer behavior researcher, and founder of the boutique agency 56, to talk all things marketing psychology, customer connection, and why viral content isn’t enough.
Nicole shares actionable tips on how Etsy sellers can stand out by building trust, leveraging user-generated content, and understanding what really drives buying decisions. From mastering the scroll-stopping hook to building community and interpreting search term data, this episode is packed with smart, sustainable strategies for long-term growth.
🛠️ Grab Nicole’s free Etsy Consumer Intelligence Toolkit:
👉 https://nicolearnettsanders.com
In this episode, we cover:
[02:43] The Mistake Most Etsy Sellers Make on TikTok & IG
[05:44] Why UGC and Micro-Influencers Work in 2025
[08:47] What Stops the Scroll and Drives Sales
[09:46] The “Scroll to Sales” 3-Step Buyer Journey
[11:09] How to Build Trust with Behind-the-Scenes Content
[13:44] Removing Regret & Building Loyalty
[16:46] How to Know What Your Customers Actually Want
[19:06] Using Analytics & Search Terms for Insight
[21:25] Becoming a Customer Research Detective
[22:45] Creating Products That Solve Bigger Problems
Connect with Dr. Nicole:
📸 Instagram: @nicolearnettsandersphd
📲 TikTok: @doctorofshopping
💻 Website & Free Toolkit: nicolearnettsanders.com
About Nicole:
Nicole Sanders is a marketing professor and founder of 56, a boutique agency helping female-led brands grow through strategy backed by real consumer psychology. Her research on why shoppers buy and abandon carts on social platforms helps sellers create more meaningful—and profitable—customer connections.
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👋 WHO AM I?
I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.
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