Entreprenista

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Lindsay McCorrmick of Bite Toothpaste Bits – Turning Down a Shark Jun 29, 2020

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Things turn out the best for those who make the best of what turns out. So says Lindsay McCormick, co-founder of Bite Toothpaste Bits, who launched a business that was inspired well beyond money, after watching a documentary about the plastic crisis...

Lisa Price of Carol’s Daughter – Fulfilling a Dream Jun 22, 2020

Show notes

From admiring her grandmother’s Chanel #5 -- to her own Ah-Ha moment watching Oprah -- a love for creating fragrances and inspiration has driven Lisa Price to fulfill a dream, and she is certain that the universe conspired to make it happen. Carol’s Daughter, her natural haircare and beauty product company featuring remarkable scents and made with rare, natural ingredients, has grown from her kitchen to a thriving business. From a celebrity investment team with Will and Jada Pinkett Smith to a game-changing acquisition by L’Oreal, it is truly a dream, come true. Lisa joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success, including working on The Cosby Show, a dream about Maya Angelou, and a timely call from the Oprah Show have all been just a few of the remarkable stops on Lisa’s incredible journey to success.

Lisa Price of Carol's Daughter - Fulfilling a Dream Jun 22, 2020

Show notes

From admiring her grandmotherâs Chanel #5 -- to her own Ah-Ha moment watching Oprah -- a love for creating fragrances and inspiration has driven Lisa Price to fulfill a dream, and she is certain that the universe conspired to make it happen. Carolâs Daughter, her natural haircare and beauty product company featuring remarkable scents and made with rare, natural ingredients, has grown from her kitchen to a thriving business. From a celebrity investment team with Will and Jada Pinkett Smith to a game-changing acquisition by LâOreal, it is truly a dream, come true. Lisa joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success, including working on The Cosby Show, a dream about Maya Angelou, and a timely call from the Oprah Show have all been just a few of the remarkable stops on Lisaâs incredible journey to success.

Jennifer Kapahi of treStiQue – Shades of Success, Naturally Jun 15, 2020

Show notes

Naturally, treStiQue (a brand with high-performance, cruelty free cosmetic products and customizable makeup routines) was not born nine months from conception. It was nine years in the making. Despite growing up on a farm, co-founder Jennifer Kapahi always loved beauty, and enjoyed doing makeovers for her mom when she was just a kid. Then, art school, and even taking her place as one of 15 people selected out of 3,000 applicants in the Bloomingdale's executive training program. Next, she worked as a product manager at Revlon. And, ultimately, it happened: Jennifer and her cofounder launched treStiQue. Jennifer joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her company and her journey to success, including juggling two very young children and multiple businesses all while living in New York City, about the travel-friendly Essential 8 from treStiQue, and how Jennifer has managed to never taken even one penny from venture capitalists. Plus, a surprise!

Jennifer Kapahi of treStiQue - Shades of Success, Naturally Jun 15, 2020

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Joanna Parker of Yumble – The Word of Mom Jun 08, 2020

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Let’s be honest: being a Mamaprenista is really two full time jobs. But for Joanna Parker, co-founder of Yumble (a weekly subscription service that delivers healthy, delicious fully-prepared meals specifically designed for kids), it’s the "mama" job that actually inspired the “prenista” in her. Trying to solve mealtime challenges with her own kids, Joanna had an idea to lighten the load of other mothers, sharing a post on Facebook with an offer to cook for others. Before she knew it, her family's kitchen was doing double duty as a test and production kitchen for the new business she started with her husband. Just three years later, the company has gone national, has a fast growing team and many customers, and big plans to expand mealtime to a happier place. Joanna joins Socialfly co-founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success, including: how Joanna learned the power of social media to test the market, the value of getting feedback from early adopters; why Yumble wasn’t the original name, and how the name was inspired by a story that never got made; why the decision to pause product deliveries for six months actually saved the company instead of destroying it; about the overlooked challenge of team management; how Joanna has found the fine line between managing and micromanaging; the distinction between ego and confidence; why one of most successful aspects of Yumble resulted from a scramble to fix a last minute problem; how Joanna the mom compares to Joanna the businessperson; why Joanna and family have committed to device-free weekends; and, the power of the "word of mom". Plus, a surprise!

Joanna Parker of Yumble - The Word of Mom Jun 08, 2020

Show notes

Letâs be honest: being a Mamaprenista is really two full time jobs. But for Joanna Parker, co-founder of Yumble (a weekly subscription service that delivers healthy, delicious fully-prepared meals specifically designed for kids), itâs the "mama" job that actually inspired the âprenistaâ in her. Trying to solve mealtime challenges with her own kids, Joanna had an idea to lighten the load of other mothers, sharing a post on Facebook with an offer to cook for others. Before she knew it, her family's kitchen was doing double duty as a test and production kitchen for the new business she started with her husband. Just three years later, the company has gone national, has a fast growing team and many customers, and big plans to expand mealtime to a happier place. Joanna joins Socialfly co-founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success, including: how Joanna learned the power of social media to test the market, the value of getting feedback from early adopters; why Yumble wasnât the original name, and how the name was inspired by a story that never got made; why the decision to pause product deliveries for six months actually saved the company instead of destroying it; about the overlooked challenge of team management; how Joanna has found the fine line between managing and micromanaging; the distinction between ego and confidence; why one of most successful aspects of Yumble resulted from a scramble to fix a last minute problem; how Joanna the mom compares to Joanna the businessperson; why Joanna and family have committed to device-free weekends; and, the power of the "word of mom". Plus, a surprise!

Laura Schubert of Fur – Down There, The Hair Jun 01, 2020

Show notes

Let’s talk fur. Not the mink coat kind of fur. It’s high time that pubic hair gets the attention it deserves. CEO Laura Schubert co-founded Fur as a force for good in the world by creating effective, clean products, and challenging outdated societal views that breed unnecessary shame and stigma around our bodies. The company offers products that hydrate skin, soften hair, and eradicate ingrowns from head to toe. Its facial-grade, vegan, cruelty-free, non-toxic ingredients are dermatologically and gynaecologically tested, and the products are now in big retailers like Ulta Beauty, Nordstrom, and Macy’s. Laura joins Socialfly Co-founder Courtney Spritzer for a conversation about her journey to success and building her company from the ground up, including why hustle was the most important ingredient for Laura in building Fur; why Laura had to find cosmetic chemists by Googling them; what the biggest challenge during year 1 had to do with finding rhythm; the battles with digital censorship; the journey from serious HR and management consultant to pubic hair expert; the importance of discipline and strategy in launching new products; the marriage-like partnership of working with your best friend, and the art of disagreeing productively; the moment that packing boxes on the floor while being pregnant made Laura and her cofounder make a big change in their business; how moms might just make better delegators and managers; and why someone always has to cry! Plus, a surprise!

Laura Schubert of Fur - Down There, The Hair Jun 01, 2020

Show notes

Letâs talk fur. Not the mink coat kind of fur. Itâs high time that pubic hair gets the attention it deserves. CEO Laura Schubert co-founded Fur as a force for good in the world by creating effective, clean products, and challenging outdated societal views that breed unnecessary shame and stigma around our bodies. The company offers products that hydrate skin, soften hair, and eradicate ingrowns from head to toe. Its facial-grade, vegan, cruelty free, non-toxic ingredients are dermatologically and gynaecologically tested, and the products are now in big retailers like Ulta Beauty, Nordstrom, and Macyâs. Laura joins Socialfly Co-founder Courtney Spritzer for a conversation about her journey to success and building her company from the ground up, including: why hustle was the most important ingredient for Laura in building Fur; why Laura had to find cosmetic chemists by Googling them; what the biggest challenge during year 1 had to do with finding rhythm; the battles with digital censorship; the journey from serious HR and management consultant to pubic hair expert; the importance of discipline and strategy in launching new products; the marriage-like partnership of working with your best friend, and the art of disagreeing productively; the moment that packing boxes on the floor while being pregnant made Laura and her cofounder make a big change in their business; how moms might just make better delegators and managers; and why someone always has to cry! Plus, a surprise!

Lisa Barnett of Little Spoon - How Listening and Delivering Built a Runaway Hit May 25, 2020

Show notes

Itâs hard enough making sure your children are fed, without having to choose between making their baby food from scratch or feed them highly-processed jars and pouches from the store. Lisa Barnett knew there just had to be a better solution, and co-founded Little Spoon, a brand built for the modern parent that is rethinking the sleepy industry of highly processed, unhealthy baby food by delivering high quality, fresh baby food right to your door. This runaway hit of a 15 person business that launched nationwide just a little over 2 years ago comes down to listening to what people want and need, getting to them, and pursuing a mission to make people feel well. After all, many Entreprenistas are also Mamaprenistas. Lisa joins Socialfly Co-founder Stephanie Cartin for a conversation about her journey to success and building her company from the ground up, including: how a beta launch created loyalists, how Youtube showed the magnitude of impact that social media can provide for a community of consumers; why Little Spoon can contribute meaningfully to a childâs development experience; why Lisa cares so much about Little Spoonâs mission despite not being a parent; how Little Spoon built a remarkable board of advisors; why many startups die of indigestion rather than starvation; and, the resource Lisa is very proud of that helps parents know if whatâs happening with their child is normal. Plus, a surprise!

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