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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Thriving in Business & Motherhood with Motherly Co-Founder Jill Koziol Sep 14, 2020
    Show notes

    Jill Koziol is the co-founder and CEO of Motherly, an online community, and website designed to provide mom-to-mom inspiration and expert advice to help mothers around the world learn proven tips and tricks to make motherhood more empowering and rewarding. She is also the former co-founder of HoneyBee Child, an upscale, mom-inspired brand offering baby and toddler products. Jill holds a Master’s degree in Security Studies from Georgetown University, a Bachelor’s degree in Political Science and Economics from Towson University, and is certified in Infant and Maternal Health and Strategy and Customer Relationships. When she’s not running her company, she can often be found spending time with her husband and two daughters or advocating for families, female founders, and helping others learn to thrive with Multiple Sclerosis.

    Jill joins us today to share the inspiration behind the Motherly platform and their efforts to embrace and inspire the ‘modern mother.’ She shares how the company has grown to reach over 30-million monthly users and how they’ve stayed true to their vision of becoming the intersection of content, community, and commerce for modern mothers. We discuss the importance of staying authentic and building a community around your business. Jill discusses the challenges her company faced when raising venture capital and finding angel investors and the lessons she has learned along the way. She shares her story of being diagnosed with Multiple Sclerosis and how she has thrived in business and motherhood despite having a chronic disease. She also shares how she developed a strong relationship with her co-founder, Liz Tenety, despite living in different states as well as her philosophy on building a brand with generational longevity.

    “Success is a combination of persistence and passion.” - Jill Koziol

    This week on SocialFly’s Entreprenista Podcast:

    • The inspiration behind launching Motherly and their mission to be the intersection of content, community, and commerce for modern mothers worldwide
    • Why they decided to build an audience before creating products
    • Jill’s secrets to successfully building a thriving community and the importance of leaning into authenticity
    • The challenges Motherly faced when raising capital and finding investors
    • The importance of persistence, passion, and grit as an entreprenista
    • How the coronavirus pandemic has impacted Jill’s company
    • How Motherly is diversifying their revenue streams
    • Jill’s diagnosis with multiple sclerosis, how she thrives as a mother and entrepreneur despite her chronic condition, and the importance of self-care and prioritizing yourself
    • Tips for mothers and entrepreneurs to work from home effectively and efficiently
    • How Jill developed a strong relationship with her co-founder, Liz, despite working remotely
    • Jill’s philosophy on building a brand with generational longevity
    • Jill’s advice to new entreprenistas and what being an entreprenista means to her

    Our Favorite Quotes:

    • “The most important thing is to be persistent and to really have that grit and that passion.” - Jill Koziol
    • “When women and mothers thrive, that’s how we have families that thrive, and that’s how the world can ultimately thrive and be better. Women are really at the center of that.” - Jill Koziol
    • “Brands are belief systems. You know that you’ve created a brand that has legs when you can clearly and consistently project a brand outward - but you know that you’ve arrived when others can reflect that brand out to you and take on ownership of it themselves.” - Jill Koziol

    Resources Mentioned:

    • Sakara
    • Oura Ring

    Connect with Jill Koziol:

    • Motherly
    • Motherly Shop - Use coupon code Jill10 to receive 10% off your first purchase!
    • Motherly on LinkedIn
    • Motherly on Instagram
    • Motherly on Facebook
    • Motherly on Twitter
    • Jill Koziol on LinkedIn
    • Jill Koziol on Instagram

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Stephanie Cartin + Courtney Spritzer of Socialfly, How we transformed our business during COVID-19. Sep 07, 2020
    Show notes

    Sometimes, the best plans are unplanned. 2020 has certainly been filled with hard-learned lessons for many professionals across every industry. In the midst of a pandemic, entreprenistas worldwide have had to learn how to pivot their businesses while homeschooling their children and staying productive. We’ve had to learn how to not only survive during these unprecedented times - but how to thrive.

    In today’s episode, Courtney and I share the lessons we’ve learned since the coronavirus took the world by storm. We discuss how the COVID-19 pandemic impacted our business and the challenges and pivots we’ve made along the way. We discuss the importance of over-communicating with your team when working remotely and how we use DigiCards™ to promote productivity, collaboration, and communication during virtual meetings. We also discuss the value of joining a supportive community of female founders, why we believe remote work is the future for the workforce and the benefits of embracing it in your business.

    “You can be very, very efficient from working from home.” - Courtney Spritze

    This week on SocialFly’s Entreprenista Podcast:

    • Lessons we learned about life and business since the COVID-19 pandemic began
    • Pivoting from working in an office setting to working remotely
    • Why we decided to start daily check-in meetings with our management team at the beginning of the pandemic
    • Spotlighting our team on a weekly basis and how SocialFly Stars has impacted our team culture
    • How DigiCards™ has helped us streamline our team meetings and the importance of over-communicating with your team when working remotely
    • The benefits of working remotely and why we believe it is what the future holds for the workforce
    • The value of joining or creating a community of like-minded female founders, working with a business coach, and how how they have positively impacted our business

    Our Favorite Quotes:

    • “2020 has taught me that anything can happen. As much as you spend time planning and planning, there are so many things that you would never expect to happen that happen and you just have to be flexible and willing to adjust.” - Courtney Spritzer
    • “The biggest key learning for us when running our business remotely in this digital age is over-communicate with your team. Don’t assume people know everything.” - Stephanie Cartin
    • “Being an entreprenista can be lonely; it can be hard to make decisions. Having a coach or mentor is so important.” - Stephanie Cartin

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Rebecca Minkoff - Becky, Unplugged Aug 31, 2020
    Show notes

    Rebecca Minkoff built a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories (including tech). She’s also an icon, a mentor, an innovator, a thought leader, and a media personality. Rebecca joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. It’s Becky—unfiltered. She shares why she’s a mama bear; about her new focus on minimizing waste and protecting the environment; why a 100M company comes with 100M challenges; how new tariffs caused her company to restructure an entire supply chain for a product line; creating a female founder collective as a teaching resource; how she succeeded despite starting before social media, and the reality of not being an overnight success; and the challenges of working with your sibling. Plus, a surprise!


    Kasey O'Leary of Hilton - Being All In Aug 24, 2020
    Show notes

    Be all in. That’s the philosophy of Intraprenista Kasey O’Leary, Vice President of Global Marketing for what she calls “a 100 year old startup”, one of the biggest names in hospitality and hotels: Hilton. From her start in a family ad agency business to marketing books and music for Borders, to being an agent of positive impact, Kasey has been working toward shattering the view of who Hilton is, feels proud to be a spokesperson, and mentors other women within the organization to also be all in. Kasey joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about her executive role in an iconic company and her journey to success, including about the emphasis Hilton puts on people who want to make an impact and have ideas, and as an inclusive place for women; why it is important to be mindful of how you show up every day, and to make mistakes and be OK with that; the value of reading the room, and understanding the usefulness of letting your guard down, and short conversations; why it matters to get the DNA of the company you work for; why Hilton chose, and how they recruited, Anna Kendrick as a powerhouse voice of Hilton; and, why seeing the world through her daughters eyes has transformed the way she sees the world.


    Kasey O’Leary of Hilton – Being All In Aug 24, 2020
    Show notes

    Be all in. That’s the philosophy of Intraprenista Kasey O’Leary, Vice President of Global Marketing for what she calls “a 100 year old startup”, one of the biggest names in hospitality and hotels: Hilton. From her start in a family ad agency...


    Julie Bornstein of The Yes – You Have to Ask Aug 17, 2020
    Show notes

    Launching the next huge business would be a massive challenge for anyone. But high level business experience and two years of focus have kept Julie Bornstein on the path to the next level of success. Julie is the Founder of , a new shopping app...


    Julie Bornstein of The Yes - You Have to Ask Aug 17, 2020
    Show notes

    Launching the next huge business would be a massive challenge for anyone. But high level business experience and two years of focus have kept Julie Bornstein on the path to the next level of success. Julie is the Founder of The Yes, a new shopping app built with you in mind. Your sizes. Your brands. Your style. And you’ll be seeing it everywhere. Julie joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her company and her journey to success, including why Julie hit the reset button, and went to Harvard, and why that decision has opened up an entire new valuable network; how a trip to the airport with Jeff Bezos in early days of Amazon led to a job for Julie’s husband; why asking the CEO of Starbucks for a job while at a conference returned Into a bigger career move than expected; the importance of always following up; why a dream job that took 6 months of effort to get was worth it; and, why abandoning a dream of becoming a CEO of a big brand to build a game changing shopping platform from scratch makes so much sense.


    Andrea Lisbona of Touchland – Build What You Sell Aug 10, 2020
    Show notes

    Build what you can sell, don’t sell what you can build. Great advice from Miami-based entrepreneur Andrea Lisbona, the founder and CEO of Touchland: a vegan, cruelty-free hand sanitizer that makes your skin happy, kills 99.9% of germs, and...


    Andrea Lisbona of Touchland - Build What You Sell Aug 10, 2020
    Show notes

    Build what you can sell, don’t sell what you can build. Great advice from Miami-based entrepreneur Andrea Lisbona, the founder and CEO of Touchland: a vegan, cruelty-free hand sanitizer that makes your skin happy, kills 99.9% of germs, and smells great! In 2010, Andrea decided to take hand hygiene to a whole new level with a visionary team that had a sixth-sense for what was needed. Seven years later, the company took the products to the world, and then with the 2020 pandemic hit a 2000% growth almost overnight. Andrea joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success, including the roller coaster of emotions for a year and a half, and then raising all the money in 24 hours; the importance of trusting your gut before getting married in business; dealing with big challenges to supply chain, capacity, and brand reputation in meeting a sudden massive demand for your product; a focus on how how health is everything; where a black belt and musical theatre intersect; and how Andrea has been preparing herself for a decade for this very moment.


    Miyoko Schinner of Miyoko's Creamery - A Vision of Transforming the World Aug 03, 2020
    Show notes

    If you think you can get cheese from plants, you are right. Case and point: Miyoko Schinner, the tenacious, award-winning vegan celebrity chef, cookbook author, and animal sanctuary founder behind the dairy-free cheese brand Miyoko's Creamery. Her passion for her craft and mission is unrivaled as a leading advocate for the right of vegan food products to use traditional meat and dairy terms on their labels. Miyoko shares her journey as an entrepreneur and food creator, which involved a LOT of trial and error, with many projects not flourishing in the way she’d wanted until the booming success of Miyoko’s Creamery, now in 20,000 stores. Miyoko joins Socialfly co-founder Stephanie Cartin for a conversation about building her company and her journey to success, including how she developed the entrepreneurial mindset very young, without even realizing that’s what was happening; how bringing cheese to Twitter executives ultimately resulted in a meaningful investment; why she returned to research and development and how she found someone else run the show who has an aligned vision; and a look behind Miyoko’s vision of helping the world become a more sustainable and compassionate place for all living beings.


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