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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Building a Binge-Worthy Brand for a Thriving Business with Nikki Arensman Dec 13, 2021
    Show notes

    Nikki Arensman is an entrepreneur, brand designer, and strategist. She was formerly the CEO and Co-founder of the women’s activewear company, Jiva Activewear. When she sold the company in 2017, Nikki transformed her talent and passion for branding into her own brand marketing agency, Nikki Arensman LLC. Through her business, she equips women entrepreneurs with the tools they need to turn what they’re passionate about into a profitable business and a beautiful brand.

    Nikki joins us today to explain how to build a thriving business through killer branding. She shares why it’s important to begin right after you come up with a business idea and discusses the value of playing to your strengths when building a company. She describes the process of selling a company as well as how she discovered her passion for building brands. Nikki also underscores the role of mastering communication around a brand’s mission and offers advice for building a binge-worthy brand.

    “Brand strategy allows you to present to your community, audience, and customers what they need and desire before they even know they need it.” - Nikki Arensman

    This week’s takeaways from Entreprenista:

    • The power of communities, groups, and networks
    • The evolution of Nikki’s first business, Jiva, and how it led her to found her current business
    • The lessons Nikki learned from starting her first company
    • The process Nikki underwent to sell her business
    • How Nikki discovered her passion for brand building and strategy
    • What it’s like to work with a brand marketing agency
    • The different branding services and strategies Nikki offers through her agency
    • How to build a community of your brand’s supporters
    • The biggest struggles and achievements of Nikki’s Entreprenista journey
    • The importance of trying new things and opening up to risk
    • How Nikki kept moving forward in the early days of her business despite rejections and hard times
    • Why you don’t need a big team or a huge budget to make a business work

    Resources Mentioned:

    • Canva
    • Squarespace
    • Book: Everything Is Figureoutable by Marie Forleo

    Our Favorite Quotes:

    • “Brand strategy and brand design impact how businesses grow and how they get themselves out there.” - Nikki Arensman
    • “Brand’s identity is showing up with your best foot forward; it’s dressing the part for what you want to do in this world.” - Nikki Arensman
    • “When it comes to selling your business or exit plan, have patience, don’t be in a rush, make smart decisions, and find other people who have sold businesses before.” - Nikki Arensman

    Connect with Nikki Arensman:

    • Nikki Arensman Website
    • Podcast: The Business of Branding
    • Nikki Arensman LLC on LinkedIn
    • Nikki Arensman on LinkedIn
    • Nikki Arensman on Instagram
    • Nikki Arensman on Facebook
    • Nikki Arensman on Pinterest

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Fundraising and the Founders Network with Madeline Fraser of Gemist Dec 06, 2021
    Show notes

    Madeline Fraser is the CEO and Founder of Gemist, the first mobile app to allow users to design jewelry and try it on at home before purchasing it. Having grown problem-solving tech startups in the past, Madeline founded Gemist to turn the custom jewelry process into something personal and modern for consumers. Before creating Gemist, Madeline served as the CMO and Co-founder of the tech companies, ZOOM Interiors and Hutch. She received her Bachelor’s degree in Fine Arts, Interior Design, and Architecture at George Washington University in 2014.

    Madeline joins us today to share her advice on weathering the fundraising process. She discusses the lessons she learned from co-founding her previous two companies and describes what it was like to pitch in Shark Tank. She explains how the founder of Tinder became her mentor and why failures turn us into stronger business owners. She also outlines how venture capitalists invest during the pandemic and underscores the importance of building a network with other founders.

    “Fundraising is networking and tapping into the founder network.” - Madeline Fraser

    This week’s takeaways from Entreprenista:

    • Madeline’s background as an Entreprenista and how she turned her passion for design into a business
    • Her experience collaborating with the CEO of Tinder
    • What it means to found a company and Gemist’s backstory
    • How mistakes and failure help us become stronger people and business owners
    • Figuring out your brand’s point of difference and making a splash in the market
    • Turning an idea into a brand and the steps Madeline took toward launching Gemist
    • Madeline’s tips for navigating the fundraising process
    • The value of creating a network with other founders
    • Madeline’s strategies for starting the fundraising process and keeping track of her network
    • The challenges of fundraising during the COVID-19 pandemic
    • How venture capitalists have shifted their investing mindset during the pandemic
    • Being your own cheerleader and the role of self-care in the fundraising process

    Resources Mentioned:

    • Streak
    • Slack

    Our Favorite Quotes:

    • “Fail fast, fix fast, and learn fast.” - Madeline Fraser
    • “Understanding consumer behavior and making things easier is everything for the digital consumer in a tech world.” - Madeline Fraser
    • “Sometimes, the best thing you can walk away with is a new connection and a new introduction, so keep talking to 10 people a day when you’re in the thick of fundraising.” - Madeline Fraser

    Connect with Madeline Fraser:

    • Gemist
    • Gemist on LinkedIn
    • Gemist on Instagram
    • Gemist on Facebook
    • Madeline Fraser on LinkedIn
    • Madeline Fraser on Instagram

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    Today’s episode is brought to you by: ANISA Beauty Brushes

    ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look - each and every time.

    Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

    Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.

    Good luck!

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Word-of-Mom: The Power of a Grassroots Approach in Building Brand Love with Sandra Abdallah-Kohn of MAM Nov 29, 2021
    Show notes

    Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parents’ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is L’Oreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018.

    Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a “makeover” and build a community around their products. She shares why she trusts intuition in business and what it’s like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organization’s culture for the better and her advice on breaking into a consumer product category for the first time.

    “The number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.” - Sandra Abdallah-Kohn

    This week’s takeaways from Entreprenista:

    • Sandy’s career journey, from selling a cigarette brand and working at L’Oreal to becoming the CEO of MAM Baby
    • Why Sandy focused on people and culture on her first few days as the CEO of MAM Baby
    • What surprised Sandy about the baby category
    • What she learned from working at L’Oreal about being authentic at the workplace
    • Sandy’s advice on changing the culture of an organization
    • The value of a grassroots marketing approach and building brand love
    • Why Sandy dislikes the CEO title
    • How Sandy evaluates job applicants to see if they’re a culture fit
    • MAM Baby’s “Path to Parenthood” campaign
    • The rigorous process MAM Baby products go under to ensure safety and quality
    • MAM Baby’s market research efforts and how to break into a new consumer product category
    • The power of “word-of-mom” and Sandy’s insight on reaching out and connecting with mom consumers
    • Why mom influencers on social media are powerful for marketing efforts
    • The reason Sandy believes in work/life “flow” and not “balance”
    • Building trust and connection with your team while working remotely
    • What being an Entreprenista means for Sandy

    Our Favorite Quotes:

    • “The baby category needs a remodel. It’s hard for a mom to figure out what she needs, and we need to help her decide better.” - Sandra Abdallah-Kohn
    • “It takes every person to drive change; you need to articulate the mission of the organization and lead by example.” - Sandra Abdallah-Kohn
    • “The future of ads is influencer content—it’s so much more authentic.” - Sandra Abdallah-Kohn

    Connect with Sandra Abdallah-Kohn:

    • MAM Baby
    • MAM Baby on LinkedIn
    • MAM Baby on Instagram
    • MAM Baby on Facebook
    • MAM Baby on YouTube
    • Sandra Abdallah-Kohn on LinkedIn

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    Today’s episode is brought to you by: ANISA Beauty Brushes

    ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look - each and every time.

    Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

    Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.

    Good luck!

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Every Entreprenista Needs a Community with Tiffany Dufu of The Cru Nov 22, 2021
    Show notes

    Tiffany Dufu is the Founder and CEO of The Cru, an organization of women helping each other thrive. Listed among Entrepreneur’s 100 Powerful Women and Fast Company’s League of Extraordinary Women, Tiffany is fiercely committed to empowering women and girls. In addition to raising roughly $20 million for the advancement of women, she has helped found a girls’ middle school, headed a national womens’ leadership organization, and served as the Chief Leadership Officer at Levo, a social good tech startup that elevates women in the workforce. At The Cru, Tiffany helps a diverse group of mid-level and senior professionals find their inspiration, accountability partners, and community.

    Tiffany joins us today to discuss how The Cru is empowering Entreprenistas by helping them find their support network. She explains how she and her team are harnessing the ingenuity and creativity of women and girls for the benefit of everyone. She divulges why she’s obsessed with understanding what matters most to women. Tiffany also highlights how the power of positive affirmation can fuel your life’s work and shares the lessons she learned from positioning herself as a thought leader.

    “Your Entreprenista journey is never a solo journey; it’s a team sport.” - Tiffany Dufu

    This week’s takeaways from Entreprenista:

    • Tiffany’s background and her journey to founding The Cru
    • How to turn an idea and mission into a business
    • How Tiffany’s personal experiences shaped her life’s purpose to empower women and children
    • The power of positive affirmations and naming the voices in our heads
    • Identifying the profile of someone who can guide you through the fundraising process
    • How Tiffany is building her team at The Cru
    • Best practices for remotely managing a team
    • How Tiffany conducts Zoom interviews and the questions she asks job applicants
    • The biggest challenges Tiffany met in launching The Cru
    • The lessons she learned from going through the fundraising process
    • The role of storytelling in the fundraising process
    • How to evaluate a support group’s efficacy

    Resources Mentioned:

    • Black Women Talk Tech
    • Donut
    • Podcast: The Pitch
    • Book: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson

    Our Favorite Quotes:

    • “If you want something you’ve never had before, you’ll have to do something you’ve never done before.” - Tiffany Dufu
    • “It’s the consistency of your message, the source of your message, and your commitment to your message that allow people to recognize your authenticity.” - Tiffany Dufu
    • “Start with what matters to you. The source of your purpose and power is what will allow you to withstand all the challenges that come with entrepreneurship.” - Tiffany Dufu

    Connect with Tiffany Dufu:

    • Tiffany Dufu Website
    • The Cru
    • The Cru on LinkedIn
    • The Cru on Instagram
    • The Cru on Facebook
    • The Cru on Twitter
    • Tiffany Dufu on LinkedIn
    • Tiffany Dufu on Instagram
    • Tiffany Dufu on Facebook
    • Tiffany Dufu on Twitter

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    Today’s episode is brought to you by: ANISA Beauty Brushes

    ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look - each and every time.

    Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

    Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.

    Good luck!

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty Nov 15, 2021
    Show notes

    Anisa Telwar Kaicker is the CEO and Founder of Anisa International, Inc., the only woman-owned brush manufacturer in the world. In 2019, Anisa—driven by her belief that all people have the right to look and feel beautiful—launched the ANISA Beauty line of innovative and sustainable beauty and skincare tools. In addition to her work as CEO, Anisa is a passionate advocate of social justice. Through her Anisa Advocacy program, she and her team support organizations at the forefront of challenging racial inequality.

    Anisa joins us today to discuss finding the competitive advantage that sets your brand apart. She explains how she has navigated her business through unforeseen circumstances and describes what it takes to run a manufacturing company. She shares her tips on using makeup and skincare brushes. Anisa also highlights the role of influencers in the beauty industry and underscores her company’s dedication to women empowerment, gender equality, and social justice.

    “For us to succeed, we have to be original and create something that doesn’t exist.” - Anisa Telwar Kaicker

    This week’s takeaways from Entreprenista:

    • The spark that led Anisa to start her own company
    • What her mother taught her about business strategy
    • What running a manufacturing company is like for Anisa
    • The role of quality and transparency in a manufacturing company
    • The importance of having contracts and agreements between business partners
    • Launching the ANISA Beauty brand and how it strives to make a difference in the world
    • The role of influencers in building a beauty brand
    • How Anisa divides her time between managing her brand and handling operations
    • What Anisa learned about launching a direct-to-consumer brand
    • How a “grassroots” entrepreneur is different from a venture capitalist
    • Anisa’s philanthropic work
    • Why recognizing what you bring to the table and celebrating your wins are important
    • What being an Entreprenista means to Anisa

    Resources Mentioned:

    • Canva

    Our Favorite Quotes:

    • “You have to prepare for the wheels to fall off the bus. There’s no such thing as a 50/50 partnership—someone has to be in control.” - Anisa Telwar Kaicker
    • “What’s great about a brand is you don’t need a huge team; you just need the right information and metrics.” - Anisa Telwar Kaicker
    • “A small customer will take as much energy as a large customer, so go for bigger opportunities.” - Anisa Telwar Kaicker

    Connect with Anisa Telwar Kaicker:

    • ANISA Beauty
    • ANISA Beauty on Facebook
    • ANISA Beauty on Pinterest
    • ANISA Beauty on Instagram
    • Anisa International, Inc.
    • Anisa International, Inc. on LinkedIn
    • Anisa International, Inc. on Facebook
    • Anisa Telwar Kaicker on LinkedIn
    • Anisa Telwar Kaicker on Facebook
    • Anisa Telwar Kaicker on Instagram
    • Anisa Telwar Kaicker on YouTube

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    Today’s episode is brought to you by: ANISA Beauty Brushes

    ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look - each and every time.

    Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

    Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.

    Good luck!

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Secrets of the PR Rockstar with Sabina Hitchen of Press for Success: PR Prep School Nov 08, 2021
    Show notes

    Sabina Hitchen is an Entreprenista, speaker, media expert, and the Founder of Press for Success: PR Prep School. Dedicated to empowerment through knowledge, Sabina founded Press for Success to give small business owners, experts, coaches, and entrepreneurs the tools they need to get publicity. As a media expert, Sabina is regularly featured in several media outlets, including USA Today, The Huffington Post, and ABC News.

    Sabina joins us today to share how her Entreprenista journey has transformed throughout her career and explain why every business owner should incorporate a PR strategy into their plans. She describes how being the youngest staff member at a PR firm sparked her love for small business owners and entrepreneurs. She discusses the processes of navigating PR outreach and pitching a story to the media. Sabina also underscores how showing up consistently in your business will help you win.

    “If you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.” - Sabina Hitchen

    This week’s takeaways from Entreprenista:

    • Sabina’s career arc, from studying history and political science to getting into the world of public relations
    • Why she started the Press for Success community
    • The value of finding a business network and community
    • The PR agency life and how Sabina grew Press for Success
    • How Press for Success helps small businesses
    • Sabina’s publicity tips for small businesses
    • Why a PR strategy should be part of every business plan
    • Leveraging social media to reach out and connect with members of the press
    • When and how to pitch to the media after connecting with them
    • What Entreprenistas can expect from joining the Press for Success community
    • Sabina’s pajama sessions and what she’s most grateful for these days

    Resources Mentioned:

    • Parents.com

    Our Favorite Quotes:

    • “You never know where your journey is going to take you; so, just keep following the next right step.” - Sabina Hitchen
    • “Opportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.” - Sabina Hitchen
    • “Being an entrepreneur is one thing, but being an Entreprenista means you’re surrounded by others who do it—that spirit of collaboration and sharing is something on the next level.” - Sabina Hitchen

    Connect with Sabina Hitchen:

    • Sabina Knows
    • Press for Success: PR Prep School
    • Sabina Hitchen on LinkedIn
    • Sabina Hitchen on Instagram
    • Sabina Hitchen on Facebook
    • Sabina Hitchen on Twitter
    • Sabina Hitchen on YouTube

    Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

    We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

    Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

    When you pledge to the iFundWomen Campaign, you’ll receive:

    • An exclusive Entreprenista League Membership rate
    • Dedicated Instagram and website features to promote you and your business
    • Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
    • One-on-one sessions with Stephanie or Courtney
    • ...and so much more

    Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

    Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Creating Economic Opportunities through Fundraising with Karen Cahn of iFundWomen Nov 01, 2021
    Show notes

    Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls’ education and empowerment. Karen has been named one of Inc. Magazine’s Top 100 Female Founders of 2020 as well as one of the City and State of New York’s Most Responsible CEOs of 2020.

    Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey.

    Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey!

    “Crowdfunding is sales and marketing. It’s about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn

    This week’s takeaways from Entreprenista:

    • Karen’s career journey and what led her to found iFundWomen
    • Her stint at Google and YouTube and why she left Google after a decade
    • Karen’s move to AOL and the company’s first-ever nod from Emmy
    • Becoming a feminist and creating economic opportunities for women
    • How Karen handled being unexpectedly let go from a company
    • How she started VProud, her first business, and the lessons she learned from the experience
    • Crowdfunding at the beginning of a business journey to prove demand
    • How iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economy
    • Why reaching for perfection hinders opportunities
    • The biggest challenges Karen faces five years into running iFundWomen
    • How hiring a coach helped iFundWomen raise capital
    • “Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary

    Resources Mentioned:

    • Podcast: Masters of Scale

    Our Favorite Quotes:

    • “Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn
    • “When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn
    • “Nothing about starting a business is for the faint of heart. But it’s rewarding if you’re mature enough to handle the roller-coaster ride.” - Karen Cahn

    Connect with Karen Cahn:

    • Karen Cahn Website
    • iFundWomen
    • iFundWomen of Color
    • iFundWomen on LinkedIn
    • iFundWomen on Instagram
    • iFundWomen on Facebook
    • iFundWomen on Twitter
    • Karen Cahn on LinkedIn
    • Karen Cahn on Instagram
    • Karen Cahn on Facebook
    • Karen Cahn on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Get the Support You Need with the Entreprenista Circles

    Entreprenista, it’s time to take your business to the next level!

    We’re excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

    Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    What It Means to be a Powerful Business Woman with Rachel Ten Brink of Red Bike Capital Oct 25, 2021
    Show notes

    Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

    Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

    Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey!

    “Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink

    This week’s takeaways from Entreprenista:

    • Rachel’s background, the value she found in corporate training, and what pushed her to start her own company
    • Developing the Scentbird brand and why you shouldn’t do the “try before you buy” business model
    • How Rachel connected with her Scentbird co-founders
    • The benefits of having a large team of founders and the role of diversity in the Scentbird team
    • Being adaptable to change and how much time to give an idea to see if it’s working
    • The importance of engaging customers in conversations
    • How Rachel decided it was time to move on from Scentbird and start another venture
    • Managing your mental health as an entrepreneur
    • What led Rachel to found Rent Bike Capital
    • How to effectively communicate to women on social media to influence your marketing
    • Facing challenges as a woman in business over the years
    • The gender gap in venture capitalism
    • Rachel’s tips and tricks for raising money and presenting over Zoom
    • Why influencer marketing is an effective way to connect with women

    Resources Mentioned:

    • Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia Pimsleur
    • Pocket App

    Our Favorite Quotes:

    • “Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink
    • “There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink
    • “The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink

    Connect with Rachel ten Brink:

    • Red Bike Capital
    • Red Bike Capital on LinkedIn
    • Rachel ten Brink on LinkedIn
    • Rachel ten Brink on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Get the Support You Need with the Entreprenista Circles

    Entreprenista, it’s time to take your business to the next level!

    We’re excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

    Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    The Power of Networking with Leslie Grossman of Circle Leadership Oct 18, 2021
    Show notes

    Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womens’ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadership’s Global Advisory Council.

    Leslie joins us today to share her best tips for networking and building relationships that can take your business to the next level. She explains what it means to have an advisory board and details how to find the right people to build your own. She discusses what having the right coach can do for your business and describes her tactics for securing a sponsorship. Leslie also highlights why trust and relationships are at the heart of everything Entreprenistas do and underscores how you can be part of the Entreprenista Circles community.

    “Being an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.” - Leslie Grossman

    This week’s takeaways from Entreprenista:

    • Leslie’s incredible journey as a serial Entreprenista
    • How Leslie decided that she wanted to be a coach
    • The role of relationships in business and life and what it means to have an advisory board
    • What Leslie’s first advisory board looked like and her advice for structuring one
    • Taking care of your advisory board and the different ways to give back to them
    • Leslie’s recommendations for structuring meetings with your board of advisors
    • What Entreprenistas need to consider before starting a conference
    • Her tactics for getting sponsors for events, brand partnerships, and collaborations
    • Why we started the Entreprenista League
    • Leslie’s marketing strategies for getting women to join conferences
    • What Entreprenistas can expect when they work with Leslie in an Entreprenista Circle
    • Why women look for coaches and the characteristics that make a great coach
    • Leslie’s tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselves
    • What being an Entreprenista means for Leslie

    Resources Mentioned:

    • Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

    Our Favorite Quotes:

    • “Entreprenistas figure things out, though not alone.” - Leslie Grossman
    • “You don’t have an advisory board unless you’re willing to listen. It’s about being honest about your challenges and how they can help you.” - Leslie Grossman
    • “Trust and relationships are at the core of everything that we do.” - Leslie Grossman

    Connect with Leslie Grossman:

    • Circle Leadership
    • Leslie Grossman Leadership
    • 15 on Friday Podcast
    • Book: Link Out: How to Turn Your Network into a Chain of Lasting Connections
    • Book: Sellsation!: How Companies Can Capture Today’s Hottest Market: Women Business Owners and Executives
    • Circle Leadership on Instagram
    • Circle Leadership on SoundCloud
    • Circle Leadership on YouTube
    • Leslie Grossman on LinkedIn
    • Email: leslie@hercircleleadership.com

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Be the Best Dressed on Zoom...and the Most Comfortable

    Entreprenistas - it’s time to look professional and feel comfortable while working from home.

    Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

    Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know you’re wearing a robe.

    If you’re ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    How Martha Stewart & Marley Spoon Can Help Busy Entreprenistas with Co-Founder Jennifer Aaronson Oct 11, 2021
    Show notes

    Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

    Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

    “To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

    This week’s takeaways from Entreprenista:

    • Jennifer’s career journey and what led her to co-found Martha Stewart & Marley Spoon
    • Becoming a food critic and how Jennifer found opportunities to write for food magazines
    • How and when restaurant reviews are done
    • How Jennifer went back to cooking after her career as a food critic
    • Her career at Martha Stewart Living and what she learned from the experience
    • How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
    • Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
    • Managing the operations and logistics of a food manufacturing company
    • What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
    • Martha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketing
    • What it’s like to develop a partnership and business with a celebrity like Martha Stewart
    • What’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
    • Jennifer’s favorite dish and ingredients
    • How Jennifer balances her time between working and raising a family

    Our Favorite Quotes:

    • “Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson
    • “Ingredients are always better when you grow them yourself.” - Jennifer Aaronson
    • “I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

    Connect with Jennifer Aaronson:

    • Martha Stewart & Marley Spoon
    • Martha Stewart & Marley Spoon on LinkedIn
    • Martha Stewart & Marley Spoon on Instagram
    • Martha Stewart & Marley Spoon on Facebook
    • Martha Stewart & Marley Spoon on Twitter
    • Boro6 Wine Bar
    • Boro6 Wine Bar on Facebook
    • Boro6 Wine Bar on Instagram
    • Boro6 Wine Bar on Twitter
    • Jennifer Aaronson on LinkedIn

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    Be the Best Dressed on Zoom...and the Most Comfortable

    Entreprenistas - it’s time to look professional and feel comfortable while working from home.

    Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

    Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know you’re wearing a robe.

    If you’re ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

    Say “Hello!” To DigiCards™

    Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

    If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

    Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

    Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

    To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

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